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crash\uff09\u3002\u4e8b\u4ef6\u59cb\u81ea\u7f8e\u806f\u793e\u56e0\u5176Twitter\uff08\u73fe\u6539\u7a31\u70baX\uff09\u8cec\u6236\u88ab\u99ed\u5ba2\u5165\u4fb5\u800c\u767c\u5e03\u4e86\u95dc\u65bc\u767d\u5bae\u7206\u70b8\u7684\u865b\u5047\u5831\u9053\uff0c\u4ee5\u81f4\u7f8e\u570b\u80a1\u5e02\u4e00\u5ea6\u5927\u5e45\u6ed1\u843d\u30022023\u5e74\uff0c\u300a\u5e02\u5834\u8abf\u7814\u671f\u520a\u300b\uff08Journal of Marketing 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and 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id=\"\u8a3b\" name=\"\u8a3b\"><\/a>\u3010\u8a3b\u3011<span>\uff1a<\/span><a href=\"https:\/\/unesdoc.unesco.org\/ark:\/48223\/pf0000374416\">Disinfodemic: deciphering COVID-19 disinformation, 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chamber\uff09\u6548\u61c9\uff0c\u4ee5\u81f4\u4eba\u4e91\u4ea6\u4e91\uff0c\u5f37\u5316\u4e86\u5148\u5165\u70ba\u4e3b\u4e4b\u898b\u3002 \u91d1\u878d\u5371\u6a5f\u59cb\u4f5c\u4fd1\u8005 \u865b\u5047\u8cc7\u8a0a\u5728\u8cc7\u672c\u5e02\u5834\u6cdb\u6feb\u6210\u707d\u53e4\u5df2\u6709\u4e4b\uff0c\u4f8b\u59821720\u5e74\u82f1\u570b\u767c\u751f\u300c\u5357\u6d77\u6ce1\u6cab\u300d\uff08South Sea Bubble\uff09\uff0c\u7576\u4e2d\u4e0d\u53ef\u80fd\u514c\u73fe\u7684\u627f\u8afe\u92ea\u5929\u84cb\u5730\uff0c\u5e02\u5834\u6295\u6a5f\u5c0e\u81f4\u7d93\u6fdf\u6ce1\u6cab\u4e0d\u65b7\u81a8\u8139\uff1b\u7576\u5730\u570b\u6703\u65bc\u540c\u5e74\u901a\u904e\u300a\u6ce1\u6cab\u6cd5\u300b\uff0c\u4ee5\u904f\u5236\u5e02\u5834\u6ce1\u6cab\u5316\u7684\u6b6a\u98a8\u3002 \u6b64\u985e\u4e8b\u4ef6\u8fd1\u5e74\u66f4\u6108\u6f14\u6108\u70c8\uff0c\u4e26\u727d\u9023\u6578\u78bc\u5e73\u53f0\uff0c\u5305\u62ec2013\u5e74\u7684\u300c\u63a8\u6587\u5d29\u76e4\u300d\uff08tweet crash\uff09\u3002\u4e8b\u4ef6\u59cb\u81ea\u7f8e\u806f\u793e\u56e0\u5176Twitter\uff08\u73fe\u6539\u7a31\u70baX\uff09\u8cec\u6236\u88ab\u99ed\u5ba2\u5165\u4fb5\u800c\u767c\u5e03\u4e86\u95dc\u65bc\u767d\u5bae\u7206\u70b8\u7684\u865b\u5047\u5831\u9053\uff0c\u4ee5\u81f4\u7f8e\u570b\u80a1\u5e02\u4e00\u5ea6\u5927\u5e45\u6ed1\u843d\u30022023\u5e74\uff0c\u300a\u5e02\u5834\u8abf\u7814\u671f\u520a\u300b\uff08Journal of Marketing Research\uff09\u7684\u4e00\u7bc7\u7814\u7a76\u6587\u7ae0\u5c31\u767c\u73fe\uff0c\u6709\u95dc\u516c\u53f8\u7522\u54c1\u7684\u865b\u5047\u8cc7\u8a0a\u8db3\u4ee5\u5c0e\u81f4\u516c\u53f8\u50f9\u503c\u5287\u964d\uff0c\u56e0\u800c\u5f71\u97ff\u5176\u80a1\u50f9\u548c\u6295\u8cc7\u8005\u4fe1\u5fc3\u3002 \u5531\u9ad8\u6563\u8ca8\u6253\u64ca\u8aa0\u4fe1 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chamber\uff09\u6548\u61c9\uff0c\u4ee5\u81f4\u4eba\u4e91\u4ea6\u4e91\uff0c\u5f37\u5316\u4e86\u5148\u5165\u70ba\u4e3b\u4e4b\u898b\u3002 \u91d1\u878d\u5371\u6a5f\u59cb\u4f5c\u4fd1\u8005 \u865b\u5047\u8cc7\u8a0a\u5728\u8cc7\u672c\u5e02\u5834\u6cdb\u6feb\u6210\u707d\u53e4\u5df2\u6709\u4e4b\uff0c\u4f8b\u59821720\u5e74\u82f1\u570b\u767c\u751f\u300c\u5357\u6d77\u6ce1\u6cab\u300d\uff08South Sea Bubble\uff09\uff0c\u7576\u4e2d\u4e0d\u53ef\u80fd\u514c\u73fe\u7684\u627f\u8afe\u92ea\u5929\u84cb\u5730\uff0c\u5e02\u5834\u6295\u6a5f\u5c0e\u81f4\u7d93\u6fdf\u6ce1\u6cab\u4e0d\u65b7\u81a8\u8139\uff1b\u7576\u5730\u570b\u6703\u65bc\u540c\u5e74\u901a\u904e\u300a\u6ce1\u6cab\u6cd5\u300b\uff0c\u4ee5\u904f\u5236\u5e02\u5834\u6ce1\u6cab\u5316\u7684\u6b6a\u98a8\u3002 \u6b64\u985e\u4e8b\u4ef6\u8fd1\u5e74\u66f4\u6108\u6f14\u6108\u70c8\uff0c\u4e26\u727d\u9023\u6578\u78bc\u5e73\u53f0\uff0c\u5305\u62ec2013\u5e74\u7684\u300c\u63a8\u6587\u5d29\u76e4\u300d\uff08tweet crash\uff09\u3002\u4e8b\u4ef6\u59cb\u81ea\u7f8e\u806f\u793e\u56e0\u5176Twitter\uff08\u73fe\u6539\u7a31\u70baX\uff09\u8cec\u6236\u88ab\u99ed\u5ba2\u5165\u4fb5\u800c\u767c\u5e03\u4e86\u95dc\u65bc\u767d\u5bae\u7206\u70b8\u7684\u865b\u5047\u5831\u9053\uff0c\u4ee5\u81f4\u7f8e\u570b\u80a1\u5e02\u4e00\u5ea6\u5927\u5e45\u6ed1\u843d\u30022023\u5e74\uff0c\u300a\u5e02\u5834\u8abf\u7814\u671f\u520a\u300b\uff08Journal of Marketing Research\uff09\u7684\u4e00\u7bc7\u7814\u7a76\u6587\u7ae0\u5c31\u767c\u73fe\uff0c\u6709\u95dc\u516c\u53f8\u7522\u54c1\u7684\u865b\u5047\u8cc7\u8a0a\u8db3\u4ee5\u5c0e\u81f4\u516c\u53f8\u50f9\u503c\u5287\u964d\uff0c\u56e0\u800c\u5f71\u97ff\u5176\u80a1\u50f9\u548c\u6295\u8cc7\u8005\u4fe1\u5fc3\u3002 \u5531\u9ad8\u6563\u8ca8\u6253\u64ca\u8aa0\u4fe1 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\u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u91d1\u878d\u5b78\u9996\u5e2d\u8b1b\u5e2b\u3001\u65b0\u754c\u9109\u8b70\u5c40\u7576\u7136\u57f7\u884c\u59d4\u54e1 \u9ec3\u5f71\u7d05\u5973\u58eb \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u69ae\u8b7d\u526f\u7814\u7a76\u54e1 \uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e09\u6708\u4e8c\u5341\u4e03\u65e5\u8f09\u65bc\u300a\u4fe1\u5831\u300b\u300c\u9f8d\u864e\u5c71\u4e0b\u300d\u5c08\u6b04\uff09\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/hkej-column\/%e6%8f%ad%e9%96%8b%e5%81%bd%e8%b3%87%e8%a8%8a%e7%9a%84%e7%9c%9f%e9%9d%a2%e7%9b%ae\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-03-27T07:31:30+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-03-28T10:58:18+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u63ed\u958b\u507d\u8cc7\u8a0a\u7684\u771f\u9762\u76ee - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u4eca\u6642\u4eca\u65e5\uff0c\u865b\u5047\u8cc7\u8a0a\u7121\u5b54\u4e0d\u5165\uff0c\u8db3\u4ee5\u5a01\u8105\u5168\u7403\u7d93\u6fdf\u3002\u64da\u4e16\u754c\u7d93\u6fdf\u8ad6\u58c7\u4f30\u8a08\uff0c2019\u5e74\u6709\u95dc\u7d93\u6fdf\u640d\u5931\u5c31\u9ad8\u9054780\u5104\u7f8e\u5143\uff1b\u4eca\u5e741\u6708\uff0c\u8a72\u7d44\u7e54\u66f4\u628a\u865b\u5047\u8cc7\u8a0a\u5b9a\u70ba2024\u5e74\u5168\u7403\u6700\u5927\u98a8\u96aa\uff0c\u77ed\u671f\u5a01\u8105\u5c24\u751a\u65bc\u6c23\u5019\u8b8a\u5316\u3002 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\u9ad8\u5b78\u6b77\u6709\u6642\u6216\u6703\u8b93\u4eba\u904e\u5ea6\u81ea\u4fe1\uff0c\u5728\u8a55\u4f30\u6240\u63a5\u6536\u8cc7\u8a0a\u6642\u8b66\u89ba\u6027\u4e0d\u8db3\uff0c\u5c0d\u65bc\u4f86\u81ea\u770b\u4f3c\u4fe1\u8b7d\u826f\u597d\u6216\u5176\u5c08\u696d\u6e90\u982d\u7684\u8a0a\u606f\u5c24\u5176\u5982\u6b64\u3002\u5f9e\u653f\u6cbb\u3001\u7d93\u6fdf\u5230\u793e\u6703\u7684\u7bc4\u7587\uff0c\u865b\u5047\u8cc7\u8a0a\u5e38\u7528\u4e0a\u4f3c\u662f\u800c\u975e\u3001\u4f3c\u975e\u800c\u662f\u7684\u8907\u96dc\u8a9e\u8a00\uff0c\u9a5f\u773c\u770b\u4f86\u4ee4\u4eba\u5bb9\u6613\u5165\u4fe1\u3002 \u4e8b\u5be6\u4e0a\uff0c\u4eba\u4e43\u7fa4\u9ad4\u52d5\u7269\uff0c\u56e0\u540c\u8072\u76f8\u61c9\uff0c\u540c\u6c23\u76f8\u6c42\uff0c\u4e0d\u514d\u53d7\u865b\u5047\u8cc7\u8a0a\u8499\u853d\u3002\u5728\u4eca\u65e5\u793e\u6703\u5927\u884c\u5176\u9053\u7684\u793e\u4ea4\u5a92\u9ad4\u548c\u500b\u4eba\u5316\u65b0\u805e\u5a92\u9ad4\uff0c\u66f4\u5bb9\u6613\u7522\u751f\u56de\u97f3\u5ba4\uff08echo chamber\uff09\u6548\u61c9\uff0c\u4ee5\u81f4\u4eba\u4e91\u4ea6\u4e91\uff0c\u5f37\u5316\u4e86\u5148\u5165\u70ba\u4e3b\u4e4b\u898b\u3002 \u91d1\u878d\u5371\u6a5f\u59cb\u4f5c\u4fd1\u8005 \u865b\u5047\u8cc7\u8a0a\u5728\u8cc7\u672c\u5e02\u5834\u6cdb\u6feb\u6210\u707d\u53e4\u5df2\u6709\u4e4b\uff0c\u4f8b\u59821720\u5e74\u82f1\u570b\u767c\u751f\u300c\u5357\u6d77\u6ce1\u6cab\u300d\uff08South Sea Bubble\uff09\uff0c\u7576\u4e2d\u4e0d\u53ef\u80fd\u514c\u73fe\u7684\u627f\u8afe\u92ea\u5929\u84cb\u5730\uff0c\u5e02\u5834\u6295\u6a5f\u5c0e\u81f4\u7d93\u6fdf\u6ce1\u6cab\u4e0d\u65b7\u81a8\u8139\uff1b\u7576\u5730\u570b\u6703\u65bc\u540c\u5e74\u901a\u904e\u300a\u6ce1\u6cab\u6cd5\u300b\uff0c\u4ee5\u904f\u5236\u5e02\u5834\u6ce1\u6cab\u5316\u7684\u6b6a\u98a8\u3002 \u6b64\u985e\u4e8b\u4ef6\u8fd1\u5e74\u66f4\u6108\u6f14\u6108\u70c8\uff0c\u4e26\u727d\u9023\u6578\u78bc\u5e73\u53f0\uff0c\u5305\u62ec2013\u5e74\u7684\u300c\u63a8\u6587\u5d29\u76e4\u300d\uff08tweet crash\uff09\u3002\u4e8b\u4ef6\u59cb\u81ea\u7f8e\u806f\u793e\u56e0\u5176Twitter\uff08\u73fe\u6539\u7a31\u70baX\uff09\u8cec\u6236\u88ab\u99ed\u5ba2\u5165\u4fb5\u800c\u767c\u5e03\u4e86\u95dc\u65bc\u767d\u5bae\u7206\u70b8\u7684\u865b\u5047\u5831\u9053\uff0c\u4ee5\u81f4\u7f8e\u570b\u80a1\u5e02\u4e00\u5ea6\u5927\u5e45\u6ed1\u843d\u30022023\u5e74\uff0c\u300a\u5e02\u5834\u8abf\u7814\u671f\u520a\u300b\uff08Journal of Marketing Research\uff09\u7684\u4e00\u7bc7\u7814\u7a76\u6587\u7ae0\u5c31\u767c\u73fe\uff0c\u6709\u95dc\u516c\u53f8\u7522\u54c1\u7684\u865b\u5047\u8cc7\u8a0a\u8db3\u4ee5\u5c0e\u81f4\u516c\u53f8\u50f9\u503c\u5287\u964d\uff0c\u56e0\u800c\u5f71\u97ff\u5176\u80a1\u50f9\u548c\u6295\u8cc7\u8005\u4fe1\u5fc3\u3002 \u5531\u9ad8\u6563\u8ca8\u6253\u64ca\u8aa0\u4fe1 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chamber\uff09\u6548\u61c9\uff0c\u4ee5\u81f4\u4eba\u4e91\u4ea6\u4e91\uff0c\u5f37\u5316\u4e86\u5148\u5165\u70ba\u4e3b\u4e4b\u898b\u3002 \u91d1\u878d\u5371\u6a5f\u59cb\u4f5c\u4fd1\u8005 \u865b\u5047\u8cc7\u8a0a\u5728\u8cc7\u672c\u5e02\u5834\u6cdb\u6feb\u6210\u707d\u53e4\u5df2\u6709\u4e4b\uff0c\u4f8b\u59821720\u5e74\u82f1\u570b\u767c\u751f\u300c\u5357\u6d77\u6ce1\u6cab\u300d\uff08South Sea Bubble\uff09\uff0c\u7576\u4e2d\u4e0d\u53ef\u80fd\u514c\u73fe\u7684\u627f\u8afe\u92ea\u5929\u84cb\u5730\uff0c\u5e02\u5834\u6295\u6a5f\u5c0e\u81f4\u7d93\u6fdf\u6ce1\u6cab\u4e0d\u65b7\u81a8\u8139\uff1b\u7576\u5730\u570b\u6703\u65bc\u540c\u5e74\u901a\u904e\u300a\u6ce1\u6cab\u6cd5\u300b\uff0c\u4ee5\u904f\u5236\u5e02\u5834\u6ce1\u6cab\u5316\u7684\u6b6a\u98a8\u3002 \u6b64\u985e\u4e8b\u4ef6\u8fd1\u5e74\u66f4\u6108\u6f14\u6108\u70c8\uff0c\u4e26\u727d\u9023\u6578\u78bc\u5e73\u53f0\uff0c\u5305\u62ec2013\u5e74\u7684\u300c\u63a8\u6587\u5d29\u76e4\u300d\uff08tweet crash\uff09\u3002\u4e8b\u4ef6\u59cb\u81ea\u7f8e\u806f\u793e\u56e0\u5176Twitter\uff08\u73fe\u6539\u7a31\u70baX\uff09\u8cec\u6236\u88ab\u99ed\u5ba2\u5165\u4fb5\u800c\u767c\u5e03\u4e86\u95dc\u65bc\u767d\u5bae\u7206\u70b8\u7684\u865b\u5047\u5831\u9053\uff0c\u4ee5\u81f4\u7f8e\u570b\u80a1\u5e02\u4e00\u5ea6\u5927\u5e45\u6ed1\u843d\u30022023\u5e74\uff0c\u300a\u5e02\u5834\u8abf\u7814\u671f\u520a\u300b\uff08Journal of Marketing Research\uff09\u7684\u4e00\u7bc7\u7814\u7a76\u6587\u7ae0\u5c31\u767c\u73fe\uff0c\u6709\u95dc\u516c\u53f8\u7522\u54c1\u7684\u865b\u5047\u8cc7\u8a0a\u8db3\u4ee5\u5c0e\u81f4\u516c\u53f8\u50f9\u503c\u5287\u964d\uff0c\u56e0\u800c\u5f71\u97ff\u5176\u80a1\u50f9\u548c\u6295\u8cc7\u8005\u4fe1\u5fc3\u3002 \u5531\u9ad8\u6563\u8ca8\u6253\u64ca\u8aa0\u4fe1 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chamber\uff09\u6548\u61c9\uff0c\u4ee5\u81f4\u4eba\u4e91\u4ea6\u4e91\uff0c\u5f37\u5316\u4e86\u5148\u5165\u70ba\u4e3b\u4e4b\u898b\u3002 \u91d1\u878d\u5371\u6a5f\u59cb\u4f5c\u4fd1\u8005 \u865b\u5047\u8cc7\u8a0a\u5728\u8cc7\u672c\u5e02\u5834\u6cdb\u6feb\u6210\u707d\u53e4\u5df2\u6709\u4e4b\uff0c\u4f8b\u59821720\u5e74\u82f1\u570b\u767c\u751f\u300c\u5357\u6d77\u6ce1\u6cab\u300d\uff08South Sea Bubble\uff09\uff0c\u7576\u4e2d\u4e0d\u53ef\u80fd\u514c\u73fe\u7684\u627f\u8afe\u92ea\u5929\u84cb\u5730\uff0c\u5e02\u5834\u6295\u6a5f\u5c0e\u81f4\u7d93\u6fdf\u6ce1\u6cab\u4e0d\u65b7\u81a8\u8139\uff1b\u7576\u5730\u570b\u6703\u65bc\u540c\u5e74\u901a\u904e\u300a\u6ce1\u6cab\u6cd5\u300b\uff0c\u4ee5\u904f\u5236\u5e02\u5834\u6ce1\u6cab\u5316\u7684\u6b6a\u98a8\u3002 \u6b64\u985e\u4e8b\u4ef6\u8fd1\u5e74\u66f4\u6108\u6f14\u6108\u70c8\uff0c\u4e26\u727d\u9023\u6578\u78bc\u5e73\u53f0\uff0c\u5305\u62ec2013\u5e74\u7684\u300c\u63a8\u6587\u5d29\u76e4\u300d\uff08tweet crash\uff09\u3002\u4e8b\u4ef6\u59cb\u81ea\u7f8e\u806f\u793e\u56e0\u5176Twitter\uff08\u73fe\u6539\u7a31\u70baX\uff09\u8cec\u6236\u88ab\u99ed\u5ba2\u5165\u4fb5\u800c\u767c\u5e03\u4e86\u95dc\u65bc\u767d\u5bae\u7206\u70b8\u7684\u865b\u5047\u5831\u9053\uff0c\u4ee5\u81f4\u7f8e\u570b\u80a1\u5e02\u4e00\u5ea6\u5927\u5e45\u6ed1\u843d\u30022023\u5e74\uff0c\u300a\u5e02\u5834\u8abf\u7814\u671f\u520a\u300b\uff08Journal of Marketing Research\uff09\u7684\u4e00\u7bc7\u7814\u7a76\u6587\u7ae0\u5c31\u767c\u73fe\uff0c\u6709\u95dc\u516c\u53f8\u7522\u54c1\u7684\u865b\u5047\u8cc7\u8a0a\u8db3\u4ee5\u5c0e\u81f4\u516c\u53f8\u50f9\u503c\u5287\u964d\uff0c\u56e0\u800c\u5f71\u97ff\u5176\u80a1\u50f9\u548c\u6295\u8cc7\u8005\u4fe1\u5fc3\u3002 \u5531\u9ad8\u6563\u8ca8\u6253\u64ca\u8aa0\u4fe1 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