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\u635f\u5931\u538c\u6076\uff08loss aversion\uff09\u4e00\u65b9\u9762\u5ef6\u7f13\u9ad8\u6760\u6746\u6301\u6709\u4eba\u7684\u51cf\u6301\u884c\u52a8\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u4fc3\u4f7f\u89c2\u671b\u8005\u5728\u4ef7\u683c\u4f01\u7a33\u540e\u52a0\u5feb\u5165\u5e02\u3002\u53c2\u7167\u4f9d\u8d56\u5219\u89e3\u91ca\u4e86\u4e3a\u4f55\u4e0d\u540c\u5c4b\u82d1\u590d\u82cf\u901f\u5ea6\u4e0d\u4e00\uff1a\u951a\u5b9a\u4e8e\u8fd1\u671f\u4f4e\u4f4d\u7684\u4e2d\u5c0f\u578b\u65b0\u76d8\u66f4\u5bb9\u6613\u5438\u5f15\u9996\u6b21\u7f6e\u4e1a\u8005\uff0c\u800c\u4f20\u7edf\u8c6a\u5b85\u533a\u7684\u672c\u5730\u4e70\u5bb6\u53ef\u80fd\u4ecd\u4ee5\u6570\u5e74\u524d\u7684\u9ad8\u4f4d\u6bd4\u8f83\uff0c\u56e0\u800c\u5448\u73b0\u8f83\u5f3a\u7684\u89c2\u671b\u60ef\u6027\u3002 \u65b0\u4eba\u53e3\u5982\u4f55\u6253\u7834\u5fc3\u7406\u65e7\u951a\u70b9 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content=\"\u4eba\u53e3\u7f6e\u6362\u4e0e\u53d9\u4e8b\u8f6c\u53d8\u63ed\u793a\u697c\u5e02\u7ed3\u6784\u6027\u590d\u82cf - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u9999\u6e2f\u571f\u5730\u6ce8\u518c\u5904\u8d44\u6599\u663e\u793a\uff0c2025\u5e74\u6574\u4f53\u4f4f\u5b85\u4e70\u5356\u91cf\u5e74\u589e\u7ea618%\uff0c\u5347\u52bf\u6301\u7eed\u81f32026\u5e74\u9996\u4e24\u6708\uff1b\u5b98\u65b9\u552e\u4ef7\u6307\u6570\u8fde\u6da88\u4e2a\u6708\uff0c\u7d2f\u79ef\u5347\u5e45\u903e10%\u3002\u5e02\u573a\u5171\u8bc6\u5df2\u9010\u6e10\u4ece\u201c\u4f55\u65f6\u89c1\u5e95\u201d\u8f6c\u5411\u201c\u6e29\u548c\u6269\u5f20\u80fd\u8d70\u591a\u8fdc\u201d\u3002 \u7a76\u7adf\u8fc7\u53bb\u51e0\u5e74\u7684\u697c\u5e02\u8868\u73b0\uff0c\u5982\u4f55\u6f14\u53d8\u81f3\u6b64\uff1f \u4ece\u4eba\u53e3\u6d41\u51fa\u5230\u4f9b\u5e94\u9ad8\u5cf0 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\u635f\u5931\u538c\u6076\uff08loss aversion\uff09\u4e00\u65b9\u9762\u5ef6\u7f13\u9ad8\u6760\u6746\u6301\u6709\u4eba\u7684\u51cf\u6301\u884c\u52a8\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u4fc3\u4f7f\u89c2\u671b\u8005\u5728\u4ef7\u683c\u4f01\u7a33\u540e\u52a0\u5feb\u5165\u5e02\u3002\u53c2\u7167\u4f9d\u8d56\u5219\u89e3\u91ca\u4e86\u4e3a\u4f55\u4e0d\u540c\u5c4b\u82d1\u590d\u82cf\u901f\u5ea6\u4e0d\u4e00\uff1a\u951a\u5b9a\u4e8e\u8fd1\u671f\u4f4e\u4f4d\u7684\u4e2d\u5c0f\u578b\u65b0\u76d8\u66f4\u5bb9\u6613\u5438\u5f15\u9996\u6b21\u7f6e\u4e1a\u8005\uff0c\u800c\u4f20\u7edf\u8c6a\u5b85\u533a\u7684\u672c\u5730\u4e70\u5bb6\u53ef\u80fd\u4ecd\u4ee5\u6570\u5e74\u524d\u7684\u9ad8\u4f4d\u6bd4\u8f83\uff0c\u56e0\u800c\u5448\u73b0\u8f83\u5f3a\u7684\u89c2\u671b\u60ef\u6027\u3002 \u65b0\u4eba\u53e3\u5982\u4f55\u6253\u7834\u5fc3\u7406\u65e7\u951a\u70b9 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