{"id":239365,"date":"2025-07-25T15:58:58","date_gmt":"2025-07-25T07:58:58","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/research\/thought-leadership\/the-art-of-pricing-how-companies-use-data-to-trick-consumers\/"},"modified":"2025-10-15T17:17:33","modified_gmt":"2025-10-15T09:17:33","slug":"the-art-of-pricing-how-companies-use-data-to-trick-consumers","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/ft-chinese-column\/the-art-of-pricing-how-companies-use-data-to-trick-consumers\/","title":{"rendered":"\u50f9\u683c\u7684\u85dd\u8853\uff1a\u4f01\u696d\u662f\u5982\u4f55\u4f7f\u7528\u6578\u64da\u300c\u5957\u8def\u300d\u6d88\u8cbb\u8005\u7684\uff1f"},"content":{"rendered":"

2023\u5e74\uff0c\u6bd4\u5229\u6642\u5831\u7d19Derni\u00e8re Heure \u7206\u6599\u6307\u51fa\uff0c\u7db2\u7d04\u8eca\u5e73\u81faUber\u6703\u6839\u64da\u7528\u6236\u624b\u6a5f\u96fb\u91cf\u7684\u4e0d\u540c\u5411\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u6536\u53d6\u4e0d\u540c\u7684\u50f9\u683c\u3002 [1]<\/span> \u5177\u9ad4\u800c\u8a00\uff0c\u5c0d\u65bc\u76f8\u540c\u7684\u4e00\u6bb5\u65c5\u7a0b\uff0c\u5982\u679c\u4f60\u7684\u624b\u6a5f\u5269\u9918\u96fb\u91cf\u670984%\uff0cUber\u7684\u6536\u53d6\u7684\u50f9\u683c\u662f16.6\u6b50\u5143;\u800c\u5982\u679c\u4f60\u7684\u5269\u9918\u96fb\u91cf\u53ea\u670912%\uff0c\u4f60\u7684\u50f9\u683c\u5c07\u662f17.56\u6b50\u5143\u3002 \u5b9a\u50f9\u80cc\u5f8c\u7684\u908f\u8f2f\u986f\u800c\u6613\u898b\uff1a\u5982\u679c\u4f60\u7684\u624b\u6a5f\u5feb\u6c92\u96fb\u4e86\uff0c\u4f60\u5927\u6982\u7387\u662f\u300c\u7b49\u4e0d\u8d77\u300d\u7684\uff0c\u53ea\u80fd\u7121\u5948\u63a5\u53d7Uber\u7684\u9ad8\u50f9\u3002 \u9019\u4e00\u7206\u6599\u8fc5\u901f\u5f15\u8d77\u4e86\u5168\u7403\u5a92\u9ad4\u548c\u793e\u6703\u7684\u95dc\u6ce8\uff0c\u4e5f\u5f15\u767c\u4e86\u5ee3\u6cdb\u7684\u6297\u8b70\u3002 \u4e8b\u767c\u4e4b\u5f8c\uff0cUber\u8fc5\u901f\u5426\u8a8d\u6307\u63a7\uff0c\u8868\u793aUber\u4e26\u6c92\u6709\u4f7f\u7528\u96fb\u91cf\u6578\u64da\u9032\u884c\u5b9a\u50f9\uff0c\u4f46\u6d88\u8cbb\u8005\u986f\u7136\u4e26\u4e0d\u8cb7\u5e33\u3002 \u4e92\u806f\u7db2\u4e0a\uff0c\u4f01\u696d\u5404\u7a2e\u5b9a\u50f9\u300c\u5957\u8def\u300d\u5c62\u898b\u4e0d\u9bae\uff0c\u6d88\u8cbb\u8005\u4e5f\u7fd2\u4ee5\u70ba\u5e38\uff0c\u4f46\u9019\u4e9b\u5b9a\u50f9\u80cc\u5f8c\u7684\u908f\u8f2f\u5230\u5e95\u662f\u4ec0\u9ebc\u5462\uff1f \u5b83\u5011\u53c8\u5c07\u5982\u4f55\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u5229\u76ca\uff1f<\/p>\n

\u9996\u5148\uff0c\u4f01\u696d\u6703\u6536\u96c6\u6d88\u8cbb\u8005\u7684\u5404\u7a2e\u80cc\u666f\u4fe1\u606f\u6578\u64da\uff0c\u5982\u5730\u7406\u4f4d\u7f6e \uff08\u901a\u904eGPS\u5b9a\u4f4d\u6216IP\u5730\u5740\u8b58\u5225\uff09\uff0c\u624b\u6a5f\u578b\u865f\uff0c\u64cd\u4f5c\u7cfb\u7d71\u7b49\uff0c\u85c9\u6b64\u5224\u65b7\u6d88\u8cbb\u8005\u7684\u6d88\u8cbb\u80fd\u529b\uff0c\u4e26\u5411\u6d88\u8cbb\u80fd\u529b\u9ad8\u7684\u6d88\u8cbb\u8005\u6536\u53d6\u66f4\u9ad8\u7684\u50f9\u683c\u3002 \u65e9\u5728\u79fb\u52d5\u4e92\u806f\u7db2\u6642\u4ee3\u4e4b\u524d\uff0c\u7f8e\u570b\u7dda\u4e0a\u65c5\u884c\u5e73\u81fa Orbitz \u5c31\u88ab\u6307\u63a7\u6839\u64da\u4e0d\u540c\u7684\u64cd\u4f5c\u7cfb\u7d71\u5411\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u6536\u53d6\u4e0d\u540c\u7684\u50f9\u683c\uff0c\u800cMac\u7684\u4f7f\u7528\u8005\u6703\u6bd4Windows\u4f7f\u7528\u8005\u591a\u4ed8\u51fa\u5927\u7d0430%\u7684\u9152\u5e97\u50f9\u683c\u3002 [2]<\/span> \u9019\u80cc\u5f8c\u7684\u908f\u8f2f\u4e0d\u8a00\u81ea\u660e\uff1a\u8cb7\u5f97\u8d77\u860b\u679c\u96fb\u8166\u7684\u4f7f\u7528\u8005\u5f80\u5f80\u300c\u4e0d\u5dee\u9322\u300d\uff0c\u5e73\u81fa\u81ea\u7136\u300c\u7576\u4ec1\u4e0d\u8b93\u300d\uff0c\u5411\u4ed6\u5011\u63a8\u85a6\u66f4\u9ad8\u7aef\u7684\u9078\u64c7\u3002 \u53e6\u4e00\u500b\u985e\u4f3c\u7684\u4f8b\u5b50\u662f\uff0c\u5728\u7dda\u65c5\u884c\u5e73\u81fa\u9084\u6839\u64da\u4f7f\u7528\u8005\u7684\u5730\u7406\u4f4d\u7f6e\u5411\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u5c55\u793a\u4e0d\u540c\u7684\u50f9\u683c\u3002 \u5728\u6975\u7aef\u60c5\u6cc1\u4e0b\uff0c\u4f86\u81ea\u5bcc\u88d5\u7684\u7f8e\u570b\u7063\u5340\u7528\u6236\u5728\u9810\u5b9a\u66fc\u54c8\u9813\u9152\u5e97\u6642\uff0c\u9700\u8981\u6bd4\u4f86\u81ea\u76f8\u5c0d\u4e0d\u90a3\u9ebc\u5bcc\u88d5\u5730\u5340\uff08\u5982\u9cf3\u51f0\u57ce\u548c\u582a\u85a9\u65af\u57ce\uff09\u4f7f\u7528\u8005\u6bcf\u665a\u591a\u4ed8\u51fa500\u7f8e\u5143\u3002 [3]<\/span><\/p>\n

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[1]<\/span> https:\/\/www.brusselstimes.com\/449143\/uber-fares-allegedly-linked-to-phone-battery-levels<\/a><\/p>\n

[2]<\/span> https:\/\/www.wsj.com\/articles\/SB10001424052702304458604577488822667325882<\/a><\/p>\n

[3]<\/span> https:\/\/www.sfgate.com\/travel\/article\/hotel-booking-sites-overcharge-bay-area-travelers-20025145.php<\/a><\/p>\n

\u674e\u66e6\u6559\u6388<\/strong>
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