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\u9019\u88cf\u6709\u5169\u500b\u7b56\u7565\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5be6\u73fe\u878d\u5408\u7684ESG\u6230\u7565\u3002\u9996\u5148\u662f\u300c\u7531\u5167\u800c\u5916\u7684\u7b56\u7565\u300d\uff0c\u516c\u53f8\u8981\u8b58\u5225\u95dc\u9375\u5229\u76ca\u76f8\u95dc\u8005\u771f\u6b63\u95dc\u5fc3\u7684\u4e8b\uff0c\u900f\u904e\u6539\u9769\u50f9\u503c\u93c8\u6d3b\u52d5\u800c\u5e36\u4f86\u7a4d\u6975\u7684\u793e\u6703\u5f71\u97ff\u3002\u8fd1\u5e74\uff0c\u6b50\u76df\u63d0\u51fa\u7684\u8ff4\u5708\u7d93\u6fdf\u6b63\u548c\u9019\u7a2e\u6230\u7565\u63d0\u5021\u7684\u76f8\u7b26\u5408\uff0c\u70ba\u4e86\u4fdd\u8b77\u74b0\u5883\u800c\u63d0\u5021\u8cc7\u6e90\u8ff4\u5708\u4f7f\u7528\u3001\u6e1b\u5c11\u6d6a\u8cbb\u53ca\u964d\u4f4e\u78b3\u6392\u653e\u3002\u4ee5\u512a\u8863\u5eab\u70ba\u4f8b\uff0c\u516c\u53f8\u5728\u5176\u6838\u5fc3\u696d\u52d9\u4e2d\u7784\u6e96\u4e86\u56de\u6536\u548c\u5ef6\u9577\u7522\u54c1\u58fd\u547d\u7684\u6230\u7565\uff0c\u56e0\u800c\u5236\u5b9a\u4e86\u4e00\u500b\u5411\u4e0b\u56de\u6536\u7684\u8a08\u5283\uff0c\u4ee5\u300c\u95dc\u9589\u8ff4\u5708\u300d\u3002\u7576\u512a\u8863\u5eab\u751f\u7522\u65b0\u7fbd\u7d68\u670d\u6642\uff0c\u5b83\u91cd\u65b0\u601d\u8003\u4e86\u8a2d\u8a08\uff08\u54ea\u4e9b\u539f\u6750\u6599\u53ef\u4ee5\u88ab\u56de\u6536\uff09\u3001\u6240\u6709\u6b0a\uff08\u5f9e\u300c\u6d88\u8cbb\u8005\u300d\u8f49\u8b8a\u70ba\u300c\u4f7f\u7528\u8005\u300d\uff09\u548c\u6750\u6599\u8d70\u5411\u3002\u512a\u8863\u5eab\u958b\u767c\u4e86\u4e00\u7a2e\u79fb\u9664\u7fbd\u7d68\u7684\u65b9\u6cd5\uff0c\u4e26\u52a0\u5de5\u88fd\u6210\u65b0\u7684\u7fbd\u7d68\u5546\u54c1\uff0c\u6709\u5225\u65bc\u50b3\u7d71\u7684\u7fbd\u7d68\u56de\u6536\u7684\u65b9\u6cd5\uff0c\u4e3b\u8981\u662f\u53bb\u9664\u548c\u91cd\u65b0\u4f7f\u7528\u88ab\u5b50\u4e2d\u7684\u7fbd\u7d68\u3002\u512a\u8863\u5eab\u82b1\u4e866\u5e74\u6642\u9593\u4f7f\u820a\u7fbd\u7d68\u670d\u56de\u6536\u5f97\u4ee5\u5927\u898f\u6a21\u5be6\u73fe\uff0c\u4e26\u65bc2020\u5e7411\u6708\u5728\u65e5\u672c\u5e02\u5834\u63a8\u51fa\u300c\u518d\u751f\u7fbd\u7d68\u670d\u300d\uff0c\u5176\u4e2d\u7684\u7fbd\u7d68\u53ca\u7fbd\u6bdb\uff0c\u5168\u90e8\u4f86\u81ea2019\u5e74\u8d77\u5728\u65e5\u672c\u56de\u6536\u768462\u842c\u4ef6\u7fbd\u7d68\u5546\u54c1\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u7531\u5167\u800c\u5916\u7684\u6230\u7565\u70ba\u4f01\u696d\u63d0\u51fa\u4e86\u4e00\u500b\u660e\u78ba\u7684\u6846\u67b6\uff0c\u958b\u59cb\u7740\u624b\u767c\u5c55ESG\u3002\u4f01\u696d\u9996\u5148\u8981\u78ba\u5b9a\u904b\u71df\u5728\u4e3b\u8981\u6d3b\u52d5\uff08\u5982\u9032\u8ca8\u548c\u51fa\u8ca8\u7684\u7269\u6d41\u3001\u904b\u71df\u3001\u5e02\u5834\u548c\u92b7\u552e\u3001\u552e\u5f8c\u670d\u52d9\uff09\u548c\u652f\u6301\u6d3b\u52d5\uff08\u5982\u63a1\u8cfc\u3001\u6280\u8853\u958b\u767c\u3001\u4eba\u529b\u8cc7\u6e90\u7ba1\u7406\u7b49\uff09\u4e2d\u7684\u7a4d\u6975\u6216\u6d88\u6975\u7684\u793e\u6703\u5f71\u97ff\uff0c\u7136\u5f8c\u4f01\u696d\u53ef\u4ee5\u5728\u6574\u500b\u6d3b\u52d5\u4e2d\u6e05\u9664\u6d88\u6975\u5f71\u97ff\u4e26\u52a0\u5f37\u7a4d\u6975\u5f71\u97ff\u3002\u5f88\u660e\u986f\uff0c\u512a\u8863\u5eab\u81f4\u529b\u65bc\u5728\u552e\u5f8c\u670d\u52d9\u65b9\u9762\u6e05\u9664\u5176\u6d6a\u8cbb\u3002<\/p>\n

\u53e6\u4e00\u7a2e\u662f\u300c\u7531\u5916\u800c\u5167\u7684\u7b56\u7565\u300d\u3002\u9019\u7a2e\u7b56\u7565\u53ef\u4ee5\u5e36\u4f86\u7a4d\u6975\u7684\u793e\u6703\u8b8a\u5316\uff0c\u540c\u6642\u4e5f\u80fd\u589e\u5f37\u516c\u53f8\u7684\u7af6\u722d\u512a\u52e2\u3002\u5728\u9019\u88cf\uff0c\u9019\u4e9b\u793e\u6703\u554f\u984c\u662f\u6307\u5916\u5728\u74b0\u5883\u4e2d\u4e00\u4e9b\u5c0d\u516c\u53f8\u5728\u5176\u7d93\u71df\u5730\u7af6\u722d\u529b\u7684\u57fa\u672c\u9a45\u52d5\u529b\u6709\u986f\u8457\u5f71\u97ff\u7684\u554f\u984c\u3002\u516c\u53f8\u53ef\u4ee5\u901a\u904eMichael Porter\u63d0\u51fa\u7684\u56db\u500b\u76f8\u95dc\u689d\u4ef6\u4f86\u767c\u5c55\u4ed6\u5011\u7684\u7af6\u722d\u512a\u52e2\uff0c\u5305\u62ec\u6295\u5165\u689d\u4ef6\u3001\u76f8\u95dc\u548c\u652f\u6301\u7522\u696d\u689d\u4ef6\u3001\u7576\u5730\u9700\u6c42\u689d\u4ef6\u4ee5\u53ca\u516c\u53f8\u6230\u7565\u548c\u7af6\u722d\u689d\u4ef6\u3002\u4f8b\u5982\uff0c\u7531\u7279\u65af\u62c9\u548c\u512a\u6b65\u7b49\u727d\u982d\u7684\u96f6\u6392\u653e\u904b\u8f38\u5354\u6703\uff08Zero Emission Transportation Association\uff09\uff0c\u65e8\u5728\u63d0\u9ad8\u6d88\u8cbb\u8005\u4f7f\u7528\u65b0\u80fd\u6e90\u6c7d\u8eca\u7684\u734e\u52f5\uff0c\u9f13\u52f5\u6c7d\u6cb9\u52d5\u529b\u6c7d\u8eca\u9000\u5f79\uff0c\u4e26\u63d0\u5021\u66f4\u56b4\u683c\u7684\u6392\u653e\u548c\u6027\u80fd\u6a19\u6e96\u3002\u9019\u5c31\u662f\u4e00\u500b\u540c\u6642\u70ba\u6e1b\u5c11\u78b3\u6392\u653e\u505a\u51fa\u8ca2\u737b\uff0c\u4ea6\u70ba\u81ea\u5df1\u5275\u9020\u66f4\u597d\u7af6\u722d\u689d\u4ef6\u7684\u4f8b\u5b50\u3002<\/p>\n

\u7d9c\u5408\u4f86\u770b\uff0c\u7b46\u8005\u8a8d\u70ba\uff0c\u6253\u7b97\u5c0dESG\u4f5c\u51fa\u8ca2\u737b\u7684\u4f01\u696d\u4e0d\u9700\u8981\u89e3\u6c7a\u6240\u6709\u7684\u793e\u6703\u8207\u74b0\u5883\u554f\u984c\uff0c\u800c\u61c9\u8a72\u95dc\u6ce8\u5275\u9020\u5171\u4eab\u50f9\u503c\u7684\u9818\u57df\u3002\u5176\u4ed6\u7684\u554f\u984c\uff0c\u7559\u7d66\u66f4\u80fd\u5275\u9020\u5171\u4eab\u50f9\u503c\u7684\u4f01\u696d\u53bb\u5e6b\u5fd9\u89e3\u6c7a \u3002<\/p>\n

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\u6709\u516c\u53f8\u7d0d\u5165\u696d\u52d9\u6838\u5fc3\u50f9\u503c<\/h5>\n

\u53e6\u4e00\u65b9\u9762\uff0c\u4e5f\u6709\u6bd4\u8f03\u5c11\u6578\u5f9e\u4e00\u958b\u59cb\u5c31\u4ee5\u76ee\u6a19\u70ba\u5c0e\u5411\u7684\u516c\u53f8\u3002\u9019\u4e9b\u516c\u53f8\u5c07\u5176\u53ef\u6301\u7e8c\u767c\u5c55\u7684\u9858\u666f\u548c\u4f7f\u547d\u7f6e\u65bc\u5176\u696d\u52d9\u6230\u7565\u7684\u6838\u5fc3\uff0c\u4e26\u5c07\u5176\u5b8c\u5168\u878d\u5165\u5230\u4ed6\u5011\u6240\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\u4e2d\u3002Patagonia\u5c31\u662f\u4e00\u500b\u5178\u578b\u7684\u4f8b\u5b50\uff0c\u7d93\u904e\u591a\u5e74\u7684\u7d93\u71df\uff0c\u5b83\u70ba\u81ea\u5df1\u5275\u9020\u4e86\u60c5\u666f2\u3002Patagonia\u4e0d\u50c5\u5728\u4f01\u696d\u53ef\u6301\u7e8c\u767c\u5c55\u548c\u74b0\u5883\u8cac\u4efb\u65b9\u9762\u9577\u671f\u958b\u95e2\u65b0\u9818\u57df\uff0c\u800c\u4e14\u9084\u5438\u5f15\u4e86\u4e00\u6279\u771f\u6b63\u95dc\u5fc3\u74b0\u5883\u800c\u9f90\u5927\u7684\u7a69\u5b9a\u7c89\u7d72\u7fa4\u3002\u95dc\u65bc\u5176\u5b97\u65e8\u548c\u6d88\u8cbb\u8005\u57fa\u790e\uff0c\u751f\u614b\u884c\u52d5\u4e3b\u7fa9\u59cb\u7d42\u662fPatagonia\u5b97\u65e8\u7684\u6838\u5fc3\uff0c\u4e26\u4e14\u6beb\u4e0d\u7336\u8c6b\u5730\u4e00\u76f4\u5805\u6301\u300c\u53ef\u6301\u7e8c\u5275\u65b0\u300d\u7684\u7acb\u5834\u3002\u53ef\u4ee5\u4f50\u8b49\u7684\u4e00\u500b\u4f8b\u5b50\u662f\uff0c\u57282011\u5e74\u7684\u611f\u6069\u7bc0\uff0c\u8a72\u54c1\u724c\u88fd\u4f5c\u4e86\u4e00\u500b\u540d\u70ba\u300c\u4e0d\u8981\u8cb7\u9019\u4ef6\u593e\u514b\u300d\u7684\u5ee3\u544a\uff0c\u65e8\u5728\u8b93\u5ba2\u6236\u4e86\u89e3\u6642\u88dd\u696d\u5c0d\u74b0\u5883\u7684\u5f71\u97ff\uff0c\u95dc\u6ce8\u904e\u5ea6\u6d88\u8cbb\u554f\u984c\u3002Patagonia\u7684\u53e6\u4e00\u500b\u5ee3\u544a\u6559\u80b2\u540d\u70ba\u300cCrude Awakening\uff08\u7c97\u66b4\u7684\u559a\u9192\uff09\u300d\uff0c\u5b83\u547c\u7c72\u5ba2\u6236\u70ba2015\u5e74\u5728\u52a0\u5ddeRefugio State Park\u9644\u8fd1\u7684\u6f0f\u6cb9\u4e8b\u4ef6\u63a1\u53d6\u884c\u52d5\uff0c\u4f7f\u7528#CrudeAwakening\u4f86\u5ba3\u50b3\u9019\u500b\u554f\u984c\u3002\u5b83\u7684\u5ba3\u50b3\u6709\u52a9\u65bc\u52a0\u5dde\u4e09\u9805\u65b0\u6cd5\u6848\u7684\u901a\u904e\uff0c\u4ee5\u9632\u6b62\u6d77\u4e0a\u947d\u63a2\u3002<\/p>\n

\u6b64\u5916\uff0cPatagonia\u7684\u5275\u59cb\u4ebaYvon Chouinard\u81ea1973\u5e74\u5275\u7acb\u4ee5\u4f86\uff0c\u4e00\u76f4\u5c07\u53ef\u6301\u7e8c\u767c\u5c55\u653e\u5728\u54c1\u724c\u7684\u9996\u4f4d\u3002\u4ed6\u6700\u8fd1\u6350\u51fa\u4e86\u50f9\u503c30\u5104\u7f8e\u5143\u7684\u516c\u53f8\u6301\u6709\u6b0a\uff0c\u8a72\u516c\u53f8\u65bc2022\u5e749\u670814\u65e5\u5ba3\u5e03\u4eca\u5f8cPatagonia\u7684\u6240\u6709\u5229\u6f64\uff0c\u6bcf\u5e74\u7d041\u5104\u7f8e\u5143\uff0c\u5c07\u7528\u65bc\u8cc7\u52a9\u61c9\u5c0d\u6c23\u5019\u8b8a\u5316\u548c\u63a8\u9032\u8352\u91ce\u4fdd\u8b77\u7684\u5de5\u4f5c\u3002\u5169\u8005\u90fd\u8b49\u660e\u4ed6\u5c0dESG\u7684\u8ffd\u6c42\u662f\u4ee5\u76ee\u7684\u70ba\u5c0e\u5411\uff0c\u4e26\u80fd\u5920\u5275\u9020\u51fa\u6bd4\u90a3\u4e9b\u53ea\u97ff\u61c9\u793e\u6703\u865f\u53ec\u6216\u53ea\u70ba\u6eff\u8db3\u76e3\u7ba1\u8981\u6c42\u800c\u505a\u7684\u4e8b\u60c5\uff0c\u5e36\u4f86\u66f4\u5927\u7684\u5f71\u97ff\u3002<\/p>\n

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