思維領導
龍虎山下
Prof. Wen ZHOU
多種統計數據顯示,香港車用燃油的價格全球最高。按Global Petrol Price網站上月的數據,香港位居榜首,每公升油價3.096美元,扣除燃油稅6.06港元後為2.32美元,仍高於外地含稅的油價,包括第二名摩洛哥2.308美元,第三名冰島2.303美元。
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Prof. Yulin FANG
Sharing economy platforms are pressed to rapidly grow user bases at the early stage by aggressively targeting potential users through competitive actions. Due to the volatile nature of the sharing economy and its disruption to industry norms, these platforms encounter legitimacy challenges that impede user base growth. This paper integrates competitive repertoire and institutional legitimacy theories to develop a research model that explains early-stage user base development in the sharing economy. We posit that the early-stage user base is associated with structural characteristics of the competitive repertoire, whose effects are moderated by a platform's socio-political legitimation efforts that address stakeholders’ regulatory and normative concerns. Using a comprehensive sample of 4644 monthly observations of 129 sharing economy platforms in China, we find that the volume of two context-specific competitive actions, offering economic incentives and staging high-visibility events, along with competitive repertoire complexity, are positively related to the platform's early-stage user base. We also identify a significant negative relationship between repertoire differentiation and user base. Direct relationships are moderated by socio-political legitimation, however, such that legitimation weakens the positive impact of context-specific action volume but enhances those of repertoire complexity and differentiation. Managerial and practical implications are discussed in light of the findings.
閱讀更多西方新產業政策對香港的啟迪
Prof. Heiwai TANG
油公司有否在港合謀定價?
Prof. Wen ZHOU
日本退出負利率政策
Dr. Y. F. LUK
Growing user base in the early stage of sharing economy platforms: An integration of competitive repertoire and institutional legitimacy theories
Prof. Yulin FANG
整合分析:拉引營銷活動對多元渠道企業進行有效營銷的影響
Prof. Vincent Peng ZHANG
你的推文反映你自己嗎?情感對網上新聞閱讀和社交媒體分享的影響
Dr. Tuan Quang PHAN
信佛的创業者、注意力分配和新創企業对外部資源的獲取
Prof. Yi TANG
Pushing Yourself Harder: The Effects of Mobile Touch Modes on Users’ Self-Regulation
Prof. Zhenhui Jack JIANG
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