{"id":233890,"date":"2025-04-16T10:33:26","date_gmt":"2025-04-16T02:33:26","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/research\/thought-leadership\/the-ip-strategy-behind-pop-marts-overnight-popularity\/"},"modified":"2025-10-09T12:35:26","modified_gmt":"2025-10-09T04:35:26","slug":"the-ip-strategy-behind-pop-marts-overnight-popularity","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/the-ip-strategy-behind-pop-marts-overnight-popularity\/","title":{"rendered":"\u6ce1\u6ce1\u739b\u7279\u4e00\u591c\u7206\u7ea2\u7684IP\u7b56\u7565"},"content":{"rendered":"

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