{"id":165647,"date":"2022-04-13T09:00:27","date_gmt":"2022-04-13T01:00:27","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/?post_type=thought-leadership&#038;p=165647"},"modified":"2023-12-15T20:22:15","modified_gmt":"2023-12-15T12:22:15","slug":"to-inspire-and-be-inspired-dr-tingting-fan","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/global-scholars\/to-inspire-and-be-inspired-dr-tingting-fan\/","title":{"rendered":"\u6559\u5b78\u548c\u7814\u7a76\u5c31\u662f\u4e92\u76f8\u555f\u767c\u7684\u904e\u7a0b \u2013 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influence\uff09\u5982\u4f55\u5f71\u97ff\u773e\u7c4c\u8a08\u5283\u7684\u6210\u6557\u3002\u5728\u9019\u500b\u70ba\u671f\u4e09\u5e74\u7684\u7814\u7a76\u4e2d\uff0c\u8303\u535a\u58eb\u8207\u4f86\u81ea\u4ee5\u8272\u5217Tel Aviv\u5927\u5b78\u7684 <strong>Yael Steinhart<\/strong><strong>\u6559\u6388<\/strong>\u548c\u4f86\u81ea\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u7684<strong>\u9ad8\u857e\u857e\u6559\u6388<\/strong>\u643a\u624b\u5408\u4f5c\u3002\u5979\u5011\u5229\u7528\u4e2d\u570b\u67d0\u5927\u578b\u773e\u7c4c\u5e73\u53f0\u7684\u5927\u6578\u64da\uff0c\u7528\u6a21\u578b\u7814\u7a76\u773e\u7c4c\u9805\u76ee\u6210\u529f\u7684\u56e0\u7d20\uff0c\u540c\u6642\u8a2d\u8a084\u500b\u7dda\u4e0a\u5be6\u9a57\uff0c\u5229\u7528\u4e0d\u540c\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u4ee4\u8ad6\u6587\u7684\u767c\u73fe\u66f4\u52a0\u56b4\u8b39\u3002<\/p>\n<p>\u50b3\u7d71\u667a\u6167\u9f13\u52f5\u4f01\u696d\u5bb6\u5148\u5f9e\u89aa\u53cb\u8eab\u4e0a\u53d6\u5f97\u5275\u59cb\u8cc7\u91d1\uff0c\u4f46\u8303\u535a\u58eb\u7684\u7814\u7a76\u986f\u793a\uff0c\u7531\u65bc\u773e\u7c4c\u7db2\u7ad9\u662f\u9762\u5411\u6240\u6709\u4eba\u7684\uff0c\u5982\u679c\u5275\u59cb\u8cc7\u91d1\u904e\u65bc\u8c50\u539a\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u5f8c\u7e8c\u6295\u8cc7\u8005\u5c0d\u773e\u7c4c\u9805\u76ee\u7684\u8a55\u4f30\uff0c\u5c0e\u81f4\u6700\u7d42\u773e\u7c4c\u7684\u6210\u679c\u5dee\u5f3a\u4eba\u610f\u3002\u300c\u6211\u5011\u767c\u73fe\uff0c\u6d88\u8cbb\u8005\u6703\u4ed4\u7d30\u5be9\u8996\u5275\u59cb\u8cc7\u91d1\uff0c\u5982\u679c\u5275\u59cb\u8cc7\u91d1\u4e3b\u8981\u4f86\u81ea\u5e7e\u7b46\u5927\u984d\u6295\u8cc7\uff0c\u6d88\u8cbb\u8005\u66f4\u6703\u8a8d\u70ba\u9019\u4e9b\u6295\u8cc7\u4f86\u81ea\u65bc\u4f01\u696d\u5bb6\u7684\u89aa\u670b\u597d\u53cb\uff0c\u800c\u975e\u53cd\u6620\u8a72\u773e\u7c4c\u9805\u76ee\u7684\u50f9\u503c\uff0c\u56e0\u6b64\u6d88\u8cbb\u8005\u4e0d\u9858\u610f\u6350\u9322\u3002\u76f8\u53cd\uff0c\u5c0d\u65bc\u90a3\u4e9b\u521d\u671f\u50c5\u7c4c\u5f97\u5c0f\u984d\u6350\u6b3e\u7684\u773e\u7c4c\u9805\u76ee\uff0c\u6d88\u8cbb\u8005\u5247\u66f4\u52a0\u9858\u610f\u63d0\u4f9b\u8cc7\u91d1\u6350\u8d08\u3002\u6211\u76f8\u4fe1\u6211\u5011\u7684\u7814\u7a76\u6210\u679c\u80fd\u70ba\u6709\u610f\u900f\u904e\u773e\u7c4c\u7372\u53d6\u8cc7\u91d1\u7684\u4f01\u696d\u5bb6\u5011\u63d0\u4f9b\u5bf6\u8cb4\u7684\u610f\u898b\uff0c\u5e6b\u52a9\u4ed6\u5011\u8a2d\u8a08\u66f4\u9069\u5408\u81ea\u5df1\u7684\u773e\u7c4c\u7b56\u7565\u3002\u300d\u8303\u535a\u58eb\u8aaa\u3002<\/p>\n<p>\u8303\u535a\u58eb\u7684\u9019\u7bc7\u8ad6\u6587\uff0c\u7814\u7a76\u793e\u6703\u5f71\u97ff\u5982\u4f55\u5de6\u53f3\u773e\u7c4c\u8a08\u5283\u7684\u6210\u6557\uff0c\u5176\u767c\u73fe\u548c\u6210\u679c\u5747\u5099\u53d7\u5b78\u754c\u80af\u5b9a\u3002\u8303\u535a\u58eb\u5f88\u6176\u5e78\u5718\u968a\u80fd\u7372\u5f97\u7368\u7279\u7684\u6578\u64da\uff0c\u6bd4\u5982\u773e\u7c4c\u767c\u8d77\u4eba\u8207\u6350\u6b3e\u4eba\u4e4b\u9593\u7684\u95dc\u4fc2\u7b49\u3002\u9019\u4e9b\u6578\u64da\u5927\u5927\u5e6b\u52a9\u4e86\u4ed6\u5011\u5728\u540c\u985e\u578b\u7684\u7814\u7a76\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u6b64\u5916\uff0c\u5979\u8a8d\u70ba\u5718\u968a\u6210\u54e1\u7684\u591a\u5143\u5316\u4e5f\u662f\u6210\u529f\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u8303\u535a\u58eb\u6307\u5979\u5728\u5927\u6578\u64da\u548c\u6a21\u578b\u65b9\u9762\u7684\u5c08\u9577\uff0c\u8207\u53e6\u5916\u5169\u4f4d\u6559\u6388\u5728\u6d88\u8cbb\u8005\u884c\u70ba\u7814\u7a76\u4e0a\u7684\u5c08\u9577\uff0c\u4f7f\u5f97\u5718\u968a\u53ef\u4ee5\u7528\u4e0d\u540c\u7684\u7814\u7a76\u65b9\u6cd5\u6df1\u5165\u63a2\u7d22\u3002\u8303\u535a\u58eb\u89e3\u91cb\uff1a\u300c\u7531\u65bc\u6211\u5011\u7684\u6280\u80fd\u548c\u5c08\u9577\u4e0d\u540c\uff0c\u6211\u5011\u80fd\u5920\u5f9e\u591a\u89d2\u5ea6\u5206\u6790\u7814\u7a76\u6578\u64da\uff0c\u4e26\u4ee5\u56b4\u8b39\u7684\u65b9\u6cd5\u89e3\u51b3\u554f\u984c\u3002\u300d\u8ad6\u6587\u520a\u767b\u65bc\u570b\u969b\u77e5\u540d\u7684<a href=\"https:\/\/academic.oup.com\/jcr\/article-abstract\/47\/4\/544\/5815563?redirectedFrom=fulltext\"><strong>\u6d88\u8cbb\u8005\u7814\u7a76\u96dc\u5fd7<\/strong><strong> (Journal of Consumer Research)<\/strong> <\/a>\u548c <strong>\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6<\/strong><strong> (Harvard Business Review)<\/strong>\uff0c\u4ea6\u88ab\u83ef\u723e\u8857\u65e5\u5831\u548c\u9999\u6e2f\u7684\u5927\u516c\u5831\uff0c\u660e\u5831\u7b49\u5c08\u6b04\u5831\u9053\u3002<\/p>\n<p>\u8303\u535a\u58eb\u5728\u52a0\u5165\u9999\u6e2f\u5927\u5b78\u5f8c\uff0c\u5979\u5c07\u6703\u7e7c\u7e8c\u548c\u9019\u500b\u7814\u7a76\u5718\u968a\u4e00\u8d77\u6311\u6230\u53e6\u4e00\u500b\u9ad8\u5cf0 \u2013 \u7814\u7a76\u4ee4\u6e38\u6232\u76f4\u64ad\u4e3b\u6210\u529f\u7684\u8981\u7d20\u3002\u300c\u6211\u5011\u7684\u7814\u7a76\u5c0d\u8c61\u662f <strong>\u63a8\u8da3\uff08<\/strong><strong>Twitch<\/strong><strong>\uff09<\/strong>\uff0c\u5168\u7403\u6700\u5927\u7684\u6e38\u6232\u76f4\u64ad\u5e73\u53f0\u4e4b\u4e00\u3002\u6211\u5011\u6703\u7814\u7a76\u8d85\u904e500\u6bb5\u76f4\u64ad\u7247\u6bb5\uff0c\u5206\u6790\u7576\u4e2d\u7684\u8a9e\u97f3\u6a94\u3001\u5f71\u97f3\u6578\u64da\u3001\u6587\u5b57\u6578\u64da\u7b49\u7b49\u3002\u300d\u8303\u535a\u58eb\u8aaa\u3002\u88ab\u554f\u5230\u70ba\u4ec0\u9ebd\u5979\u6703\u9078\u64c7\u52a0\u5165\u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u6642\uff0c\u8303\u535a\u58eb\u544a\u8a34\u6211\u5011\uff0c\u5979\u4e00\u76f4\u5728\u5c0b\u627e\u4e00\u500b\u7406\u60f3\u7684\u5e73\u53f0\u62d3\u5c55\u4e8b\u696d\u3002\u300d\u5979\u8aaa\uff1a\u300c\u6e2f\u5927\u7d93\u7ba1\u5b78\u9662\u7684\u5b78\u9662\u6587\u5316\u5728\u5b78\u754c\u4e2d\u4eab\u8ca0\u76db\u540d\uff0c\u7814\u7a76\u54e1\u4e4b\u9593\u6a02\u65bc\u4e92\u76f8\u5e6b\u52a9\uff0c\u5c31\u50cf\u4e00\u500b\u5927\u5bb6\u5ead\u3002\u9019\u6a23\u7684\u5de5\u4f5c\u74b0\u5883\u6709\u5229\u65bc\u5275\u9020\u77e5\u8b58\u3002\u300d<\/p>\n<h5><strong>\u8207\u8cc7\u6df1\u5f9e\u696d\u54e1\u4e92\u76f8\u5b78\u7fd2<\/strong><\/h5>\n<p>\u8a2a\u554f\u671f\u9593\uff0c\u8303\u535a\u58eb\u544a\u8a34\u6211\u5011\u5979\u525b\u5b8c\u6210\u5de5\u5546\u7ba1\u7406\u5b78\u78a9\u58eb\u8ab2\u7a0b\uff08MBA\uff09\u7684\u6559\u5b78\u5de5\u4f5c\u3002\u5979\u8a8d\u70ba\u6559\u5c0e\u8cc7\u6df1\u7684\u5f9e\u696d\u54e1\u662f\u4e00\u4ef6\u5f88\u6709\u6311\u6230\u6027\u7684\u5de5\u4f5c\uff0c\u6545\u5979\u5fc5\u9808\u78ba\u4fdd\u5979\u50b3\u6388\u5b78\u54e1\u5011\u7684\u77e5\u8b58\u8981\u6709\u8da3\u4e14\u5bcc\u65bc\u555f\u767c\u3002\u8303\u535a\u58eb\u76f8\u4fe1\u5728\u9019\u500b\u65e5\u65b0\u6708\u7570\u7684\u4e16\u754c\uff0c\u53ea\u6709\u900f\u904e\u7d42\u8eab\u5b78\u7fd2\u624d\u80fd\u8207\u6642\u4e26\u9032\uff0c\u6545\u5e2b\u9577\u6709\u7fa9\u52d9\u4ee4\u5b78\u751f\u611b\u4e0a\u5b78\u7fd2\u3002\u300c\u5e02\u5834\u5b78\u7684\u77e5\u8b58\u662f\u6709\u8da3\u7684\uff0c\u5176\u5b78\u8853\u7406\u8ad6\u4ea6\u80fd\u61c9\u7528\u5728\u5404\u5f0f\u5404\u6a23\u7684\u793e\u6703\u73fe\u8c61\u548c\u5546\u696d\u6848\u4f8b\u3002\u900f\u904e\u9f13\u52f5\u5b78\u54e1\u7528\u5e02\u5834\u5b78\u7684\u773c\u5149\u770b\u5f85\u8c50\u5bcc\u591a\u5f69\u7684\u4e16\u754c\uff0c\u5f9e\u96fb\u5f71\u5230\u97f3\u6a02\uff0c\u5f9e\u6bd2\u54c1\u5230\u8ced\u535a\uff0c\u6211\u5e0c\u671b\u4ed6\u5011\u80fd\u660e\u767d\uff0c\u5e02\u5834\u5b78\u4e26\u4e0d\u53ea\u5c40\u9650\u65bc\u5ee3\u544a\u548c\u63a8\u92b7\u3002\u300d\u8303\u535a\u58eb\u8aaa\u3002<\/p>\n<p>\u4f5c\u70ba\u4e00\u540d\u7814\u7a76\u54e1\uff0c\u8303\u535a\u58eb\u76f8\u4fe1\u7814\u7a76\u548c\u6559\u5b78\u662f\u76f8\u8f14\u76f8\u6210\u7684\uff0c\u800c\u5f9e\u4e8b\u7814\u7a76\u5de5\u4f5c\u4ea6\u5e6b\u52a9\u5979\u5728\u6559\u5b78\u4e0a\u66f4\u4e0a\u4e00\u5c64\u6a13\u3002\u8303\u535a\u58eb\u6307\uff0c\u7814\u7a76\u54e1\u9700\u8981\u958b\u62d3\u773c\u754c\uff0c\u6df1\u5165\u601d\u8003\u4e26\u5f9e\u591a\u89d2\u5ea6\u5206\u6790\u81ea\u5df1\u7684\u7814\u7a76\u5c08\u984c\uff0c\u800c\u9019\u80a1\u7279\u8cea\u5c07\u6703\u4ee4\u81ea\u5df1\u6210\u70ba\u4e00\u500b\u699c\u6a23\uff0c\u6559\u5c0e\u548c\u9f13\u52f5\u5b78\u751f\u4ee5\u81ea\u7531\u7684\u982d\u8166\uff0c\u56b4\u8b39\u7684\u65b9\u6cd5\u601d\u8003\u89e3\u51b3\u554f\u984c\u3002\u300c\u96d6\u7136\u6211\u662f\u4e00\u540d\u8001\u5e2b\uff0c\u4f46\u6211\u6642\u523b\u4e5f\u5728\u5b78\u7fd2\u3002MBA\u7684\u5b78\u751f\u5f9e\u4e0d\u4ee4\u6211\u5931\u671b\uff0c\u751a\u81f3\u4ee4\u6211\u5927\u958b\u773c\u754c\u3002\u4ed6\u5011\u4e0d\u4f46\u64c1\u6709\u51fa\u8272\u7684\u5be6\u52d9\u6280\u80fd\uff0c\u66f4\u64c1\u6709\u8c50\u5bcc\u7684\u6587\u5316\u77e5\u8b58\u548c\u4eba\u751f\u7d93\u9a57\u3002\u8207\u4ed6\u5011\u76f8\u8655\u5b8c\u5584\u4e86\u6211\u7684\u4e16\u754c\u89c0\uff0c\u4ea6\u5e6b\u52a9\u6211\u66f4\u6df1\u5165\u4e86\u89e3\u6211\u7684\u7814\u7a76\u5de5\u4f5c\u3002\u6211\u5f88\u611f\u8b1d\u5b78\u9662\u7d66\u6211\u4e00\u500b\u6a5f\u6703\u57f7\u6559MBA 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