2023 Hong Kong Consumer Behavior Conference

Feb 11, 2023


The 2023 Hong Kong Consumer Behavior Conference is a new local conference hosted and fully funded by the marketing area of HKU Business School. The purpose of the conference is to bring together leading scholars using consumer behavior approaches in answering important marketing questions, in order to disseminate research, exchange ideas, and foster collaborations.

We have invited Prof. Yuwei Jiang (Hong Kong Polytechnic University) to be the keynote speaker.

We welcome colleagues and PhD students from all universities in Hong Kong to attend the workshop. 

Please register early to secure your place.

Date: February 11, 2023

Venue: HKU@iCube, Rm 4005-07, 40/F, Two Exchange Square, 8 Connaught Place, Central

Registration: Please click here to register. Please register before January 22, 2023. There is no registration fee.

Contact: Prof. Sara Kim at sarakim@hku.hk

Programme Rundown

8:30-9:00am Registration

Tianyi Li (HKU)

9:00 – 9:45am: Presentation 1
Tianyi Li (HKU)

“On the Nature of Courage: Is Fear Essential?”
joint with David Gal, and Derek D. Rucker

Nicole Kim (PolyU)

9:45 – 10:30 am: Presentation 2
Nicole Kim (PolyU)

Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation”
joint with Jason Lin, Esther Uduehi, and Anat Keinan

10:30 – 10:45am: Break

Shirley Xueni Li (HKBU)

10:45 – 11:30 am: Presentation 3
Shirley Xueni Li (HKBU)

“Detrimental Effects of Anthropomorphism on the Perceived Physical Safety of Artificial Agents in Dangerous Situations”
joint with Sara Kim, Kimmy Wa Chan, Ann L. McGill

Lu Fang (HKUST)

11:30am – 12:15pm: Presentation 4
Lu Fang (HKUST)

“Appraising Intrinsic Motivation from Age and Attractiveness”
joint with Anirban Mukhopadhyay

12:15 – 2:15pm: Lunch

Yuwei Jiang (PolyU)

2:15 – 3:00pm: Keynote
Yuwei Jiang (PolyU)

Linying Sophie Fan (HKUST)

3:00 – 3:45pm: Presentation 5
Linying Sophie Fan (HKUST)

“Neighbors as Strangers or Friends? How People’s Self-Construal Affects the Weight of Neighbor Information in Residence Decisions”
joint with Fengyan Cai and Xingning (Fiona) Qu

3:45 – 4:00pm: Break

Lin Ge (CUHK)

4:00 – 4:45pm: Presentation 6
Lin Ge (CUHK)

“Seeing through My Eyes: The Influence of Interface on Consumer Response to Point-of-View Advertisement”
joint with Hao Shen

Krystal (Xunchang) Fang (HKU)

4:45 – 5:30pm: Presentation 7
Krystal (Xunchang) Fang (HKU)

“Breadth versus Depth of Product Knowledge and Preference for Recommendation Agents”
joint with Zhongqiang (Tak) Huang and Sara Kim