\u5f9e\u4e8b\u7d93\u6fdf\u5b78\u3001\u793e\u6703\u79d1\u5b78\uff0c\u4ee5\u53ca\u6240\u6709\u7684\u79d1\u5b78\u7814\u7a76\uff0c\u90fd\u61c9\u8a72\u4ee5\u4e8b\u5be6\u70ba\u57fa\u790e\uff0c\u7121\u8ad6\u662f\u5f9e\u5be6\u9a57\u5ba4\u53d6\u5f97\u7684\u6578\u64da\uff0c\u6291\u6216\u5f9e\u73fe\u5be6\u4e2d\u89c0\u5bdf\u6240\u5f97\u7684\u6578\u64da\uff0c\u90fd\u8981\u52d9\u6c42\u5168\u9762\u6e96\u78ba\uff0c\u5982\u679c\u9019\u4e9b\u6578\u64da\u8cc7\u6599\u662f\u7c97\u758f\u7247\u9762\uff0c\u751a\u6216\u865b\u5047\uff0c\u5f97\u51fa\u4f86\u7684\u7d50\u8ad6\u5c31\u6beb\u4e0d\u53ef\u9760\uff0c\u5373\u6240\u8b02\u300c\u9032\u7684\u662f\u5783\u573e\uff0c\u51fa\u7684\u662f\u5783\u573e\u300d\uff08garbage in, garbage out\uff09\u3002<\/p>\n
\u529b\u6c42\u7cbe\u6e96\u4e0d\u50c5\u662f\u7814\u7a76\u4eba\u54e1\u6240\u8981\u9762\u5c0d\u7684\u554f\u984c\uff0c\u666e\u901a\u4eba\u4ea6\u5982\u662f\u3002\u5047\u8a2d\u4e00\u500b\u81ea\u7a31\u4f86\u81ea\u6d77\u5916\u7684\u795e\u79d8\u5546\u4eba\u62c9\u650f\u4f60\u5408\u5925\u71df\u5546\uff0c\u4ed6\u662f\u5426\u53ef\u4fe1\uff1f\u67d0\u6c11\u9078\u653f\u5ba2\u63d0\u51fa\u4e00\u500b\u5b8f\u5927\u7684\u653f\u7b56\u5efa\u8b70\uff0c\u9019\u662f\u5426\u7b26\u5408\u9078\u6c11\u7684\u5229\u76ca\uff1f\u91ab\u751f\u5efa\u8b70\u4f60\u505a\u4e00\u500b\u6602\u8cb4\u7684\u6aa2\u67e5\uff0c\u9019\u662f\u5426\u6709\u5fc5\u8981\uff1f\u5927\u5b78\u7814\u7a76\u9662\u62db\u751f\uff0c\u6536\u5230\u7d66\u67d0\u500b\u5165\u5b78\u7533\u8acb\u4eba\u7684\u63a8\u85a6\u4fe1\uff0c\u7576\u4e2d\u542b\u6709\u591a\u5c11\u6c34\u4efd\uff1f<\/p>\n
\u7b46\u8005\u958b\u5217\u516d\u65b9\u9762\u4f9b\u8b80\u8005\u8003\u616e\u3002<\/p>\n
\u9996\u5148\u8981\u57f9\u990a\u61f7\u7591\u7cbe\u795e\u3002\u5c0d\u65bc\u4f60\u6240\u53d6\u5f97\u7684\u8cc7\u8a0a\uff0c\u6536\u5230\u7684\u696d\u52d9\u5408\u4f5c\u5efa\u8b70\u7b49\uff0c\u8981\u662f\u89ba\u5f97\u5c0d\u81ea\u5df1\u6709\u7528\uff0c\u5c31\u61c9\u8a8d\u771f\u9032\u884c\u6838\u5be6\uff0c\u53c8\u6216\u8005\u59d4\u8a17\u53ef\u9760\u7684\u7b2c\u4e09\u65b9\u4ee3\u52de\u3002\u4e0d\u8981\u8f15\u4fe1\u964c\u751f\u4eba\uff1b\u5c0d\u65bc\u4f86\u81ea\u719f\u6089\u6e20\u9053\u7684\u8cc7\u8a0a\uff0c\u96d6\u7136\u53ef\u4fe1\u5ea6\u61c9\u8f03\u9ad8\uff0c\u4f46\u4ecd\u9700\u5e36\u9ede\u61f7\u7591\u3002<\/p>\n
\u4e00\u96bb\u9d5d\u6bcf\u5929\u4f38\u9577\u9838\u9805\uff0c\u5f35\u958b\u5634\u5df4\uff0c\u611b\u8b77\u7260\u7684\u4e3b\u4eba\u90fd\u6703\u9935\u7260\u5403\u6771\u897f\uff0c\u76f4\u81f3\u8981\u628a\u9d5d\u5c60\u5bb0\u70ba\u6b62\u3002\u4f86\u81ea\u4ee5\u70ba\u53ef\u9760\u4f86\u6e90\u7684\u8cc7\u8a0a\uff0c\u5176\u5be6\u53ef\u80fd\u662f\u6700\u5371\u96aa\u7684\u3002\u56de\u98671915\u5e74\u7684\u4e2d\u570b\uff0c\u5404\u754c\u4eba\u58eb\u7d1b\u7d1b\u717d\u52d5\u5927\u7e3d\u7d71\u8881\u4e16\u51f1\u6062\u5fa9\u5e1d\u5236\uff0c\u4ed6\u5152\u5b50\u8881\u514b\u5b9a\u70ba\u4e86\u616b\u607f\u7236\u89aa\u505a\u7687\u5e1d\uff0c\u7adf\u507d\u9020\u53e6\u4e00\u7248\u672c\u7684\u300a\u9806\u5929\u6642\u5831\u300b\uff08\u65e5\u5546\u5728\u83ef\u51fa\u7248\u7684\u4e2d\u6587\u5831\u7d19\uff09\uff0c\u520a\u8f09\u64c1\u8b77\u6062\u5fa9\u5e1d\u5236\u7684\u5047\u65b0\u805e\uff0c\u6bcf\u5929\u63d0\u4f9b\u7d66\u8881\u4e16\u51f1\u95b1\u8b80\uff01\u56e0\u6b64\uff0c\u300c\u6709\u61f7\u7591\uff0c\u6838\u5be6\u4e4b\u300d\u7684\u91cd\u9ede\uff0c\u66f4\u5728\u65bc\u842c\u52ff\u8f15\u4fe1\u770b\u4f3c\u53ef\u4fe1\u7684\u4e8b\u7269\u548c\u8a00\u8ad6\u3002<\/p>\n
\u7d93\u6fdf\u5b78\u5bb6\u65af\u5f6d\u65af\uff08Michael Spence\uff09\u4ee5\u5176\u300c\u5e02\u5834\u8a0a\u865f\u300d\uff08market signalling\uff09\u6a21\u578b\u805e\u540d\u65bc\u4e16\uff0c\u66f4\u56e0\u5728\u76f8\u95dc\u7814\u7a76\u7684\u8ca2\u737b\u65bc2001\u5e74\u53d6\u5f97\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u3002<\/p>\n
\u5e74\u8f15\u6642\u5019\u7684\u65af\u5f6d\u65af\u6ce8\u610f\u5230\u7576\u6642\u5de5\u5546\u7ba1\u7406\u5b78\u78a9\u58eb\u8ab2\u7a0b\uff08MBA\uff09\u7684\u540d\u6821\u7562\u696d\u751f\uff0c\u6536\u5165\u660e\u986f\u9ad8\u65bc\u540c\u8f29\u4e2d\u6c92\u6709\u8b80\u904eMBA\u7684\u5b78\u751f\u3002\u4ed6\u51fa\u65bc\u597d\u5947\u4f5c\u51fa\u5047\u8a2d\uff1aMBA\u4e26\u7121\u63d0\u9ad8\u5b78\u751f\u751f\u7522\u529b\u7684\u4f5c\u7528\uff0c\u4f46\u5b83\u537b\u662f\u4e00\u500b\u5f88\u597d\u7684\u7be9\u9078\u5de5\u5177\uff0c\u53ea\u6709\u90a3\u4e9b\u5b78\u7fd2\u80fd\u529b\u6700\u9ad8\u3001\u6700\u6709\u7d00\u5f8b\u3001\u6700\u5408\u7fa4\u7684\u5b78\u751f\uff0c\u624d\u80fd\u9032\u5165\u540d\u6821\u9032\u4feeMBA\u548c\u6210\u529f\u7562\u696d\u3002\u5927\u4f01\u696d\u770b\u5230\u9019\u4e00\u9ede\uff0c\u9078\u64c7\u8058\u7528\u9019\u6279\u4eba\uff0c\u5176\u5f85\u9047\u81ea\u7136\u8f03\u4e00\u822c\u4eba\u9ad8\u3002<\/p>\n
\u4e0a\u6587\u63d0\u53ca\u7684\u795e\u79d8\u6d77\u5916\u5bcc\u5546\uff0c\u5982\u679c\u4ed6\u5728\u4e2d\u74b0\u79df\u7528\u4e86\u4e00\u500b2\u842c\u544e\u7684\u5beb\u5b57\u6a13\uff0c\u9019\u662f\u4e00\u500b\u5f88\u5f37\u70c8\u7684\u8a0a\u865f\u2500\u2500\u4ed6\u662f\u500b\u6709\u9322\u4eba\uff0c\u56e0\u70ba\u4e00\u500b\u771f\u6b63\u7684\u5bcc\u5546\u4ed8\u51fa\u7532\u7d1a\u5beb\u5b57\u6a13\u7684\u9ad8\u6602\u79df\u91d1\u4e26\u4e0d\u96e3\uff0c\u7136\u800c\u4e00\u822c\u9a19\u5b50\u537b\u7121\u80fd\u70ba\u529b\u3002\u9019\u5012\u4e0d\u662f\u8aaa\u4ed6\u7684\u751f\u610f\u4e00\u5b9a\u80fd\u8cfa\u9322\uff0c\u4e5f\u4e0d\u662f\u8aaa\u4ed6\u4e00\u5b9a\u4e0d\u662f\u9a19\u5b50\uff0c\u53ea\u662f\u8aaa\u5373\u4f7f\u4ed6\u662f\u9a19\u5b50\uff0c\u4e5f\u80af\u5b9a\u8cc7\u91d1\u96c4\u539a\u3002<\/p>\n
\u540c\u6a23\u9053\u7406\uff0c\u8a73\u5be6\u7684\u63a8\u85a6\u4fe1\u6bd4\u904e\u65bc\u7c21\u7565\u7684\u63a8\u85a6\u4fe1\u503c\u5f97\u4fe1\u7d0d\uff0c\u800c\u5177\u9ad4\u7684\u63cf\u8ff0\u6703\u6bd4\u7a7a\u6d1e\u7684\u8b9a\u63da\u53ef\u9760\u3002\u5beb\u4e00\u5c01\u8a73\u5be6\u7684\u63a8\u85a6\u4fe1\u81ea\u7136\u8f03\u70ba\u8cbb\u6642\uff0c\u4f46\u4e5f\u8f03\u70ba\u6709\u529b\u3002\u518d\u8005\uff0c\u540c\u6a23\u662f\u5169\u9801\u7d19\u66f8\u4fe1\uff0c\u6839\u64da\u6240\u4e86\u89e3\u7684\u771f\u5be6\u60c5\u6cc1\u800c\u5beb\uff0c\u7e3d\u6703\u6bd4\u6191\u7a7a\u675c\u64b0\u5bb9\u6613\u5f97\u591a\uff0c\u4e5f\u5c31\u66f4\u70ba\u53ef\u4fe1\u3002<\/p>\n
\u9019\u7576\u7136\u4e5f\u6709\u4f8b\u5916\uff0c\u7d0d\u6b8a\uff08John Nash\uff09\u7533\u8acb\u5230\u666e\u6797\u65af\u9813\u5927\u5b78\u653b\u8b80\u535a\u58eb\u5b78\u4f4d\u8ab2\u7a0b\u6642\uff0c\u63d0\u4ea4\u4e86\u4e00\u5c01\u63a8\u85a6\u4fe1\uff0c\u7bc7\u5e45\u4e4b\u77ed\u53ef\u8aaa\u524d\u7121\u53e4\u4eba\uff0c\u5f8c\u7121\u4f86\u8005\u3002\u4fe1\u4e2d\u53ea\u6709\u56db\u500b\u5b57\uff1a\u4ed6\u662f\u5929\u624d\uff01\uff08He is a genius!\uff09<\/p>\n
\u4e00\u822c\u4f86\u8aaa\uff0c\u4e00\u9805\u4e3b\u5f35\u8207\u4e3b\u5f35\u8005\u7684\u539f\u5148\u7acb\u5834\u6108\u9060\uff0c\u5c31\u6108\u503c\u5f97\u91cd\u8996\u3002\u4ed6\u63d0\u51fa\u9019\u500b\u610f\u898b\u7684\u5fc3\u7406\u963b\u529b\u76f8\u5c0d\u8f03\u5927\uff0c\u800c\u4e14\u4eba\u662f\u793e\u6703\u6027\u52d5\u7269\uff0c\u9019\u6a23\u4e5f\u6703\u4ee4\u4ed6\u8207\u5176\u6240\u5c6c\u7fa4\u9ad4\u7522\u751f\u56b4\u91cd\u885d\u7a81\uff0c\u751a\u81f3\u5931\u53bb\u6240\u6709\u670b\u53cb\u3002\u6559\u5b97\u8aaa\u4e0a\u5e1d\u5b58\u5728\uff0c\u4e26\u6c92\u6709\u4ec0\u9ebc\u50f9\u503c\uff1b\u82e5\u4ed6\u8aaa\u4e0a\u5e1d\u4e0d\u5b58\u5728\uff0c\u90a3\u5c31\u5f88\u503c\u5f97\u91cd\u8996\u3002\u540c\u6a23\u9053\u7406\uff0c\u5927\u5b78\u6821\u9577\u4e3b\u5f35\u524a\u6e1b\u5927\u5b78\u958b\u652f\uff0c\u570b\u9632\u90e8\u9577\u4e3b\u5f35\u88c1\u8ecd\u7b49\uff0c\u4e5f\u90fd\u503c\u5f97\u91cd\u8996\u3002<\/p>\n
\u7f8e\u570b\u5c3c\u514b\u905c\u7e3d\u7d71\u5728\u4efb\u671f\u9593\uff0c\u63d0\u51fa\u627f\u8a8d\u4e2d\u83ef\u4eba\u6c11\u5171\u548c\u570b\uff0c\u4e26\u8207\u4e4b\u5efa\u4ea4\uff0c\u9019\u8207\u4ed6\u4f5c\u70ba\u5805\u5b9a\u53cd\u5171\u5206\u5b50\u7684\u7acb\u5834\u56b4\u91cd\u7274\u89f8\uff0c\u6240\u4ee5\u6b64\u8209\u5c0d\u4ed6\u4f86\u8aaa\u9700\u8981\u6975\u5927\u52c7\u6c23\u3002\u53cd\u904e\u4f86\u8aaa\uff0c\u9019\u4e5f\u8db3\u4ee5\u8b49\u660e\u4ed6\u771f\u5fc3\u76f8\u4fe1\uff0c\u9019\u9805\u653f\u7b56\u5c0d\u7f8e\u570b\u7684\u78ba\u6709\u91cd\u5927\u597d\u8655\u3002\u76f8\u53cd\uff0c\u5982\u679c\u7576\u6642\u7684\u7f8e\u570b\u7e3d\u7d71\u662f\u5171\u7522\u4e3b\u7fa9\u64c1\u8b77\u8005\uff0c\u90a3\u9ebc\u8207\u4e2d\u570b\u5efa\u4ea4\uff0c\u5c31\u662f\u5bb9\u6613\u5f97\u591a\u7684\u4e8b\u60c5\u3002<\/p>\n
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