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Invisible Gorilla: How Our Intuitions Deceive 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\u8fd1\u5e74\u8208\u8d77\u7684\u884c\u7232\u7d93\u6fdf\u5b78\u8a8d\u7232\uff0c\u4eba\u5728\u51b3\u7b56\u3001\u884c\u52d5\u6642\uff0c\u5e38\u5e38\u4e0d\u591f\u7406\u6027\uff0c\u5e77\u6c92\u6709\u505a\u51fa\u5c0d\u81ea\u5df1\u6700\u6709\u5229\u7684\u9078\u64c7\u3002\u8a8d\u77e5\u79d1\u5b78\u3001\u5fc3\u7406\u5b78\u7232\u9019\u4e00\u8aaa\u6cd5\u63d0\u4f9b\u4e86\u5f88\u591a\u8b49\u64da\u3002\u7f8e\u570b\u5fc3\u7406\u5b78\u5bb6Christopher Chabris\u548cDaniel Simons\u66fe\u7d93\u9032\u884c\u4e00\u9805\u5ee3\u7232\u4eba\u77e5\u7684\u5be6\u9a57\uff0c\u5176\u4e2d\u5b89\u63926\u540d\u5b78\u751f\u4e92\u76f8\u50b3\u905e\u7c43\u7403\uff0c\u7136\u5f8c\u5c07\u76f8\u95dc\u8996\u983b\u64ad\u653e\u7d66\u89c0\u5bdf\u8005\uff0c\u8981\u6c42\u4ed6\u5011\u9ede\u7b97\u5176\u4e2d3\u540d\u7a7f\u767d\u8272\u4e0a\u8863\u7684\u5b78\u751f\u7e3d\u5171\u50b3\u7403\u591a\u5c11\u6b21\u3002\u7403\u4f86\u7403\u5f80\u4e4b\u969b\uff0c\u6709\u500b\u8eab\u7a7f\u5927\u7329\u7329\u670d\u88dd\u7684\u4eba\u8d70\u5230\u7403\u54e1\u4e2d\u9593\uff0c\u6376\u80f8\u9813\u8db3\u4e00\u756a\u5f8c\u4fbf\u96e2\u958b\u3002\u9019\u4ef6\u532a\u5937\u6240\u601d\u7684\u4e8b\u60c5\uff0c\u7adf\u6709\u4e00\u534a\u89c0\u5bdf\u8005\u5b8c\u5168\u6c92\u6709\u6ce8\u610f\u5230\u3002\u77ed\u77ed\u6578\u5206\u9418\u50b3\u7403\u904e\u7a0b\u4e2d\uff0c\u821e\u81fa\u80cc\u5f8c\u7684\u5e03\u666f\u9854\u8272\u77ac\u9593\u6539\u8b8a\uff0c\u66f4\u662f\u5e7e\u4e4e\u6c92\u6709\u89c0\u5bdf\u8005\u7559\u610f\u5f97\u5230\u3002\u9019\u4e00\u5be6\u9a57\u5f8c\u4f86\u88ab\u7a31\u7232\u300c\u6709\u53f2\u4ee5\u4f86\u6700\u8457\u540d\u7684\u5fc3\u7406\u5b78\u6f14\u793a\u4e4b\u4e00\u300d\uff0c\u5169\u4f4d\u7814\u7a76\u8005\u9084\u56e0\u6b64\u7372\u9812\u641e\u7b11\u8afe\u8c9d\u723e\u734e\u3002 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\u5982\u4f55\u907f\u514d\u610f\u5916 \u5169\u4f4d\u5b78\u8005\u7684\u4e00\u7cfb\u5217\u7814\u7a76\u90fd\u63ed\u793a\uff0c\u5c08\u6ce8\u4e8e\u67d0\u4e00\u4ef6\u4e8b\u7684\u4eba\uff0c\u5f88\u5bb9\u6613\u5ffd\u7565\u5176\u4ed6\u4e8b\u60c5\u30022010\u5e74\uff0c\u4ed6\u5011\u5c07\u76f8\u95dc\u4e3b\u984c\u5beb\u6210\u300a\u770b\u4e0d\u898b\u7684\u5927\u7329\u7329\u300b\uff08The Invisible Gorilla: How Our Intuitions Deceive Us\uff09\u4e00\u66f8\uff0c\u5927\u7372\u597d\u8a55\uff0c\u5f71\u97ff\u5ee3\u6cdb\u3002\u66f8\u4e2d\u5927\u91cf\u4f8b\u5b50\u8868\u660e\uff0c\u6211\u5011\u4ee5\u7232\u53ef\u4ee5\u5168\u9762\u3001\u6e96\u78ba\u5730\u89c0\u5bdf\u5230\u5468\u570d\u6240\u767c\u751f\u7684\u4e8b\u60c5\uff0c\u4f46\u5176\u5be6\u53ea\u770b\u5230\u9019\u500b\u4e16\u754c\u7684\u6975\u5c0f\u90e8\u5206\uff0c\u800c\u932f\u904e\u4e86\u5f88\u591a\u3002\u6211\u5011\u7684\u6ce8\u610f\u529b\u3001\u611f\u77e5\u3001\u8a18\u61b6\u3001\u63a8\u7406\uff0c\u90fd\u6709\u91cd\u5927\u7f3a\u9677\u548c\u932f\u5931\uff0c\u5e38\u5e38\u5c0e\u81f4\u4ee3\u50f9\u9ad8\u6602\u751a\u81f3\u5371\u53ca\u751f\u547d\u7684\u932f\u8aa4\u3002 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\/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-01-09T10:46:04+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u884c\u7232\u7d93\u6fdf\u5b78\u4e4b\u6548\uff1a\u5f9e\u81f4\u547d\u5de5\u696d\u610f\u5916\u8aaa\u8d77 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" 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\u8fd1\u5e74\u8208\u8d77\u7684\u884c\u7232\u7d93\u6fdf\u5b78\u8a8d\u7232\uff0c\u4eba\u5728\u51b3\u7b56\u3001\u884c\u52d5\u6642\uff0c\u5e38\u5e38\u4e0d\u591f\u7406\u6027\uff0c\u5e77\u6c92\u6709\u505a\u51fa\u5c0d\u81ea\u5df1\u6700\u6709\u5229\u7684\u9078\u64c7\u3002\u8a8d\u77e5\u79d1\u5b78\u3001\u5fc3\u7406\u5b78\u7232\u9019\u4e00\u8aaa\u6cd5\u63d0\u4f9b\u4e86\u5f88\u591a\u8b49\u64da\u3002\u7f8e\u570b\u5fc3\u7406\u5b78\u5bb6Christopher Chabris\u548cDaniel Simons\u66fe\u7d93\u9032\u884c\u4e00\u9805\u5ee3\u7232\u4eba\u77e5\u7684\u5be6\u9a57\uff0c\u5176\u4e2d\u5b89\u63926\u540d\u5b78\u751f\u4e92\u76f8\u50b3\u905e\u7c43\u7403\uff0c\u7136\u5f8c\u5c07\u76f8\u95dc\u8996\u983b\u64ad\u653e\u7d66\u89c0\u5bdf\u8005\uff0c\u8981\u6c42\u4ed6\u5011\u9ede\u7b97\u5176\u4e2d3\u540d\u7a7f\u767d\u8272\u4e0a\u8863\u7684\u5b78\u751f\u7e3d\u5171\u50b3\u7403\u591a\u5c11\u6b21\u3002\u7403\u4f86\u7403\u5f80\u4e4b\u969b\uff0c\u6709\u500b\u8eab\u7a7f\u5927\u7329\u7329\u670d\u88dd\u7684\u4eba\u8d70\u5230\u7403\u54e1\u4e2d\u9593\uff0c\u6376\u80f8\u9813\u8db3\u4e00\u756a\u5f8c\u4fbf\u96e2\u958b\u3002\u9019\u4ef6\u532a\u5937\u6240\u601d\u7684\u4e8b\u60c5\uff0c\u7adf\u6709\u4e00\u534a\u89c0\u5bdf\u8005\u5b8c\u5168\u6c92\u6709\u6ce8\u610f\u5230\u3002\u77ed\u77ed\u6578\u5206\u9418\u50b3\u7403\u904e\u7a0b\u4e2d\uff0c\u821e\u81fa\u80cc\u5f8c\u7684\u5e03\u666f\u9854\u8272\u77ac\u9593\u6539\u8b8a\uff0c\u66f4\u662f\u5e7e\u4e4e\u6c92\u6709\u89c0\u5bdf\u8005\u7559\u610f\u5f97\u5230\u3002\u9019\u4e00\u5be6\u9a57\u5f8c\u4f86\u88ab\u7a31\u7232\u300c\u6709\u53f2\u4ee5\u4f86\u6700\u8457\u540d\u7684\u5fc3\u7406\u5b78\u6f14\u793a\u4e4b\u4e00\u300d\uff0c\u5169\u4f4d\u7814\u7a76\u8005\u9084\u56e0\u6b64\u7372\u9812\u641e\u7b11\u8afe\u8c9d\u723e\u734e\u3002 \u6709\u4eba\u8aaa\u9019\u662f\u4eba\u7232\u88fd\u9020\u7684\u5834\u666f\uff0c\u4f60\u8b93\u4eba\u53bb\u6578\u50b3\u7403\u7684\u6b21\u6578\uff0c\u4ed6\u7576\u7136\u4e0d\u6703\u6ce8\u610f\u6709\u6c92\u6709\u5927\u7329\u7329\u8d70\u904e\u3002\u554f\u984c\u662f\uff0c\u6211\u5011\u5728\u65e5\u5e38\u751f\u6d3b\u6216\u51b3\u7b56\u904e\u7a0b\u4e2d\uff0c\u96d6\u7136\u5e77\u7121\u53d7\u547d\u8981\u5c08\u6ce8\u4ec0\u9ebd\uff0c\u5374\u81ea\u7136\u800c\u7136\u53ea\u6703\u5c08\u6ce8\u67d0\u4e9b\u4e8b\u800c\u5ffd\u7565\u53e6\u5916\u4e00\u4e9b\u4e8b\u3002\u4e0a\u8ff0\u5169\u4f4d\u5b78\u8005\u4ea6\u66fe\u5728\u8857\u982d\u9032\u884c\u53e6\u4e00\u5be6\u9a57\uff0c\u5176\u4e2d\u53c3\u52a0\u8005\u5047\u88dd\u5728\u964c\u751f\u7684\u57ce\u5e02\u8ff7\u4e86\u8def\uff0c\u5411\u8def\u904e\u7684\u4eba\u554f\u8def\u3002\u5728\u5c0d\u8a71\u4e2d\u5b89\u6392\u4e86\u53e6\u5916\u5169\u4eba\u62ac\u8457\u9580\u677f\uff0c\u5f3a\u884c\u5f9e\u554f\u8def\u8005\u548c\u56de\u7b54\u8005\u4e2d\u9593\u7a7f\u63d2\u800c\u904e\uff0c\u800c\u554f\u8def\u8005\u8207\u5176\u4e2d\u4e00\u500b\u62ac\u9580\u677f\u8005\u5de7\u5999\u4e92\u63db\u3002\u7b49\u9580\u677f\u904e\u53bb\uff0c\u56de\u7b54\u8005\u7e7c\u7e8c\u56de\u7b54\u3002\u96d6\u7136\u300c\u8abf\u5305\u300d\u5169\u4eba\u7684\u8863\u8457\u3001\u76f8\u8c8c\u5dee\u5225\u5f88\u5927\uff0c\u6709\u4e00\u534a\u89c0\u5bdf\u8005\u5374\u5b8c\u5168\u5bdf\u89ba\u4e0d\u5230\u554f\u8def\u8005\u5df2\u7d93\u63db\u4e86\u4eba\u3002 \u5982\u4f55\u907f\u514d\u610f\u5916 \u5169\u4f4d\u5b78\u8005\u7684\u4e00\u7cfb\u5217\u7814\u7a76\u90fd\u63ed\u793a\uff0c\u5c08\u6ce8\u4e8e\u67d0\u4e00\u4ef6\u4e8b\u7684\u4eba\uff0c\u5f88\u5bb9\u6613\u5ffd\u7565\u5176\u4ed6\u4e8b\u60c5\u30022010\u5e74\uff0c\u4ed6\u5011\u5c07\u76f8\u95dc\u4e3b\u984c\u5beb\u6210\u300a\u770b\u4e0d\u898b\u7684\u5927\u7329\u7329\u300b\uff08The Invisible Gorilla: How Our Intuitions Deceive Us\uff09\u4e00\u66f8\uff0c\u5927\u7372\u597d\u8a55\uff0c\u5f71\u97ff\u5ee3\u6cdb\u3002\u66f8\u4e2d\u5927\u91cf\u4f8b\u5b50\u8868\u660e\uff0c\u6211\u5011\u4ee5\u7232\u53ef\u4ee5\u5168\u9762\u3001\u6e96\u78ba\u5730\u89c0\u5bdf\u5230\u5468\u570d\u6240\u767c\u751f\u7684\u4e8b\u60c5\uff0c\u4f46\u5176\u5be6\u53ea\u770b\u5230\u9019\u500b\u4e16\u754c\u7684\u6975\u5c0f\u90e8\u5206\uff0c\u800c\u932f\u904e\u4e86\u5f88\u591a\u3002\u6211\u5011\u7684\u6ce8\u610f\u529b\u3001\u611f\u77e5\u3001\u8a18\u61b6\u3001\u63a8\u7406\uff0c\u90fd\u6709\u91cd\u5927\u7f3a\u9677\u548c\u932f\u5931\uff0c\u5e38\u5e38\u5c0e\u81f4\u4ee3\u50f9\u9ad8\u6602\u751a\u81f3\u5371\u53ca\u751f\u547d\u7684\u932f\u8aa4\u3002 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\u5982\u4f55\u907f\u514d\u610f\u5916 \u5169\u4f4d\u5b78\u8005\u7684\u4e00\u7cfb\u5217\u7814\u7a76\u90fd\u63ed\u793a\uff0c\u5c08\u6ce8\u4e8e\u67d0\u4e00\u4ef6\u4e8b\u7684\u4eba\uff0c\u5f88\u5bb9\u6613\u5ffd\u7565\u5176\u4ed6\u4e8b\u60c5\u30022010\u5e74\uff0c\u4ed6\u5011\u5c07\u76f8\u95dc\u4e3b\u984c\u5beb\u6210\u300a\u770b\u4e0d\u898b\u7684\u5927\u7329\u7329\u300b\uff08The Invisible Gorilla: How Our Intuitions Deceive Us\uff09\u4e00\u66f8\uff0c\u5927\u7372\u597d\u8a55\uff0c\u5f71\u97ff\u5ee3\u6cdb\u3002\u66f8\u4e2d\u5927\u91cf\u4f8b\u5b50\u8868\u660e\uff0c\u6211\u5011\u4ee5\u7232\u53ef\u4ee5\u5168\u9762\u3001\u6e96\u78ba\u5730\u89c0\u5bdf\u5230\u5468\u570d\u6240\u767c\u751f\u7684\u4e8b\u60c5\uff0c\u4f46\u5176\u5be6\u53ea\u770b\u5230\u9019\u500b\u4e16\u754c\u7684\u6975\u5c0f\u90e8\u5206\uff0c\u800c\u932f\u904e\u4e86\u5f88\u591a\u3002\u6211\u5011\u7684\u6ce8\u610f\u529b\u3001\u611f\u77e5\u3001\u8a18\u61b6\u3001\u63a8\u7406\uff0c\u90fd\u6709\u91cd\u5927\u7f3a\u9677\u548c\u932f\u5931\uff0c\u5e38\u5e38\u5c0e\u81f4\u4ee3\u50f9\u9ad8\u6602\u751a\u81f3\u5371\u53ca\u751f\u547d\u7684\u932f\u8aa4\u3002 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Us\uff09\u4e00\u66f8\uff0c\u5927\u7372\u597d\u8a55\uff0c\u5f71\u97ff\u5ee3\u6cdb\u3002\u66f8\u4e2d\u5927\u91cf\u4f8b\u5b50\u8868\u660e\uff0c\u6211\u5011\u4ee5\u7232\u53ef\u4ee5\u5168\u9762\u3001\u6e96\u78ba\u5730\u89c0\u5bdf\u5230\u5468\u570d\u6240\u767c\u751f\u7684\u4e8b\u60c5\uff0c\u4f46\u5176\u5be6\u53ea\u770b\u5230\u9019\u500b\u4e16\u754c\u7684\u6975\u5c0f\u90e8\u5206\uff0c\u800c\u932f\u904e\u4e86\u5f88\u591a\u3002\u6211\u5011\u7684\u6ce8\u610f\u529b\u3001\u611f\u77e5\u3001\u8a18\u61b6\u3001\u63a8\u7406\uff0c\u90fd\u6709\u91cd\u5927\u7f3a\u9677\u548c\u932f\u5931\uff0c\u5e38\u5e38\u5c0e\u81f4\u4ee3\u50f9\u9ad8\u6602\u751a\u81f3\u5371\u53ca\u751f\u547d\u7684\u932f\u8aa4\u3002 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