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of Free Lunch: The Impact of Free Product Disclosure on Review Dynamics\u201d\u3002<\/p>\n<p>\u6ce81\uff1a<span><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/featuring-online-customer-reviews-guide-platforms\">https:\/\/www.ftc.gov\/business-guidance\/resources\/featuring-online-customer-reviews-guide-platforms<\/a><\/span><\/p>\n<p>\u6ce82\uff1a<span><a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?ref_=hp_left_v4_sib&amp;nodeId=G3UA5WC5S5UUKB5G\">https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?ref_=hp_left_v4_sib&amp;nodeId=G3UA5WC5S5UUKB5G<\/a> <\/span><\/p>\n<p>\u6ce83\uff1a<span><a href=\"https:\/\/www.amazon.com\/-\/zh\/gp\/help\/customer\/display.html?nodeId=GDSRWWGGRA2JXSNZ\">https:\/\/www.amazon.com\/-\/zh\/gp\/help\/customer\/display.html?nodeId=GDSRWWGGRA2JXSNZ<\/a><\/span><\/p>\n<p>\u6ce84\uff1a<span><a href=\"https:\/\/store.steampowered.com\/oldnews\/21695\">https:\/\/store.steampowered.com\/oldnews\/21695<\/a><\/span><\/p>\n<p>\u6ce8 5\uff1a<span><a href=\"https:\/\/x.com\/SteamGamesPC\/status\/1737442946696306935\">https:\/\/x.com\/SteamGamesPC\/status\/1737442946696306935<\/a><\/span><\/p>\n<p>\u6ce86\uff1a<span><a href=\"https:\/\/steamcommunity.com\/profiles\/76561198246234164\/recommended\/1465460\/\">https:\/\/steamcommunity.com\/profiles\/76561198246234164\/recommended\/1465460\/<\/a><\/span><\/p>\n<p>\uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u5341\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a<span>FT<\/span>\u4e2d\u6587\u7f51\u300b\u300c\u660e\u5fb7\u5546\u8bba\u300d\u4e13\u680f\uff09<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-222389","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-ft-chinese-column-sc","leadership-topic-categories-opinions-and-speeches-sc","opinion-speeches-categories-faculty-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" 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\u8bdd\u867d\u5982\u6b64\uff0c\u5bf9\u5546\u5bb6\u800c\u8a00\uff0c\u8fd9\u79cd\u80fd\u5e26\u6765\u66f4\u591a\u8bc4\u8bba\u7684\u201c\u514d\u8d39\u5348\u9910\u201d\u4ea6\u662f\u4e00\u628a\u201c\u53cc\u5203\u5251\u201d\uff0c\u968f\u65f6\u53ef\u80fd\u66b4\u9732\u4ea7\u54c1\u95ee\u9898\u3002\u5982\u679c\u4ea7\u54c1\u7684\u8d28\u91cf\u6709\u95ee\u9898\uff0c\u589e\u52a0\u8bc4\u8bba\u5219\u53ef\u80fd\u4f1a\u4ee5\u8d1f\u9762\u53cd\u9988\u4e3a\u4e3b\uff0c\u8fd9\u5bf9\u5546\u5bb6\u7684\u58f0\u8a89\u6784\u6210\u6311\u6218\u3002\u56e0\u6b64\uff0c\u514d\u8d39\u4ea7\u54c1\u62ab\u9732\u653f\u7b56\u5728\u63d0\u5347\u5e73\u53f0\u900f\u660e\u5ea6\u7684\u540c\u65f6\uff0c\u4e5f\u53ef\u4fc3\u4f7f\u5546\u5bb6\u66f4\u6ce8\u91cd\u503e\u542c\u6d88\u8d39\u8005\u53cd\u9988\uff0c\u63a8\u52a8\u4ea7\u54c1\u8d28\u91cf\u63d0\u5347\u3002 \u672c\u6587\u4f5c\u8005\u4e3a\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u52a9\u7406\u6559\u6388\u9093\u71a0\u749e\u3001\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u52a9\u7406\u6559\u6388\u96f7\u9a81\u548c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u535a\u58eb\u751f\u6bb7\u5955\u73c9\u3002\u6587\u7ae0\u57fa\u4e8e\u4e09\u4f4d\u6700\u8fd1\u5171\u540c\u64b0\u5199\u7684\u8bba\u6587\uff1a\u201cTaste of Free Lunch: The Impact of Free Product Disclosure on Review Dynamics\u201d\u3002 \u6ce81\uff1ahttps:\/\/www.ftc.gov\/business-guidance\/resources\/featuring-online-customer-reviews-guide-platforms \u6ce82\uff1ahttps:\/\/www.amazon.com\/gp\/help\/customer\/display.html?ref_=hp_left_v4_sib&amp;nodeId=G3UA5WC5S5UUKB5G \u6ce83\uff1ahttps:\/\/www.amazon.com\/-\/zh\/gp\/help\/customer\/display.html?nodeId=GDSRWWGGRA2JXSNZ \u6ce84\uff1ahttps:\/\/store.steampowered.com\/oldnews\/21695 \u6ce8 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\u8bdd\u867d\u5982\u6b64\uff0c\u5bf9\u5546\u5bb6\u800c\u8a00\uff0c\u8fd9\u79cd\u80fd\u5e26\u6765\u66f4\u591a\u8bc4\u8bba\u7684\u201c\u514d\u8d39\u5348\u9910\u201d\u4ea6\u662f\u4e00\u628a\u201c\u53cc\u5203\u5251\u201d\uff0c\u968f\u65f6\u53ef\u80fd\u66b4\u9732\u4ea7\u54c1\u95ee\u9898\u3002\u5982\u679c\u4ea7\u54c1\u7684\u8d28\u91cf\u6709\u95ee\u9898\uff0c\u589e\u52a0\u8bc4\u8bba\u5219\u53ef\u80fd\u4f1a\u4ee5\u8d1f\u9762\u53cd\u9988\u4e3a\u4e3b\uff0c\u8fd9\u5bf9\u5546\u5bb6\u7684\u58f0\u8a89\u6784\u6210\u6311\u6218\u3002\u56e0\u6b64\uff0c\u514d\u8d39\u4ea7\u54c1\u62ab\u9732\u653f\u7b56\u5728\u63d0\u5347\u5e73\u53f0\u900f\u660e\u5ea6\u7684\u540c\u65f6\uff0c\u4e5f\u53ef\u4fc3\u4f7f\u5546\u5bb6\u66f4\u6ce8\u91cd\u503e\u542c\u6d88\u8d39\u8005\u53cd\u9988\uff0c\u63a8\u52a8\u4ea7\u54c1\u8d28\u91cf\u63d0\u5347\u3002 \u672c\u6587\u4f5c\u8005\u4e3a\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u52a9\u7406\u6559\u6388\u9093\u71a0\u749e\u3001\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u52a9\u7406\u6559\u6388\u96f7\u9a81\u548c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u535a\u58eb\u751f\u6bb7\u5955\u73c9\u3002\u6587\u7ae0\u57fa\u4e8e\u4e09\u4f4d\u6700\u8fd1\u5171\u540c\u64b0\u5199\u7684\u8bba\u6587\uff1a\u201cTaste of Free Lunch: The Impact of Free Product Disclosure on Review Dynamics\u201d\u3002 \u6ce81\uff1ahttps:\/\/www.ftc.gov\/business-guidance\/resources\/featuring-online-customer-reviews-guide-platforms \u6ce82\uff1ahttps:\/\/www.amazon.com\/gp\/help\/customer\/display.html?ref_=hp_left_v4_sib&amp;nodeId=G3UA5WC5S5UUKB5G \u6ce83\uff1ahttps:\/\/www.amazon.com\/-\/zh\/gp\/help\/customer\/display.html?nodeId=GDSRWWGGRA2JXSNZ \u6ce84\uff1ahttps:\/\/store.steampowered.com\/oldnews\/21695 \u6ce8 5\uff1ahttps:\/\/x.com\/SteamGamesPC\/status\/1737442946696306935 \u6ce86\uff1ahttps:\/\/steamcommunity.com\/profiles\/76561198246234164\/recommended\/1465460\/ \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u5341\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300aFT\u4e2d\u6587\u7f51\u300b\u300c\u660e\u5fb7\u5546\u8bba\u300d\u4e13\u680f\uff09\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/taste-of-free-lunch-the-impact-of-free-product-disclosure-on-review-dynamics\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-10-18T06:58:19+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-10-24T08:44:21+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u514d\u8d39\u5348\u9910\u7684\u5473\u9053\uff1a\u514d\u8d39\u4ea7\u54c1\u62ab\u9732\u5bf9\u8bc4\u8bba\u7cfb\u7edf\u7684\u5f71\u54cd - HKU 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\u8bdd\u867d\u5982\u6b64\uff0c\u5bf9\u5546\u5bb6\u800c\u8a00\uff0c\u8fd9\u79cd\u80fd\u5e26\u6765\u66f4\u591a\u8bc4\u8bba\u7684\u201c\u514d\u8d39\u5348\u9910\u201d\u4ea6\u662f\u4e00\u628a\u201c\u53cc\u5203\u5251\u201d\uff0c\u968f\u65f6\u53ef\u80fd\u66b4\u9732\u4ea7\u54c1\u95ee\u9898\u3002\u5982\u679c\u4ea7\u54c1\u7684\u8d28\u91cf\u6709\u95ee\u9898\uff0c\u589e\u52a0\u8bc4\u8bba\u5219\u53ef\u80fd\u4f1a\u4ee5\u8d1f\u9762\u53cd\u9988\u4e3a\u4e3b\uff0c\u8fd9\u5bf9\u5546\u5bb6\u7684\u58f0\u8a89\u6784\u6210\u6311\u6218\u3002\u56e0\u6b64\uff0c\u514d\u8d39\u4ea7\u54c1\u62ab\u9732\u653f\u7b56\u5728\u63d0\u5347\u5e73\u53f0\u900f\u660e\u5ea6\u7684\u540c\u65f6\uff0c\u4e5f\u53ef\u4fc3\u4f7f\u5546\u5bb6\u66f4\u6ce8\u91cd\u503e\u542c\u6d88\u8d39\u8005\u53cd\u9988\uff0c\u63a8\u52a8\u4ea7\u54c1\u8d28\u91cf\u63d0\u5347\u3002 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5\uff1ahttps:\/\/x.com\/SteamGamesPC\/status\/1737442946696306935 \u6ce86\uff1ahttps:\/\/steamcommunity.com\/profiles\/76561198246234164\/recommended\/1465460\/ \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u5341\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300aFT\u4e2d\u6587\u7f51\u300b\u300c\u660e\u5fb7\u5546\u8bba\u300d\u4e13\u680f\uff09","inLanguage":"zh-CN","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/ft-chinese-column\/taste-of-free-lunch-the-impact-of-free-product-disclosure-on-review-dynamics\/#breadcrumblist"},"datePublished":"2024-10-18T14:58:19+08:00","dateModified":"2025-10-24T16:44:21+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website","url":"https:\/\/www.hkubs.hku.hk\/sc\/","name":"HKU Business School","inLanguage":"zh-CN","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u514d\u8d39\u5348\u9910\u7684\u5473\u9053\uff1a\u514d\u8d39\u4ea7\u54c1\u62ab\u9732\u5bf9\u8bc4\u8bba\u7cfb\u7edf\u7684\u5f71\u54cd - HKU Business School","og:description":"\u9093\u71a0\u749e\u3001\u96f7\u9a81\u3001\u6bb7\u5955\u73c9\uff1a\u6807\u6ce8\u201c\u514d\u8d39\u83b7\u5f97\u4ea7\u54c1\u201d\u7684\u8bc4\u8bba\u80fd\u591f\u4fc3\u8fdb\u8bc4\u8bba\u793e\u533a\u7684\u6d3b\u8dc3\u5ea6\u548c\u6709\u6548\u6027\uff0c\u8fd9\u79cd\u73b0\u8c61\u6e90\u4e8e\u7528\u6237\u9605\u8bfb\u6b64\u7c7b\u8bc4\u8bba\u4e4b\u540e\u7684\u53cd\u9a73\u6548\u5e94\u3002\u5f53\u514d\u8d39\u6807\u7b7e\u8bc4\u8bba\u7684\u8d28\u91cf\u4e0d\u9ad8\u65f6\uff0c\u5b83\u4f1a\u89e6\u53d1\u5176\u4ed6\u7528\u6237\u53d1\u8868\u66f4\u6df1\u5165\u3001\u66f4\u771f\u5b9e\u7684\u53cd\u9988\uff0c\u8fdb\u800c\u63d0\u9ad8\u5e73\u53f0\u6574\u4f53\u8bc4\u8bba\u7cfb\u7edf\u7684\u8d28\u91cf\u548c\u53ef\u9760\u6027\u3002 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\u672c\u6587\u4f5c\u8005\u4e3a\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u52a9\u7406\u6559\u6388\u9093\u71a0\u749e\u3001\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u52a9\u7406\u6559\u6388\u96f7\u9a81\u548c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u535a\u58eb\u751f\u6bb7\u5955\u73c9\u3002\u6587\u7ae0\u57fa\u4e8e\u4e09\u4f4d\u6700\u8fd1\u5171\u540c\u64b0\u5199\u7684\u8bba\u6587\uff1a\u201cTaste of Free Lunch: The Impact of Free Product Disclosure on Review Dynamics\u201d\u3002 \u6ce81\uff1ahttps:\/\/www.ftc.gov\/business-guidance\/resources\/featuring-online-customer-reviews-guide-platforms \u6ce82\uff1ahttps:\/\/www.amazon.com\/gp\/help\/customer\/display.html?ref_=hp_left_v4_sib&amp;nodeId=G3UA5WC5S5UUKB5G \u6ce83\uff1ahttps:\/\/www.amazon.com\/-\/zh\/gp\/help\/customer\/display.html?nodeId=GDSRWWGGRA2JXSNZ \u6ce84\uff1ahttps:\/\/store.steampowered.com\/oldnews\/21695 \u6ce8 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