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et al. 2025\uff09\u53d1\u73b0\uff0c\u5c3d\u7ba1\u4e0d\u540c\u6a21\u578b\u7684\u504f\u597d\u6743\u91cd\u5e76\u4e0d\u5b8c\u5168\u4e00\u81f4\uff0c\u4f46\u8d2d\u7269\u667a\u80fd\u4f53\u5728\u505a\u9009\u62e9\u65f6\uff0c\u5927\u4f53\u90fd\u662f\u5728\u5bf9\u4ef7\u683c\u3001\u8bc4\u5206\u3001\u8bc4\u8bba\u6570\u3001\u4ee5\u53ca\u5e73\u53f0\u6807\u7b7e\u7b49\u56e0\u7d20\u8fdb\u884c\u9690\u542b\u52a0\u6743\uff0c\u518d\u636e\u6b64\u5f62\u6210\u6700\u7ec8\u7684\u8d2d\u4e70\u51b3\u7b56\u3002\u5bf9\u5546\u5bb6\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u4e00\u79cd\u201c\u903b\u8f91\u7ecf\u6d4e\u5b66\u201d\u7684\u5230\u6765\uff1a\u672a\u6765\u7ade\u4e89\u5728\u4e8e\u8c01\u80fd\u628a\u4ea7\u54c1\u5c5e\u6027\u63cf\u8ff0\u5f97\u66f4\u6807\u51c6\u5316\u3001\u66f4\u6613\u4e8e\u673a\u5668\u7406\u89e3\uff0c\u4ece\u800c\u5728\u667a\u80fd\u4f53\u7684\u7b5b\u9009\u89c4\u5219\u4e2d\u83b7\u5f97\u4f18\u5148\u4f4d\u7f6e\u3002\u5bf9\u5e73\u53f0\u800c\u8a00\uff0c\u6311\u6218\u5219\u66f4\u4e3a\u76f4\u63a5\uff1a\u5982\u679cAI\u5f00\u59cb\u7ed5\u5f00\u4f20\u7edf\u5e7f\u544a\u548c\u6d41\u91cf\u5206\u53d1\u673a\u5236\uff0c\u5e73\u53f0\u8d56\u4ee5\u652f\u6491\u7684\u5e7f\u544a\u6536\u5165\u5c31\u4f1a\u53d7\u5230\u5de8\u5927\u51b2\u51fb\uff0c\u5e76\u5fc5\u987b\u601d\u8003\u5982\u4f55\u5728\u4e00\u4e2a\u7531\u667a\u80fd\u4f53\u4e3b\u5bfc\u51b3\u7b56\u7684\u65b0\u73af\u5883\u4e2d\uff0c\u91cd\u5efa\u76c8\u5229\u6a21\u5f0f\u548c\u4ef7\u503c\u6240\u5728\u3002<\/p>\n<h3>\u6743\u529b\u91cd\u7ec4\uff1a\u8c01\u5c06\u5728AI\u8d2d\u7269\u65f6\u4ee3\u80dc\u51fa<\/h3>\n<p>\u5728\u5f53\u524d\u7684AI\u7ade\u8d5b\u4e2d\uff0c\u4e00\u4e2a\u6e05\u6670\u7684\u5165\u53e3\u4e89\u593a\u6218\u6b63\u5728\u4e0a\u6f14\u3002OpenAI\u3001Gemini\u3001\u8c46\u5305\u8fd9\u7c7b\u5927\u6a21\u578b\u52a9\u624b\uff0c\u6b63\u5728\u5c06\u81ea\u5df1\u5851\u9020\u4e3a\u7528\u6237\u8868\u8fbe\u9700\u6c42\u7684\u7b2c\u4e00\u89e6\u70b9\u3002\u800c\u963f\u91cc\u8fd9\u6837\u7684\u5e73\u53f0\uff0c\u5219\u5728\u628a\u6dd8\u5b9d\u3001\u652f\u4ed8\u5b9d\u3001\u98de\u732a\u7b49\u80fd\u529b\u91cd\u65b0\u6536\u62e2\u5230 Qwen \u91cc\uff0c\u65e8\u5728\u5728\u4e0d\u653e\u5f03\u539f\u6709\u751f\u6001\u7684\u524d\u63d0\u4e0b\uff0c\u7ef4\u62a4\u81ea\u5df1\u6d41\u91cf\u5165\u53e3\u7684\u5730\u4f4d\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5728\u65f6\u5c1a\u3001\u7f8e\u5986\u3001\u5bb6\u5c45\u7b49\u53d1\u73b0\u578b\u3001\u5185\u5bb9\u9a71\u52a8\u578b\u6d88\u8d39\u9886\u57df\uff0c\u7528\u6237\u65f6\u5e38\u5e0c\u671b\u88ab\u542f\u53d1\u3001\u88ab\u79cd\u8349\u3001\u88ab\u53d9\u4e8b\u6253\u52a8\u3002\u8fd9\u7c7b\u6d88\u8d39\u51b3\u7b56\uff0c\u4ecd\u7136\u9ad8\u5ea6\u4f9d\u8d56\u5185\u5bb9\u5e73\u53f0\u7684\u6c1b\u56f4\u3001KOL\u7684\u5ba1\u7f8e\u548c\u54c1\u724c\u81ea\u8eab\u7684\u6545\u4e8b\u5f20\u529b\u3002\u8fd9\u610f\u5473\u7740\uff0c\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\u3001\u76f4\u64ad\u7535\u5546\u5e76\u4e0d\u4f1a\u56e0\u4e3aAI\u4ee3\u7406\u7684\u5d1b\u8d77\u800c\u5931\u53bb\u4ef7\u503c\u3002\u76f8\u53cd\uff0c\u5b83\u4eec\u5c06\u4f5c\u4e3a\u53d1\u73b0\u578b\u6d88\u8d39\u7684\u6d41\u91cf\u5165\u53e3\uff0c\u4e0eAI\u4ee3\u7406\u5f62\u6210\u4e92\u8865\uff1a\u4e00\u4e2a\u8d1f\u8d23\u79cd\u8349\uff0c\u4e00\u4e2a\u8d1f\u8d23\u9ad8\u6548\u5c65\u7ea6\uff0c\u5f62\u6210\u4e00\u79cd\u5206\u5c42\u5171\u751f\u7684\u6d41\u91cf\u683c\u5c40\u3002<br \/>\n\u786c\u4ef6\u5382\u5546\u5728\u8fd9\u573a\u535a\u5f08\u4e2d\uff0c\u5360\u636e\u7740\u4e00\u79cd\u66f4\u4e3a\u5e95\u5c42\u7684\u7ed3\u6784\u6027\u4f18\u52bf\u3002\u8c46\u5305\u624b\u673a\u7684\u51fa\u73b0\u5df2\u7ecf\u91ca\u653e\u51fa\u660e\u786e\u4fe1\u53f7\uff1a\u8c01\u638c\u63e1\u7cfb\u7edf\u6743\u9650\uff0c\u8c01\u5c31\u80fd\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u987a\u7545\u7684AI\u8d2d\u7269\u4f53\u9a8c\u3002\u8c37\u6b4c\u8fd1\u671f\u5728\u5b89\u5353\u7cfb\u7edf\u4e0a\u540c\u65f6\u63a8\u8fdbAPI\u4e0eGUI\u4e24\u6761\u6280\u672f\u8def\u5f84\uff0c\u610f\u56fe\u5c06\u64cd\u4f5c\u7cfb\u7edf\u3001\u9ed8\u8ba4\u52a9\u624b\u4e0e\u7cfb\u7edf\u6743\u9650\u6574\u5408\u4e3a\u4e00\uff0c\u4f7f\u81ea\u5df1\u6210\u4e3a\u7528\u6237\u610f\u56fe\u6700\u81ea\u7136\u7684\u843d\u70b9\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u672a\u6765\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u8d2d\u7269\uff0c\u8fdc\u4e0d\u6b62\u662f\u65b0\u65e7\u5165\u53e3\u4e4b\u4e89\u3002\u5b83\u7275\u6d89\u7684\u662f\u610f\u56fe\u627f\u63a5\u3001\u4ee3\u7406\u6267\u884c\u3001\u4ea4\u6613\u8fde\u63a5\u4e0e\u4fe1\u4efb\u6cbb\u7406\u7684\u5168\u94fe\u6761\u91cd\u6784\u3002\u5927\u6a21\u578b\u516c\u53f8\u5e0c\u671b\u6210\u4e3a\u7528\u6237\u8868\u8fbe\u9700\u6c42\u7684\u7b2c\u4e00\u7ad9\uff0c\u4f20\u7edf\u5e73\u53f0\u8bd5\u56fe\u5c06\u667a\u80fd\u4f53\u7559\u5728\u81ea\u5bb6\u751f\u6001\u4e4b\u5185\uff0c\u800c\u786c\u4ef6\u4e0e\u64cd\u4f5c\u7cfb\u7edf\u5382\u5546\u5219\u628aAI\u505a\u6210\u9ed8\u8ba4\u80fd\u529b\u3002\u4f46\u6700\u7ec8\u51b3\u5b9a\u80dc\u8d1f\u7684\uff0c\u672a\u5fc5\u662f\u8c01\u62e5\u6709\u6700\u591a\u7684\u6d41\u91cf\uff0c\u800c\u662f\u8c01\u80fd\u5728\u5408\u89c4\u3001\u5b89\u5168\u4e0e\u4f53\u9a8c\u4e4b\u95f4\uff0c\u628a\u7528\u6237\u610f\u56fe\u7a33\u5b9a\u5730\u8f6c\u5316\u4e3a\u771f\u5b9e\u4ea4\u6613\u3002<\/p>\n<p>Reference:<\/p>\n<p>Bettman, James R. &#8220;Information processing models of consumer behavior.&#8221; Journal of Marketing Research 7, no. 3 (1970): 370-376.<\/p>\n<p>Allouah, Amine, Omar Besbes, Josu\u00e9 D. Figueroa, Yash Kanoria, and Akshit Kumar. &#8220;What Is Your AI Agent Buying? Evaluation, Biases, Model Dependence, &amp; Emerging Implications for Agentic E-Commerce.&#8221; arXiv preprint arXiv:2508.02630 (2025).<\/p>\n<p>&nbsp;<\/p>\n<article class=\"blog-post blog-post-single-item format-standard\">\n<div class=\"single_meta post-246659 thought-leadership type-thought-leadership status-publish hentry leadership-topic-categories-ft-chinese-column leadership-topic-categories-opinions-and-speeches opinion-speeches-categories-faculty\">\n<div class=\"item_wrapper\">\n<div class=\"blog-post_content\">\n<div class=\"thought-listing-details-main\">\n<div class=\"article\">\n<div class=\"article-content\">\n<p><strong>\u6731\u672a\u540d\u6559\u6388<\/strong><br \/>\n<strong>\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u526f\u6559\u6388<\/strong><\/p>\n<p><span>\uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u516d\u5e74\u56db\u6708\u4e09\u65e5\u8f7d\u4e8e\u300aFT\u4e2d\u6587\u7f51\u300b\u660e\u5fb7\u5546\u8bba\u4e13\u680f\uff09<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<section class=\"zikzag-post-navigation\">\n<div class=\"next-link_wrapper\">\n<div class=\"info_wrapper\"><\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-257297","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-ft-chinese-column-sc","leadership-topic-categories-opinions-and-speeches-sc","opinion-speeches-categories-faculty-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com 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Reference: Bettman, James R. &quot;Information processing models of consumer behavior.&quot; Journal of Marketing Research 7, no. 3\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/ai-shopping-agents-reshaping-the-power-dynamics-of-mobile-internet\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"HKU Business School -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u8d2d\u7269\u667a\u80fd\u4f53\uff0c\u6b63\u5728\u6539\u5199\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u6743\u529b\u7ed3\u6784 - HKU Business School\" \/>\n\t\t<meta 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Reference: Bettman, James R. &quot;Information processing models of consumer behavior.&quot; Journal of Marketing Research 7, no. 3\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/ai-shopping-agents-reshaping-the-power-dynamics-of-mobile-internet\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-04-02T04:16:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-04-02T04:27:15+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u8d2d\u7269\u667a\u80fd\u4f53\uff0c\u6b63\u5728\u6539\u5199\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u6743\u529b\u7ed3\u6784 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"2025\u5e74\u4e0b\u534a\u5e74\uff0c\u4e24\u6b3e\u4ea7\u54c1\u8ba9\u201cAI\u66ff\u4eba\u8d2d\u7269\u201d\u7b2c\u4e00\u6b21\u4ece\u6982\u5ff5\u8d70\u5411\u4e86\u53ef\u611f\u77e5\u7684\u73b0\u5b9e\uff1a\u4e00\u6b3e\u662f\u5b57\u8282\u8df3\u52a8\u63a8\u52a8\u3001\u7387\u5148\u843d\u5730\u5728\u4e2d\u5174\u52aa\u6bd4\u4e9a\u624b\u673a\u4e0a\u7684\u8c46\u5305\u624b\u673a\u52a9\u624b\uff0c\u4e3b\u6253\u4ee5\u8bed\u97f3\u548c\u7cfb\u7edf\u7ea7\u8c03\u7528\u5b8c\u6210\u8d2d\u7269\u4efb\u52a1\uff1b\u53e6\u4e00\u6b3e\u5219\u662f Perplexity \u63a8\u51fa\u7684 Comet \u6d4f\u89c8\u5668\uff0c\u628a\u641c\u7d22\u3001\u6d4f\u89c8\u548c\u4efb\u52a1\u6267\u884c\u6574\u5408\u8fdb\u540c\u4e00\u4e2a AI \u754c\u9762\u4e4b\u4e2d\u3002\u4e24\u8005\u7684\u51fa\u73b0\uff0c\u8ba9AI 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Reference: Bettman, James R. &quot;Information processing models of consumer behavior.&quot; Journal of Marketing Research 7, no. 3\" \/>\n\t\t<script type=\"application\/ld+json\" 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Reference: Bettman, James R. \"Information processing models of consumer behavior.\" Journal of Marketing Research 7, no. 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Reference: Bettman, James R. \"Information processing models of consumer behavior.\" Journal of Marketing Research 7, no. 3","inLanguage":"zh-CN","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/ai-shopping-agents-reshaping-the-power-dynamics-of-mobile-internet\/#breadcrumblist"},"datePublished":"2026-04-02T12:16:27+08:00","dateModified":"2026-04-02T12:27:15+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website","url":"https:\/\/www.hkubs.hku.hk\/sc\/","name":"HKU Business School","inLanguage":"zh-CN","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u8d2d\u7269\u667a\u80fd\u4f53\uff0c\u6b63\u5728\u6539\u5199\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u6743\u529b\u7ed3\u6784 - HKU Business 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Reference: Bettman, James R. &quot;Information processing models of consumer behavior.&quot; Journal of Marketing Research 7, no. 3","og:url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/ai-shopping-agents-reshaping-the-power-dynamics-of-mobile-internet\/","article:published_time":"2026-04-02T04:16:27+00:00","article:modified_time":"2026-04-02T04:27:15+00:00","twitter:card":"summary_large_image","twitter:title":"\u8d2d\u7269\u667a\u80fd\u4f53\uff0c\u6b63\u5728\u6539\u5199\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u6743\u529b\u7ed3\u6784 - HKU Business 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\u5f53\u7136\uff0c\u672a\u6765\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u8d2d\u7269\uff0c\u8fdc\u4e0d\u6b62\u662f\u65b0\u65e7\u5165\u53e3\u4e4b\u4e89\u3002\u5b83\u7275\u6d89\u7684\u662f\u610f\u56fe\u627f\u63a5\u3001\u4ee3\u7406\u6267\u884c\u3001\u4ea4\u6613\u8fde\u63a5\u4e0e\u4fe1\u4efb\u6cbb\u7406\u7684\u5168\u94fe\u6761\u91cd\u6784\u3002\u5927\u6a21\u578b\u516c\u53f8\u5e0c\u671b\u6210\u4e3a\u7528\u6237\u8868\u8fbe\u9700\u6c42\u7684\u7b2c\u4e00\u7ad9\uff0c\u4f20\u7edf\u5e73\u53f0\u8bd5\u56fe\u5c06\u667a\u80fd\u4f53\u7559\u5728\u81ea\u5bb6\u751f\u6001\u4e4b\u5185\uff0c\u800c\u786c\u4ef6\u4e0e\u64cd\u4f5c\u7cfb\u7edf\u5382\u5546\u5219\u628aAI\u505a\u6210\u9ed8\u8ba4\u80fd\u529b\u3002\u4f46\u6700\u7ec8\u51b3\u5b9a\u80dc\u8d1f\u7684\uff0c\u672a\u5fc5\u662f\u8c01\u62e5\u6709\u6700\u591a\u7684\u6d41\u91cf\uff0c\u800c\u662f\u8c01\u80fd\u5728\u5408\u89c4\u3001\u5b89\u5168\u4e0e\u4f53\u9a8c\u4e4b\u95f4\uff0c\u628a\u7528\u6237\u610f\u56fe\u7a33\u5b9a\u5730\u8f6c\u5316\u4e3a\u771f\u5b9e\u4ea4\u6613\u3002 Reference: Bettman, James R. &quot;Information processing models of consumer behavior.&quot; Journal of Marketing Research 7, no. 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