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id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce81\u3011<span> \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/<\/span><\/p>\n<p><a id=\"\u6ce8\" name=\"\u6ce8\"><\/a>\u3010\u6ce82\u3011<span> \uff1a Elberse, Anita (2011), &#8220;Marvel Enterprises, Inc. (Abridged) &#8220;, Harvard Business School cases<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u8303\u4ead\u4ead\u535a\u58eb<\/strong><br \/>\n<strong>\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5e02\u573a\u5b66\u9ad8\u7ea7\u8bb2\u5e08<\/strong><\/p>\n<p>\uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-213202","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-hkej-column-sc","in-the-media-topic-categories-faculty-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" 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\u7f8e\u56fd\u6709\u98ce\u9761\u4e16\u754c\u7684\u8718\u86db\u4fa0\uff0c\u5180\u671b\u9999\u6e2f\u4e5f\u80fd\u6709\u7acb\u8db3\u4e8e\u4e16\u7684\u77e5\u8bc6\u4ea7\u6743\u3002\u4e5d\u9f99\u57ce\u5be8\u7535\u5f71\u7684\u9f99\u5934\u4eba\u7269\u9f99\u5377\u98ce\uff0c\u4e5f\u8bb8\u53ef\u4ee5\u4ece\u8718\u86db\u4fa0\u8eab\u4e0a\u501f\u9274\u77e5\u8bc6\u4ea7\u6743\u5546\u4e1a\u8fd0\u4f5c\u7684\u7ecf\u9a8c\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u94f6\u5e55\u4e0a\u5e26\u706b\u6614\u65e5\u7684\u4e5d\u9f99\u57ce\u5be8\uff0c\u66f4\u6709\u673a\u4f1a\u91cd\u65b0\u5f15\u9886\u9999\u6e2f\u72ec\u7279\u7684\u6587\u5316\u5e2d\u5377\u4e9a\u6d32\uff0c\u751a\u81f3\u5e7f\u4f20\u4e16\u754c\u6bcf\u4e00\u89d2\u843d\u3002 \u3010\u6ce81\u3011 \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/ \u3010\u6ce82\u3011 \uff1a Elberse, Anita (2011), &quot;Marvel Enterprises, Inc. (Abridged) &quot;, Harvard Business School cases \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5e02\u573a\u5b66\u9ad8\u7ea7\u8bb2\u5e08 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/kowloon-walled-city-vs-spider-man-business-models-of-intellectual-property\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"HKU Business School -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" 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content=\"\u672c\u6708\u4e0a\u6620\u7684\u9999\u6e2f\u52a8\u4f5c\u7535\u5f71\u300a\u4e5d\u9f99\u57ce\u5be8\u4e4b\u56f4\u57ce\u300b\uff0c\u672c\u5730\u7968\u623f\u5df2\u7a81\u78347000\u4e07\u5143\uff0c\u5185\u5730\u7968\u623f\u8d85\u8fc75.5\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u8dfb\u8eab\u9999\u6e2f\u7535\u5f71\u53f2\u4e0a\u534e\u8bed\u7247\u603b\u7968\u623f\u6392\u540d\u699c\u524d\u5217\u3002\u5f53\u89c2\u4f17\u60ca\u53f9\u4e8e\u57ce\u5185\u9519\u7efc\u590d\u6742\u7684\u6c5f\u6e56\u4f20\u5947\uff0c\u6c89\u6d78\u4e8e\u5de8\u661f\u548c\u65b0\u661f\u7684\u8fde\u573a\u6fc0\u6597\uff0c\u751a\u81f3\u671f\u5f85\u5df2\u5ba3\u5e03\u5f00\u62cd\u7684\u524d\u4f20\u548c\u7eed\u96c6\u65f6\uff0c\u4e0d\u59a8\u63a2\u7a76\u4e00\u4e0b\u8fd9\u90e8\u7535\u5f71\u7684\u6765\u5386\u3002 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property\uff1b\u7b80\u79f0IP\uff09\u5546\u4e1a\u8fd0\u4f5c\u5728\u8fea\u65af\u5c3c\u3001\u73af\u7403\u5f71\u4e1a\u3001\u7d22\u5c3c\u7b49\u5168\u7403\u5a31\u4e50\u5de8\u5934\u6bd4\u6bd4\u7686\u662f\uff0c\u5176\u4e2d\u6700\u6210\u529f\u7684\u516c\u53f8\u83ab\u8fc7\u4e8e\u6f2b\u5a01\uff08Marvel\uff09\u3002\u6210\u7acb\u4e8e1939\u5e74\u7684\u6f2b\u5a01\u62e5\u6709\u8718\u86db\u4fa0\u3001\u94c1\u7532\u5947\u4fa0\u3001\u53d8\u5f62\u4fa0\u533b\u7b494700\u591a\u4e2a\u77e5\u8bc6\u4ea7\u6743\u3002 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\u8718\u86db\u4fa0\u771f\u6b63\u4e3a\u6f2b\u5a01\u5e26\u6765\u5de8\u5927\u6536\u76ca\u7684\u662f\u770b\u4f3c\u4e0d\u8d77\u773c\u7684\u6d88\u8d39\u54c1\uff0c\u5305\u62ec\u73a9\u5177\u3001\u98df\u54c1\u3001\u670d\u88c5\u3001\u9970\u7269\u7b49\u3002\u4f46\u51e1\u6d88\u8d39\u54c1\u4e0a\u5370\u6709\u8718\u86db\u4fa0\u7684\u5f62\u8c61\uff0c\u7528\u5230Spider-Man\u7684\u540d\u79f0\uff0c\u6f2b\u5a01\u5c31\u8981\u6536\u53d68%\u81f330%\u7684\u7248\u6743\u8d39\u30022003\u5e74\uff0c\u6f2b\u5a01\u5728\u6d88\u8d39\u54c1\u4e0a\u6536\u53d6\u7684\u7248\u6743\u8d39\u5360\u5176\u603b\u7248\u6743\u8d39\u768450%\uff0c\u5e73\u5747\u6bcf\u4e2a\u6d88\u8d39\u54c1\u7684\u7248\u6743\u4e3a\u6f2b\u5a01\u5e26\u6765\u8d85\u8fc730\u4e07\u7f8e\u5143\u7684\u8fdb\u8d26\u3010\u6ce82\u3011\u3002 \u5468\u8fb9\u4ea7\u54c1\u4f5c\u4e3a\u8d5a\u94b1\u673a\u5668 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\u53ea\u8981\u65b0\u60c5\u8282\u5728\u6f2b\u753b\u5e02\u573a\u53d7\u5230\u6b22\u8fce\uff0c\u5c31\u88ab\u5e26\u4e0a\u5927\u94f6\u5e55\u5438\u91d1\uff1b\u800c\u7535\u5f71\u5ba3\u4f20\u53c8\u4fc3\u4f7f\u8718\u86db\u4fa0\u7684\u77e5\u8bc6\u4ea7\u6743\u5927\u70ed\uff0c\u4ece\u800c\u589e\u52a0\u4e86\u6f2b\u5a01\u5728\u6d88\u8d39\u54c1\u4e0a\u7684\u7248\u6743\u6536\u5165\u3002\u901a\u8fc7\u79ef\u6781\u4fdd\u969c\u8718\u86db\u4fa0\u77e5\u8bc6\u4ea7\u6743\uff0c\u6f2b\u5a01\u5f97\u4ee5\u4fdd\u6301\u8fd9\u4e2a\u8d85\u7ea7\u82f1\u96c4\u957f\u9752\u4e0d\u8001\u3002 \u7f8e\u56fd\u6709\u98ce\u9761\u4e16\u754c\u7684\u8718\u86db\u4fa0\uff0c\u5180\u671b\u9999\u6e2f\u4e5f\u80fd\u6709\u7acb\u8db3\u4e8e\u4e16\u7684\u77e5\u8bc6\u4ea7\u6743\u3002\u4e5d\u9f99\u57ce\u5be8\u7535\u5f71\u7684\u9f99\u5934\u4eba\u7269\u9f99\u5377\u98ce\uff0c\u4e5f\u8bb8\u53ef\u4ee5\u4ece\u8718\u86db\u4fa0\u8eab\u4e0a\u501f\u9274\u77e5\u8bc6\u4ea7\u6743\u5546\u4e1a\u8fd0\u4f5c\u7684\u7ecf\u9a8c\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u94f6\u5e55\u4e0a\u5e26\u706b\u6614\u65e5\u7684\u4e5d\u9f99\u57ce\u5be8\uff0c\u66f4\u6709\u673a\u4f1a\u91cd\u65b0\u5f15\u9886\u9999\u6e2f\u72ec\u7279\u7684\u6587\u5316\u5e2d\u5377\u4e9a\u6d32\uff0c\u751a\u81f3\u5e7f\u4f20\u4e16\u754c\u6bcf\u4e00\u89d2\u843d\u3002 \u3010\u6ce81\u3011 \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/ \u3010\u6ce82\u3011 \uff1a Elberse, Anita (2011), &quot;Marvel Enterprises, Inc. (Abridged) &quot;, Harvard Business School cases \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5e02\u573a\u5b66\u9ad8\u7ea7\u8bb2\u5e08 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/kowloon-walled-city-vs-spider-man-business-models-of-intellectual-property\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-05-29T02:26:45+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-05-29T02:28:54+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u4e5d\u9f99\u57ce\u5be8\u7684\u9f99\u5377\u98ce \u6f2b\u5a01\u82f1\u96c4\u7684\u8718\u86db\u7f51 \u5982\u4f55\u6253\u9020\u5e38\u9752\u7684\u5546\u4e1aIP? - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u672c\u6708\u4e0a\u6620\u7684\u9999\u6e2f\u52a8\u4f5c\u7535\u5f71\u300a\u4e5d\u9f99\u57ce\u5be8\u4e4b\u56f4\u57ce\u300b\uff0c\u672c\u5730\u7968\u623f\u5df2\u7a81\u78347000\u4e07\u5143\uff0c\u5185\u5730\u7968\u623f\u8d85\u8fc75.5\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u8dfb\u8eab\u9999\u6e2f\u7535\u5f71\u53f2\u4e0a\u534e\u8bed\u7247\u603b\u7968\u623f\u6392\u540d\u699c\u524d\u5217\u3002\u5f53\u89c2\u4f17\u60ca\u53f9\u4e8e\u57ce\u5185\u9519\u7efc\u590d\u6742\u7684\u6c5f\u6e56\u4f20\u5947\uff0c\u6c89\u6d78\u4e8e\u5de8\u661f\u548c\u65b0\u661f\u7684\u8fde\u573a\u6fc0\u6597\uff0c\u751a\u81f3\u671f\u5f85\u5df2\u5ba3\u5e03\u5f00\u62cd\u7684\u524d\u4f20\u548c\u7eed\u96c6\u65f6\uff0c\u4e0d\u59a8\u63a2\u7a76\u4e00\u4e0b\u8fd9\u90e8\u7535\u5f71\u7684\u6765\u5386\u3002 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(Abridged) &quot;, Harvard Business School cases \u8303\u4ead\u4ead\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5e02\u573a\u5b66\u9ad8\u7ea7\u8bb2\u5e08 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u4e94\u6708\u4e8c\u5341\u4e5d\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09","og:url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/kowloon-walled-city-vs-spider-man-business-models-of-intellectual-property\/","article:published_time":"2024-05-29T02:26:45+00:00","article:modified_time":"2024-05-29T02:28:54+00:00","twitter:card":"summary_large_image","twitter:title":"\u4e5d\u9f99\u57ce\u5be8\u7684\u9f99\u5377\u98ce \u6f2b\u5a01\u82f1\u96c4\u7684\u8718\u86db\u7f51 \u5982\u4f55\u6253\u9020\u5e38\u9752\u7684\u5546\u4e1aIP? - HKU Business 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\u7f8e\u56fd\u6709\u98ce\u9761\u4e16\u754c\u7684\u8718\u86db\u4fa0\uff0c\u5180\u671b\u9999\u6e2f\u4e5f\u80fd\u6709\u7acb\u8db3\u4e8e\u4e16\u7684\u77e5\u8bc6\u4ea7\u6743\u3002\u4e5d\u9f99\u57ce\u5be8\u7535\u5f71\u7684\u9f99\u5934\u4eba\u7269\u9f99\u5377\u98ce\uff0c\u4e5f\u8bb8\u53ef\u4ee5\u4ece\u8718\u86db\u4fa0\u8eab\u4e0a\u501f\u9274\u77e5\u8bc6\u4ea7\u6743\u5546\u4e1a\u8fd0\u4f5c\u7684\u7ecf\u9a8c\uff0c\u4e0d\u4ec5\u5728\u7535\u5f71\u94f6\u5e55\u4e0a\u5e26\u706b\u6614\u65e5\u7684\u4e5d\u9f99\u57ce\u5be8\uff0c\u66f4\u6709\u673a\u4f1a\u91cd\u65b0\u5f15\u9886\u9999\u6e2f\u72ec\u7279\u7684\u6587\u5316\u5e2d\u5377\u4e9a\u6d32\uff0c\u751a\u81f3\u5e7f\u4f20\u4e16\u754c\u6bcf\u4e00\u89d2\u843d\u3002 \u3010\u6ce81\u3011 \uff1a https:\/\/www.animationmagazine.net\/2023\/06\/sonys-spider-man-across-the-spider-verse-passes-the-500-million-benchmark-worldwide\/ \u3010\u6ce82\u3011 \uff1a Elberse, Anita (2011), &quot;Marvel Enterprises, Inc. 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