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href=\"#\u6ce8\">\u3010\u6ce8 3\u3011<\/a>\u3002<\/p>\n<p>\u5982\u4f55\u901a\u8fc7\u5408\u7406\u7684\u673a\u5236\u8bbe\u8ba1\u6765\u4fc3\u4f7f\u6570\u5b57\u5e73\u53f0\u5408\u7406\u5206\u914d\u8d44\u6e90\uff0c\u5df2\u7ecf\u6210\u4e3a\u5e73\u53f0\u7ecf\u6d4e\u7814\u7a76\u7684\u4e00\u4e2a\u91cd\u8981\u8bfe\u9898\u3002\u5e73\u53f0\u77ed\u671f\u83b7\u76ca\u7684\u884c\u4e3a\uff0c\u5f80\u5f80\u6210\u4e3a\u957f\u671f\u6d3b\u529b\u7684\u963b\u788d\u3002\u76d1\u7ba1\u90e8\u95e8\u4e0d\u4ec5\u8981\u4e3a\u4fdd\u62a4\u6d88\u8d39\u8005\u6743\u76ca\u6765\u9650\u5236\u77ed\u671f\u83b7\u76ca\u7684\u884c\u4e3a\uff0c\u6570\u5b57\u5e73\u53f0\u81ea\u8eab\u4e5f\u8981\u5e73\u8861\u597d\u957f\u77ed\u671f\u7684\u5229\u76ca\uff0c\u624d\u80fd\u4fc3\u8fdb\u5e73\u53f0\u7ecf\u6d4e\u7684\u826f\u6027\u53d1\u5c55\u3002<\/p>\n<p><a id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642<br \/>\n<a id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press, 2018)<br \/>\n<a id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce8 3\u3011\uff1aYanhui Wu and Feng Zhu, \u201cCompetition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market\u201d, Management Science Volume 68, Issue 12 (December 2022), 8613-8634<\/p>\n<p><strong>\u5434\u5ef6\u6656\u6559\u6388<\/strong><br 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3\u3011\u3002 \u5982\u4f55\u901a\u8fc7\u5408\u7406\u7684\u673a\u5236\u8bbe\u8ba1\u6765\u4fc3\u4f7f\u6570\u5b57\u5e73\u53f0\u5408\u7406\u5206\u914d\u8d44\u6e90\uff0c\u5df2\u7ecf\u6210\u4e3a\u5e73\u53f0\u7ecf\u6d4e\u7814\u7a76\u7684\u4e00\u4e2a\u91cd\u8981\u8bfe\u9898\u3002\u5e73\u53f0\u77ed\u671f\u83b7\u76ca\u7684\u884c\u4e3a\uff0c\u5f80\u5f80\u6210\u4e3a\u957f\u671f\u6d3b\u529b\u7684\u963b\u788d\u3002\u76d1\u7ba1\u90e8\u95e8\u4e0d\u4ec5\u8981\u4e3a\u4fdd\u62a4\u6d88\u8d39\u8005\u6743\u76ca\u6765\u9650\u5236\u77ed\u671f\u83b7\u76ca\u7684\u884c\u4e3a\uff0c\u6570\u5b57\u5e73\u53f0\u81ea\u8eab\u4e5f\u8981\u5e73\u8861\u597d\u957f\u77ed\u671f\u7684\u5229\u76ca\uff0c\u624d\u80fd\u4fc3\u8fdb\u5e73\u53f0\u7ecf\u6d4e\u7684\u826f\u6027\u53d1\u5c55\u3002 \u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642 \u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, 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\u4ea7\u54c1\u5782\u76f4\u5dee\u5f02\u5316\u3001\u521b\u65b0\u7a0b\u5ea6\u9ad8\u7684\u5e73\u53f0\u5e02\u573a\uff0c\u6700\u5178\u578b\u7684\u4f8b\u5b50\u5c31\u662f\u6570\u5b57\u6587\u5316\u4ea7\u54c1\uff0c\u5305\u62ec\u97f3\u4e50\u3001\u5f71\u89c6\uff0c\u4e43\u81f3\u6587\u827a\u4f5c\u54c1\u3002\u77e5\u540d\u4ea7\u4e1a\u7ecf\u6d4e\u5b66\u8005\u3001\u7f8e\u56fd\u660e\u5c3c\u82cf\u8fbe\u5927\u5b66\u6559\u6388Joel Waldfogel\u57282018\u5e74\u51fa\u7248\u4e00\u672c\u70ed\u60c5\u6d0b\u6ea2\u7684\u4e66\uff0c\u540d\u4e3a\u300a\u6570\u5b57\u6587\u827a\u590d\u5174\u300b\uff0c\u793c\u8d5e\u6570\u5b57\u5e73\u53f0\u5bf9\u9f13\u52b1\u8349\u6839\u521b\u65b0\u7684\u6b63\u9762\u4f5c\u7528\u3002\u4ed6\u7684\u89c2\u70b9\u662f\uff0c\u6570\u5b57\u5e73\u53f0\u5927\u5927\u964d\u4f4e\u6d88\u8d39\u8005\u7684\u641c\u7d22\u6210\u672c\uff0c\u4ee5\u53ca\u65b0\u4ea7\u54c1\u8fdb\u5165\u5e02\u573a\u7684\u6210\u672c\u3002\u4e00\u4e9b\u5728\u4f20\u7edf\u5e02\u573a\u4e4f\u4eba\u95ee\u6d25\u7684\u957f\u5c3e\u4ea7\u54c1\uff0c\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u5374\u80fd\u5f88\u5feb\u627e\u5230\u77e5\u97f3\uff0c\u9501\u5b9a\u6d88\u8d39\u7fa4\u3010\u6ce8 2\u3011\u3002\u8fd9\u6837\u7684\u751f\u6001\u6709\u5229\u4e8e\u767e\u82b1\u9f50\u653e\uff0c\u5c24\u5176\u8ba9\u77e5\u540d\u5ea6\u4e0d\u9ad8\u3001\u4f46\u521b\u9020\u6027\u5f3a\u7684\u6587\u5316\u5de5\u4f5c\u8005\u63d0\u4f9b\u5f02\u519b\u7a81\u8d77\u7684\u673a\u4f1a\uff0c\u800c\u8fc7\u53bb\u7ed9\u57cb\u6ca1\u7684\u6587\u827a\u5b9d\u77f3\u4e5f\u53ef\u80fd\u590d\u5174\u3002 \u7b14\u8005\u53bb\u5e74\u9080\u8bf7Waldfogel\u6559\u6388\u5230\u4e2d\u56fd\u8bbf\u95ee\uff0c\u7279\u522b\u5c31\u6570\u5b57\u6587\u827a\u590d\u5174\u7684\u95ee\u9898\u4e0e\u4ed6\u8fdb\u884c\u63a2\u8ba8\u3002\u5728\u4ed6\u5199\u8fd9\u672c\u4e66\u7684\u65f6\u5019\uff0c\u6587\u5316\u6570\u5b57\u5e73\u53f0\u7684\u8fd0\u8425\u65b9\u5f0f\u76f8\u5bf9\u201c\u6d88\u6781\u201d\uff0c\u4e3b\u8981\u76ee\u7684\u662f\u64ae\u5408\u6d88\u8d39\u8005\u548c\u751f\u4ea7\u8005\u3002\u4f46\u8fc7\u53bb\u5341\u5e74\uff0c\u5e73\u53f0\u8fd0\u8425\u65e5\u8d8b\u4e3b\u52a8\u5316\uff0c\u7279\u522b\u662f\u5728\u4e2d\u56fd\u7684\u6570\u5b57\u6587\u827a\u5a31\u4e50\u5e02\u573a\uff0c\u5e73\u53f0\u7684\u63a8\u9001\u548c\u64cd\u7eb5\u57fa\u672c\u51b3\u5b9a\u4e00\u90e8\u4f5c\u54c1\u7684\u547d\u8fd0\u3002\u6240\u8c13\u6d41\u91cf\u4e3a\u738b\uff0c\u80fd\u591f\u9006\u201c\u6d41\u201d\u6539\u547d\u7eaf\u5c5e\u795e\u8bdd\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5e73\u53f0\u7684\u504f\u89c1\u4fbf\u4f1a\u4e3b\u5bb0\u5e02\u573a\u6c89\u6d6e\uff0c\u51b3\u5b9a\u4ea7\u4e1a\u521b\u65b0\u3002 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Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/%e6%95%b0%e5%ad%97%e5%b9%b3%e5%8f%b0%e6%9c%89%e5%81%8f%e8%a7%81-%e8%8d%89%e6%a0%b9%e7%bb%8f%e6%b5%8e%e9%9a%be%e5%88%9b%e6%96%b0\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-11-20T09:39:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-23T10:14:57+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u6570\u5b57\u5e73\u53f0\u6709\u504f\u89c1 \u8349\u6839\u7ecf\u6d4e\u96be\u521b\u65b0 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" 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\u7b14\u8005\u53bb\u5e74\u9080\u8bf7Waldfogel\u6559\u6388\u5230\u4e2d\u56fd\u8bbf\u95ee\uff0c\u7279\u522b\u5c31\u6570\u5b57\u6587\u827a\u590d\u5174\u7684\u95ee\u9898\u4e0e\u4ed6\u8fdb\u884c\u63a2\u8ba8\u3002\u5728\u4ed6\u5199\u8fd9\u672c\u4e66\u7684\u65f6\u5019\uff0c\u6587\u5316\u6570\u5b57\u5e73\u53f0\u7684\u8fd0\u8425\u65b9\u5f0f\u76f8\u5bf9\u201c\u6d88\u6781\u201d\uff0c\u4e3b\u8981\u76ee\u7684\u662f\u64ae\u5408\u6d88\u8d39\u8005\u548c\u751f\u4ea7\u8005\u3002\u4f46\u8fc7\u53bb\u5341\u5e74\uff0c\u5e73\u53f0\u8fd0\u8425\u65e5\u8d8b\u4e3b\u52a8\u5316\uff0c\u7279\u522b\u662f\u5728\u4e2d\u56fd\u7684\u6570\u5b57\u6587\u827a\u5a31\u4e50\u5e02\u573a\uff0c\u5e73\u53f0\u7684\u63a8\u9001\u548c\u64cd\u7eb5\u57fa\u672c\u51b3\u5b9a\u4e00\u90e8\u4f5c\u54c1\u7684\u547d\u8fd0\u3002\u6240\u8c13\u6d41\u91cf\u4e3a\u738b\uff0c\u80fd\u591f\u9006\u201c\u6d41\u201d\u6539\u547d\u7eaf\u5c5e\u795e\u8bdd\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5e73\u53f0\u7684\u504f\u89c1\u4fbf\u4f1a\u4e3b\u5bb0\u5e02\u573a\u6c89\u6d6e\uff0c\u51b3\u5b9a\u4ea7\u4e1a\u521b\u65b0\u3002 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com,\\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\\u20132642 \\u3010\\u6ce8 2\\u3011\\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,\",\"inLanguage\":\"zh-CN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/ft-chinese-column\\\/%e6%95%b0%e5%ad%97%e5%b9%b3%e5%8f%b0%e6%9c%89%e5%81%8f%e8%a7%81-%e8%8d%89%e6%a0%b9%e7%bb%8f%e6%b5%8e%e9%9a%be%e5%88%9b%e6%96%b0\\\/#breadcrumblist\"},\"datePublished\":\"2024-11-20T17:39:00+08:00\",\"dateModified\":\"2025-10-23T18:14:57+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\",\"name\":\"HKU Business 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Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,","inLanguage":"zh-CN","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/%e6%95%b0%e5%ad%97%e5%b9%b3%e5%8f%b0%e6%9c%89%e5%81%8f%e8%a7%81-%e8%8d%89%e6%a0%b9%e7%bb%8f%e6%b5%8e%e9%9a%be%e5%88%9b%e6%96%b0\/#breadcrumblist"},"datePublished":"2024-11-20T17:39:00+08:00","dateModified":"2025-10-23T18:14:57+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website","url":"https:\/\/www.hkubs.hku.hk\/sc\/","name":"HKU Business School","inLanguage":"zh-CN","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u6570\u5b57\u5e73\u53f0\u6709\u504f\u89c1 \u8349\u6839\u7ecf\u6d4e\u96be\u521b\u65b0 - HKU Business 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Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University Press,","og:url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/%e6%95%b0%e5%ad%97%e5%b9%b3%e5%8f%b0%e6%9c%89%e5%81%8f%e8%a7%81-%e8%8d%89%e6%a0%b9%e7%bb%8f%e6%b5%8e%e9%9a%be%e5%88%9b%e6%96%b0\/","article:published_time":"2024-11-20T09:39:00+00:00","article:modified_time":"2025-10-23T10:14:57+00:00","twitter:card":"summary_large_image","twitter:title":"\u6570\u5b57\u5e73\u53f0\u6709\u504f\u89c1 \u8349\u6839\u7ecf\u6d4e\u96be\u521b\u65b0 - HKU Business 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3\u3011\u3002 \u5982\u4f55\u901a\u8fc7\u5408\u7406\u7684\u673a\u5236\u8bbe\u8ba1\u6765\u4fc3\u4f7f\u6570\u5b57\u5e73\u53f0\u5408\u7406\u5206\u914d\u8d44\u6e90\uff0c\u5df2\u7ecf\u6210\u4e3a\u5e73\u53f0\u7ecf\u6d4e\u7814\u7a76\u7684\u4e00\u4e2a\u91cd\u8981\u8bfe\u9898\u3002\u5e73\u53f0\u77ed\u671f\u83b7\u76ca\u7684\u884c\u4e3a\uff0c\u5f80\u5f80\u6210\u4e3a\u957f\u671f\u6d3b\u529b\u7684\u963b\u788d\u3002\u76d1\u7ba1\u90e8\u95e8\u4e0d\u4ec5\u8981\u4e3a\u4fdd\u62a4\u6d88\u8d39\u8005\u6743\u76ca\u6765\u9650\u5236\u77ed\u671f\u83b7\u76ca\u7684\u884c\u4e3a\uff0c\u6570\u5b57\u5e73\u53f0\u81ea\u8eab\u4e5f\u8981\u5e73\u8861\u597d\u957f\u77ed\u671f\u7684\u5229\u76ca\uff0c\u624d\u80fd\u4fc3\u8fdb\u5e73\u53f0\u7ecf\u6d4e\u7684\u826f\u6027\u53d1\u5c55\u3002 \u3010\u6ce8 1\u3011\uff1a Feng Zhu and Qihong Liu, \u201cCompeting with complementors: An empirical look at Amazon. com,\u201d Strategic Management Journal, Volume 39, Number 10 (2018), 2618\u20132642 \u3010\u6ce8 2\u3011\uff1aJoel Waldfogel, Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture, (Princeton University 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