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(2024) &#8216;Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis&#8217;, ECDB.com, 26 September. Available at: <\/em><span><a href=\"https:\/\/ecdb.com\/blog\/livestream-commerce-in-china-taobao-leads-but-its-dominance-fades\/4598\"><em>https:\/\/ecdb.com\/blog\/livestream-commerce-in-china-taobao-leads-but-its-dominance-fades\/4598<\/em><\/a><\/span><\/li>\n<li><em>\u4e3b\u64ad\u8058\u8acb\u8cbb\u7528\u5dee\u7570\u5de8\u5927\uff1a\u5927\u4e3b\u64ad\uff08\u7c89\u7d72\u8d85\u904e<\/em><em>100<\/em><em>\u842c\uff09\u5e73\u5747\u8058\u8acb\u8cbb\u7528\u7d04\u70ba<\/em><em>2260<\/em><em>\u7f8e\u5143\uff08\u4e2d\u4f4d\u6578<\/em><em>798<\/em><em>\u7f8e\u5143\uff09\uff0c\u800c\u5c0f\u4e3b\u64ad\u5e73\u5747\u50c5<\/em><em>182<\/em><em>\u7f8e\u5143\uff08\u4e2d\u4f4d\u6578<\/em><em>77<\/em><em>\u7f8e\u5143\uff09\uff0c\u524d\u8005\u5f80\u5f80\u662f\u5f8c\u8005\u7684<\/em><em>10<\/em><em>\u500d\u4ee5\u4e0a\u3002<\/em><\/li>\n<\/ol>\n<p><strong>\u9127\u71a0\u749e\u6559\u6388<\/strong><\/p>\n<p><strong>\u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5275\u65b0\u53ca\u8cc7\u8a0a\u7ba1\u7406\u5b78\u52a9\u7406\u6559\u6388<\/strong><\/p>\n<p><span>\uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u4e94\u5e74\u4e5d\u6708\u56db\u65e5\u8f09\u65bc\u300aFT\u4e2d\u6587\u7db2\u300b\u660e\u5fb7\u5546\u8ad6\u5c08\u6b04\uff09<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-241557","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-ft-chinese-column-tc","leadership-topic-categories-opinions-and-speeches-tc","opinion-speeches-categories-faculty-tc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u5728\u6578\u4f4d\u5316\u6d6a\u6f6e\u7684\u63a8\u52d5\u4e0b\uff0c\u76f4\u64ad\u5e36\u8ca8\u5df2\u8fc5\u901f\u5d1b\u8d77\u70ba\u96fb\u5546\u9818\u57df\u7684\u73fe\u8c61\u7d1a\u884c\u92b7\u65b9\u5f0f\u4e4b\u4e00\u3002 \u6191\u85c9\u5373\u6642\u4e92\u52d5\u8207\u6c89\u6d78\u5f0f\u9ad4\u9a57\uff0c\u5b83\u6210\u529f\u5438\u5f15\u4e86\u6578\u4ee5\u5104\u8a08\u6d88\u8cbb\u8005\u7684\u76ee\u5149\u3002 \u6578\u64da\u986f\u793a\uff0c2020\u5e74\u4e2d\u570b\u76f4\u64ad\u96fb\u5546\u5e02\u5834\u898f\u6a21\u589e\u901f\u9ad8\u9054196%\uff0c\u7e3d\u9ad4\u898f\u6a21\u7a81\u78341800\u5104\u7f8e\u5143; 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(2024) &#039;Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis&#039;, ECDB.com, 26 September. 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(2024) &#039;Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis&#039;, ECDB.com, 26 September. Available at: https:\/\/ecdb.com\/blog\/livestream-commerce-in-china-taobao-leads-but-its-dominance-fades\/4598 \u4e3b\u64ad\u8058\u8acb\u8cbb\u7528\u5dee\u7570\u5de8\u5927\uff1a\u5927\u4e3b\u64ad\uff08\u7c89\u7d72\u8d85\u904e100\u842c\uff09\u5e73\u5747\u8058\u8acb\u8cbb\u7528\u7d04\u70ba2260\u7f8e\u5143\uff08\u4e2d\u4f4d\u6578798\u7f8e\u5143\uff09\uff0c\u800c\u5c0f\u4e3b\u64ad\u5e73\u5747\u50c5182\u7f8e\u5143\uff08\u4e2d\u4f4d\u657877\u7f8e\u5143\uff09\uff0c\u524d\u8005\u5f80\u5f80\u662f\u5f8c\u8005\u768410\u500d\u4ee5\u4e0a\u3002 \u9127\u71a0\u749e\u6559\u6388 \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5275\u65b0\u53ca\u8cc7\u8a0a\u7ba1\u7406\u5b78\u52a9\u7406\u6559\u6388\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/ft-chinese-column\/fleeting-or-lasting-success-unlocking-the-power-durability-of-live-commerce\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-09-05T07:58:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-09-05T09:39:12+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u76f4\u64ad\u5e36\u8ca8\u7684\u71b1\u6d6a\uff1a\u77ed\u66ab\u523a\u6fc0\u9084\u662f\u6301\u4e45\u5546\u6a5f\uff1f - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u5728\u6578\u4f4d\u5316\u6d6a\u6f6e\u7684\u63a8\u52d5\u4e0b\uff0c\u76f4\u64ad\u5e36\u8ca8\u5df2\u8fc5\u901f\u5d1b\u8d77\u70ba\u96fb\u5546\u9818\u57df\u7684\u73fe\u8c61\u7d1a\u884c\u92b7\u65b9\u5f0f\u4e4b\u4e00\u3002 \u6191\u85c9\u5373\u6642\u4e92\u52d5\u8207\u6c89\u6d78\u5f0f\u9ad4\u9a57\uff0c\u5b83\u6210\u529f\u5438\u5f15\u4e86\u6578\u4ee5\u5104\u8a08\u6d88\u8cbb\u8005\u7684\u76ee\u5149\u3002 \u6578\u64da\u986f\u793a\uff0c2020\u5e74\u4e2d\u570b\u76f4\u64ad\u96fb\u5546\u5e02\u5834\u898f\u6a21\u589e\u901f\u9ad8\u9054196%\uff0c\u7e3d\u9ad4\u898f\u6a21\u7a81\u78341800\u5104\u7f8e\u5143; 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(2024) &#039;Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis&#039;, ECDB.com, 26 September. 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(2024) 'Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis', ECDB.com, 26 September. 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(2024) 'Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis', ECDB.com, 26 September. 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(2024) 'Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis', ECDB.com, 26 September. 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(2024) 'Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis', ECDB.com, 26 September. Available at: https:\/\/ecdb.com\/blog\/livestream-commerce-in-china-taobao-leads-but-its-dominance-fades\/4598 \u4e3b\u64ad\u8058\u8acb\u8cbb\u7528\u5dee\u7570\u5de8\u5927\uff1a\u5927\u4e3b\u64ad\uff08\u7c89\u7d72\u8d85\u904e100\u842c\uff09\u5e73\u5747\u8058\u8acb\u8cbb\u7528\u7d04\u70ba2260\u7f8e\u5143\uff08\u4e2d\u4f4d\u6578798\u7f8e\u5143\uff09\uff0c\u800c\u5c0f\u4e3b\u64ad\u5e73\u5747\u50c5182\u7f8e\u5143\uff08\u4e2d\u4f4d\u657877\u7f8e\u5143\uff09\uff0c\u524d\u8005\u5f80\u5f80\u662f\u5f8c\u8005\u768410\u500d\u4ee5\u4e0a\u3002 \u9127\u71a0\u749e\u6559\u6388 \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5275\u65b0\u53ca\u8cc7\u8a0a\u7ba1\u7406\u5b78\u52a9\u7406\u6559\u6388","og:url":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/ft-chinese-column\/fleeting-or-lasting-success-unlocking-the-power-durability-of-live-commerce\/","article:published_time":"2025-09-05T07:58:57+00:00","article:modified_time":"2025-09-05T09:39:12+00:00","twitter:card":"summary_large_image","twitter:title":"\u76f4\u64ad\u5e36\u8ca8\u7684\u71b1\u6d6a\uff1a\u77ed\u66ab\u523a\u6fc0\u9084\u662f\u6301\u4e45\u5546\u6a5f\uff1f - HKU Business School","twitter:description":"\u5728\u6578\u4f4d\u5316\u6d6a\u6f6e\u7684\u63a8\u52d5\u4e0b\uff0c\u76f4\u64ad\u5e36\u8ca8\u5df2\u8fc5\u901f\u5d1b\u8d77\u70ba\u96fb\u5546\u9818\u57df\u7684\u73fe\u8c61\u7d1a\u884c\u92b7\u65b9\u5f0f\u4e4b\u4e00\u3002 \u6191\u85c9\u5373\u6642\u4e92\u52d5\u8207\u6c89\u6d78\u5f0f\u9ad4\u9a57\uff0c\u5b83\u6210\u529f\u5438\u5f15\u4e86\u6578\u4ee5\u5104\u8a08\u6d88\u8cbb\u8005\u7684\u76ee\u5149\u3002 \u6578\u64da\u986f\u793a\uff0c2020\u5e74\u4e2d\u570b\u76f4\u64ad\u96fb\u5546\u5e02\u5834\u898f\u6a21\u589e\u901f\u9ad8\u9054196%\uff0c\u7e3d\u9ad4\u898f\u6a21\u7a81\u78341800\u5104\u7f8e\u5143; 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(2024) 'Live Commerce in China: Top Platforms, GMV, Revenue, Market Analysis', ECDB.com, 26 September. 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