{"id":227908,"date":"2025-01-22T15:47:03","date_gmt":"2025-01-22T07:47:03","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/research\/thought-leadership\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/"},"modified":"2025-01-22T15:58:22","modified_gmt":"2025-01-22T07:58:22","slug":"cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/","title":{"rendered":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40"},"content":{"rendered":"<p>\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002<a href=\"#\u6ce81\">\u3010\u6ce81\u3011<\/a>\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002<a href=\"#\u6ce81\">\u3010\u6ce82\u3011<\/a><\/p>\n<p>\u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002<\/p>\n<h4><strong>\u5f71\u9662\u5934\u53f7\u52b2\u654c<\/strong><\/h4>\n<p>\u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002<\/p>\n<p>\u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002<a href=\"#\u6ce81\">\u3010\u6ce83\u3011<\/a><\/p>\n<p>\u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002<a href=\"#\u6ce81\">\u3010\u6ce84\u3011<\/a>\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002<\/p>\n<p>\u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002<\/p>\n<h4><strong>\u529b\u633d\u72c2\u6f9c\u4e4b\u9053<\/strong><\/h4>\n<p>\u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002<a href=\"#\u6ce81\">\u3010\u6ce85\u3011<\/a>\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&amp;B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002<\/p>\n<p>\u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002<\/p>\n<h4><strong>\u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c<\/strong><\/h4>\n<p>\u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002<a href=\"#\u6ce81\">\u3010\u6ce86\u3011<\/a><\/p>\n<p>\u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002<\/p>\n<p>\u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002<\/p>\n<h4><strong>\u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002<\/strong><strong>\u5708\u53e6\u8c0b\u5bf9\u7b56<\/strong><\/h4>\n<p>\u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&amp;B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002<\/p>\n<p>\u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"\u6ce81\" name=\"\u6ce81\"><\/a>\u6ce81\uff1a<span><a href=\"https:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87\">https:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87<\/a><\/span><\/p>\n<p><a id=\"\u6ce82\" name=\"\u6ce82\"><\/a>\u6ce82\uff1a<a href=\"https:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE\">https:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE<\/a><\/p>\n<p><a id=\"\u6ce83\" name=\"\u6ce83\"><\/a>\u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d <em>The Wall Street Journal<\/em>, August 6, 2024.<\/p>\n<p><a id=\"\u6ce84\" name=\"\u6ce84\"><\/a>\u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d <em>The Wall Street Journal<\/em>, April 4, 2023.<\/p>\n<p><a id=\"\u6ce85\" name=\"\u6ce85\"><\/a>\u6ce85\uff1a\u201cCinemas may be dying. But IMAX and the high end are thriving,\u201d <em>The Economist<\/em>, February 28, 2024.<\/p>\n<p><a id=\"\u6ce86\" name=\"\u6ce86\"><\/a>\u6ce86\uff1a\u201cWhy films have become so ridiculously long,\u201d <em>The Economist<\/em>, October 14, 2023.<\/p>\n<p><strong>\u8303\u4ead\u4ead<br \/>\n\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5e02\u573a\u5b66\u9996\u5e2d\u8bb2\u5e08<br \/>\n<\/strong><strong><br \/>\n<\/strong><\/p>\n<p><span>\uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e94\u5e74\u4e00\u6708\u4e8c\u5341\u4e8c\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u201c\u9f99\u864e\u5c71\u4e0b\u201d\u4e13\u680f\uff09<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-227908","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-hkej-column-sc","leadership-topic-categories-opinions-and-speeches-sc","in-the-media-topic-categories-faculty-sc","opinion-speeches-categories-faculty-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002\u3010\u6ce81\u3011\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002\u3010\u6ce82\u3011 \u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002 \u5f71\u9662\u5934\u53f7\u52b2\u654c \u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002 \u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002\u3010\u6ce83\u3011 \u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002\u3010\u6ce84\u3011\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002 \u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002 \u529b\u633d\u72c2\u6f9c\u4e4b\u9053 \u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002\u3010\u6ce85\u3011\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&amp;B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002 \u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002 \u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c \u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002\u3010\u6ce86\u3011 \u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002 \u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002 \u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002\u5708\u53e6\u8c0b\u5bf9\u7b56 \u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&amp;B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002 \u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002 \u6ce81\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u6ce82\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u6ce85\uff1a\u201cCinemas may\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"HKU Business School -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School\" \/>\n\t\t<meta property=\"og:description\" content=\"\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002\u3010\u6ce81\u3011\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002\u3010\u6ce82\u3011 \u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002 \u5f71\u9662\u5934\u53f7\u52b2\u654c \u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002 \u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002\u3010\u6ce83\u3011 \u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002\u3010\u6ce84\u3011\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002 \u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002 \u529b\u633d\u72c2\u6f9c\u4e4b\u9053 \u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002\u3010\u6ce85\u3011\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&amp;B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002 \u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002 \u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c \u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002\u3010\u6ce86\u3011 \u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002 \u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002 \u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002\u5708\u53e6\u8c0b\u5bf9\u7b56 \u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&amp;B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002 \u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002 \u6ce81\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u6ce82\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u6ce85\uff1a\u201cCinemas may\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-01-22T07:47:03+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-01-22T07:58:22+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002\u3010\u6ce81\u3011\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002\u3010\u6ce82\u3011 \u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002 \u5f71\u9662\u5934\u53f7\u52b2\u654c \u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002 \u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002\u3010\u6ce83\u3011 \u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002\u3010\u6ce84\u3011\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002 \u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002 \u529b\u633d\u72c2\u6f9c\u4e4b\u9053 \u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002\u3010\u6ce85\u3011\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&amp;B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002 \u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002 \u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c \u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002\u3010\u6ce86\u3011 \u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002 \u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002 \u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002\u5708\u53e6\u8c0b\u5bf9\u7b56 \u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&amp;B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002 \u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002 \u6ce81\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u6ce82\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u6ce85\uff1a\u201cCinemas may\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/hkej-column\\\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/hkej-column-sc\\\/#listItem\",\"name\":\"\\u9f99\\u864e\\u5c71\\u4e0b\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/hkej-column-sc\\\/#listItem\",\"position\":2,\"name\":\"\\u9f99\\u864e\\u5c71\\u4e0b\",\"item\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/hkej-column-sc\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/hkej-column\\\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\\\/#listItem\",\"name\":\"\\u9662\\u7ebf\\u5927\\u6218\\u5ba2\\u5385\\u6c99\\u53d1\\uff1a\\u9999\\u6e2f\\u620f\\u9662\\u5982\\u4f55\\u6273\\u56de\\u4e00\\u5c40\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/hkej-column\\\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\\\/#listItem\",\"position\":3,\"name\":\"\\u9662\\u7ebf\\u5927\\u6218\\u5ba2\\u5385\\u6c99\\u53d1\\uff1a\\u9999\\u6e2f\\u620f\\u9662\\u5982\\u4f55\\u6273\\u56de\\u4e00\\u5c40\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/hkej-column-sc\\\/#listItem\",\"name\":\"\\u9f99\\u864e\\u5c71\\u4e0b\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#organization\",\"name\":\"HKU Business School\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/hkej-column\\\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\\\/#webpage\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/hkej-column\\\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\\\/\",\"name\":\"\\u9662\\u7ebf\\u5927\\u6218\\u5ba2\\u5385\\u6c99\\u53d1\\uff1a\\u9999\\u6e2f\\u620f\\u9662\\u5982\\u4f55\\u6273\\u56de\\u4e00\\u5c40 - HKU Business School\",\"description\":\"\\u4ece\\u65b0\\u51a0\\u80ba\\u708e\\u75ab\\u60c5\\u81f3\\u4eca\\uff0c\\u9999\\u6e2f\\u7535\\u5f71\\u9662\\u7ecf\\u5386\\u4e86\\u4e00\\u6ce2\\u5173\\u95e8\\u5927\\u6f6e\\u3002\\u622a\\u81f32024\\u5e744\\u670830\\u65e5\\uff0c\\u7d2f\\u8ba116\\u95f4\\u620f\\u9662\\u7ed3\\u4e1a\\uff0c\\u5176\\u4e2d\\u5305\\u62ecUA\\u8fde\\u9501\\u5f71\\u9662\\u57282021\\u5e743\\u6708\\u5168\\u7ebf\\u7ed3\\u4e1a\\u3002\\u3010\\u6ce81\\u3011\\u8fd9\\u6ce2\\u5173\\u95e8\\u5927\\u6f6e\\u4f3c\\u4e4e\\u8fd8\\u8fdc\\u672a\\u7ed3\\u675f\\uff0c\\u4e0a\\u670812\\u65e5MCL Cinema Plus+\\u8377\\u91cc\\u6d3b\\u5e7f\\u573a\\u620f\\u9662\\u5ba3\\u5e03\\u7ed3\\u4e1a\\uff0c\\u800c\\u4ee5\\u64ad\\u653e\\u5c0f\\u4f17\\u7535\\u5f71\\u77e5\\u540d\\u7684\\u9ad8\\u5148\\u7535\\u5f71\\u9662\\uff0c\\u4e5f\\u4f20\\u51fa\\u5c06\\u4e8e\\u79df\\u7ea6\\u671f\\u6ee1\\u540e\\u7ed3\\u675f\\u8425\\u4e1a\\u3002\\u3010\\u6ce82\\u3011 \\u7535\\u5f71\\u9662\\u7eb7\\u7eb7\\u5012\\u95ed\\u5e76\\u975e\\u9999\\u6e2f\\u7684\\u72ec\\u6709\\u73b0\\u8c61\\uff0c\\u5728\\u4f5c\\u4e3a\\u7535\\u5f71\\u5927\\u56fd\\u7684\\u7f8e\\u56fd\\uff0c\\u540c\\u6837\\u96be\\u9003\\u5384\\u8fd0\\u3002\\u6839\\u636e\\u82f1\\u56fd\\u4e00\\u5bb6\\u7814\\u7a76\\u673a\\u6784\\u7edf\\u8ba1\\uff0c\\u76ee\\u524d\\u7f8e\\u56fd\\u7684\\u5f71\\u9662\\u94f6\\u5e55\\u603b\\u6570\\u4e3a36,400\\uff0c\\u6bd42019\\u5e74\\u51cf\\u5c1112%\\u3002\\u4e16\\u754c\\u6700\\u5927\\u7684\\u5f71\\u9662\\u516c\\u53f8AMC\\u5a31\\u4e50\\uff0c\\u4ece2019\\u5e74\\u5f00\\u59cb\\u5c31\\u9646\\u7eed\\u5173\\u95ed\\u4e86169\\u5bb6\\u5f71\\u9662\\uff0c\\u867d\\u7136\\u75ab\\u60c5\\u4e4b\\u540e\\u53c8\\u589e\\u52a0\\u4e8660\\u5bb6\\uff0c\\u4f46\\u662f\\u89c4\\u6a21\\u8fdc\\u6bd4\\u75ab\\u60c5\\u524d\\u8981\\u5c0f\\u3002\\u81f3\\u4e8e\\u5168\\u7403\\u7b2c\\u4e8c\\u5927\\u8fde\\u9501\\u5f71\\u9662\\u5de8\\u5934Cineworld\\uff0c\\u4e5f\\u5173\\u95ed\\u4e86\\u63a5\\u8fd115%\\u7684\\u5f71\\u9662\\u3002 \\u5f71\\u9662\\u5934\\u53f7\\u52b2\\u654c \\u51b2\\u7740\\u620f\\u9662\\u800c\\u6765\\u7684\\u6700\\u5927\\u5bf9\\u624b\\uff0c\\u65e0\\u7591\\u662fNetflix\\u3001Disney+\\u7b49\\u4e32\\u6d41\\u5a92\\u4f53\\u3002\\u6bd4\\u8d77\\u52a8\\u8f84\\u82b1\\u4e0a\\u767e\\u5143\\u8d2d\\u4e701\\u5f20\\u95e8\\u7968\\uff0c\\u540c\\u6837\\u662f\\u5927\\u6982100\\u5143\\u7684\\u4e32\\u6d41\\u670d\\u52a1\\u6708\\u8d39\\uff0c\\u5374\\u53ef\\u6362\\u6765\\u4e30\\u5bcc\\u7684\\u7535\\u5f71\\u3001\\u7535\\u89c6\\u8282\\u76ee\\u9009\\u62e9\\uff0c\\u5bf9\\u4e8e\\u6d88\\u8d39\\u8005\\u6765\\u8bf4\\u81ea\\u7136\\u66f4\\u52a0\\u5212\\u7b97\\u3002\\u52a0\\u4e0a\\u7528\\u6237\\u53ef\\u4ee5\\u8212\\u8212\\u670d\\u670d\\u5730\\u8eba\\u5728\\u81ea\\u5bb6\\u6c99\\u53d1\\u4e0a\\uff0c\\u968f\\u65f6\\u968f\\u610f\\u6682\\u505c\\u64ad\\u653e\\u6216\\u91cd\\u64ad\\uff0c\\u4e0d\\u96be\\u7406\\u89e3\\u4e3a\\u4ec0\\u4e48\\u6108\\u6765\\u6108\\u591a\\u4eba\\u9009\\u62e9\\u4e32\\u6d41\\u670d\\u52a1\\u6765\\u770b\\u7535\\u5f71\\u3002 \\u65e0\\u5eb8\\u7f6e\\u7591\\uff0c\\u65b0\\u51a0\\u80ba\\u708e\\u6765\\u88ad\\u4ee4\\u5f71\\u9662\\u5e02\\u9053\\u96ea\\u4e0a\\u52a0\\u971c\\u3002\\u75ab\\u60c5\\u671f\\u95f4\\u672c\\u6e2f\\u620f\\u9662\\u5171\\u505c\\u4e1a267\\u65e5\\uff0c\\u5e02\\u6c11\\u88ab\\u8feb\\u5446\\u5728\\u5bb6\\u4e2d\\uff0c\\u901a\\u8fc7\\u4e32\\u6d41\\u5a92\\u4f53\\u89c2\\u770b\\u7535\\u5f71\\u7535\\u89c6\\u30023\\u5e74\\u591a\\u4e0b\\u6765\\uff0c\\u6d88\\u8d39\\u4e60\\u60ef\\u9010\\u6e10\\u6539\\u53d8\\u3002\\u636e\\u300a\\u534e\\u5c14\\u8857\\u65e5\\u62a5\\u300b\\u62a5\\u5bfc\\uff0c\\u75ab\\u60c5\\u524d\\u670960%\\u7684\\u7f8e\\u56fd\\u6d88\\u8d39\\u8005\\u8ba4\\u4e3a\\uff0c\\u770b\\u7535\\u5f71\\u5e94\\u53bb\\u620f\\u9662\\uff0c\\u75ab\\u540e\\u964d\\u81f3\\u53ea\\u670935%\\uff1b\\u540c\\u671f\\u9009\\u62e9\\u5728\\u5bb6\\u770b\\u7535\\u5f71\\u7684\\u7f8e\\u56fd\\u4eba\\uff0c\\u5219\\u753140%\\u589e\\u81f365%\\u3002\\u3010\\u6ce83\\u3011 \\u4f5c\\u4e3a\\u5f71\\u9662\\u7684\\u5408\\u4f5c\\u65b9\\uff0c\\u7535\\u5f71\\u5236\\u4f5c\\u516c\\u53f8\\u4ea6\\u8f6c\\u6295\\u4e32\\u6d41\\u5a92\\u4f53\\u7684\\u6000\\u62b1\\u3002\\u8377\\u91cc\\u6d3b\\u5404\\u5927\\u7535\\u5f71\\u5236\\u4f5c\\u516c\\u53f8\\u4e3a\\u4e86\\u65e2\\u5728\\u9662\\u7ebf\\u5927\\u94f6\\u5e55\\u4e0a\\u8d5a\\u8db3\\u620f\\u7968\\uff0c\\u53c8\\u60f3\\u5728\\u4e32\\u6d41\\u5a92\\u4f53\\u4e0a\\u5206\\u4e00\\u676f\\u7fb9\\uff0c\\u901a\\u5e38\\u4f1a\\u5728\\u65b0\\u7535\\u5f71\\u53d1\\u884c\\u7684\\u999690\\u5929\\uff0c\\u6388\\u4e88\\u7535\\u5f71\\u9662\\u72ec\\u5bb6\\u653e\\u6620\\u6743\\u3002\\u3010\\u6ce84\\u3011\\u6d88\\u8d39\\u8005\\u5982\\u679c\\u8feb\\u4e0d\\u53ca\\u5f85\\u5148\\u7779\\u4e3a\\u5feb\\uff0c\\u5c31\\u53ea\\u80fd\\u82b1\\u94b1\\u8fdb\\u620f\\u9662\\u3002\\u7b49\\u5230\\u8fd9\\u4e2a\\u5f71\\u9662\\u72ec\\u5bb6\\u6863\\u671f\\u8fc7\\u53bb\\u4e86\\uff0c\\u4e32\\u6d41\\u5a92\\u4f53\\u624d\\u53ef\\u52a0\\u4ee5\\u64ad\\u653e\\u3002 \\u5728\\u4e32\\u6d41\\u5a92\\u4f53\\u76db\\u884c\\u7684\\u4eca\\u5929\\uff0c\\u72ec\\u5bb6\\u6863\\u671f\\u5bf9\\u4e8e\\u5f71\\u9662\\u7684\\u91cd\\u8981\\u6027\\u4e5f\\u5c31\\u4e0d\\u8a00\\u800c\\u55bb\\u3002\\u7136\\u800c\\u75ab\\u60c5\\u4ee4\\u6240\\u6709\\u5f71\\u9662\\u505c\\u8fd0\\uff0c\\u7535\\u5f71\\u5236\\u4f5c\\u516c\\u53f8\\u53ea\\u597d\\u5c06\\u5f71\\u7247\\u76f4\\u63a5\\u5728\\u4e32\\u6d41\\u5a92\\u4f53\\u4e0a\\u53d1\\u884c\\u3002\\u5c3d\\u7ba1\\u72ec\\u5bb6\\u6863\\u671f\\u5728\\u75ab\\u540e\\u6062\\u590d\\uff0c\\u4f46\\u5927\\u5e45\\u51cf\\u534a\\u81f3\\u53ea\\u670945\\u5929\\u3002\\u76c8\\u5229\\u7a97\\u53e3\\u5927\\u5927\\u7f29\\u77ed\\u4e4b\\u9645\\uff0c\\u7ecf\\u8425\\u6210\\u672c\\u53c8\\u544a\\u4e0a\\u5347\\uff0c\\u7ecf\\u8425\\u5f71\\u9662\\u751f\\u610f\\u53ef\\u8c13\\u4e3e\\u6b65\\u7ef4\\u8270\\u3002 \\u529b\\u633d\\u72c2\\u6f9c\\u4e4b\\u9053 \\u5f71\\u9662\\u80fd\\u5426\\u8d62\\u8fc7\\u5ba2\\u5385\\u6c99\\u53d1\\uff1f\\u867d\\u7136\\u4e32\\u6d41\\u5a92\\u4f53\\u4f18\\u52bf\\u660e\\u663e\\uff0c\\u5f71\\u9662\\u5374\\u53ef\\u63d0\\u4f9b\\u65e0\\u6cd5\\u53d6\\u4ee3\\u7684\\u89c2\\u5f71\\u4f53\\u9a8c\\u3002\\u5982\\u4f55\\u653e\\u5927\\u8fd9\\u4e00\\u5f3a\\u9879\\uff0c\\u662f\\u5f71\\u9662\\u80fd\\u5426\\u6253\\u8d62\\u5bb6\\u4e2d\\u6c99\\u53d1\\u7684\\u6838\\u5fc3\\u5173\\u952e\\u3002\\u6bd4\\u65b9\\u8bf4\\uff0c\\u5f71\\u9662\\u7684\\u8d85\\u5927\\u94f6\\u5e55\\u548c\\u9707\\u64bc\\u97f3\\u6548\\u80fd\\u8ba9\\u89c2\\u5f71\\u4f53\\u9a8c\\u5168\\u9762\\u5347\\u7ea7\\u3002\\u5728\\u5f71\\u9662\\u603b\\u4f53\\u7ecf\\u8425\\u56f0\\u96be\\u7684\\u60c5\\u51b5\\u4e0b\\uff0c\\u5927\\u94f6\\u5e55IMAX\\u52a0\\u675c\\u6bd4\\u97f3\\u6548\\u5374\\u9006\\u52bf\\u589e\\u957f\\u30022023\\u5e74IMAX\\u7684\\u5e74\\u6536\\u76ca\\u4e0a\\u6da825%\\uff0c\\u8fbe\\u52302\\u4ebf1400\\u4e07\\u7f8e\\u5143\\uff0c\\u5176\\u5168\\u7403\\uff08\\u9664\\u4e2d\\u56fd\\u5185\\u5730\\uff09\\u7968\\u623f\\u6536\\u5165\\u7684\\u5e02\\u573a\\u4efd\\u989d\\u4e5f\\u4ece2019\\u5e74\\u76841.7%\\u5347\\u81f32.1%\\u3002\\u3010\\u6ce85\\u3011\\u4e3a\\u4e86\\u5f3a\\u5316\\u8fd9\\u4e00\\u4f18\\u52bf\\uff0c\\u7f8e\\u56fd\\u5fb7\\u514b\\u8428\\u65af\\u5dde\\u5177\\u767e\\u5e74\\u5386\\u53f2\\u7684\\u8fde\\u9501\\u7535\\u5f71\\u9662B&B\\uff0c\\u751a\\u81f3\\u5b89\\u88c5\\u4e86\\u4e00\\u5757\\u5bbd7\\u5c42\\u697c\\u3001\\u9ad84\\u5c42\\u697c\\u7684\\u8d85\\u5927\\u94f6\\u5e55\\u4ee5\\u53ca\\u4e00\\u5757270\\u5ea6\\u7684\\u73af\\u5f62\\u94f6\\u5e55\\uff0c\\u8ba9\\u89c2\\u4f17\\u5b8c\\u5168\\u6c89\\u6d78\\u5728\\u7535\\u5f71\\u7279\\u6548\\u4e4b\\u4e2d\\u3002 \\u5373\\u4fbf\\u662f\\u5ea7\\u6905\\uff0c\\u4e5f\\u6709\\u4e0d\\u5c11\\u5f71\\u9662\\u60f3\\u80dc\\u8fc7\\u5bb6\\u91cc\\u7684\\u6c99\\u53d1\\u3002\\u4e3a\\u4e86\\u63d0\\u9ad8\\u89c2\\u5f71\\u4f53\\u9a8c\\uff0c\\u4e00\\u4e9b\\u5f71\\u9662\\u4e0d\\u60dc\\u91cd\\u91d1\\u8bbe\\u7f6e\\u53ef\\u8c03\\u6574\\u6e29\\u5ea6\\u548c\\u503e\\u659c\\u5ea6\\u7684\\u5ea7\\u6905\\uff0c\\u751a\\u81f3\\u6709\\u670d\\u52a1\\u5458\\u7aef\\u4e0a\\u9910\\u996e\\uff0c\\u89c2\\u4f17\\u4eec\\u4e00\\u4eab\\u773c\\u798f\\u4e4b\\u9980\\uff0c\\u8fd8\\u80fd\\u4e00\\u9971\\u53e3\\u798f\\u3002\\u963f\\u8054\\u914b\\u7684\\u8fde\\u9501\\u5f71\\u9662Vox\\u66f4\\u63d0\\u4f9b\\u548c\\u725b\\u8c6a\\u534e\\u5927\\u9910\\uff0c\\u8ba9\\u770b\\u7535\\u5f71\\u53d8\\u6210\\u5962\\u534e\\u4eab\\u53d7\\u3002\\u53e6\\u6709\\u521b\\u65b0\\u8005\\uff0c\\u5982\\u5728\\u4e9a\\u6d32\\u62e5\\u6709\\u8fde\\u9501\\u5f71\\u9662\\u7684\\u97e9\\u56fd\\u516c\\u53f8CGV\\uff0c\\u4e0d\\u4ec5\\u5728\\u7535\\u5f71\\u653e\\u6620\\u4e2d\\u4e3a\\u89c2\\u4f17\\u5e26\\u6765\\u98ce\\u96e8\\u4ee5\\u53ca\\u6c14\\u5473\\u76844D\\u4f53\\u9a8c\\uff0c\\u8fd8\\u5728\\u653e\\u6620\\u524d\\u63d0\\u4f9b\\u97f3\\u4e50\\u3001\\u6e38\\u620f\\u3001\\u9910\\u996e\\u4e00\\u6761\\u9f99\\u670d\\u52a1\\uff0c\\u628a\\u89c2\\u5f71\\u5851\\u9020\\u6210\\u72ec\\u7279\\u6587\\u5316\\u4f53\\u9a8c\\u3002 \\u5f71\\u9662\\u4e0e\\u5ba2\\u5385\\u6c99\\u53d1\\u80fd\\u5426\\u63e1\\u624b\\u8a00\\u548c \\u7535\\u5f71\\u5206\\u7c7b\\u4f17\\u591a\\uff0c\\u4e00\\u4e2a\\u5f88\\u7b80\\u5355\\u7684\\u6807\\u51c6\\u5c31\\u662f\\u7247\\u957f\\u3002\\u300a\\u7ecf\\u6d4e\\u5b66\\u4eba\\u300b\\u5206\\u6790\\u4e86\\u4ece\\u8377\\u91cc\\u6d3b\\u7684\\u9ec4\\u91d1\\u5e74\\u4ee31930\\u5e74\\u81f3\\u4eca10\\u4e07\\u591a\\u90e8\\u5728\\u5168\\u7403\\u653e\\u6620\\u7684\\u7535\\u5f71\\uff0c\\u53d1\\u73b0\\u5e73\\u5747\\u7247\\u957f\\u7684\\u589e\\u5e45\\u4e3a32%\\uff0c\\u4ece1930\\u5e74\\u4ee3\\u5e73\\u57471\\u5c0f\\u65f621\\u5206\\u949f\\u589e\\u81f32022\\u5e74\\u76841\\u5c0f\\u65f647\\u5206\\u949f\\u3002\\u8fd9\\u79cd\\u8d8b\\u52bf\\u5728\\u70ed\\u5356\\u7684\\u7535\\u5f71\\u4e2d\\u5c24\\u5176\\u663e\\u8457\\uff1b2022\\u5e74IMDB\\u7f51\\u7ad9\\u7684\\u8bc4\\u5206\\u6392\\u540d\\u4e2d\\uff0c\\u5341\\u5927\\u7535\\u5f71\\u5e73\\u5747\\u7247\\u957f\\u4e3a2\\u4e2a\\u534a\\u5c0f\\u65f6\\uff0c\\u8db3\\u8db3\\u6bd41930\\u5e74\\u4ee3\\u7684\\u5341\\u5927\\u7535\\u5f71\\u957f\\u4e8650%\\u3002\\u3010\\u6ce86\\u3011 \\u5bf9\\u4e8e\\u89c2\\u4f17\\u6765\\u8bf4\\uff0c\\u8fd9\\u6837\\u7684\\u957f\\u7247\\u5f88\\u96be\\u96c6\\u4e2d\\u7cbe\\u529b\\u76ef\\u7740\\u5bb6\\u4e2d\\u7684\\u5c0f\\u8367\\u5e55\\u4e00\\u53e3\\u6c14\\u770b\\u5b8c\\uff0c\\u800c\\u65ad\\u65ad\\u7eed\\u7eed\\u5730\\u770b\\u53c8\\u8ba9\\u89c2\\u5f71\\u4f53\\u9a8c\\u5927\\u6253\\u6298\\u6263\\u3002\\u53cd\\u4e4b\\uff0c\\u5f71\\u9662\\u7684\\u5927\\u94f6\\u5e55\\u914d\\u5408\\u597d\\u97f3\\u6548\\uff0c\\u82e5\\u518d\\u63d0\\u4f9b\\u9644\\u52a0\\u670d\\u52a1\\uff0c\\u5c31\\u8db3\\u4ee5\\u5438\\u5f15\\u6d88\\u8d39\\u8005\\u6b65\\u51fa\\u5bb6\\u95e8\\uff0c\\u8d70\\u8fdb\\u5f71\\u9662\\uff0c\\u597d\\u597d\\u4eab\\u53d7\\u7535\\u5f71\\u65f6\\u5149\\u3002\\u7535\\u5f71\\u5236\\u4f5c\\u516c\\u53f8\\u7684\\u8fd9\\u79cd\\u52a0\\u65f6\\u7b56\\u7565\\uff0c\\u57282019\\u5e74\\u6f2b\\u5a01\\u7535\\u5f71\\u300a\\u590d\\u4ec7\\u8005\\u8054\\u76df\\uff1a\\u7ec8\\u5c40\\u4e4b\\u6218\\u300b\\u4e2d\\u53d6\\u5f97\\u4e30\\u539a\\u56de\\u62a5\\u3002\\u8fd9\\u90e8\\u957f\\u8fbe3\\u5c0f\\u65f6\\u7684\\u8d85\\u7ea7\\u82f1\\u96c4\\u7535\\u5f71\\u6210\\u4e3a2019\\u5e74\\u7968\\u623f\\u51a0\\u519b\\u3002\\u8fd1\\u671f\\u5317\\u7f8e\\u7535\\u5f71\\u7968\\u623f\\u6392\\u884c\\u699c\\u5c31\\u6709\\u4e0d\\u5c11\\u8fd9\\u7c7b\\u957f\\u7247\\uff0c\\u5176\\u4e2d\\u5305\\u62ec\\u957f\\u8fbe3\\u5c0f\\u65f6\\u76842024\\u5e74\\u5965\\u65af\\u5361\\u6700\\u4f73\\u5f71\\u7247\\u300a\\u5965\\u672c\\u6d77\\u9ed8\\u300b\\u3002 \\u8fd9\\u610f\\u5473\\u8457\\u7535\\u5f71\\u9662\\u548c\\u4e32\\u6d41\\u5a92\\u4f53\\u53ef\\u4ee5\\u9488\\u5bf9\\u4e0d\\u540c\\u5f71\\u7247\\u7ec6\\u5206\\u5e02\\u573a\\uff1a\\u5f71\\u9662\\u4e13\\u95e8\\u653e\\u6620\\u957f\\u7247\\u6216\\u5927\\u5236\\u4f5c\\uff0c\\u4e32\\u6d41\\u5a92\\u4f53\\u5219\\u4e3b\\u653b\\u5176\\u4ed6\\u7c7b\\u578b\\u7684\\u4f5c\\u54c1\\uff1b\\u5404\\u6709\\u4fa7\\u91cd\\uff0c\\u548c\\u6c14\\u6536\\u573a\\u3002 \\u5f71\\u9662\\u5e94\\u4e3a\\u8df3\\u51fa\\u8212\\u9002\\u5708\\u53e6\\u8c0b\\u5bf9\\u7b56 \\u4e0a\\u7535\\u5f71\\u9662\\u548c\\u5728\\u5bb6\\u770b\\u620f\\u8fd8\\u6709\\u4e00\\u4e2a\\u5f88\\u5927\\u7684\\u4e0d\\u540c\\uff0c\\u5c31\\u662f\\u5728\\u5f71\\u9662\\u5185\\u548c\\u670b\\u53cb\\u6216\\u964c\\u751f\\u4eba\\u5750\\u5728\\u4e00\\u8d77\\uff0c\\u8fd9\\u5c31\\u4f7f\\u5f97\\u5f71\\u9662\\u6709\\u53ef\\u80fd\\u6210\\u4e3a\\u793e\\u4ea4\\u5a31\\u4e50\\u7684\\u573a\\u6240\\u3002\\u5f71\\u9662\\u4e0d\\u59a8\\u8df3\\u51fa\\u7535\\u5f71\\u7684\\u5c40\\u9650\\uff0c\\u53e6\\u8f9f\\u8e4a\\u5f84\\u3002\\u6bd4\\u5982AMC\\u5f71\\u9662\\u6b63\\u5728\\u8003\\u8651\\u76f4\\u64ad\\u7f8e\\u56fd\\u6984\\u7403\\u8054\\u8d5b\\uff1b\\u7f8e\\u56fd\\u8fde\\u9501\\u7535\\u5f71\\u9662B&B\\u4e0d\\u4ec5\\u8d34\\u5fc3\\u5730\\u4e3a\\u5c0f\\u670b\\u53cb\\u63d0\\u4f9b\\u6e38\\u4e50\\u573a\\u5730\\uff0c\\u8fd8\\u4e3a\\u5927\\u4eba\\u63d0\\u4f9b\\u4fdd\\u9f84\\u7403\\u3001\\u6500\\u5ca9\\u3001\\u5339\\u514b\\u7403\\u3001\\u9152\\u5427\\u4ee5\\u53ca\\u4e3e\\u529e\\u79c1\\u4eba\\u5bb4\\u4f1a\\u7684\\u573a\\u6240\\u3002\\u5176\\u4ed6\\u5f71\\u9662\\u4e3a\\u4e86\\u9f13\\u52b1\\u5355\\u8eab\\u7537\\u5973\\u5165\\u573a\\uff0c\\u751a\\u81f3\\u5728\\u653e\\u6620\\u524d\\u7684\\u7b49\\u5f85\\u65f6\\u95f4\\u7ec4\\u7ec7\\u914d\\u5bf9\\u7ea6\\u4f1a\\u6d3b\\u52a8\\uff0c\\u8ba9\\u5bb3\\u6015\\u4e00\\u4e2a\\u4eba\\u770b\\u7535\\u5f71\\u7684\\u5e74\\u8f7b\\u4eba\\u591a\\u4e86\\u4e00\\u4e2a\\u8d70\\u8fdb\\u5f71\\u9662\\u7684\\u7406\\u7531\\u3002 \\u7535\\u5f71\\u9662PK\\u5ba2\\u5385\\u6c99\\u53d1\\u7684\\u5927\\u6218\\u5c1a\\u672a\\u7ed3\\u675f\\u3002\\u620f\\u9662\\u5982\\u679c\\u4e0d\\u60f3\\u4e3e\\u624b\\u6295\\u964d\\uff0c\\u53ea\\u80fd\\u53d8\\u9635\\u8fce\\u6218\\uff0c\\u7531\\u201c\\u89c2\\u5f71\\u573a\\u6240\\u201d\\u6253\\u9020\\u6210\\u201c\\u5347\\u7ea7\\u4f53\\u9a8c\\u7684\\u4f11\\u95f2\\u793e\\u4ea4\\u573a\\u6240\\u201d\\uff0c\\u65b9\\u80fd\\u6709\\u671b\\u5728\\u8fd9\\u573a\\u6ca1\\u6709\\u785d\\u70df\\u7684\\u6218\\u5f79\\u4e2d\\u6536\\u590d\\u5931\\u5730\\u3002 \\u6ce81\\uff1ahttps:\\\/\\\/www.hk01.com\\\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\\\/1015167\\\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \\u6ce82\\uff1ahttps:\\\/\\\/www.hk01.com\\\/%E9%9B%BB%E5%BD%B1\\\/1084551\\\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \\u6ce83\\uff1a\\u201cHow going to the movies is changing, in charts,\\u201d The Wall Street Journal, August 6, 2024. \\u6ce84\\uff1a\\u201cMovie-theater industry pain intensifies even as pandemic eases,\\u201d The Wall Street Journal, April 4, 2023. \\u6ce85\\uff1a\\u201cCinemas may\",\"inLanguage\":\"zh-CN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/hkej-column\\\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\\\/#breadcrumblist\"},\"datePublished\":\"2025-01-22T15:47:03+08:00\",\"dateModified\":\"2025-01-22T15:58:22+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\",\"name\":\"HKU Business School\",\"inLanguage\":\"zh-CN\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School","description":"\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002\u3010\u6ce81\u3011\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002\u3010\u6ce82\u3011 \u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002 \u5f71\u9662\u5934\u53f7\u52b2\u654c \u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002 \u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002\u3010\u6ce83\u3011 \u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002\u3010\u6ce84\u3011\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002 \u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002 \u529b\u633d\u72c2\u6f9c\u4e4b\u9053 \u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002\u3010\u6ce85\u3011\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002 \u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002 \u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c \u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002\u3010\u6ce86\u3011 \u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002 \u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002 \u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002\u5708\u53e6\u8c0b\u5bf9\u7b56 \u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002 \u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002 \u6ce81\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u6ce82\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u6ce85\uff1a\u201cCinemas may","canonical_url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#listItem","position":1,"name":"Home","item":"https:\/\/www.hkubs.hku.hk\/sc\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/hkej-column-sc\/#listItem","name":"\u9f99\u864e\u5c71\u4e0b"}},{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/hkej-column-sc\/#listItem","position":2,"name":"\u9f99\u864e\u5c71\u4e0b","item":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/hkej-column-sc\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/#listItem","name":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/#listItem","position":3,"name":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40","previousItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/hkej-column-sc\/#listItem","name":"\u9f99\u864e\u5c71\u4e0b"}}]},{"@type":"Organization","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization","name":"HKU Business School","url":"https:\/\/www.hkubs.hku.hk\/sc\/"},{"@type":"WebPage","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/#webpage","url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/","name":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School","description":"\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002\u3010\u6ce81\u3011\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002\u3010\u6ce82\u3011 \u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002 \u5f71\u9662\u5934\u53f7\u52b2\u654c \u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002 \u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002\u3010\u6ce83\u3011 \u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002\u3010\u6ce84\u3011\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002 \u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002 \u529b\u633d\u72c2\u6f9c\u4e4b\u9053 \u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002\u3010\u6ce85\u3011\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002 \u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002 \u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c \u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002\u3010\u6ce86\u3011 \u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002 \u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002 \u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002\u5708\u53e6\u8c0b\u5bf9\u7b56 \u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002 \u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002 \u6ce81\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u6ce82\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u6ce85\uff1a\u201cCinemas may","inLanguage":"zh-CN","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/#breadcrumblist"},"datePublished":"2025-01-22T15:47:03+08:00","dateModified":"2025-01-22T15:58:22+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website","url":"https:\/\/www.hkubs.hku.hk\/sc\/","name":"HKU Business School","inLanguage":"zh-CN","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School","og:description":"\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002\u3010\u6ce81\u3011\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002\u3010\u6ce82\u3011 \u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002 \u5f71\u9662\u5934\u53f7\u52b2\u654c \u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002 \u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002\u3010\u6ce83\u3011 \u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002\u3010\u6ce84\u3011\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002 \u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002 \u529b\u633d\u72c2\u6f9c\u4e4b\u9053 \u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002\u3010\u6ce85\u3011\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&amp;B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002 \u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002 \u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c \u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002\u3010\u6ce86\u3011 \u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002 \u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002 \u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002\u5708\u53e6\u8c0b\u5bf9\u7b56 \u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&amp;B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002 \u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002 \u6ce81\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u6ce82\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u6ce85\uff1a\u201cCinemas may","og:url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/","article:published_time":"2025-01-22T07:47:03+00:00","article:modified_time":"2025-01-22T07:58:22+00:00","twitter:card":"summary_large_image","twitter:title":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40 - HKU Business School","twitter:description":"\u4ece\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u81f3\u4eca\uff0c\u9999\u6e2f\u7535\u5f71\u9662\u7ecf\u5386\u4e86\u4e00\u6ce2\u5173\u95e8\u5927\u6f6e\u3002\u622a\u81f32024\u5e744\u670830\u65e5\uff0c\u7d2f\u8ba116\u95f4\u620f\u9662\u7ed3\u4e1a\uff0c\u5176\u4e2d\u5305\u62ecUA\u8fde\u9501\u5f71\u9662\u57282021\u5e743\u6708\u5168\u7ebf\u7ed3\u4e1a\u3002\u3010\u6ce81\u3011\u8fd9\u6ce2\u5173\u95e8\u5927\u6f6e\u4f3c\u4e4e\u8fd8\u8fdc\u672a\u7ed3\u675f\uff0c\u4e0a\u670812\u65e5MCL Cinema Plus+\u8377\u91cc\u6d3b\u5e7f\u573a\u620f\u9662\u5ba3\u5e03\u7ed3\u4e1a\uff0c\u800c\u4ee5\u64ad\u653e\u5c0f\u4f17\u7535\u5f71\u77e5\u540d\u7684\u9ad8\u5148\u7535\u5f71\u9662\uff0c\u4e5f\u4f20\u51fa\u5c06\u4e8e\u79df\u7ea6\u671f\u6ee1\u540e\u7ed3\u675f\u8425\u4e1a\u3002\u3010\u6ce82\u3011 \u7535\u5f71\u9662\u7eb7\u7eb7\u5012\u95ed\u5e76\u975e\u9999\u6e2f\u7684\u72ec\u6709\u73b0\u8c61\uff0c\u5728\u4f5c\u4e3a\u7535\u5f71\u5927\u56fd\u7684\u7f8e\u56fd\uff0c\u540c\u6837\u96be\u9003\u5384\u8fd0\u3002\u6839\u636e\u82f1\u56fd\u4e00\u5bb6\u7814\u7a76\u673a\u6784\u7edf\u8ba1\uff0c\u76ee\u524d\u7f8e\u56fd\u7684\u5f71\u9662\u94f6\u5e55\u603b\u6570\u4e3a36,400\uff0c\u6bd42019\u5e74\u51cf\u5c1112%\u3002\u4e16\u754c\u6700\u5927\u7684\u5f71\u9662\u516c\u53f8AMC\u5a31\u4e50\uff0c\u4ece2019\u5e74\u5f00\u59cb\u5c31\u9646\u7eed\u5173\u95ed\u4e86169\u5bb6\u5f71\u9662\uff0c\u867d\u7136\u75ab\u60c5\u4e4b\u540e\u53c8\u589e\u52a0\u4e8660\u5bb6\uff0c\u4f46\u662f\u89c4\u6a21\u8fdc\u6bd4\u75ab\u60c5\u524d\u8981\u5c0f\u3002\u81f3\u4e8e\u5168\u7403\u7b2c\u4e8c\u5927\u8fde\u9501\u5f71\u9662\u5de8\u5934Cineworld\uff0c\u4e5f\u5173\u95ed\u4e86\u63a5\u8fd115%\u7684\u5f71\u9662\u3002 \u5f71\u9662\u5934\u53f7\u52b2\u654c \u51b2\u7740\u620f\u9662\u800c\u6765\u7684\u6700\u5927\u5bf9\u624b\uff0c\u65e0\u7591\u662fNetflix\u3001Disney+\u7b49\u4e32\u6d41\u5a92\u4f53\u3002\u6bd4\u8d77\u52a8\u8f84\u82b1\u4e0a\u767e\u5143\u8d2d\u4e701\u5f20\u95e8\u7968\uff0c\u540c\u6837\u662f\u5927\u6982100\u5143\u7684\u4e32\u6d41\u670d\u52a1\u6708\u8d39\uff0c\u5374\u53ef\u6362\u6765\u4e30\u5bcc\u7684\u7535\u5f71\u3001\u7535\u89c6\u8282\u76ee\u9009\u62e9\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u81ea\u7136\u66f4\u52a0\u5212\u7b97\u3002\u52a0\u4e0a\u7528\u6237\u53ef\u4ee5\u8212\u8212\u670d\u670d\u5730\u8eba\u5728\u81ea\u5bb6\u6c99\u53d1\u4e0a\uff0c\u968f\u65f6\u968f\u610f\u6682\u505c\u64ad\u653e\u6216\u91cd\u64ad\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u6108\u6765\u6108\u591a\u4eba\u9009\u62e9\u4e32\u6d41\u670d\u52a1\u6765\u770b\u7535\u5f71\u3002 \u65e0\u5eb8\u7f6e\u7591\uff0c\u65b0\u51a0\u80ba\u708e\u6765\u88ad\u4ee4\u5f71\u9662\u5e02\u9053\u96ea\u4e0a\u52a0\u971c\u3002\u75ab\u60c5\u671f\u95f4\u672c\u6e2f\u620f\u9662\u5171\u505c\u4e1a267\u65e5\uff0c\u5e02\u6c11\u88ab\u8feb\u5446\u5728\u5bb6\u4e2d\uff0c\u901a\u8fc7\u4e32\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u7535\u89c6\u30023\u5e74\u591a\u4e0b\u6765\uff0c\u6d88\u8d39\u4e60\u60ef\u9010\u6e10\u6539\u53d8\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u5bfc\uff0c\u75ab\u60c5\u524d\u670960%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u770b\u7535\u5f71\u5e94\u53bb\u620f\u9662\uff0c\u75ab\u540e\u964d\u81f3\u53ea\u670935%\uff1b\u540c\u671f\u9009\u62e9\u5728\u5bb6\u770b\u7535\u5f71\u7684\u7f8e\u56fd\u4eba\uff0c\u5219\u753140%\u589e\u81f365%\u3002\u3010\u6ce83\u3011 \u4f5c\u4e3a\u5f71\u9662\u7684\u5408\u4f5c\u65b9\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4ea6\u8f6c\u6295\u4e32\u6d41\u5a92\u4f53\u7684\u6000\u62b1\u3002\u8377\u91cc\u6d3b\u5404\u5927\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u4e3a\u4e86\u65e2\u5728\u9662\u7ebf\u5927\u94f6\u5e55\u4e0a\u8d5a\u8db3\u620f\u7968\uff0c\u53c8\u60f3\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u5206\u4e00\u676f\u7fb9\uff0c\u901a\u5e38\u4f1a\u5728\u65b0\u7535\u5f71\u53d1\u884c\u7684\u999690\u5929\uff0c\u6388\u4e88\u7535\u5f71\u9662\u72ec\u5bb6\u653e\u6620\u6743\u3002\u3010\u6ce84\u3011\u6d88\u8d39\u8005\u5982\u679c\u8feb\u4e0d\u53ca\u5f85\u5148\u7779\u4e3a\u5feb\uff0c\u5c31\u53ea\u80fd\u82b1\u94b1\u8fdb\u620f\u9662\u3002\u7b49\u5230\u8fd9\u4e2a\u5f71\u9662\u72ec\u5bb6\u6863\u671f\u8fc7\u53bb\u4e86\uff0c\u4e32\u6d41\u5a92\u4f53\u624d\u53ef\u52a0\u4ee5\u64ad\u653e\u3002 \u5728\u4e32\u6d41\u5a92\u4f53\u76db\u884c\u7684\u4eca\u5929\uff0c\u72ec\u5bb6\u6863\u671f\u5bf9\u4e8e\u5f71\u9662\u7684\u91cd\u8981\u6027\u4e5f\u5c31\u4e0d\u8a00\u800c\u55bb\u3002\u7136\u800c\u75ab\u60c5\u4ee4\u6240\u6709\u5f71\u9662\u505c\u8fd0\uff0c\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u53ea\u597d\u5c06\u5f71\u7247\u76f4\u63a5\u5728\u4e32\u6d41\u5a92\u4f53\u4e0a\u53d1\u884c\u3002\u5c3d\u7ba1\u72ec\u5bb6\u6863\u671f\u5728\u75ab\u540e\u6062\u590d\uff0c\u4f46\u5927\u5e45\u51cf\u534a\u81f3\u53ea\u670945\u5929\u3002\u76c8\u5229\u7a97\u53e3\u5927\u5927\u7f29\u77ed\u4e4b\u9645\uff0c\u7ecf\u8425\u6210\u672c\u53c8\u544a\u4e0a\u5347\uff0c\u7ecf\u8425\u5f71\u9662\u751f\u610f\u53ef\u8c13\u4e3e\u6b65\u7ef4\u8270\u3002 \u529b\u633d\u72c2\u6f9c\u4e4b\u9053 \u5f71\u9662\u80fd\u5426\u8d62\u8fc7\u5ba2\u5385\u6c99\u53d1\uff1f\u867d\u7136\u4e32\u6d41\u5a92\u4f53\u4f18\u52bf\u660e\u663e\uff0c\u5f71\u9662\u5374\u53ef\u63d0\u4f9b\u65e0\u6cd5\u53d6\u4ee3\u7684\u89c2\u5f71\u4f53\u9a8c\u3002\u5982\u4f55\u653e\u5927\u8fd9\u4e00\u5f3a\u9879\uff0c\u662f\u5f71\u9662\u80fd\u5426\u6253\u8d62\u5bb6\u4e2d\u6c99\u53d1\u7684\u6838\u5fc3\u5173\u952e\u3002\u6bd4\u65b9\u8bf4\uff0c\u5f71\u9662\u7684\u8d85\u5927\u94f6\u5e55\u548c\u9707\u64bc\u97f3\u6548\u80fd\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5168\u9762\u5347\u7ea7\u3002\u5728\u5f71\u9662\u603b\u4f53\u7ecf\u8425\u56f0\u96be\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u94f6\u5e55IMAX\u52a0\u675c\u6bd4\u97f3\u6548\u5374\u9006\u52bf\u589e\u957f\u30022023\u5e74IMAX\u7684\u5e74\u6536\u76ca\u4e0a\u6da825%\uff0c\u8fbe\u52302\u4ebf1400\u4e07\u7f8e\u5143\uff0c\u5176\u5168\u7403\uff08\u9664\u4e2d\u56fd\u5185\u5730\uff09\u7968\u623f\u6536\u5165\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4ece2019\u5e74\u76841.7%\u5347\u81f32.1%\u3002\u3010\u6ce85\u3011\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e00\u4f18\u52bf\uff0c\u7f8e\u56fd\u5fb7\u514b\u8428\u65af\u5dde\u5177\u767e\u5e74\u5386\u53f2\u7684\u8fde\u9501\u7535\u5f71\u9662B&amp;B\uff0c\u751a\u81f3\u5b89\u88c5\u4e86\u4e00\u5757\u5bbd7\u5c42\u697c\u3001\u9ad84\u5c42\u697c\u7684\u8d85\u5927\u94f6\u5e55\u4ee5\u53ca\u4e00\u5757270\u5ea6\u7684\u73af\u5f62\u94f6\u5e55\uff0c\u8ba9\u89c2\u4f17\u5b8c\u5168\u6c89\u6d78\u5728\u7535\u5f71\u7279\u6548\u4e4b\u4e2d\u3002 \u5373\u4fbf\u662f\u5ea7\u6905\uff0c\u4e5f\u6709\u4e0d\u5c11\u5f71\u9662\u60f3\u80dc\u8fc7\u5bb6\u91cc\u7684\u6c99\u53d1\u3002\u4e3a\u4e86\u63d0\u9ad8\u89c2\u5f71\u4f53\u9a8c\uff0c\u4e00\u4e9b\u5f71\u9662\u4e0d\u60dc\u91cd\u91d1\u8bbe\u7f6e\u53ef\u8c03\u6574\u6e29\u5ea6\u548c\u503e\u659c\u5ea6\u7684\u5ea7\u6905\uff0c\u751a\u81f3\u6709\u670d\u52a1\u5458\u7aef\u4e0a\u9910\u996e\uff0c\u89c2\u4f17\u4eec\u4e00\u4eab\u773c\u798f\u4e4b\u9980\uff0c\u8fd8\u80fd\u4e00\u9971\u53e3\u798f\u3002\u963f\u8054\u914b\u7684\u8fde\u9501\u5f71\u9662Vox\u66f4\u63d0\u4f9b\u548c\u725b\u8c6a\u534e\u5927\u9910\uff0c\u8ba9\u770b\u7535\u5f71\u53d8\u6210\u5962\u534e\u4eab\u53d7\u3002\u53e6\u6709\u521b\u65b0\u8005\uff0c\u5982\u5728\u4e9a\u6d32\u62e5\u6709\u8fde\u9501\u5f71\u9662\u7684\u97e9\u56fd\u516c\u53f8CGV\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u653e\u6620\u4e2d\u4e3a\u89c2\u4f17\u5e26\u6765\u98ce\u96e8\u4ee5\u53ca\u6c14\u5473\u76844D\u4f53\u9a8c\uff0c\u8fd8\u5728\u653e\u6620\u524d\u63d0\u4f9b\u97f3\u4e50\u3001\u6e38\u620f\u3001\u9910\u996e\u4e00\u6761\u9f99\u670d\u52a1\uff0c\u628a\u89c2\u5f71\u5851\u9020\u6210\u72ec\u7279\u6587\u5316\u4f53\u9a8c\u3002 \u5f71\u9662\u4e0e\u5ba2\u5385\u6c99\u53d1\u80fd\u5426\u63e1\u624b\u8a00\u548c \u7535\u5f71\u5206\u7c7b\u4f17\u591a\uff0c\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6807\u51c6\u5c31\u662f\u7247\u957f\u3002\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u5206\u6790\u4e86\u4ece\u8377\u91cc\u6d3b\u7684\u9ec4\u91d1\u5e74\u4ee31930\u5e74\u81f3\u4eca10\u4e07\u591a\u90e8\u5728\u5168\u7403\u653e\u6620\u7684\u7535\u5f71\uff0c\u53d1\u73b0\u5e73\u5747\u7247\u957f\u7684\u589e\u5e45\u4e3a32%\uff0c\u4ece1930\u5e74\u4ee3\u5e73\u57471\u5c0f\u65f621\u5206\u949f\u589e\u81f32022\u5e74\u76841\u5c0f\u65f647\u5206\u949f\u3002\u8fd9\u79cd\u8d8b\u52bf\u5728\u70ed\u5356\u7684\u7535\u5f71\u4e2d\u5c24\u5176\u663e\u8457\uff1b2022\u5e74IMDB\u7f51\u7ad9\u7684\u8bc4\u5206\u6392\u540d\u4e2d\uff0c\u5341\u5927\u7535\u5f71\u5e73\u5747\u7247\u957f\u4e3a2\u4e2a\u534a\u5c0f\u65f6\uff0c\u8db3\u8db3\u6bd41930\u5e74\u4ee3\u7684\u5341\u5927\u7535\u5f71\u957f\u4e8650%\u3002\u3010\u6ce86\u3011 \u5bf9\u4e8e\u89c2\u4f17\u6765\u8bf4\uff0c\u8fd9\u6837\u7684\u957f\u7247\u5f88\u96be\u96c6\u4e2d\u7cbe\u529b\u76ef\u7740\u5bb6\u4e2d\u7684\u5c0f\u8367\u5e55\u4e00\u53e3\u6c14\u770b\u5b8c\uff0c\u800c\u65ad\u65ad\u7eed\u7eed\u5730\u770b\u53c8\u8ba9\u89c2\u5f71\u4f53\u9a8c\u5927\u6253\u6298\u6263\u3002\u53cd\u4e4b\uff0c\u5f71\u9662\u7684\u5927\u94f6\u5e55\u914d\u5408\u597d\u97f3\u6548\uff0c\u82e5\u518d\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\uff0c\u5c31\u8db3\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u6b65\u51fa\u5bb6\u95e8\uff0c\u8d70\u8fdb\u5f71\u9662\uff0c\u597d\u597d\u4eab\u53d7\u7535\u5f71\u65f6\u5149\u3002\u7535\u5f71\u5236\u4f5c\u516c\u53f8\u7684\u8fd9\u79cd\u52a0\u65f6\u7b56\u7565\uff0c\u57282019\u5e74\u6f2b\u5a01\u7535\u5f71\u300a\u590d\u4ec7\u8005\u8054\u76df\uff1a\u7ec8\u5c40\u4e4b\u6218\u300b\u4e2d\u53d6\u5f97\u4e30\u539a\u56de\u62a5\u3002\u8fd9\u90e8\u957f\u8fbe3\u5c0f\u65f6\u7684\u8d85\u7ea7\u82f1\u96c4\u7535\u5f71\u6210\u4e3a2019\u5e74\u7968\u623f\u51a0\u519b\u3002\u8fd1\u671f\u5317\u7f8e\u7535\u5f71\u7968\u623f\u6392\u884c\u699c\u5c31\u6709\u4e0d\u5c11\u8fd9\u7c7b\u957f\u7247\uff0c\u5176\u4e2d\u5305\u62ec\u957f\u8fbe3\u5c0f\u65f6\u76842024\u5e74\u5965\u65af\u5361\u6700\u4f73\u5f71\u7247\u300a\u5965\u672c\u6d77\u9ed8\u300b\u3002 \u8fd9\u610f\u5473\u8457\u7535\u5f71\u9662\u548c\u4e32\u6d41\u5a92\u4f53\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u5f71\u7247\u7ec6\u5206\u5e02\u573a\uff1a\u5f71\u9662\u4e13\u95e8\u653e\u6620\u957f\u7247\u6216\u5927\u5236\u4f5c\uff0c\u4e32\u6d41\u5a92\u4f53\u5219\u4e3b\u653b\u5176\u4ed6\u7c7b\u578b\u7684\u4f5c\u54c1\uff1b\u5404\u6709\u4fa7\u91cd\uff0c\u548c\u6c14\u6536\u573a\u3002 \u5f71\u9662\u5e94\u4e3a\u8df3\u51fa\u8212\u9002\u5708\u53e6\u8c0b\u5bf9\u7b56 \u4e0a\u7535\u5f71\u9662\u548c\u5728\u5bb6\u770b\u620f\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5c31\u662f\u5728\u5f71\u9662\u5185\u548c\u670b\u53cb\u6216\u964c\u751f\u4eba\u5750\u5728\u4e00\u8d77\uff0c\u8fd9\u5c31\u4f7f\u5f97\u5f71\u9662\u6709\u53ef\u80fd\u6210\u4e3a\u793e\u4ea4\u5a31\u4e50\u7684\u573a\u6240\u3002\u5f71\u9662\u4e0d\u59a8\u8df3\u51fa\u7535\u5f71\u7684\u5c40\u9650\uff0c\u53e6\u8f9f\u8e4a\u5f84\u3002\u6bd4\u5982AMC\u5f71\u9662\u6b63\u5728\u8003\u8651\u76f4\u64ad\u7f8e\u56fd\u6984\u7403\u8054\u8d5b\uff1b\u7f8e\u56fd\u8fde\u9501\u7535\u5f71\u9662B&amp;B\u4e0d\u4ec5\u8d34\u5fc3\u5730\u4e3a\u5c0f\u670b\u53cb\u63d0\u4f9b\u6e38\u4e50\u573a\u5730\uff0c\u8fd8\u4e3a\u5927\u4eba\u63d0\u4f9b\u4fdd\u9f84\u7403\u3001\u6500\u5ca9\u3001\u5339\u514b\u7403\u3001\u9152\u5427\u4ee5\u53ca\u4e3e\u529e\u79c1\u4eba\u5bb4\u4f1a\u7684\u573a\u6240\u3002\u5176\u4ed6\u5f71\u9662\u4e3a\u4e86\u9f13\u52b1\u5355\u8eab\u7537\u5973\u5165\u573a\uff0c\u751a\u81f3\u5728\u653e\u6620\u524d\u7684\u7b49\u5f85\u65f6\u95f4\u7ec4\u7ec7\u914d\u5bf9\u7ea6\u4f1a\u6d3b\u52a8\uff0c\u8ba9\u5bb3\u6015\u4e00\u4e2a\u4eba\u770b\u7535\u5f71\u7684\u5e74\u8f7b\u4eba\u591a\u4e86\u4e00\u4e2a\u8d70\u8fdb\u5f71\u9662\u7684\u7406\u7531\u3002 \u7535\u5f71\u9662PK\u5ba2\u5385\u6c99\u53d1\u7684\u5927\u6218\u5c1a\u672a\u7ed3\u675f\u3002\u620f\u9662\u5982\u679c\u4e0d\u60f3\u4e3e\u624b\u6295\u964d\uff0c\u53ea\u80fd\u53d8\u9635\u8fce\u6218\uff0c\u7531\u201c\u89c2\u5f71\u573a\u6240\u201d\u6253\u9020\u6210\u201c\u5347\u7ea7\u4f53\u9a8c\u7684\u4f11\u95f2\u793e\u4ea4\u573a\u6240\u201d\uff0c\u65b9\u80fd\u6709\u671b\u5728\u8fd9\u573a\u6ca1\u6709\u785d\u70df\u7684\u6218\u5f79\u4e2d\u6536\u590d\u5931\u5730\u3002 \u6ce81\uff1ahttps:\/\/www.hk01.com\/%E7%A4%BE%E6%9C%83%E6%96%B0%E8%81%9E\/1015167\/%E6%88%B2%E9%99%A2%E7%B5%90%E6%A5%AD-%E7%96%AB%E6%83%85%E8%87%B3%E4%BB%8A16%E9%96%93%E5%80%92%E9%96%89-ua%E5%85%A8%E7%B7%9A%E8%90%BD%E5%B9%95-%E5%8C%97%E4%B8%8A%E6%BD%AE%E6%AF%94%E9%98%B2%E7%96%AB%E6%8E%AA%E6%96%BD%E6%9B%B4%E5%85%87 \u6ce82\uff1ahttps:\/\/www.hk01.com\/%E9%9B%BB%E5%BD%B1\/1084551\/%E9%AB%98%E5%85%88%E9%9B%BB%E5%BD%B1%E9%99%A2%E7%AA%81%E5%82%B3%E6%BB%BF%E7%B4%84%E5%BE%8C%E7%B5%90%E6%A5%AD-%E6%9C%89%E8%82%A1%E6%9D%B1%E6%9B%BE%E8%A1%A8%E7%A4%BA-%E7%94%9F%E6%84%8F%E5%94%94%E4%BF%82%E4%B8%8D%E5%A5%BD-%E8%80%8C%E4%BF%82%E5%B7%AE \u6ce83\uff1a\u201cHow going to the movies is changing, in charts,\u201d The Wall Street Journal, August 6, 2024. \u6ce84\uff1a\u201cMovie-theater industry pain intensifies even as pandemic eases,\u201d The Wall Street Journal, April 4, 2023. \u6ce85\uff1a\u201cCinemas may"},"aioseo_meta_data":{"post_id":"227908","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":0,"ai":null,"created":"2025-01-22 07:49:59","updated":"2025-01-22 07:58:22","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.hkubs.hku.hk\/sc\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/hkej-column-sc\/\" title=\"\u9f99\u864e\u5c71\u4e0b\">\u9f99\u864e\u5c71\u4e0b<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.hkubs.hku.hk\/sc\/"},{"label":"\u9f99\u864e\u5c71\u4e0b","link":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/hkej-column-sc\/"},{"label":"\u9662\u7ebf\u5927\u6218\u5ba2\u5385\u6c99\u53d1\uff1a\u9999\u6e2f\u620f\u9662\u5982\u4f55\u6273\u56de\u4e00\u5c40","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/cinema-seats-vs-home-couches-how-can-hong-kong-cinemas-win-the-battle\/"}],"_links":{"self":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership\/227908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership"}],"about":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/types\/thought-leadership"}],"version-history":[{"count":5,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership\/227908\/revisions"}],"predecessor-version":[{"id":227956,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership\/227908\/revisions\/227956"}],"wp:attachment":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/media?parent=227908"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/tags?post=227908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}