{"id":233891,"date":"2025-04-16T10:33:26","date_gmt":"2025-04-16T02:33:26","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/research\/thought-leadership\/the-ip-strategy-behind-pop-marts-overnight-popularity\/"},"modified":"2025-10-09T12:34:43","modified_gmt":"2025-10-09T04:34:43","slug":"the-ip-strategy-behind-pop-marts-overnight-popularity","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/the-ip-strategy-behind-pop-marts-overnight-popularity\/","title":{"rendered":"\u6ce1\u6ce1\u746a\u7279\u4e00\u591c\u7206\u7d05\u7684IP\u7b56\u7565"},"content":{"rendered":"

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\n2024\u5e74\uff0cThe Monsters\u7cfb\u5217\u91cc\u7684Labubu\u7a81\u7136\u51fa\u73fe\u5728Blackpink\u7684\u6cf0\u570b\u5973\u661fLisa\u7684Instagram\u4e0a\uff0c\u96a8\u5f8c\u53d7\u5230\u6cf0\u570b\u516c\u4e3b\u7684\u9752\u7750\uff0c\u751a\u81f3\u6210\u70ba\u6cf0\u570b\u5b98\u65b9\u65c5\u904a\u5927\u4f7f\u3002\u6ce1\u6ce1\u746a\u7279\u5728\u5168\u740330\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\u8a2d\u5e97\u70ba\u6578\u8d85\u904e500\uff0c\u52a0\u4e0a\u516c\u53f8\u7684\u6210\u529f\u71df\u92b7\u7b56\u7565\uff0cLabubu\u7684\u7c89\u7d72\u904d\u5e03\u4e16\u754c\u5404\u5730\u3002<\/p>\n

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