\u7121\u8ad6\u662f\u6295\u8cc7\u8005\u6216\u662f\u7d93\u71df\u8005\uff0c\u90fd\u5e0c\u671b\u81ea\u5df1\u53c3\u8207\u7684\u4f01\u696d\u5728\u5e02\u5834\u7af6\u722d\u4e2d\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\u3002\u4e00\u9593\u516c\u53f8\u7684\u5167\u5728\u50f9\u503c\uff0c\u53d6\u6c7a\u65bc\u5176\u7dad\u6301\u81ea\u7531\u73fe\u91d1\u6d41\u7684\u80fd\u529b\u3002\u80fd\u505a\u5230\u6b77\u4e45\u4e0d\u8870\u3001\u9577\u671f\u7372\u5229\u7684\u4f01\u696d\uff0c\u901a\u5e38\u90fd\u5177\u5099\u53ef\u6301\u7e8c\u7af6\u722d\u512a\u52e2\uff08sustainable competitive advantage\uff09\uff0c\u4e5f\u5c31\u662f\u7562\u975e\u5fb7\uff08Warren Buffett\uff09\u53e3\u4e2d\u7684\u300c\u7d93\u6fdf\u8b77\u57ce\u6cb3\u300d\uff08economic moat\uff09\u3002\u6b63\u5982\u4e00\u5ea7\u57ce\u5821\u9700\u8981\u8b77\u57ce\u6cb3\u62b5\u79a6\u6575\u4eba\u7684\u4f86\u72af\uff0c\u4e00\u9593\u516c\u53f8\u5728\u9762\u5c0d\u7af6\u722d\u5c0d\u624b\u6642\uff0c\u4e5f\u6709\u8cf4\u4e00\u9053\u5bec\u800c\u6df1\u7684\u7d93\u6fdf\u8b77\u57ce\u6cb3\uff0c\u4ee5\u7a69\u5b88\u516c\u53f8\u5728\u5e02\u5834\u4e0a\u7684\u5b9a\u50f9\u80fd\u529b\uff08pricing power\uff09\u3002\u7576\u7af6\u722d\u512a\u52e2\u906d\u5230\u4fb5\u8755\uff0c\u751a\u81f3\u9677\u5165\u7af6\u722d\u52a3\u52e2\u6642\uff0c\u5c31\u662f\u4f01\u696d\u7531\u76db\u8f49\u8870\u7684\u958b\u59cb\u3002<\/p>\n
\u6839\u64da\u4f01\u696d\u6230\u7565\u7406\u8ad6\uff0c\u7af6\u722d\u512a\u52e2\u7684\u95dc\u9375\u4e4b\u4e00\uff0c\u5728\u65bc\u8a72\u4f01\u696d\u7684\u5167\u5728\u6838\u5fc3\u80fd\u529b\uff08core competency\uff09\u8207\u5916\u90e8\u74b0\u5883\u4e2d\u7684\u95dc\u9375\u6210\u529f\u56e0\u7d20\uff08key success factors\uff09\u662f\u5426\u76f8\u914d\u3002\u4e00\u9593\u4f01\u696d\u5931\u53bb\u7af6\u722d\u512a\u52e2\uff0c\u6709\u6642\u662f\u56e0\u70ba\u7ba1\u7406\u5c64\u672a\u80fd\u6301\u7e8c\u6295\u8cc7\u65bc\u516c\u53f8\u7684\u6838\u5fc3\u80fd\u529b\uff0c\u7d50\u679c\u88ab\u5c0d\u624b\u8d95\u4e0a\u3002\u4e0d\u904e\u4e00\u500b\u66f4\u96e3\u5bdf\u89ba\u7684\u96b1\u5f62\u6bba\u624b\uff0c\u5247\u662f\u5e38\u88ab\u5ffd\u8996\u7684\u5916\u90e8\u74b0\u5883\u8f49\u8b8a\u3002\u82e5\u5916\u90e8\u95dc\u9375\u6210\u529f\u56e0\u7d20\u767c\u751f\u6539\u8b8a\uff0c\u4f01\u696d\u537b\u672a\u80fd\u96a8\u4e4b\u8abf\u6574\u5167\u90e8\u8cc7\u6e90\u5206\u914d\uff0c\u90a3\u9ebc\u5176\u6838\u5fc3\u80fd\u529b\u6700\u7d42\u5c07\u8207\u7af6\u722d\u74b0\u5883\u812b\u7bc0\uff0c\u800c\u843d\u5165\u80fd\u529b\u9677\u9631\uff08competency trap\uff09\u3002<\/p>\n
\u4ee5\u667a\u80fd\u624b\u6a5f\u884c\u696d\u70ba\u4f8b\uff0c\u5982\u4eca\u9bae\u70ba\u4eba\u77e5\u7684HTC\uff0c\u65e9\u5e74\u66fe\u7d93\u4e00\u5ea6\u62cb\u96e2\u4e09\u661f\uff0c\u8207\u860b\u679c\u4e00\u8f03\u9ad8\u4e0b\u3002\u5728\u4ecd\u4ee5\u8afe\u57fa\u4e9e\u624b\u6a5f\u4e3b\u5c0e\u7684\u5e74\u4ee3\uff0c\u64c5\u9577\u786c\u4ef6\u7814\u767c\u7684HTC\u5e7e\u4e4e\u8207\u860b\u679c\u540c\u6642\u63a8\u51fa\u8f15\u89f8\u5f0f\u5c4f\u5e55\uff0c\u66f4\u63a8\u51fa\u7b2c\u4e00\u6b3e\u8a2d\u6709\u5168\u7403\u5b9a\u4f4d\u7cfb\u7d71\u7684\u7b2c\u4e09\u4ee3\u6d41\u52d5\u96fb\u8a71\uff0c\u6210\u70ba\u884c\u696d\u4e2d\u786c\u4ef6\u5275\u65b0\u7684\u9818\u8dd1\u8005\u3002\u4e4b\u5f8cHTC\u53c8\u63a8\u51fa\u5e02\u9762\u4e0a\u7b2c\u4e00\u6b3e\u5b89\u5353\uff08Android\uff09\u667a\u80fd\u624b\u6a5f\uff0c\u56e0\u800c\u8072\u540d\u5927\u566a\u3002<\/p>\n
2011\u5e74\uff0cHTC\u4e00\u5ea6\u6436\u4f54\u5168\u7403\u624b\u6a5f\u5e02\u5834\u9ad8\u90548.8%\u7684\u4efd\u984d\u3002\u53ef\u60dc\u597d\u666f\u4e0d\u9577\uff0c\u96a8\u7740\u5927\u91cf\u7af6\u722d\u5c0d\u624b\u7684\u6e67\u73fe\uff0cHTC\u7684\u696d\u52d9\u6025\u8f49\u76f4\u4e0b\uff0c\u52302015\u5e74\u5e02\u4f54\u7387\u53ea\u5269\u4e0b1.4%\uff0c\u516c\u53f8\u5e02\u503c\u66f4\u5728\u77ed\u77ed4\u5e74\u5167\u84b8\u767c\u8d85\u904e90%\u3002<\/p>\n
HTC\u7684\u5927\u8d77\u5927\u843d\u4ee4\u5f88\u591a\u4eba\u611f\u5230\u9a5a\u8a1d\u548c\u4e0d\u89e3\u3002\u5f88\u591a\u5206\u6790\u5c07\u5176\u5931\u6557\u6b78\u548e\u65bc\u71df\u92b7\u7b56\u7565\u5931\u8aa4\u548c\u7af6\u722d\u5c0d\u624b\u7684\u51cc\u53b2\u653b\u52e2\uff1b\u4f46\u7d30\u60f3\u4e4b\u4e0b\uff0c\u4e0d\u96e3\u767c\u73feHTC\u7684\u9ad8\u5c64\u5728\u7522\u696d\u50f9\u503c\u93c8\u65b9\u9762\uff0c\u5f9e\u4e00\u958b\u59cb\u5c31\u7b56\u7565\u6027\u5730\u9078\u64c7\u5c08\u6ce8\u65bc\u786c\u4ef6\u7814\u767c\uff0c\u537b\u672a\u80fd\u89ba\u5bdf\u5916\u90e8\u7af6\u722d\u74b0\u5883\u5df2\u6084\u6084\u767c\u751f\u8b8a\u5316\u3002<\/p>\n
\u65e9\u5e74\u5c07HTC\u5f9e\u4ee3\u5de5\u5ee0\u6253\u9020\u6210\u70ba\u570b\u969b\u54c1\u724c\u7684\u529f\u81e3\u5468\u6c38\u660e\uff0c\u5728\u767c\u5c55\u521d\u671f\u70ba\u516c\u53f8\u78ba\u7acb\u300c\u8b19\u548c\u667a\u6167\u300d\uff08quietly brilliant\uff09\u7684\u5b9a\u4f4d\uff0c\u504f\u91cd\u7522\u54c1\u7684\u8cea\u6599\u548c\u6027\u80fd\u512a\u7570\uff0c\u537b\u5ffd\u8996\u8edf\u4ef6\u958b\u767c\u8207\u54c1\u724c\u71df\u92b7\u3002\u5728\u4e0b\u5c6c\u773c\u88cf\uff0c\u5468\u6c38\u660e\u8ff7\u6200\u786c\u4ef6\u8a2d\u5099\uff0c\u5c0d\u7d30\u7bc0\u8981\u6c42\u66f4\u662f\u56b4\u82db\u5230\u8fd1\u4e4e\u5b8c\u7f8e\u3002\u9019\u6a23\u7684\u7d93\u71df\u7b56\u7565\u4e5f\u6070\u6070\u8fce\u5408\u4e86\u65e9\u671f\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3002\u7576\u6642\u624b\u6a5f\u7522\u54c1\u985e\u578b\u6709\u9650\uff0c\u54c1\u8cea\u53c3\u5dee\uff0c\u56e0\u6b64\u6d88\u8cbb\u8005\u5728\u4f5c\u51fa\u9078\u64c7\u6642\uff0c\u5c24\u5176\u95dc\u6ce8\u786c\u4ef6\u53c3\u6578\u3002\u5927\u5c4f\u5e55\u3001\u9ad8\u50cf\u7d20\u93e1\u982d\uff0c\u4ee5\u53ca\u7a69\u5b9a\u7684\u6027\u80fd\u6210\u70ba\u9ad8\u6a94\u624b\u6a5f\u7684\u8c61\u5fb5\uff0c\u6d88\u8cbb\u8005\u4e5f\u6a02\u610f\u70ba\u6b64\u652f\u4ed8\u8f03\u9ad8\u50f9\u683c\u3002\u5728\u9019\u6a23\u7684\u5e02\u5834\u74b0\u5883\u4e0b\uff0c\u672c\u8eab\u5c31\u64c1\u6709\u786c\u4ef6\u7814\u767c\u512a\u52e2\u7684HTC\uff0c\u66f4\u53d7\u76ca\u65bc\u53f0\u7063\u5b8c\u5099\u7684\u96fb\u5b50\u7522\u696d\u4f9b\u61c9\u93c8\uff0c\u53ef\u8b02\u5982\u9b5a\u5f97\u6c34\u3002<\/p>\n
HTC\u96d6\u7136\u7f3a\u4e4f\u5728\u8edf\u4ef6\u7814\u767c\u548c\u7522\u54c1\u63a8\u5ee3\u7684\u80fd\u529b\uff0c\u537b\u61c2\u5f97\u5229\u7528\u81ea\u8eab\u512a\u52e2\uff0c\u5438\u5f15\u4f9b\u61c9\u93c8\u4e0a\u4e0b\u6e38\u7684\u9f8d\u982d\u8207\u4e4b\u7d50\u76df\uff0c\u501f\u529b\u6253\u529b\u3002\u5728\u4e0a\u6e38\uff0cHTC\u501f\u52a9\u5fae\u8edf\u548c\u8c37\u6b4c\uff0c\u5148\u5f8c\u63a8\u51fa\u7b2c\u4e00\u6b3e\u914d\u5099\u8996\u7a97\uff08Windows\uff09\u548c\u5b89\u5353\u4f5c\u696d\u7cfb\u7d71\u7684\u667a\u80fd\u624b\u6a5f\u3002\u5728\u4e0b\u6e38\uff0cHTC\u6191\u85c9\u9748\u6d3b\u5feb\u901f\u7684\u7522\u54c1\u5b9a\u5236\uff0c\u5efa\u7acb\u4e86\u8207T-Mobile\u3001Verizon\u548cVodafone\u7b49\u6b50\u7f8e\u96fb\u8a0a\u5546\u7684\u7684\u5408\u4f5c\u95dc\u4fc2\uff0c\u6210\u529f\u6253\u958b\u570b\u969b\u5e02\u5834\u7684\u901a\u8def\u3002\u77ed\u77ed5\u5e74\u5167\uff0c\u4f54\u76e1\u5929\u6642\u3001\u5730\u5229\u3001\u4eba\u548c\u7684HTC\u6416\u8eab\u6210\u70ba\u548c\u860b\u679c\u5e73\u8d77\u5e73\u5750\u7684\u5b89\u5353\u4e4b\u738b\u3002<\/p>\n
\u7136\u800c\u96a8\u7740\u4f9b\u61c9\u93c8\u7684\u4e0d\u65b7\u767c\u5c55\uff0c\u624b\u6a5f\u88fd\u9020\u696d\u7684\u5165\u5834\u9580\u6abb\u4e5f\u5927\u5e45\u964d\u4f4e\u3002\u9032\u5165\u6210\u719f\u671f\u7684\u624b\u6a5f\u7522\u696d\u958b\u59cb\u51fa\u73fe\u5546\u54c1\u5316\uff08commoditization\uff09\u7684\u8da8\u52e2\uff0cHTC\u537b\u672a\u80fd\u610f\u8b58\u5230\u5371\u6a5f\u56db\u4f0f\u3002\u4e2d\u8208\u3001\u83ef\u70ba\u3001\u5c0f\u7c73\u7b49\u4e2d\u570b\u624b\u6a5f\u5ee0\u5546\u76f8\u7e7c\u6e67\u73fe\uff0c\u958b\u59cb\u901a\u904e\u4f9b\u61c9\u93c8\u53d6\u5f97\u6a19\u6e96\u5316\u7684\u6676\u7247\u3001\u93e1\u982d\u3001\u5c4f\u5e55\uff0c\u8fc5\u901f\u63d0\u5347\u7522\u54c1\u7684\u786c\u4ef6\u8cea\u7d20\u3002\u6d88\u8cbb\u8005\u81ea\u6b64\u5c0d\u9ad8\u6a94\u624b\u6a5f\u4e0d\u53ea\u8b1b\u6c42\u9ad8\u7aef\u786c\u4ef6\uff0c\u66f4\u540c\u6642\u8003\u616e\u64cd\u4f5c\u7cfb\u7d71\u4ee5\u53ca\u54c1\u724c\u5f62\u8c61\uff0c\u4f5c\u70ba\u7528\u6236\u9ad4\u9a57\u7684\u8981\u7d20\u3002<\/p>\n
\u7576\u6d88\u8cbb\u8005\u773c\u4e2d\u7684\u5b89\u5353\u624b\u6a5f\u986f\u5f97\u540c\u8cea\u5316\uff0cHTC\u5c31\u96e3\u518d\u55ae\u6191\u786c\u4ef6\u4ee5\u5be6\u73fe\u7522\u54c1\u5dee\u7570\u5316\u3002\u518d\u8005\uff0c\u4e3b\u6253\u4f4e\u7aef\u5e02\u5834\u7684\u5167\u5730\u5ee0\u5546\u958b\u59cb\u8836\u98dfHTC\u7684\u5e02\u5834\u4efd\u984d\uff0c\u5c31\u9023\u6614\u65e5\u7684\u96fb\u8a0a\u5546\u5925\u4f34\u4e5f\u8f49\u6295\u5176\u4ed6\u54c1\u724c\u3002HTC\u5728\u5e02\u5834\u4e0a\u7684\u5b9a\u50f9\u80fd\u529b\u56e0\u800c\u9010\u6f38\u6d88\u5931\uff0c\u300c\u8b19\u548c\u667a\u6167\u300d\u7684\u54c1\u724c\u50f9\u503c\u5df2\u4e0d\u5408\u6642\u5b9c\u3002<\/p>\n
2013\u5e74\uff0c\u7bc0\u7bc0\u6557\u9000\u7684HTC\u9ad8\u5c64\u6c7a\u5fc3\u4f5c\u51fa\u6700\u5f8c\u53cd\u64ca\uff0c\u63a8\u51fa\u7d933\u5e74\u7cbe\u5fc3\u7814\u767c\u7684\u9ad8\u7aef\u624b\u6a5fNew One\u3002\u9019\u6b3e\u4e3b\u6253\u91d1\u5c6c\u6a5f\u8eab\u517c\u5177\u8d85\u9ad8\u50cf\u7d20\u93e1\u982d\u7684\u65b0\u624b\u6a5f\uff0c\u96d6\u5728\u63a8\u51fa\u524d\u6df1\u53d7\u696d\u5167\u4eba\u58eb\u597d\u8a55\uff0c\u4e26\u7372\u4e0d\u5c11\u734e\u9805\uff0c\u4f46\u6642\u79fb\u4e16\u6613\uff0c\u9ad8\u7aef\u7528\u6236\u66f4\u91cd\u8996\u8edf\u4ef6\u548c\u54c1\u724c\uff0cNew One\u8fc5\u5373\u88ab\u4e09\u661f\u7684S4\u64ca\u57ae\u30022018\u5e74\uff0cHTC\u6700\u7d42\u5c07\u624b\u6a5f\u7814\u767c\u90e8\u9580\u4ee511\u5104\u7f8e\u5143\u8ce3\u7d66\u8c37\u6b4c\uff0c\u5f9e\u6b64\u7531\u76db\u8f49\u8870\u3002<\/p>\n
\u53cd\u89c0HTC\u7684\u8001\u5c0d\u624b\u860b\u679c\u548c\u4e09\u661f\uff0c\u537b\u80fd\u56e0\u61c9\u5e02\u5834\u767c\u5c55\uff0c\u5229\u7528\u8abf\u6574\u8cc7\u6e90\u5206\u914d\u800c\u53d6\u5f97\u65b0\u7684\u7af6\u722d\u512a\u52e2\u3002\u539f\u672c\u5c31\u5df2\u64c1\u6709\u54c1\u724c\u512a\u52e2\u7684\u860b\u679c\uff0c\u900f\u904e\u6253\u9020\u81ea\u5bb6\u7684iOS\u751f\u614b\u7cfb\u7d71\uff08ecosystem\uff09\u4ee5\u589e\u52a0\u7522\u54c1\u5dee\u7570\u5316\uff0c\u9032\u800c\u63d0\u5347\u7528\u6236\u9ecf\u6027\u3002\u4ee52021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u70ba\u4f8b\uff0c\u860b\u679c\u4ee5\u5340\u534013%\u7684\u624b\u6a5f\u4ed8\u904b\u91cf\uff0c\u8cfa\u53d6\u4e86\u6574\u9ad4\u5e02\u583475%\u7684\u5229\u6f64\u3002<\/p>\n
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