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Directive on Empowering Consumers for the Green 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\u6b50\u6d32\u65b9\u9762\uff0c\u70ba\u4e86\u6253\u64ca\u4f01\u696d\u6f02\u7da0\u884c\u70ba\uff0c\u6b50\u76df\u8b70\u6703\u5728\u672c\u5e741\u670817\u65e5\u6b63\u5f0f\u901a\u904e\u300a\u70ba\u7da0\u8272\u8f49\u578b\u8ce6\u6b0a\u6d88\u8cbb\u8005\u6307\u4ee4\u300b\uff08The Directive on Empowering Consumers for the Green Transition\uff0cECGT\uff09\u3002\u9019\u9805\u6307\u4ee4\u4f5c\u70ba\u6b50\u76df\u5faa\u74b0\u7d93\u6fdf\u8a08\u5283\u7684\u4e00\u90e8\u5206\uff0c\u65e8\u5728\u900f\u904e\u53d6\u7de0\u8aa4\u5c0e\u6027\u7522\u54c1\u8cc7\u8a0a\u548c\u7c60\u7d71\u74b0\u5883\u8072\u660e\uff0c\u5354\u52a9\u6d88\u8cbb\u8005\u4f5c\u51fa\u8f03\u4f73\u8cfc\u8cb7\u9078\u64c7\u3002 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content=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/corporate-greenwashing-and-regulatory-response\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-05-23T06:47:11+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-05-24T04:23:15+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u4f01\u696d\u6f02\u7da0\u884c\u70ba\u8207\u76e3\u7ba1\u56de\u61c9 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u8fd1\u5e74\u74b0\u7403\u5e02\u5834\u5c0d\u53ef\u6301\u7e8c\u6295\u8cc7\u7684\u9700\u6c42\u6709\u589e\u7121\u6e1b\uff0c\u53cd\u6620\u6c23\u5019\u8b8a\u5316\u548c\u74b0\u4fdd\u7684\u8b70\u984c\u5099\u53d7\u91cd\u8996\uff1b\u8207\u6b64\u540c\u6642\uff0c\u4ea6\u4ee4\u4eba\u95dc\u6ce8\u300c\u6f02\u7da0\u300d\uff08greenwashing\uff09\u554f\u984c\uff0c\u5176\u4e2d\u5305\u62ec\u4f01\u696d\u70ba\u6c42\u5438\u5f15\u6d88\u8cbb\u8005\u548c\u6295\u8cc7\u8005\u3001\u63d0\u5347\u5546\u8b7d\uff0c\u5728\u5ba3\u50b3\u8207\u884c\u92b7\u904e\u7a0b\u4e2d\uff0c\u904e\u5ea6\u8a87\u5927\u7522\u54c1\u6216\u670d\u52d9\u7684\u74b0\u4fdd\u6210\u6548\u3002\u6f02\u7da0\u884c\u70ba\u901a\u5e38\u900f\u904e\u8aa4\u5c0e\u6216\u865b\u5047\u7684\u9673\u8ff0\u3001\u5ee3\u544a\u6216\u6a19\u7c64\uff0c\u4f7f\u6d88\u8cbb\u8005\u548c\u6295\u8cc7\u8005\u8aa4\u4ee5\u70ba\u67d0\u7522\u54c1\u6216\u670d\u52d9\u5c0d\u74b0\u5883\u6709\u76ca\uff0c\u5118\u7ba1\u4e8b\u5be6\u4e26\u975e\u5982\u6b64\u3002\u653e\u773c\u5168\u7403\uff0c\u4f01\u696d\u6f02\u7da0\u4e8b\u4ef6\u5c62\u898b\u4e0d\u9bae\u3002\u70ba\u9632\u88ab\u8aa4\u5c0e\uff0c\u6211\u5011\u61c9\u95dc\u6ce8\u7522\u54c1\u7684\u5be6\u969b\u74b0\u4fdd\u6548\u679c\uff0c\u800c\u975e\u53ea\u5c08\u6ce8\u65bc\u5ee3\u544a\u548c\u5ba3\u50b3\u3002 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\u6b50\u6d32\u6700\u5927\u6c7d\u8eca\u88fd\u9020\u5546\u798f\u58eb\uff08Volkswagen\uff0c\u5167\u5730\u7a31\u5927\u773e\u6c7d\u8eca\uff09\u57282014\u5e74\u63a8\u51fa\u4e86\u6c2b\u71c3\u6599\u96fb\u6c60\u8eca\uff0c\u8d0f\u5f97\u696d\u754c\u7684\u5ee3\u6cdb\u8b9a\u8b7d\u3002\u7136\u800c\uff0c\u4e00\u6b21\u5ee2\u6c23\u6392\u653e\u6e2c\u8a66\u7684\u7d50\u679c\u63ed\u793a\u6709\u7570\u5e38\u60c5\u6cc1\uff0c\u7f8e\u570b\u570b\u5bb6\u74b0\u5883\u4fdd\u8b77\u5c40\u70ba\u6b64\u4f5c\u51fa\u8abf\u67e5\uff0c\u767c\u73fe\u5927\u773e\u6c7d\u8eca\u5728\u5168\u74031100\u842c\u8f1b\u67f4\u6cb9\u8eca\u4e2d\u5b89\u88dd\u4e86\u6e1b\u6548\u88dd\u7f6e\uff0c\u53ef\u81ea\u52d5\u5075\u6e2c\u8eca\u8f1b\u662f\u5426\u6b63\u5728\u63a5\u53d7\u74b0\u4fdd\u6e2c\u8a66\uff0c\u4e26\u76f8\u61c9\u5730\u6e1b\u5c11\u8eca\u8f1b\u7684\u5ee2\u6c23\u6392\u653e\uff0c\u4ee5\u7b26\u5408\u74b0\u4fdd\u6a19\u6e96\u3002\u5be6\u969b\u4e0a\uff0c\u9019\u4e9b\u8eca\u8f1b\u7684\u5ee2\u6c23\u6392\u653e\u91cf\u7adf\u9ad8\u51fa\u7f8e\u570b\u6a19\u6e9640\u500d\uff0c\u8db3\u4ee5\u81f4\u547d\u3002 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Governance\uff0cESG\uff09\u8a55\u7d1a\u7684AAA\u7d1a\uff0c\u4e26\u7372\u4e2d\u570b\u4e0a\u5e02\u516c\u53f8\u5354\u6703\u9078\u70baESG\u6700\u4f73\u5be6\u8e10\u6848\u4f8b\u3002\u5176\u696d\u52d9\u9805\u76ee\u591a\u8207\u74b0\u4fdd\u6709\u95dc\uff0c\u66f4\u6295\u5165\u5927\u7b46\u8cc7\u91d1\u7814\u767c\u7da0\u8272\u79d1\u6280\uff0c\u5c07\u53ef\u6301\u7e8c\u767c\u5c55\u4f5c\u70ba\u4f01\u696d\u4f7f\u547d\u3002\u53ef\u60dc\u73fe\u5be6\u504f\u504f\u76f8\u53cd\uff0c\u4e2d\u9435\u7d93\u5e38\u6536\u5230\u74b0\u5883\u7f70\u55ae\uff0c\u66f4\u57282022\u5e74\u56e0\u9055\u6cd5\u4f7f\u7528\u548c\u7834\u58de\u6797\u5730\uff0c\u88ab\u7f70\u6b3e\u7d0465\u842c\u5143\u4eba\u6c11\u5e63\uff1b\u540c\u5e74\uff0c\u4e2d\u9435\u5b50\u516c\u53f8\u4e5f\u56e0\u6392\u6c61\u548c\u566a\u97f3\u554f\u984c\u9055\u898f\uff0c\u7f70\u6b3e\u903e160\u842c\u5143\u4eba\u6c11\u5e63\u3002 \u78ba\u7acb\u7da0\u8272\u8a8d\u8b49\u6a19\u6e96 \u6b50\u6d32\u65b9\u9762\uff0c\u70ba\u4e86\u6253\u64ca\u4f01\u696d\u6f02\u7da0\u884c\u70ba\uff0c\u6b50\u76df\u8b70\u6703\u5728\u672c\u5e741\u670817\u65e5\u6b63\u5f0f\u901a\u904e\u300a\u70ba\u7da0\u8272\u8f49\u578b\u8ce6\u6b0a\u6d88\u8cbb\u8005\u6307\u4ee4\u300b\uff08The Directive on Empowering Consumers for the Green Transition\uff0cECGT\uff09\u3002\u9019\u9805\u6307\u4ee4\u4f5c\u70ba\u6b50\u76df\u5faa\u74b0\u7d93\u6fdf\u8a08\u5283\u7684\u4e00\u90e8\u5206\uff0c\u65e8\u5728\u900f\u904e\u53d6\u7de0\u8aa4\u5c0e\u6027\u7522\u54c1\u8cc7\u8a0a\u548c\u7c60\u7d71\u74b0\u5883\u8072\u660e\uff0c\u5354\u52a9\u6d88\u8cbb\u8005\u4f5c\u51fa\u8f03\u4f73\u8cfc\u8cb7\u9078\u64c7\u3002 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\u6b50\u6d32\u65b9\u9762\uff0c\u70ba\u4e86\u6253\u64ca\u4f01\u696d\u6f02\u7da0\u884c\u70ba\uff0c\u6b50\u76df\u8b70\u6703\u5728\u672c\u5e741\u670817\u65e5\u6b63\u5f0f\u901a\u904e\u300a\u70ba\u7da0\u8272\u8f49\u578b\u8ce6\u6b0a\u6d88\u8cbb\u8005\u6307\u4ee4\u300b\uff08The Directive on Empowering Consumers for the Green Transition\uff0cECGT\uff09\u3002\u9019\u9805\u6307\u4ee4\u4f5c\u70ba\u6b50\u76df\u5faa\u74b0\u7d93\u6fdf\u8a08\u5283\u7684\u4e00\u90e8\u5206\uff0c\u65e8\u5728\u900f\u904e\u53d6\u7de0\u8aa4\u5c0e\u6027\u7522\u54c1\u8cc7\u8a0a\u548c\u7c60\u7d71\u74b0\u5883\u8072\u660e\uff0c\u5354\u52a9\u6d88\u8cbb\u8005\u4f5c\u51fa\u8f03\u4f73\u8cfc\u8cb7\u9078\u64c7\u3002 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