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id=\"\u8a3b\" name=\"\u8a3b\"><\/a>\u3010\u8a3b1\u3011<span> \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/<\/span><\/p>\n<p><a id=\"\u8a3b\" name=\"\u8a3b\"><\/a>\u3010\u8a3b2\u3011<span> \uff1a Elberse, Anita (2011), &#8220;Marvel Enterprises, Inc. (Abridged) &#8220;, Harvard Business School cases<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u8303\u4ead\u4ead\u535a\u58eb<\/strong><br \/>\n<strong>\u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5e02\u5834\u5b78\u9ad8\u7d1a\u8b1b\u5e2b<\/strong><\/p>\n<p>\uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f09\u65bc\u300a\u4fe1\u5831\u300b\u300c\u9f8d\u864e\u5c71\u4e0b\u300d\u5c08\u6b04\uff09<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-213203","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-hkej-column-tc","in-the-media-topic-categories-faculty-tc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" 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\u8718\u86db\u4fe0\u771f\u6b63\u70ba\u6f2b\u5a01\u5e36\u4f86\u5de8\u5927\u6536\u76ca\u7684\u662f\u770b\u4f3c\u4e0d\u8d77\u773c\u7684\u6d88\u8cbb\u54c1\uff0c\u5305\u62ec\u73a9\u5177\u3001\u98df\u54c1\u3001\u670d\u88dd\u3001\u98fe\u7269\u7b49\u3002\u4f46\u51e1\u6d88\u8cbb\u54c1\u4e0a\u5370\u6709\u8718\u86db\u4fe0\u7684\u5f62\u8c61\uff0c\u7528\u5230Spider-Man\u7684\u540d\u7a31\uff0c\u6f2b\u5a01\u5c31\u8981\u6536\u53d68%\u81f330%\u7684\u7248\u6b0a\u8cbb\u30022003\u5e74\uff0c\u6f2b\u5a01\u5728\u6d88\u8cbb\u54c1\u4e0a\u6536\u53d6\u7684\u7248\u6b0a\u8cbb\u4f54\u5176\u7e3d\u7248\u6b0a\u8cbb\u768450%\uff0c\u5e73\u5747\u6bcf\u500b\u6d88\u8cbb\u54c1\u7684\u7248\u6b0a\u70ba\u6f2b\u5a01\u5e36\u4f86\u8d85\u904e30\u842c\u7f8e\u5143\u7684\u9032\u8cec\u3010\u8a3b2\u3011\u3002 \u5468\u908a\u7522\u54c1\u4f5c\u70ba\u8cfa\u9322\u6a5f\u5668 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\u7f8e\u570b\u6709\u98a8\u9761\u4e16\u754c\u7684\u8718\u86db\u4fe0\uff0c\u5180\u671b\u9999\u6e2f\u4e5f\u80fd\u6709\u7acb\u8db3\u65bc\u4e16\u7684\u77e5\u8b58\u7522\u6b0a\u3002\u4e5d\u9f8d\u57ce\u5be8\u96fb\u5f71\u7684\u9f8d\u982d\u4eba\u7269\u9f8d\u6372\u98a8\uff0c\u4e5f\u8a31\u53ef\u4ee5\u5f9e\u8718\u86db\u4fe0\u8eab\u4e0a\u501f\u9451\u77e5\u8b58\u7522\u6b0a\u5546\u696d\u904b\u4f5c\u7684\u7d93\u9a57\uff0c\u4e0d\u50c5\u5728\u96fb\u5f71\u9280\u5e55\u4e0a\u5e36\u706b\u6614\u65e5\u7684\u4e5d\u9f8d\u57ce\u5be8\uff0c\u66f4\u6709\u6a5f\u6703\u91cd\u65b0\u5f15\u9818\u9999\u6e2f\u7368\u7279\u7684\u6587\u5316\u5e2d\u6372\u4e9e\u6d32\uff0c\u751a\u81f3\u5ee3\u50b3\u4e16\u754c\u6bcf\u4e00\u89d2\u843d\u3002 \u3010\u8a3b1\u3011 \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/ \u3010\u8a3b2\u3011 \uff1a Elberse, Anita (2011), &quot;Marvel Enterprises, Inc. (Abridged) &quot;, Harvard Business School cases \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5e02\u5834\u5b78\u9ad8\u7d1a\u8b1b\u5e2b \uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f09\u65bc\u300a\u4fe1\u5831\u300b\u300c\u9f8d\u864e\u5c71\u4e0b\u300d\u5c08\u6b04\uff09\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/kowloon-walled-city-vs-spider-man-business-models-of-intellectual-property\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"HKU Business School -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" 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content=\"\u672c\u6708\u4e0a\u6620\u7684\u9999\u6e2f\u52d5\u4f5c\u96fb\u5f71\u300a\u4e5d\u9f8d\u57ce\u5be8\u4e4b\u570d\u57ce\u300b\uff0c\u672c\u5730\u7968\u623f\u5df2\u7a81\u78347000\u842c\u5143\uff0c\u5167\u5730\u7968\u623f\u8d85\u904e5.5\u5104\u5143\u4eba\u6c11\u5e63\uff0c\u8e8b\u8eab\u9999\u6e2f\u96fb\u5f71\u53f2\u4e0a\u83ef\u8a9e\u7247\u7e3d\u7968\u623f\u6392\u540d\u699c\u524d\u5217\u3002\u7576\u89c0\u773e\u9a5a\u5606\u65bc\u57ce\u5167\u932f\u7d9c\u8907\u96dc\u7684\u6c5f\u6e56\u50b3\u5947\uff0c\u6c89\u6d78\u65bc\u5de8\u661f\u548c\u65b0\u661f\u7684\u9023\u5834\u6fc0\u9b25\uff0c\u751a\u81f3\u671f\u5f85\u5df2\u5ba3\u5e03\u958b\u62cd\u7684\u524d\u50b3\u548c\u7e8c\u96c6\u6642\uff0c\u4e0d\u59a8\u63a2\u7a76\u4e00\u4e0b\u9019\u90e8\u96fb\u5f71\u7684\u4f86\u6b77\u3002 \u4f59\u5152\u7684\u300a\u4e5d\u9f8d\u57ce\u5be8\u300b\u5c0f\u8aaa\u57282008\u5e74\u51fa\u7248\uff0c\u5927\u7372\u597d\u8a55\uff1b2010\u5e74\u7531\u53f8\u5f92\u528d\u50d1\u6539\u7de8\u70ba\u540c\u540d\u6f2b\u756b\uff0c\u6bd4\u5c0f\u8aaa\u66f4\u53d7\u6b61\u8fce\uff0c\u4e26\u7372\u300c\u7b2c\u4e03\u5c46\u65e5\u672c\u570b\u969b\u6f2b\u756b\u8cde\u53d7\u8cde\u4f5c\u54c1\u300d\u30022016\u5e74\uff0c\u7121\u9650\u52d5\u529b\u516c\u53f8\u8cfc\u8cb7\u5c0f\u8aaa\u7248\u6b0a\uff0c\u7d93\u904e3\u5e74\u5de6\u53f3\u62cd\u651d\uff0c\u7d42\u65bc\u57282024\u5e74\u5c07\u5c0f\u8aaa\u642c\u4e0a\u5927\u9280\u5e55\u3002 \u540c\u6a23\u7684\u57ce\u5be8\uff0c\u540c\u6a23\u7684\u4eba\u7269\uff0c\u540c\u6a23\u7684\u6545\u4e8b\uff0c\u7531\u5c0f\u8aaa\u5230\u6f2b\u756b\u518d\u5230\u96fb\u5f71\uff0c\u53d7\u773e\u6108\u4f86\u6108\u5ee3\u6cdb\uff0c\u5546\u696d\u50f9\u503c\u4e5f\u9010\u6f38\u6500\u5347\u3002\u985e\u4f3c\u7684\u77e5\u8b58\u7522\u6b0a\uff08intellectual property\uff1b\u7c21\u7a31IP\uff09\u5546\u696d\u904b\u4f5c\u5728\u8fea\u58eb\u5c3c\u3001\u74b0\u7403\u5f71\u696d\u3001\u7d22\u5c3c\u7b49\u5168\u7403\u5a1b\u6a02\u5de8\u982d\u6bd4\u6bd4\u7686\u662f\uff0c\u5176\u4e2d\u6700\u6210\u529f\u7684\u516c\u53f8\u83ab\u904e\u65bc\u6f2b\u5a01\uff08Marvel\uff09\u3002\u6210\u7acb\u65bc1939\u5e74\u7684\u6f2b\u5a01\u64c1\u6709\u8718\u86db\u4fe0\u3001\u9435\u7532\u5947\u4fe0\u3001\u8b8a\u5f62\u4fe0\u91ab\u7b494700\u591a\u500b\u77e5\u8b58\u7522\u6b0a\u3002 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\u8718\u86db\u4fe0\u771f\u6b63\u70ba\u6f2b\u5a01\u5e36\u4f86\u5de8\u5927\u6536\u76ca\u7684\u662f\u770b\u4f3c\u4e0d\u8d77\u773c\u7684\u6d88\u8cbb\u54c1\uff0c\u5305\u62ec\u73a9\u5177\u3001\u98df\u54c1\u3001\u670d\u88dd\u3001\u98fe\u7269\u7b49\u3002\u4f46\u51e1\u6d88\u8cbb\u54c1\u4e0a\u5370\u6709\u8718\u86db\u4fe0\u7684\u5f62\u8c61\uff0c\u7528\u5230Spider-Man\u7684\u540d\u7a31\uff0c\u6f2b\u5a01\u5c31\u8981\u6536\u53d68%\u81f330%\u7684\u7248\u6b0a\u8cbb\u30022003\u5e74\uff0c\u6f2b\u5a01\u5728\u6d88\u8cbb\u54c1\u4e0a\u6536\u53d6\u7684\u7248\u6b0a\u8cbb\u4f54\u5176\u7e3d\u7248\u6b0a\u8cbb\u768450%\uff0c\u5e73\u5747\u6bcf\u500b\u6d88\u8cbb\u54c1\u7684\u7248\u6b0a\u70ba\u6f2b\u5a01\u5e36\u4f86\u8d85\u904e30\u842c\u7f8e\u5143\u7684\u9032\u8cec\u3010\u8a3b2\u3011\u3002 \u5468\u908a\u7522\u54c1\u4f5c\u70ba\u8cfa\u9322\u6a5f\u5668 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\u7f8e\u570b\u6709\u98a8\u9761\u4e16\u754c\u7684\u8718\u86db\u4fe0\uff0c\u5180\u671b\u9999\u6e2f\u4e5f\u80fd\u6709\u7acb\u8db3\u65bc\u4e16\u7684\u77e5\u8b58\u7522\u6b0a\u3002\u4e5d\u9f8d\u57ce\u5be8\u96fb\u5f71\u7684\u9f8d\u982d\u4eba\u7269\u9f8d\u6372\u98a8\uff0c\u4e5f\u8a31\u53ef\u4ee5\u5f9e\u8718\u86db\u4fe0\u8eab\u4e0a\u501f\u9451\u77e5\u8b58\u7522\u6b0a\u5546\u696d\u904b\u4f5c\u7684\u7d93\u9a57\uff0c\u4e0d\u50c5\u5728\u96fb\u5f71\u9280\u5e55\u4e0a\u5e36\u706b\u6614\u65e5\u7684\u4e5d\u9f8d\u57ce\u5be8\uff0c\u66f4\u6709\u6a5f\u6703\u91cd\u65b0\u5f15\u9818\u9999\u6e2f\u7368\u7279\u7684\u6587\u5316\u5e2d\u6372\u4e9e\u6d32\uff0c\u751a\u81f3\u5ee3\u50b3\u4e16\u754c\u6bcf\u4e00\u89d2\u843d\u3002 \u3010\u8a3b1\u3011 \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/ \u3010\u8a3b2\u3011 \uff1a Elberse, Anita (2011), &quot;Marvel Enterprises, Inc. (Abridged) &quot;, Harvard Business School cases \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5e02\u5834\u5b78\u9ad8\u7d1a\u8b1b\u5e2b \uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f09\u65bc\u300a\u4fe1\u5831\u300b\u300c\u9f8d\u864e\u5c71\u4e0b\u300d\u5c08\u6b04\uff09\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/kowloon-walled-city-vs-spider-man-business-models-of-intellectual-property\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-05-29T02:26:46+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-05-29T02:27:27+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u4e5d\u9f8d\u57ce\u5be8\u7684\u9f8d\u6372\u98a8 \u6f2b\u5a01\u82f1\u96c4\u7684\u8718\u86db\u7db2 \u5982\u4f55\u6253\u9020\u5e38\u9752\u7684\u5546\u696dIP? - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u672c\u6708\u4e0a\u6620\u7684\u9999\u6e2f\u52d5\u4f5c\u96fb\u5f71\u300a\u4e5d\u9f8d\u57ce\u5be8\u4e4b\u570d\u57ce\u300b\uff0c\u672c\u5730\u7968\u623f\u5df2\u7a81\u78347000\u842c\u5143\uff0c\u5167\u5730\u7968\u623f\u8d85\u904e5.5\u5104\u5143\u4eba\u6c11\u5e63\uff0c\u8e8b\u8eab\u9999\u6e2f\u96fb\u5f71\u53f2\u4e0a\u83ef\u8a9e\u7247\u7e3d\u7968\u623f\u6392\u540d\u699c\u524d\u5217\u3002\u7576\u89c0\u773e\u9a5a\u5606\u65bc\u57ce\u5167\u932f\u7d9c\u8907\u96dc\u7684\u6c5f\u6e56\u50b3\u5947\uff0c\u6c89\u6d78\u65bc\u5de8\u661f\u548c\u65b0\u661f\u7684\u9023\u5834\u6fc0\u9b25\uff0c\u751a\u81f3\u671f\u5f85\u5df2\u5ba3\u5e03\u958b\u62cd\u7684\u524d\u50b3\u548c\u7e8c\u96c6\u6642\uff0c\u4e0d\u59a8\u63a2\u7a76\u4e00\u4e0b\u9019\u90e8\u96fb\u5f71\u7684\u4f86\u6b77\u3002 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(Abridged) &quot;, Harvard Business School cases \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u5e02\u5834\u5b78\u9ad8\u7d1a\u8b1b\u5e2b \uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f09\u65bc\u300a\u4fe1\u5831\u300b\u300c\u9f8d\u864e\u5c71\u4e0b\u300d\u5c08\u6b04\uff09","og:url":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/kowloon-walled-city-vs-spider-man-business-models-of-intellectual-property\/","article:published_time":"2024-05-29T02:26:46+00:00","article:modified_time":"2024-05-29T02:27:27+00:00","twitter:card":"summary_large_image","twitter:title":"\u4e5d\u9f8d\u57ce\u5be8\u7684\u9f8d\u6372\u98a8 \u6f2b\u5a01\u82f1\u96c4\u7684\u8718\u86db\u7db2 \u5982\u4f55\u6253\u9020\u5e38\u9752\u7684\u5546\u696dIP? - HKU Business 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\u7f8e\u570b\u6709\u98a8\u9761\u4e16\u754c\u7684\u8718\u86db\u4fe0\uff0c\u5180\u671b\u9999\u6e2f\u4e5f\u80fd\u6709\u7acb\u8db3\u65bc\u4e16\u7684\u77e5\u8b58\u7522\u6b0a\u3002\u4e5d\u9f8d\u57ce\u5be8\u96fb\u5f71\u7684\u9f8d\u982d\u4eba\u7269\u9f8d\u6372\u98a8\uff0c\u4e5f\u8a31\u53ef\u4ee5\u5f9e\u8718\u86db\u4fe0\u8eab\u4e0a\u501f\u9451\u77e5\u8b58\u7522\u6b0a\u5546\u696d\u904b\u4f5c\u7684\u7d93\u9a57\uff0c\u4e0d\u50c5\u5728\u96fb\u5f71\u9280\u5e55\u4e0a\u5e36\u706b\u6614\u65e5\u7684\u4e5d\u9f8d\u57ce\u5be8\uff0c\u66f4\u6709\u6a5f\u6703\u91cd\u65b0\u5f15\u9818\u9999\u6e2f\u7368\u7279\u7684\u6587\u5316\u5e2d\u6372\u4e9e\u6d32\uff0c\u751a\u81f3\u5ee3\u50b3\u4e16\u754c\u6bcf\u4e00\u89d2\u843d\u3002 \u3010\u8a3b1\u3011 \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/ \u3010\u8a3b2\u3011 \uff1a Elberse, Anita (2011), &quot;Marvel Enterprises, Inc. 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