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5\uff1a\u6253\u624b\u54c1\u724c\u8207\u6f5b\u5728\u7684\u81ea\u76f8\u6b98\u6bba<\/p><\/div>\n<p>\u5047\u8a2d\u4e00\u9593\u516c\u53f8\u73fe\u6709\u7684\u9ad8\u7aef\u54c1\u724c\u6b63\u9762\u5c0d\u4e00\u500b\u4f4e\u7aef\u7522\u54c1\u7dda\u7684\u7af6\u722d\u8005\u3002\u3010\u57165\u3011\u4e2d\u7684\u6a6b\u8ef8\u4ee3\u8868\u4e86\u8a72\u884c\u696d\u7684\u7522\u54c1\u5b9a\u4f4d\uff0c\u7522\u54c1\u8cea\u91cf\u5f9e\u5de6\u81f3\u53f3\u4f9d\u6b21\u63d0\u9ad8\u3002\u82e5\u73fe\u6709\u516c\u53f8\u6210\u7acb\u6253\u624b\u54c1\u724c1\uff0c\u5176\u8cea\u7d20\u4e0d\u5982\u7af6\u722d\u8005\uff0c\u56e0\u6b64\u7121\u6cd5\u6709\u6548\u6253\u64ca\u3002\u82e5\u6210\u7acb\u6253\u624b\u54c1\u724c2\uff0c\u5176\u8cea\u91cf\u6bd4\u7af6\u722d\u8005\u9ad8\uff0c\u4f46\u540c\u6642\u5c0d\u73fe\u6709\u9ad8\u7aef\u54c1\u724c\u7522\u751f\u5a01\u8105\u3002<\/p>\n<p>\u6211\u5011\u767c\u73fe\u5982\u679c\u8a72\u7522\u54c1\u7dda\u5b58\u5728\u591a\u7a2e\u7522\u54c1\u7279\u5fb5\uff0c\u800c\u9ad8\u7aef\u9867\u5ba2\u8207\u4f4e\u7aef\u9867\u5ba2\u5c0d\u65bc\u5404\u7a2e\u7522\u54c1\u7279\u5fb5\u7684\u504f\u597d\u4e0d\u540c\uff0c\u5229\u7528\u7121\u5dee\u7570\u66f2\u7dda\u5716\u4fbf\u53ef\u8a2d\u8a08\u6709\u6548\u7684\u6253\u624b\u54c1\u724c\u3002\u6211\u5011\u4ee5\u4e00\u500b\u54c8\u4f5b\u5546\u5b78\u9662\u7684\u7d93\u5178\u5546\u696d\u6848\u4f8b\u4f5c\u5be6\u969b\u95e1\u91cb\u3002<\/p>\n<p>\u5fb7\u570b\u8457\u540d\u7684\u7d21\u7d17\u6a5f\u54c1\u724cSaurer\u5728\u4e2d\u570b\u662f\u9ad8\u7aef\u7522\u54c1\u7dda\u7684\u884c\u696d\u9f8d\u982d\u3002\u5728\u9ad8\u7aef\u5e02\u5834\u4e2d\uff0c\u7d21\u7e54\u6a5f\u751f\u7522\u5546\u5c0d\u65bc\u7d21\u7e54\u6a5f\u7684\u529f\u80fd\u6709\u5404\u65b9\u9762\u7684\u8981\u6c42\uff0c\u5305\u62ec\u7d21\u7e54\u6a5f\u68b0\u7684\u6838\u5fc3\u6280\u8853\u5982\u6a5f\u68b0\u6027\u80fd\u3001\u53ef\u9760\u6027\u53ca\u751f\u7522\u6548\u7387\u7b49\uff1b\u53e6\u4e00\u65b9\u9762\u751f\u7522\u5546\u4e5f\u6703\u5728\u610f\u4e00\u4e9b\u984d\u5916\u529f\u80fd\uff0c\u5982\u81ea\u52d5\u5316\u6216\u4eba\u9ad4\u5de5\u5b78\u8a2d\u8a08\u3002\u7136\u800c\uff0c\u4f4e\u7aef\u5e02\u5834\u7684\u751f\u7522\u5546\u5f80\u5f80\u53ea\u5728\u610f\u63d0\u9ad8\u7522\u91cf\u7684\u6838\u5fc3\u529f\u80fd\uff0c\u56e0\u6b64\u4f4e\u7aef\u5ba2\u6236\u7684\u7121\u5dee\u7570\u66f2\u7dda\u6703\u8f03\u9ad8\u7aef\u5ba2\u6236\u66f4\u52a0\u6241\u5e73\u3002<\/p>\n<p>Saurer\u5728\u4e2d\u570b\u5e02\u5834\u7684\u6210\u529f\uff0c\u5c0e\u81f4\u6709\u4e0d\u5c11\u570b\u5167\u7d21\u7e54\u6a5f\u751f\u7522\u5546\u722d\u76f8\u6548\u4eff\u5b83\u7684\u8a2d\u8a08\u3002\u9019\u4e9b\u570b\u7522\u7af6\u722d\u8005\u901a\u904e\u5728\u50f9\u683c\u4e0a\u7684\u512a\u52e2\uff0c\u5438\u5f15\u4e86\u4e0d\u5c11\u4f4e\u7aef\u5ba2\u6236\uff0c\u4e26\u5728\u7522\u54c1\u8cea\u91cf\u4e0a\u6301\u7e8c\u63d0\u5347\uff0c\u5a01\u8105\u5230\u4e86Saurer\u7684\u5e02\u5834\u7d71\u6cbb\u529b\u3002\u56e0\u6b64Saurer\u8feb\u5207\u5730\u9700\u8981\u8a2d\u8a08\u6253\u624b\u54c1\u724c\u4f86\u61c9\u5c0d\u4f86\u81ea\u4f4e\u7aef\u5e02\u5834\u7684\u6fc0\u70c8\u7af6\u722d\u3002<\/p>\n<div id=\"attachment_167097\" style=\"width: 1290px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-167097\" class=\"wp-image-167099 size-full\" src=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6.jpg\" alt=\"\" width=\"1280\" height=\"780\" srcset=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6.jpg 1280w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-300x183.jpg 300w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-1024x624.jpg 1024w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-768x468.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><p id=\"caption-attachment-167097\" class=\"wp-caption-text\">\u5716 6: \u5169\u7a2e\u6f5b\u5728\u6253\u624b\u54c1\u724c\u4e4b\u6bd4\u8f03<\/p><\/div>\n<p>\u3010\u57166\u3011\u7684\u85cd\u8272\u7121\u5dee\u7570\u66f2\u7dda\u4ee3\u8868\u4e86\u4f4e\u7aef\u5ba2\u6236\u7684\u504f\u597d\uff0c\u800c\u9ed1\u8272\u7121\u5dee\u7570\u66f2\u7dda\u4ee3\u8868\u4e86\u9ad8\u7aef\u5ba2\u6236\u3002\u5018\u82e5Saurer\u63a8\u51fa\u6253\u624b\u54c1\u724c1\u865f\uff0c\u76f8\u6bd4\u4f4e\u7aef\u7af6\u722d\u8005\uff0c\u5c07\u5728\u4f4e\u7aef\u5e02\u5834\u5168\u9762\u4f54\u512a\u3002\u7136\u800c\uff0c\u6253\u624b\u54c1\u724c1\u865f\u4e5f\u5c07\u5728\u9ad8\u7aef\u5e02\u5834\u4e0a\u6bd4\u7af6\u722d\u5c0d\u624b\u7684\u7522\u54c1\u66f4\u53d7\u5ba2\u6236\u9752\u775e\uff0c\u56e0\u70ba\u5176\u6240\u5728\u7684\u9ed1\u8272\u7121\u5dee\u7570\u66f2\u7dda\u4f4d\u65bc\u4f4e\u7aef\u7af6\u722d\u8005\u6240\u5728\u7684\u9ed1\u8272\u7121\u5dee\u7570\u66f2\u7dda\u4e0a\u65b9\u3002\u5982\u679c\u539f\u6709\u7684\u4f4e\u7aef\u7af6\u722d\u7522\u54c1\u5df2\u5c0dSaurer Volkmann CompactTwister\u7d21\u7d17\u6a5f\u69cb\u6210\u4e86\u5a01\u8105\uff0c\u90a3\u9ebc\u6253\u624b\u54c1\u724c1\u865f\u5fc5\u7136\u5c0d\u65bc\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u69cb\u6210\u66f4\u5927\u5a01\u8105\uff0c\u9020\u6210\u81ea\u76f8\u6b98\u6bba\u7684\u73fe\u8c61\u3002<\/p>\n<h5>\u63d0\u4f9b\u9700\u6c42\u66f2\u7dda\u7406\u8ad6\u57fa\u790e<\/h5>\n<p>Saurer\u61c9\u5982\u4f55\u66f4\u6709\u6280\u5de7\u5730\u8a2d\u8a08\u6253\u624b\u54c1\u724c\u5462\uff1f\u6253\u624b\u54c1\u724c2\u865f\u986f\u7136\u662f\u4e00\u500b\u65e2\u80fd\u64ca\u6557\u570b\u7522\u7af6\u722d\u8005\uff0c\u53c8\u80fd\u4e0d\u5a01\u8105\u5230\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u7684\u9078\u9805\u3002\u7531\u65bc1\u865f\u82072\u865f\u5747\u8655\u65bc\u540c\u4e00\u689d\u85cd\u8272\u7121\u5dee\u7570\u66f2\u7dda\u4e0a\uff0c\u5b83\u5011\u5c0d\u65bc\u4f4e\u7aef\u5ba2\u6236\u7684\u5438\u5f15\u529b\u90fd\u6bd4\u570b\u7522\u7af6\u722d\u8005\u9ad8\uff0c\u800c\u5169\u8005\u5728\u6253\u64ca\u7af6\u722d\u8005\u6709\u540c\u6a23\u6548\u679c\u3002\u4f46\u5c0d\u65bc\u9ad8\u7aef\u5ba2\u6236\u800c\u8a00\uff0c\u9019\u5169\u6b3e\u7522\u54c1\u537b\u5929\u5dee\u5730\u5225\u30022\u865f\u5728\u9ad8\u7aef\u5ba2\u6236\u770b\u4f86\u751a\u81f3\u4e0d\u5982\u4f4e\u7aef\u7684\u7af6\u722d\u8005\uff0c\u56e0\u70ba\u5b83\u6240\u5728\u7684\u9ed1\u8272\u7121\u5dee\u7570\u66f2\u7dda\u7684\u50f9\u503c\u6bd4\u7af6\u722d\u7522\u54c1\u6240\u5728\u7684\u9ed1\u8272\u7121\u5dee\u7570\u66f2\u7dda\u4f4e\u30022\u865f\u5177\u5099\u7406\u60f3\u7684\u6253\u624b\u54c1\u724c\u61c9\u6709\u7684\u6240\u6709\u7279\u8cea\uff0c\u5b83\u80fd\u5920\u6709\u6548\u5730\u5728\u4f4e\u7aef\u5e02\u5834\u6253\u64ca\u7af6\u722d\u8005\uff0c\u800c\u4e0d\u6703\u5728\u9ad8\u7aef\u5e02\u5834\u4e0a\u5c0d\u81ea\u5bb6\u54c1\u724cVolkmann CompactTwister\u7d21\u7d17\u6a5f\u9020\u6210\u5a01\u8105\u3002\u5177\u9ad4\u800c\u8a00\uff0c\u6253\u624b\u54c1\u724c2\u865f\u5728\u7a81\u51fa\u4e86\u6838\u5fc3\u6280\u8853\u7684\u540c\u6642\uff0c\u524a\u6e1b\u4e86\u5c0d\u4f4e\u7aef\u5ba2\u6236\u4e0d\u5fc5\u8981\u7684\u9644\u52a0\u529f\u80fd\uff0c\u5f9e\u800c\u6210\u70ba\u4e00\u6b3e\u66f4\u5c08\u6ce8\u66f4\u6709\u91cd\u5fc3\u7684\u7522\u54c1\u3002\u7531\u65bc\u4fdd\u6301\u4e86\u51fa\u8272\u7684\u6838\u5fc3\u5de5\u85dd\uff0cSaurer\u54c1\u724c\u4e5f\u4e0d\u7528\u64d4\u5fc3\u63a8\u51fa\u4f4e\u7aef\u7522\u54c1\u6703\u5c0d\u81ea\u8eab\u54c1\u724c\u8072\u8b7d\u9020\u6210\u5f71\u97ff\u3002\u6709\u8da3\u7684\u662f\uff0cSaurer\u751a\u81f3\u7d66\u9019\u6b3e\u6253\u624b\u7522\u54c1\u547d\u540d\u70ba\u300cVolkmann\u5c08\u6ce8\u7248\u300d\u3002<\/p>\n<p>\u7121\u5dee\u7570\u66f2\u7dda\u5716\u662f\u7d93\u6fdf\u5b78\u9818\u57df\u4e2d\u91cd\u8981\u7684\u7406\u8ad6\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u9700\u6c42\u66f2\u7dda\u7684\u7406\u8ad6\u57fa\u790e\uff0c\u56e0\u6b64\u88ab\u5ee3\u6cdb\u7528\u4f86\u5206\u6790\u50f9\u683c\u8207\u6536\u5165\u5c0d\u65bc\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u5f71\u97ff\u3002\u7136\u800c\u8a72\u6982\u5ff5\u537b\u8f03\u5c11\u88ab\u61c9\u7528\u65bc\u5176\u4ed6\u7684\u5546\u696d\u9818\u57df\u3002\u901a\u904e\u672c\u6587\uff0c\u7b46\u8005\u5c07\u6b64\u7406\u8ad6\u6982\u5ff5\u61c9\u7528\u5728\u4e00\u500b\u5be6\u969b\u7684\u5546\u696d\u7b56\u7565\u88cf\uff0c\u4e26\u5e0c\u671b\u5c07\u4f86\u5728\u7522\u54c1\u8a2d\u8a08\u9818\u57df\u80fd\u958b\u767c\u66f4\u591a\u57fa\u65bc\u6b64\u6982\u5ff5\u7684\u61c9\u7528\uff0c\u5305\u62ec\u5982\u4f55\u5728\u7d05\u6d77\u5e02\u5834\u88cf\u8a2d\u8a08\u5275\u65b0\u7684\u85cd\u6d77\u7522\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"\u8a3b1\" name=\"\u8a3b1\"><\/a>\u3010\u8a3b1\u3011\uff1a\u5728\u5178\u578b\u7121\u5dee\u7570\u66f2\u7dda\u5716\u88cf\uff0c\u6bcf\u4e00\u9ede\u4ee3\u8868\u5169\u4ef6\u7522\u54c1\u7684\u7d44\u5408\u3002\u5728\u9019\u88cf\uff0c\u6bcf\u4e00\u9ede\u4ee3\u8868\u4e00\u4ef6\u7522\u54c1\u4e2d\u5169\u9805\u7522\u54c1\u7279\u5fb5\u7684\u7d44\u5408\u3002<\/p>\n<p><a id=\"\u8a3b2\" name=\"\u8a3b2\"><\/a>\u3010\u8a3b2\u3011\uff1a\u8afe\u57fa\u4e9eLumia 1020\u7531\u65bc\u66f4\u8cbc\u5408\u624b\u6a5f3\u865f\u7684\u7522\u54c1\u63cf\u8ff0\uff0c\u56e0\u6b64\u88ab\u7528\u4f5c\u95e1\u91cb\u4e4b\u7528\u3002\u7136\u800c\u8a72\u6b3e\u624b\u6a5f\u76f8\u8f03\u65bc\u5716\u4e2d\u7684\u5176\u4ed6\u6b3e\u5f0f\u5df2\u8f03\u70ba\u904e\u6642\uff0c\u975e\u540c\u4e00\u6642\u4ee3\u7684\u7522\u54c1\u3002<\/p>\n<p><strong>\u53c3\u8003\u6587\u737b\uff1a<\/strong><\/p>\n<p>Ritson, Mark (2009), &#8220;Should you launch a fighter brand?,&#8221; Harvard Business Review, 87(10).<\/p>\n<p>Ryans, Adrian (2005), &#8220;Saurer: The China Challenge (A),&#8221; IMD-5-0688. Lausanne, Switzerland: The Case Center, IMD.<\/p>\n<p>Ryans, Adrian (2005), &#8220;Saurer: The China Challenge (B),&#8221; IMD-5-0689, Lausanne, Switzerland: The Case Center, IMD.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u623f\u80b2\u8f1d \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u6559\u6388\uff08\u7ba1\u7406\u53ca\u5546\u696d\u7b56\u7565\u3001\u7d93\u6fdf\u5b78\uff09<\/strong><\/p>\n<p><strong>\u5b5f\u66c9\u7487 \u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u8b1b\u5e2b\uff08\u7d93\u6fdf\u5b78<\/strong>\uff09<\/p>\n<p>\uff08\u672c\u6587\u540c\u6642\u65bc\u4e8c\u96f6\u4e8c\u4e8c\u5e74\u4e94\u6708\u5341\u516b\u65e5\u8f09\u65bc\u300a\u4fe1\u5831\u300b\u300c\u9f8d\u864e\u5c71\u4e0b\u300d\u5c08\u6b04\uff09<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[2339,2340],"class_list":["post-167133","thought-leadership","type-thought-leadership","status-publish","hentry","tag-2339","tag-2340","leadership-topic-categories-opinions-and-speeches-tc","in-the-media-topic-categories-faculty-tc","opinion-speeches-categories-economics-tc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hkubs.hku.hk\/tc\/wp-json\/wp\/v2\/thought-leadership\/167133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkubs.hku.hk\/tc\/wp-json\/wp\/v2\/thought-leadership"}],"about":[{"href":"https:\/\/www.hkubs.hku.hk\/tc\/wp-json\/wp\/v2\/types\/thought-leadership"}],"version-history":[{"count":2,"href":"https:\/\/www.hkubs.hku.hk\/tc\/wp-json\/wp\/v2\/thought-leadership\/167133\/revisions"}],"predecessor-version":[{"id":167164,"href":"https:\/\/www.hkubs.hku.hk\/tc\/wp-json\/wp\/v2\/thought-leadership\/167133\/revisions\/167164"}],"wp:attachment":[{"href":"https:\/\/www.hkubs.hku.hk\/tc\/wp-json\/wp\/v2\/media?parent=167133"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hkubs.hku.hk\/tc\/wp-json\/wp\/v2\/tags?post=167133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}