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Lung\uff09\u4e4b\u624b\u3002\u56e0\u53d7\u5317\u6b50\u795e\u8a71\u7684\u555f\u767c\uff0c\u4ed6\u57282015\u5e74\u6253\u9020\u4e86\u300cThe Monsters\u300d\u7cfb\u5217\u7684\u7cbe\u9748\u89d2\u8272\uff0c\u5305\u62ec\u4eba\u6c23\u8d85\u5f37\u7684Labubu\u3001\u9996\u9818Zimomo\u548c\u9ab7\u9acf\u982dTycoco\u3002 2019\u5e74\uff0c\u9f8d\u5bb6\u6607\u548c\u4e2d\u570b\u6f6e\u6d41\u6587\u5316\u5a1b\u6a02\u516c\u53f8\u6ce1\u6ce1\u746a\u7279\u7c3d\u8a02\u4e86\u7368\u5bb6\u6388\u6b0a\u5354\u8b70\uff0c\u5c07 The Monsters \u7cfb\u5217\u6253\u9020\u6210\u7368\u5bb6IP\uff0c\u8a2d\u8a08\u51fa\u5404\u7a2e\u4e3b\u984c\u7cfb\u5217\u7684\u9020\u578b\u4e4b\u9918\uff0c\u4ea6\u63a8\u51fa\u76f2\u76d2\u3001\u6bdb\u7d68\u73a9\u5177\u3001\u51b0\u7bb1\u8cbc\u3001\u8033\u6a5f\u6bbc\u7b49\u5404\u5f0f\u7522\u54c1\u3002 2024\u5e74\uff0cThe 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\u8a3b\uff1ahttps:\/\/finance.sina.com.cn\/enterprise\/2024-09-05\/doc-incnrssq1236202.shtml#:~:text=\u201c\u6ce1\u6ce1\u739b\u7279\u662f,\u66f4\u597d\u7684\u4eba\u7fa4\u8fd0\u8425%E3%80%82\u201d \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5e02\u5834\u5b78\u9996\u5e2d\u8b1b\u5e2b \uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u4e94\u5e74\u56db\u6708\u5341\u516d\u65e5\u8f09\u65bc\u300a\u4fe1\u5831\u300b\u300c\u9f8d\u864e\u5c71\u4e0b\u300d\u5c08\u6b04\uff09\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/the-ip-strategy-behind-pop-marts-overnight-popularity\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-04-16T02:33:26+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-09T04:34:43+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u6ce1\u6ce1\u746a\u7279\u4e00\u591c\u7206\u7d05\u7684IP\u7b56\u7565 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u82e5\u554f\u73fe\u6642\u4ec0\u9ebc\u6700\u6f6e\uff0c\u65e2\u4e0d\u662f\u5962\u4f88\u54c1\u724c\u9999\u5948\u5152\uff08Chanel\uff09\uff0c\u4e5f\u4e0d\u662f\u5de1\u6f14\u5168\u7403\u7684\u6cf0\u52d2\u7d72\uff08Taylor 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