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\u4ea7\u54c1\u5782\u76f4\u5dee\u5f02\u5316\u3001\u521b\u65b0\u7a0b\u5ea6\u9ad8\u7684\u5e73\u53f0\u5e02\u573a\uff0c\u6700\u5178\u578b\u7684\u4f8b\u5b50\u5c31\u662f\u6570\u5b57\u6587\u5316\u4ea7\u54c1\uff0c\u5305\u62ec\u97f3\u4e50\u3001\u5f71\u89c6\uff0c\u4e43\u81f3\u6587\u827a\u4f5c\u54c1\u3002\u77e5\u540d\u4ea7\u4e1a\u7ecf\u6d4e\u5b66\u8005\u3001\u7f8e\u56fd\u660e\u5c3c\u82cf\u8fbe\u5927\u5b66\u6559\u6388Joel Waldfogel\u57282018\u5e74\u51fa\u7248\u4e00\u672c\u70ed\u60c5\u6d0b\u6ea2\u7684\u4e66\uff0c\u540d\u4e3a\u300a\u6570\u5b57\u6587\u827a\u590d\u5174\u300b\uff0c\u793c\u8d5e\u6570\u5b57\u5e73\u53f0\u5bf9\u9f13\u52b1\u8349\u6839\u521b\u65b0\u7684\u6b63\u9762\u4f5c\u7528\u3002\u4ed6\u7684\u89c2\u70b9\u662f\uff0c\u6570\u5b57\u5e73\u53f0\u5927\u5927\u964d\u4f4e\u6d88\u8d39\u8005\u7684\u641c\u7d22\u6210\u672c\uff0c\u4ee5\u53ca\u65b0\u4ea7\u54c1\u8fdb\u5165\u5e02\u573a\u7684\u6210\u672c\u3002\u4e00\u4e9b\u5728\u4f20\u7edf\u5e02\u573a\u4e4f\u4eba\u95ee\u6d25\u7684\u957f\u5c3e\u4ea7\u54c1\uff0c\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u5374\u80fd\u5f88\u5feb\u627e\u5230\u77e5\u97f3\uff0c\u9501\u5b9a\u6d88\u8d39\u7fa4\u3010\u6ce8 2\u3011<\/a>\u3002\u8fd9\u6837\u7684\u751f\u6001\u6709\u5229\u4e8e\u767e\u82b1\u9f50\u653e\uff0c\u5c24\u5176\u8ba9\u77e5\u540d\u5ea6\u4e0d\u9ad8\u3001\u4f46\u521b\u9020\u6027\u5f3a\u7684\u6587\u5316\u5de5\u4f5c\u8005\u63d0\u4f9b\u5f02\u519b\u7a81\u8d77\u7684\u673a\u4f1a\uff0c\u800c\u8fc7\u53bb\u7ed9\u57cb\u6ca1\u7684\u6587\u827a\u5b9d\u77f3\u4e5f\u53ef\u80fd\u590d\u5174\u3002<\/p>\n

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<\/a>\u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642
\n<\/a>\u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press, 2018)
\n<\/a>\u3010\u6ce8 3\u3011\uff1aYanhui Wu and Feng Zhu, \u201cCompetition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market\u201d, Management Science Volume 68, Issue 12 (December 2022), 8613-8634<\/p>\n

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