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href=\"#\u6ce8\">\u3010\u6ce8 3\u3011<\/a>\u3002<\/p>\n<p>\u5982\u4f55\u901a\u904e\u5408\u7406\u7684\u6a5f\u5236\u8a2d\u8a08\u4f86\u4fc3\u4f7f\u6578\u5b57\u5e73\u53f0\u5408\u7406\u5206\u914d\u8cc7\u6e90\uff0c\u5df2\u7d93\u6210\u7232\u5e73\u53f0\u7d93\u6fdf\u7814\u7a76\u7684\u4e00\u500b\u91cd\u8981\u8ab2\u984c\u3002\u5e73\u53f0\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u5f80\u5f80\u6210\u7232\u9577\u671f\u6d3b\u529b\u7684\u963b\u7919\u3002\u76e3\u7ba1\u90e8\u9580\u4e0d\u50c5\u8981\u7232\u4fdd\u8b77\u6d88\u8cbb\u8005\u6b0a\u76ca\u4f86\u9650\u5236\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u6578\u5b57\u5e73\u53f0\u81ea\u8eab\u4e5f\u8981\u5e73\u8861\u597d\u9577\u77ed\u671f\u7684\u5229\u76ca\uff0c\u624d\u80fd\u4fc3\u9032\u5e73\u53f0\u7d93\u6fdf\u7684\u826f\u6027\u767c\u5c55\u3002<\/p>\n<p><a id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642<br \/>\n<a id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press, 2018)<br \/>\n<a id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce8 3\u3011\uff1aYanhui Wu and Feng Zhu, \u201cCompetition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market\u201d, Management Science Volume 68, Issue 12 (December 2022), 8613-8634<\/p>\n<p><strong>\u5433\u5ef6\u6689\u6559\u6388<\/strong><br 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3\u3011\u3002 \u5982\u4f55\u901a\u904e\u5408\u7406\u7684\u6a5f\u5236\u8a2d\u8a08\u4f86\u4fc3\u4f7f\u6578\u5b57\u5e73\u53f0\u5408\u7406\u5206\u914d\u8cc7\u6e90\uff0c\u5df2\u7d93\u6210\u7232\u5e73\u53f0\u7d93\u6fdf\u7814\u7a76\u7684\u4e00\u500b\u91cd\u8981\u8ab2\u984c\u3002\u5e73\u53f0\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u5f80\u5f80\u6210\u7232\u9577\u671f\u6d3b\u529b\u7684\u963b\u7919\u3002\u76e3\u7ba1\u90e8\u9580\u4e0d\u50c5\u8981\u7232\u4fdd\u8b77\u6d88\u8cbb\u8005\u6b0a\u76ca\u4f86\u9650\u5236\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u6578\u5b57\u5e73\u53f0\u81ea\u8eab\u4e5f\u8981\u5e73\u8861\u597d\u9577\u77ed\u671f\u7684\u5229\u76ca\uff0c\u624d\u80fd\u4fc3\u9032\u5e73\u53f0\u7d93\u6fdf\u7684\u826f\u6027\u767c\u5c55\u3002 \u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642 \u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, 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\u7523\u54c1\u5782\u76f4\u5dee\u5f02\u5316\u3001\u5275\u65b0\u7a0b\u5ea6\u9ad8\u7684\u5e73\u53f0\u5e02\u5834\uff0c\u6700\u5178\u578b\u7684\u4f8b\u5b50\u5c31\u662f\u6578\u5b57\u6587\u5316\u7523\u54c1\uff0c\u5305\u62ec\u97f3\u6a02\u3001\u5f71\u8996\uff0c\u4e43\u81f3\u6587\u85dd\u4f5c\u54c1\u3002\u77e5\u540d\u7523\u696d\u7d93\u6fdf\u5b78\u8005\u3001\u7f8e\u570b\u660e\u5c3c\u8607\u9054\u5927\u5b78\u6559\u6388Joel Waldfogel\u57282018\u5e74\u51fa\u7248\u4e00\u672c\u71b1\u60c5\u6d0b\u6ea2\u7684\u66f8\uff0c\u540d\u7232\u300a\u6578\u5b57\u6587\u85dd\u5fa9\u8208\u300b\uff0c\u79ae\u8d0a\u6578\u5b57\u5e73\u53f0\u5c0d\u9f13\u52f5\u8349\u6839\u5275\u65b0\u7684\u6b63\u9762\u4f5c\u7528\u3002\u4ed6\u7684\u89c0\u9ede\u662f\uff0c\u6578\u5b57\u5e73\u53f0\u5927\u5927\u964d\u4f4e\u6d88\u8cbb\u8005\u7684\u641c\u7d22\u6210\u672c\uff0c\u4ee5\u53ca\u65b0\u7523\u54c1\u9032\u5165\u5e02\u5834\u7684\u6210\u672c\u3002\u4e00\u4e9b\u5728\u50b3\u7d71\u5e02\u5834\u4e4f\u4eba\u554f\u6d25\u7684\u9577\u5c3e\u7523\u54c1\uff0c\u5728\u6578\u5b57\u5e73\u53f0\u4e0a\u5374\u80fd\u5f88\u5feb\u627e\u5230\u77e5\u97f3\uff0c\u9396\u5b9a\u6d88\u8cbb\u7fa4\u3010\u6ce8 2\u3011\u3002\u9019\u6a23\u7684\u751f\u614b\u6709\u5229\u4e8e\u767e\u82b1\u9f4a\u653e\uff0c\u5c24\u5176\u8b93\u77e5\u540d\u5ea6\u4e0d\u9ad8\u3001\u4f46\u5275\u9020\u6027\u5f3a\u7684\u6587\u5316\u5de5\u4f5c\u8005\u63d0\u4f9b\u5f02\u8ecd\u7a81\u8d77\u7684\u6a5f\u6703\uff0c\u800c\u904e\u53bb\u7d66\u57cb\u6c92\u7684\u6587\u85dd\u5bf6\u77f3\u4e5f\u53ef\u80fd\u5fa9\u8208\u3002 \u7b46\u8005\u53bb\u5e74\u9080\u8acbWaldfogel\u6559\u6388\u5230\u4e2d\u570b\u8a2a\u554f\uff0c\u7279\u5225\u5c31\u6578\u5b57\u6587\u85dd\u5fa9\u8208\u7684\u554f\u984c\u8207\u4ed6\u9032\u884c\u63a2\u8a0e\u3002\u5728\u4ed6\u5beb\u9019\u672c\u66f8\u7684\u6642\u5019\uff0c\u6587\u5316\u6578\u5b57\u5e73\u53f0\u7684\u904b\u71df\u65b9\u5f0f\u76f8\u5c0d\u201c\u6d88\u6975\u201d\uff0c\u4e3b\u8981\u76ee\u7684\u662f\u64ae\u5408\u6d88\u8cbb\u8005\u548c\u751f\u7523\u8005\u3002\u4f46\u904e\u53bb\u5341\u5e74\uff0c\u5e73\u53f0\u904b\u71df\u65e5\u8da8\u4e3b\u52d5\u5316\uff0c\u7279\u5225\u662f\u5728\u4e2d\u570b\u7684\u6578\u5b57\u6587\u85dd\u5a1b\u6a02\u5e02\u5834\uff0c\u5e73\u53f0\u7684\u63a8\u9001\u548c\u64cd\u7e31\u57fa\u672c\u51b3\u5b9a\u4e00\u90e8\u4f5c\u54c1\u7684\u547d\u904b\u3002\u6240\u8b02\u6d41\u91cf\u7232\u738b\uff0c\u80fd\u591f\u9006\u201c\u6d41\u201d\u6539\u547d\u7d14\u5c6c\u795e\u8a71\u3002\u5728\u9019\u7a2e\u60c5\u51b5\u4e0b\uff0c\u5e73\u53f0\u7684\u504f\u898b\u4fbf\u6703\u4e3b\u5bb0\u5e02\u5834\u6c89\u6d6e\uff0c\u51b3\u5b9a\u7523\u696d\u5275\u65b0\u3002 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3\u3011\u3002 \u5982\u4f55\u901a\u904e\u5408\u7406\u7684\u6a5f\u5236\u8a2d\u8a08\u4f86\u4fc3\u4f7f\u6578\u5b57\u5e73\u53f0\u5408\u7406\u5206\u914d\u8cc7\u6e90\uff0c\u5df2\u7d93\u6210\u7232\u5e73\u53f0\u7d93\u6fdf\u7814\u7a76\u7684\u4e00\u500b\u91cd\u8981\u8ab2\u984c\u3002\u5e73\u53f0\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u5f80\u5f80\u6210\u7232\u9577\u671f\u6d3b\u529b\u7684\u963b\u7919\u3002\u76e3\u7ba1\u90e8\u9580\u4e0d\u50c5\u8981\u7232\u4fdd\u8b77\u6d88\u8cbb\u8005\u6b0a\u76ca\u4f86\u9650\u5236\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u6578\u5b57\u5e73\u53f0\u81ea\u8eab\u4e5f\u8981\u5e73\u8861\u597d\u9577\u77ed\u671f\u7684\u5229\u76ca\uff0c\u624d\u80fd\u4fc3\u9032\u5e73\u53f0\u7d93\u6fdf\u7684\u826f\u6027\u767c\u5c55\u3002 \u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642 \u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/ft-chinese-column\/%e6%95%b8%e5%ad%97%e5%b9%b3%e8%87%ba%e6%9c%89%e5%81%8f%e8%a6%8b-%e8%8d%89%e6%a0%b9%e7%b6%93%e6%bf%9f%e9%9b%a3%e5%89%b5%e6%96%b0\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-11-20T09:38:12+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-23T10:13:56+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u6578\u5b57\u5e73\u53f0\u6709\u504f\u898b \u8349\u6839\u7d93\u6fdf\u96e3\u5275\u65b0 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" 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Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,\" \/>\n\t\t<script type=\"application\/ld+json\" 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com,\\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\\u20132642 \\u3010\\u6ce8 2\\u3011\\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,\",\"inLanguage\":\"zh-HK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/tc\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/tc\\\/research\\\/thought-leadership\\\/ft-chinese-column\\\/%e6%95%b8%e5%ad%97%e5%b9%b3%e8%87%ba%e6%9c%89%e5%81%8f%e8%a6%8b-%e8%8d%89%e6%a0%b9%e7%b6%93%e6%bf%9f%e9%9b%a3%e5%89%b5%e6%96%b0\\\/#breadcrumblist\"},\"datePublished\":\"2024-11-20T17:38:12+08:00\",\"dateModified\":\"2025-10-23T18:13:56+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/tc\\\/#website\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/tc\\\/\",\"name\":\"HKU Business 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Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,","inLanguage":"zh-HK","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/tc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/ft-chinese-column\/%e6%95%b8%e5%ad%97%e5%b9%b3%e8%87%ba%e6%9c%89%e5%81%8f%e8%a6%8b-%e8%8d%89%e6%a0%b9%e7%b6%93%e6%bf%9f%e9%9b%a3%e5%89%b5%e6%96%b0\/#breadcrumblist"},"datePublished":"2024-11-20T17:38:12+08:00","dateModified":"2025-10-23T18:13:56+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/tc\/#website","url":"https:\/\/www.hkubs.hku.hk\/tc\/","name":"HKU Business School","inLanguage":"zh-HK","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/tc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u6578\u5b57\u5e73\u53f0\u6709\u504f\u898b \u8349\u6839\u7d93\u6fdf\u96e3\u5275\u65b0 - HKU Business 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Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,","og:url":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/ft-chinese-column\/%e6%95%b8%e5%ad%97%e5%b9%b3%e8%87%ba%e6%9c%89%e5%81%8f%e8%a6%8b-%e8%8d%89%e6%a0%b9%e7%b6%93%e6%bf%9f%e9%9b%a3%e5%89%b5%e6%96%b0\/","article:published_time":"2024-11-20T09:38:12+00:00","article:modified_time":"2025-10-23T10:13:56+00:00","twitter:card":"summary_large_image","twitter:title":"\u6578\u5b57\u5e73\u53f0\u6709\u504f\u898b \u8349\u6839\u7d93\u6fdf\u96e3\u5275\u65b0 - HKU Business School","twitter:description":"\u5f9e\u8fd1\u671f\u4e2d\u570b\u5167\u5730\u7db2\u7d04\u8eca\u5e02\u5834\u4e2d\uff0c\u660e\u986f\u770b\u5230\u50cf\u9ad8\u5fb7\u6253\u8eca\u9019\u4e00\u985e\u805a\u5408\u5e73\u53f0\u7684\u5d1b\u8d77\u3002\u4e00\u4f4d\u5165\u884c\u4e0d\u4e45\u7684\u53f8\u6a5f\u544a\u8a34\u6211\uff0c\u4e00\u4e9b\u81ea\u71df\u6a21\u5f0f\u7684\u50b3\u7d71\u5e73\u53f0\u6b67\u8996\u65b0\u624b\uff0c\u7d66\u4ed6\u5011\u6d3e\u7684\u90fd\u662f\u6399\u9322\u5c11\u7684\u5dee\u55ae\uff0c\u597d\u55ae\u5247\u7559\u7d66\u5728\u5e73\u53f0\u5de5\u4f5c\u5df2\u4e45\u7684\u8001\u53f8\u6a5f\uff0c\u56e0\u6b64\u4ed6\u5011\u9019\u4e9b\u65b0\u53f8\u6a5f\uff0c\u66f4\u559c\u6b61\u5728\u805a\u5408\u6253\u8eca\u5e73\u53f0\u63a5\u55ae\u3002\u5176\u5be6\uff0c\u5e73\u53f0\u504f\u5fc3\u7684\u73fe\u8c61\uff0c\u6bd4\u6bd4\u7686\u662f\u3002\u9019\u53ef\u80fd\u662f\u5e73\u53f0\u7684\u5e02\u5834\u5b9a\u4f4d\u9020\u6210\uff0c\u53c8\u6216\u8005\u7531\u5e73\u53f0\u8207\u5ee0\u5546\u4e4b\u9593\u7684\u5229\u76ca\u5206\u914d\u95dc\u4fc2\u91c0\u6210\u3002\u53ea\u8981\u64c1\u6709\u4e00\u5b9a\u7684\u58df\u65b7\u6b0a\u529b\uff0c\u5e73\u53f0\u96e3\u514d\u6709\u504f\u898b\u3002\u95dc\u9375\u7684\u554f\u984c\u662f\uff0c\u9019\u7a2e\u504f\u898b\u662f\u5426\u6703\u6253\u64ca\u5ee0\u5546\u7a4d\u6975\u6027\uff0c\u5e77\u640d\u5bb3\u6d88\u8cbb\u8005\u7684\u5229\u76ca\uff1f 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3\u3011\u3002 \u5982\u4f55\u901a\u904e\u5408\u7406\u7684\u6a5f\u5236\u8a2d\u8a08\u4f86\u4fc3\u4f7f\u6578\u5b57\u5e73\u53f0\u5408\u7406\u5206\u914d\u8cc7\u6e90\uff0c\u5df2\u7d93\u6210\u7232\u5e73\u53f0\u7d93\u6fdf\u7814\u7a76\u7684\u4e00\u500b\u91cd\u8981\u8ab2\u984c\u3002\u5e73\u53f0\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u5f80\u5f80\u6210\u7232\u9577\u671f\u6d3b\u529b\u7684\u963b\u7919\u3002\u76e3\u7ba1\u90e8\u9580\u4e0d\u50c5\u8981\u7232\u4fdd\u8b77\u6d88\u8cbb\u8005\u6b0a\u76ca\u4f86\u9650\u5236\u77ed\u671f\u7372\u76ca\u7684\u884c\u7232\uff0c\u6578\u5b57\u5e73\u53f0\u81ea\u8eab\u4e5f\u8981\u5e73\u8861\u597d\u9577\u77ed\u671f\u7684\u5229\u76ca\uff0c\u624d\u80fd\u4fc3\u9032\u5e73\u53f0\u7d93\u6fdf\u7684\u826f\u6027\u767c\u5c55\u3002 \u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642 \u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University 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