{"id":162803,"date":"2022-02-18T12:45:04","date_gmt":"2022-02-18T04:45:04","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/research\/thought-leadership\/from-quantum-physics-to-quantitative-marketing-dr-chu-ivy-dang-2\/"},"modified":"2022-02-18T15:30:20","modified_gmt":"2022-02-18T07:30:20","slug":"from-quantum-physics-to-quantitative-marketing-dr-chu-ivy-dang-2","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/tc\/research\/thought-leadership\/global-scholars\/from-quantum-physics-to-quantitative-marketing-dr-chu-ivy-dang-2\/","title":{"rendered":"\u5f9e\u91cf\u5b50\u7269\u7406\u5b78\u5230\u8a08\u91cf\u5e02\u5834\u5b78\u2014\u9ee8\u77d7\u535a\u58eb"},"content":{"rendered":"<article class=\"blog-post blog-post-single-item format-standard\">\n<div class=\"single_meta post-160459 hkubs-media type-hkubs-media status-publish hentry media-categories-school-news media-topic-categories-featured-faculty\">\n<div class=\"item_wrapper\">\n<div 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class=\"h5 \">\u7db2\u6200\u7814\u7a76\uff1a\u5922\u4e2d\u60c5\u4eba (Mr. Best) \u9084\u662f\u771f\u547d\u5929\u5b50 (Mr. Right)\uff1f<\/h5>\n<p>\u5118\u7ba1\u5927\u773e\u666e\u904d\u5c0d\u4f01\u696d\u6536\u96c6\u500b\u4eba\u8cc7\u6599\u7684\u884c\u70ba\u5145\u6eff\u6212\u5fc3\uff0c\u4f46\u4e00\u65e6\u6d89\u53ca\u5a5a\u6200\u4ea4\u53cb\uff0c\u5f80\u5f80\u6703\u6210\u70ba\u5927\u773e\u7684\u76f2\u9ede\u3002\u9ee8\u535a\u58eb\u53ca\u5176\u5408\u4f5c\u8005\u7814\u7a76\u4e86\u4f86\u81ea\u5167\u5730\u67d0\u5927\u578b\u4ea4\u53cb\u7db2\u7ad9\u7684\u4e0a\u842c\u540d\u7528\u6236\uff0c\u767c\u73fe\u5728\u81ea\u6211\u4ecb\u7d39\u90e8\u5206\uff0c\u5982\u679c\u4e3b\u52d5\u4ecb\u7d39\u592a\u591a\u500b\u4eba\u4fe1\u606f\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u6200\u611b\u5c0d\u8c61\u7684\u9078\u64c7\u3002<\/p>\n<p>\u95dc\u65bc\u6200\u611b\u5c0d\u8c61\uff0c\u6bcf\u500b\u4eba\u5728\u6700\u958b\u59cb\u5fc3\u4e2d\u90fd\u6709\u81ea\u5df1\u7684\u6a19\u6e96\uff0c\u4e3b\u8981\u9ad4\u73fe\u5728\u5916\u8c8c\u3001\u8eab\u9ad8\u3001\u7269\u8cea\u7b49\u5404\u65b9\u9762\uff0c\u4f46\u9019\u53ea\u662f\u6211\u5011\u5c0d\u53e6\u4e00\u534a\u7684\u60f3\u50cf\uff0c\u6211\u5011\u7a31\u4e4b\u70ba\u5922\u4e2d\u60c5\u4eba (Mr. Best)\u3002\u800c\u771f\u547d\u5929\u5b50 (Mr. Right) 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\u7db2\u6200\u7814\u7a76\uff1a\u5922\u4e2d\u60c5\u4eba (Mr. Best) \u9084\u662f\u771f\u547d\u5929\u5b50 (Mr. Right)\uff1f \u5118\u7ba1\u5927\u773e\u666e\u904d\u5c0d\u4f01\u696d\u6536\u96c6\u500b\u4eba\u8cc7\u6599\u7684\u884c\u70ba\u5145\u6eff\u6212\u5fc3\uff0c\u4f46\u4e00\u65e6\u6d89\u53ca\u5a5a\u6200\u4ea4\u53cb\uff0c\u5f80\u5f80\u6703\u6210\u70ba\u5927\u773e\u7684\u76f2\u9ede\u3002\u9ee8\u535a\u58eb\u53ca\u5176\u5408\u4f5c\u8005\u7814\u7a76\u4e86\u4f86\u81ea\u5167\u5730\u67d0\u5927\u578b\u4ea4\u53cb\u7db2\u7ad9\u7684\u4e0a\u842c\u540d\u7528\u6236\uff0c\u767c\u73fe\u5728\u81ea\u6211\u4ecb\u7d39\u90e8\u5206\uff0c\u5982\u679c\u4e3b\u52d5\u4ecb\u7d39\u592a\u591a\u500b\u4eba\u4fe1\u606f\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u6200\u611b\u5c0d\u8c61\u7684\u9078\u64c7\u3002 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name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u5f9e\u91cf\u5b50\u7269\u7406\u5b78\u5230\u8a08\u91cf\u5e02\u5834\u5b78\u2014\u9ee8\u77d7\u535a\u58eb - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u5168\u5fc3\u81f4\u529b\u65bc\u63a2\u7d22\u672a\u77e5\u9818\u57df\uff0c\u9ee8\u77d7\u535a\u58eb\u671f\u76fc\u900f\u904e\u5275\u9020\u77e5\u8b58\uff0c\u70ba\u4e16\u754c\u5e36\u4f86\u6b63\u9762\u5f71\u97ff\u3002\u9ee8\u535a\u58eb\u5728\u5927\u5b78\u4e3b\u4fee\u61c9\u7528\u7269\u7406\u5b78\uff0c\u7562\u696d\u5f8c\u4ee5\u535a\u58eb\u751f\u7684\u8eab\u4efd\u5728\u9999\u6e2f\u7814\u7a76\u91cf\u5b50\u7269\u7406\u5b78\u3002\u56e0\u7de3\u969b\u6703\u4e0b\uff0c\u5979\u767c\u73fe\u81ea\u5df1\u771f\u6b63\u7684\u8208\u8da3\u6240\u5728\u2014\u8a08\u91cf\u5e02\u5834\u5b78\u3002 2020\u5e742\u6708\uff0c\u9ee8\u535a\u58eb\u4ee5\u5e02\u5834\u5b78\u52a9\u7406\u6559\u6388\u7684\u8eab\u4efd\u52a0\u5165\u9999\u6e2f\u5927\u5b78\u7d93\u7ba1\u5b78\u9662\u3002\u7406\u79d1\u51fa\u8eab\u7684\u5979\u5e0c\u671b\u5c07\u81ea\u7136\u79d1\u5b78\u4e2d\u7684\u6578\u7406\u6a21\u578b\u548c\u6b78\u7d0d\u63a8\u7406\u65b9\u6cd5\u61c9\u7528\u5230\u6559\u5b78\u548c\u7814\u7a76\u4e2d\uff0c\u70ba\u5546\u5b78\u6559\u80b2\u548c\u767c\u5c55\u505a\u51fa\u81ea\u5df1\u7684\u8ca2\u737b\u3002 \u81f4\u529b\u63a8\u52d5\u79d1\u5b78\u767c\u5c55 \u5b8c\u5584\u5e02\u5834\u5b78\u7406\u8ad6\u5be6\u8e10 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\u7db2\u6200\u7814\u7a76\uff1a\u5922\u4e2d\u60c5\u4eba (Mr. Best) \u9084\u662f\u771f\u547d\u5929\u5b50 (Mr. Right)\uff1f \u5118\u7ba1\u5927\u773e\u666e\u904d\u5c0d\u4f01\u696d\u6536\u96c6\u500b\u4eba\u8cc7\u6599\u7684\u884c\u70ba\u5145\u6eff\u6212\u5fc3\uff0c\u4f46\u4e00\u65e6\u6d89\u53ca\u5a5a\u6200\u4ea4\u53cb\uff0c\u5f80\u5f80\u6703\u6210\u70ba\u5927\u773e\u7684\u76f2\u9ede\u3002\u9ee8\u535a\u58eb\u53ca\u5176\u5408\u4f5c\u8005\u7814\u7a76\u4e86\u4f86\u81ea\u5167\u5730\u67d0\u5927\u578b\u4ea4\u53cb\u7db2\u7ad9\u7684\u4e0a\u842c\u540d\u7528\u6236\uff0c\u767c\u73fe\u5728\u81ea\u6211\u4ecb\u7d39\u90e8\u5206\uff0c\u5982\u679c\u4e3b\u52d5\u4ecb\u7d39\u592a\u591a\u500b\u4eba\u4fe1\u606f\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u6200\u611b\u5c0d\u8c61\u7684\u9078\u64c7\u3002 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