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id=\"\u8a3b1\" name=\"\u8a3b1\"><\/a>\u8a3b1\uff1a<span><a href=\"https:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87\">https:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87<\/a><\/span><\/p>\n<p><a id=\"\u8a3b2\" name=\"\u8a3b2\"><\/a>\u8a3b2\uff1a<a href=\"https:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE\">https:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE<\/a><\/p>\n<p><a id=\"\u8a3b3\" name=\"\u8a3b3\"><\/a>\u8a3b3\uff1a\u201cHow going to the movies is changing, in charts,\u201d <em>The Wall Street Journal<\/em>, August 6, 2024.<\/p>\n<p><a id=\"\u8a3b4\" name=\"\u8a3b4\"><\/a>\u8a3b4\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d <em>The Wall Street Journal<\/em>, April 4, 2023.<\/p>\n<p><a id=\"\u8a3b5\" name=\"\u8a3b5\"><\/a>\u8a3b5\uff1a\u201cCinemas may be dying. But IMAX and the high end are thriving,\u201d <em>The Economist<\/em>, February 28, 2024.<\/p>\n<p><a id=\"\u8a3b6\" name=\"\u8a3b6\"><\/a>\u8a3b6\uff1a\u201cWhy films have become so ridiculously long,\u201d <em>The Economist<\/em>, October 14, 2023.<\/p>\n<p><strong>\u8303\u4ead\u4ead<br \/>\n\u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5e02\u5834\u5b78\u9996\u5e2d\u8b1b\u5e2b<br \/>\n<\/strong><strong><br 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\u96fb\u5f71\u9662PK\u5ba2\u5ef3\u6c99\u767c\u7684\u5927\u6230\u5c1a\u672a\u7d50\u675f\u3002\u6232\u9662\u5982\u679c\u4e0d\u60f3\u8209\u624b\u6295\u964d\uff0c\u53ea\u80fd\u8b8a\u9663\u8fce\u6230\uff0c\u7531\u300c\u89c0\u5f71\u5834\u6240\u300d\u6253\u9020\u6210\u300c\u5347\u7d1a\u9ad4\u9a57\u7684\u4f11\u9592\u793e\u4ea4\u5834\u6240\u300d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u9019\u5834\u6c92\u6709\u785d\u7159\u7684\u6230\u5f79\u4e2d\u6536\u5fa9\u5931\u5730\u3002 \u8a3b1\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u8a3b2\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u8a3b3\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u8a3b4\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u8a3b5\uff1a\u201cCinemas may\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/\" \/>\n\t<meta name=\"generator\" 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\u96fb\u5f71\u9662PK\u5ba2\u5ef3\u6c99\u767c\u7684\u5927\u6230\u5c1a\u672a\u7d50\u675f\u3002\u6232\u9662\u5982\u679c\u4e0d\u60f3\u8209\u624b\u6295\u964d\uff0c\u53ea\u80fd\u8b8a\u9663\u8fce\u6230\uff0c\u7531\u300c\u89c0\u5f71\u5834\u6240\u300d\u6253\u9020\u6210\u300c\u5347\u7d1a\u9ad4\u9a57\u7684\u4f11\u9592\u793e\u4ea4\u5834\u6240\u300d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u9019\u5834\u6c92\u6709\u785d\u7159\u7684\u6230\u5f79\u4e2d\u6536\u5fa9\u5931\u5730\u3002 \u8a3b1\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u8a3b2\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u8a3b3\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u8a3b4\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u8a3b5\uff1a\u201cCinemas may\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-01-22T07:47:03+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-01-22T07:59:21+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u9662\u7dda\u5927\u6230\u5ba2\u5ef3\u6c99\u767c\uff1a\u9999\u6e2f\u6232\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u5f9e\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u96fb\u5f71\u9662\u7d93\u6b77\u4e86\u4e00\u6ce2\u95dc\u9580\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8a0816\u9593\u6232\u9662\u7d50\u696d\uff0c\u5176\u4e2d\u5305\u62ecUA\u9023\u9396\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7dda\u7d50\u696d\u3002\u3010\u8a3b1\u3011\u9019\u6ce2\u95dc\u9580\u5927\u6f6e\u4f3c\u4e4e\u9084\u9060\u672a\u7d50\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema 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\u8a3b2\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u8a3b3\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u8a3b4\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u8a3b5\uff1a\u201cCinemas may\" \/>\n\t\t<script type=\"application\/ld+json\" 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\u8a3b2\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u8a3b3\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u8a3b4\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u8a3b5\uff1a\u201cCinemas 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\u8a3b2\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u8a3b3\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u8a3b4\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u8a3b5\uff1a\u201cCinemas may","og:url":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/","article:published_time":"2025-01-22T07:47:03+00:00","article:modified_time":"2025-01-22T07:59:21+00:00","twitter:card":"summary_large_image","twitter:title":"\u9662\u7dda\u5927\u6230\u5ba2\u5ef3\u6c99\u767c\uff1a\u9999\u6e2f\u6232\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School","twitter:description":"\u5f9e\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u96fb\u5f71\u9662\u7d93\u6b77\u4e86\u4e00\u6ce2\u95dc\u9580\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8a0816\u9593\u6232\u9662\u7d50\u696d\uff0c\u5176\u4e2d\u5305\u62ecUA\u9023\u9396\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7dda\u7d50\u696d\u3002\u3010\u8a3b1\u3011\u9019\u6ce2\u95dc\u9580\u5927\u6f6e\u4f3c\u4e4e\u9084\u9060\u672a\u7d50\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema 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