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\u5180\u671b\u9999\u6e2f\u771f\u80fd\u505a\u5230\u65e0\u5904\u4e0d\u65c5\u6e38\u3001\u65e0\u5904\u4e0d\u5468\u5168\uff0c\u4ee4\u6765\u53bb\u5306\u5306\u7684\u6e38\u5ba2\u7559\u8fde\u5fd8\u8fd4\u3002 \u6ce81\uff1a\u3008\u6ce1\u6ce1\u739b\u7279\u4e00\u591c\u7206\u7ea2\u7684IP\u7b56\u7565\u3009\uff0c\u8303\u4ead\u4ead\uff0c\u300a\u4fe1\u62a5\u300b\uff0c2025\u5e744\u670816\u65e5 \u6ce82\uff1a\u300a\u9999\u6e2f\u65c5\u6e38\u4e1a\u53d1\u5c55\u84dd\u56fe2.0\u300b\uff08https:\/\/www.cstb.gov.hk\/file_manager\/tc\/documents\/consultation-and-publications\/Tourism_Blueprint_2.0_Chinese.pdf\uff09 \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5e02\u573a\u5b66\u9996\u5e2d\u8bb2\u5e08 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e94\u5e74\u4e94\u6708\u4e8c\u5341\u516b\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u201c\u9f99\u864e\u5c71\u4e0b\u201d\u4e13\u680f\uff09\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta 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\u5180\u671b\u9999\u6e2f\u771f\u80fd\u505a\u5230\u65e0\u5904\u4e0d\u65c5\u6e38\u3001\u65e0\u5904\u4e0d\u5468\u5168\uff0c\u4ee4\u6765\u53bb\u5306\u5306\u7684\u6e38\u5ba2\u7559\u8fde\u5fd8\u8fd4\u3002 \u6ce81\uff1a\u3008\u6ce1\u6ce1\u739b\u7279\u4e00\u591c\u7206\u7ea2\u7684IP\u7b56\u7565\u3009\uff0c\u8303\u4ead\u4ead\uff0c\u300a\u4fe1\u62a5\u300b\uff0c2025\u5e744\u670816\u65e5 \u6ce82\uff1a\u300a\u9999\u6e2f\u65c5\u6e38\u4e1a\u53d1\u5c55\u84dd\u56fe2.0\u300b\uff08https:\/\/www.cstb.gov.hk\/file_manager\/tc\/documents\/consultation-and-publications\/Tourism_Blueprint_2.0_Chinese.pdf\uff09 \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5e02\u573a\u5b66\u9996\u5e2d\u8bb2\u5e08 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e94\u5e74\u4e94\u6708\u4e8c\u5341\u516b\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u201c\u9f99\u864e\u5c71\u4e0b\u201d\u4e13\u680f\uff09\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/hk-tourism-ip-and-pop-mart-a-lesson-from-labubu\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-05-28T06:20:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-05-28T06:57:53+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u9999\u6e2f\u65c5\u6e38IP\u53ef\u5411\u6ce1\u6ce1\u739b\u7279\u53d6\u7ecf - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u4eca\u5e74\u9996\u5b63\u5f55\u5f971220\u4e07\u540d\u65c5\u5ba2\u8bbf\u6e2f\uff0c\u521b\u65b0\u51a0\u75ab\u60c5\u540e\u7684\u5b63\u5ea6\u65b0\u9ad8\uff1b\u5185\u5730\u4e94\u4e00\u9ec4\u91d1\u5468\u5219\u8fce\u6765110\u4e07\u540d\u65c5\u5ba2\uff0c\u6309\u5e74\u589e\u52a022%\u3002\u8bda\u7136\uff0c\u6570\u5b57\u589e\u957f\u5e76\u4e0d\u4ee3\u8868\u4e07\u4e8b\u5927\u5409\u3002\u968f\u7740\u5168\u7403\u7ecf\u6d4e\u653e\u7f13\u3001\u6d88\u8d39\u964d\u7ea7\uff0c\u5f88\u591a\u6e38\u5ba2\u5f53\u5929\u6765\u5f53\u5929\u8d70\uff0c\u751a\u81f3\u201c\u53d1\u660e\u201d\u4e86\u5728\u5feb\u9910\u5e97\u8fc7\u591c\u7684\u7701\u94b1\u65c5\u6e38\u653b\u7565\u3002 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