{"id":211442,"date":"2024-04-24T09:51:29","date_gmt":"2024-04-24T01:51:29","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/research\/thought-leadership\/%e8%a1%8c%e7%82%ba%e7%b6%93%e6%bf%9f%e5%ad%b8%e5%b0%8d%e8%b6%a8%e5%90%89%e9%81%bf%e9%9a%aa%e5%92%8c%e5%8d%9a%e5%bd%a9%e7%9a%84%e9%97%a1%e9%87%8b\/"},"modified":"2024-04-25T18:56:51","modified_gmt":"2024-04-25T10:56:51","slug":"behavioural-economics-on-risk-aversion-and-gambling","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/behavioural-economics-on-risk-aversion-and-gambling\/","title":{"rendered":"\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5bf9\u8d8b\u5409\u907f\u9669\u548c\u535a\u5f69\u7684\u9610\u91ca"},"content":{"rendered":"<p>\u4ee5\u8272\u5217\u88d4\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6\u3001\u7545\u9500\u4e66\u300a\u5feb\u601d\u6162\u60f3\u300b\uff08Thinking, Fast and Slow\uff09\u7684\u4f5c\u8005\u5361\u5185\u66fc\uff08Daniel 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\u5999\u7528\u65e0\u7a77<\/h5>\n<p>\u5728\u516c\u5171\u653f\u7b56\u4e0a\uff0c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u7406\u8bba\u5728\u8fd1\u5e74\u4ea6\u88ab\u5e7f\u6cdb\u5e94\u7528\u3002 \u5176\u4e2d\u300c\u8f7b\u63a8\u7406\u8bba\u300d\uff08Nudge Theory\uff09\u5728\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u671f\u95f4\uff0c\u88ab\u7528\u4e8e\u9f13\u52b1\u6c11\u4f17\u6ce8\u5c04\u75ab\u82d7\u3002 \u6240\u8c13\u300c\u8f7b\u63a8\u300d\uff0c\u5373\u900f\u8fc7\u6539\u53d8\u4eba\u4eec\u5bf9\u4e8b\u60c5\u7684\u770b\u6cd5\uff0c\u5f15\u5bfc\u4ed6\u4eec\u4f5c\u51fa\u7279\u5b9a\u884c\u4e3a\u6216\u9009\u62e9\u3002 \u5728\u7f8e\u56fd\uff0c\u5730\u65b9\u653f\u5e9c\u4f1a\u4ee5\u53d1\u9001\u77ed\u8baf\u65b9\u5f0f\u63d0\u793a\u6c11\u4f17\u63a5\u79cd\u75ab\u82d7\uff1b\u6709\u7814\u7a76\u53d1\u73b0<a href=\"#\u6ce8\">\u3010\u6ce82\u3011<\/a>\uff0c\u4e0e\u5176\u4ed6\u7eaf\u7cb9\u63d0\u793a\u6216\u5229\u7528\u4ece\u4f17\u5fc3\u7406\u7684\u8baf\u606f\u76f8\u6bd4\uff0c\u5185\u542b\u300c\u5df2\u4e3a\u4f60\u9884\u7559\u75ab\u82d7\u300d\u7684\u8baf\u606f\u66f4\u80fd\u6709\u6548\u63a8\u5e7f\u75ab\u82d7\u6ce8\u5c04\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u5e7f\u88ab\u91c7\u7528\u7684\u7406\u8bba\u4e3a\u300c\u9884\u8bbe\u9009\u9879\u300d\uff08default option\uff09\u3002 \u5f3a\u79ef\u91d1\u8ba1\u5212\u63d0\u4f9b\u7684\u6295\u8d44\u9009\u9879\u4e94\u82b1\u516b\u95e8\uff0c\u4e00\u822c\u4eba\u8981\u5b8c\u5168\u4e86\u89e3\u53ca\u7ec6\u52a0\u5206\u6790\u5341\u5206\u8d39\u65f6\uff0c\u4ee5\u81f4\u6700\u7ec8\u9009\u62e9\u65e0\u52a9\u4e8e\u7d2f\u79ef\u8d22\u5bcc\uff0c\u751a\u81f3\u5f55\u5f97\u4e8f\u635f\u3002 \u9884\u8bbe\u9009\u9879\u4e3a\u4eba\u4eec\u7b80\u5316\u95ee\u9898\uff0c\u4ece\u800c\u907f\u514d\u56e0\u9519\u8bef\u9009\u62e9\u800c\u9020\u6210\u635f\u5931\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u9884\u8bbe\u9009\u9879\u4ea6\u88ab\u7528\u4e8e\u9f13\u52b1\u5e02\u6c11\u53c2\u4e0e\u8ba1\u5212\u6216\u6d3b\u52a8\uff0c\u4f8b\u5982\u5728\u90e8\u5206\u6ca1\u6709\u5f3a\u5236\u5e02\u6c11\u53c2\u4e0e\u9000\u4f11\u50a8\u84c4\u4fdd\u969c\u7684\u5730\u533a\uff0c\u5148\u9884\u8bbe\u5e02\u6c11\u540c\u610f\u53c2\u4e0e\u8ba1\u5212\uff0c\u53cd\u800c\u4e0d\u613f\u610f\u53c2\u52a0\u8005\u5219\u987b\u53e6\u884c\u7533\u8bf7\u3002 \u6b64\u4e00\u505a\u6cd5\u65e0\u7591\u7f29\u77ed\u5e02\u6c11\u4f5c\u51fa\u91cd\u8981\u53ca\u590d\u6742\u51b3\u5b9a\u7684\u65f6\u95f4\uff0c\u51cf\u5c11\u5ef6\u8bef\u3002<\/p>\n<p>\u7279\u6c83\u65af\u57fa\u548c\u5361\u5185\u66fc\u90fd\u5df2\u5148\u540e\u79bb\u4e16\uff0c\u4f46\u4e24\u4eba\u9488\u5bf9\u4eba\u6027\u65b9\u9762\u7684\u53d1\u73b0\uff0c\u65e9\u5df2\u6253\u4e0b\u575a\u5b9e\u7684\u7406\u8bba\u57fa\u7840\uff0c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5bb6\u4e8e\u8fd1\u5e74\u7814\u7a76\u4e2d\uff0c\u5728\u4f20\u7edf\u7ecf\u6d4e\u5b66\u7406\u8bba\u7684\u76f8\u5173\u8303\u7574\u66f4\u4e0a\u5c42\u697c\u3002<\/p>\n<p>2017\u5e74\uff0c\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u5f97\u4e3b\u585e\u52d2\uff08Richard Thaler\uff09\u8fdb\u4e00\u6b65\u7ed3\u5408\u5fc3\u7406\u5b66\u4e0e\u7ecf\u6d4e\u5b66\u7406\u8bba\uff0c\u4ee5\u5206\u6790\u4eba\u7684\u51b3\u7b56\u548c\u884c\u4e3a\uff0c\u5e76\u8fdb\u884c\u5b9e\u8bc1\u7814\u7a76\uff0c\u5927\u5927\u4fc3\u8fdb\u4e86\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u53d1\u5c55\uff0c\u4ee4\u6b64\u4e00\u9886\u57df \u91cd\u767b\u8bfa\u8d1d\u5c14\u5956\u7684\u56fd\u9645\u821e\u53f0\u3002 \u4e0a\u8ff0\u7814\u7a76\u9664\u4e86\u589e\u8fdb\u7ecf\u6d4e\u5b66\u7406\u8bba\u89e3\u91ca\u793e\u4f1a\u73b0\u8c61\u7684\u53ef\u9760\u6027\u4e4b\u5916\uff0c\u4ea6\u4e3a\u7ecf\u6d4e\u5b66\u7814\u7a76\u53e6\u8f9f\u8e4a\u5f84\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"\u6ce8\" name=\"\u8a3b\"><\/a>\u3010\u6ce81\u3011<span>\uff1a \u53c2\u89c1<a href=\"https:\/\/doi.org\/10.5539\/ass.v10n6p205\">https:\/\/doi.org\/10.5539\/ass.v10n6p205<\/a><\/span><\/p>\n<p><a id=\"\u6ce8\" name=\"\u8a3b\"><\/a>\u3010\u6ce82\u3011<span>\uff1a \u53c2\u89c1<a href=\"https:\/\/doi.org\/10.1073\/PNAS.2101165118\">https:\/\/doi.org\/10.1073\/PNAS.2101165118<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u8d75\u8000\u534e\u6559\u6388<\/strong><br \/>\n<strong>\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u7ecf\u6d4e\u5b66\u8363\u8a89\u526f\u6559\u6388<\/strong><\/p>\n<p><strong>\u5218\u5f66\u5f70\u5148\u751f<\/strong><br \/>\n<strong>\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u672c\u79d1\u751f<\/strong><\/p>\n<p><strong>\u5434\u5146\u5eb7\u5148\u751f<\/strong><br \/>\n<strong>\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u672c\u79d1\u751f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u56db\u5e74\u56db\u6708\u4e8c\u5341\u56db\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-211442","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-hkej-column-sc","in-the-media-topic-categories-faculty-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u4ee5\u8272\u5217\u88d4\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6\u3001\u7545\u9500\u4e66\u300a\u5feb\u601d\u6162\u60f3\u300b\uff08Thinking, Fast and Slow\uff09\u7684\u4f5c\u8005\u5361\u5185\u66fc\uff08Daniel Kahneman\uff09\u5728\u672c\u5e743\u670827\u65e5\u79bb\u4e16\uff0c\u4eab\u5e7490\u5c81\u3002 \u4ed6\u4e0e\u5fc3\u7406\u5b66\u5bb6\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09\u901a\u8fc7\u5b9e\u9a8c\u7814\u7a76\uff0c\u5c06\u8ba4\u77e5\u5fc3\u7406\u5b66\u7684\u89c2\u70b9\u4e0e\u7ecf\u6d4e\u5b66\u7406\u8bba\u7ed3\u5408\uff0c\u4e3a\u4f20\u7edf\u7ecf\u6d4e\u5b66\u65e0\u6cd5\u89e3\u91ca\u7684\u884c\u4e3a\u63d0\u4f9b\u4e86\u65b0\u89e3\u91ca\uff0c\u6210\u4e3a\u884c\u4e3a\u7ecf\u6d4e\u5b66\u9886\u57df\u7684\u5148\u9a71\u3002 \u5361\u5185\u66fc\u7684\u7814\u7a76\u6df1\u523b\u900f\u5f7b\uff0c\u9769\u65b0\u4e86\u4eba\u4eec\u5bf9\u4e8e\u51b3\u7b56\u3001\u98ce\u9669\u8bc4\u4f30\u548c\u5fc3\u7406\u9884\u671f\u7684\u7406\u89e3\uff0c\u8d21\u732e\u826f\u591a\uff1b2002\u5e74\u56e0\u800c\u8363\u83b7\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\uff0c\u800c\u4ed6\u7684\u7814\u7a76\u4f19\u4f34\u7279\u6c83\u65af\u57fa\u5219\u56e0\u65e9\u901d\u800c \u7f18\u60ad\u8bfa\u5956\u3002 \u4e0d\u7518\u635f\u5931 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content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"HKU Business School -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5bf9\u8d8b\u5409\u907f\u9669\u548c\u535a\u5f69\u7684\u9610\u91ca - HKU Business School\" \/>\n\t\t<meta property=\"og:description\" content=\"\u4ee5\u8272\u5217\u88d4\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6\u3001\u7545\u9500\u4e66\u300a\u5feb\u601d\u6162\u60f3\u300b\uff08Thinking, Fast and Slow\uff09\u7684\u4f5c\u8005\u5361\u5185\u66fc\uff08Daniel Kahneman\uff09\u5728\u672c\u5e743\u670827\u65e5\u79bb\u4e16\uff0c\u4eab\u5e7490\u5c81\u3002 \u4ed6\u4e0e\u5fc3\u7406\u5b66\u5bb6\u7279\u6c83\u65af\u57fa\uff08Amos 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Theory\uff09\u3002 \u5373\u4f7f\u5927\u90e8\u5206\u4eba\u90fd\u4f1a\u5c3d\u529b\u89c4\u907f\u98ce\u9669\uff0c\u6709\u65f6\u4ecd\u4f1a\u9009\u62e9\u5192\u9669\uff1b\u5361\u5185\u66fc\u5982\u4f55\u8be0\u91ca\u8fd9\u4e2a\u73b0\u8c61\u5462\uff1f \u8bd5\u60f3\u50cf\u9762\u5bf9\u4ee5\u4e0b\u4e24\u4e2a\u6e38\u620f\u7684\u9009\u9879\uff1a \u6e38\u620f1 A.\u7acb\u5373\u83b7\u5f97500\u5143 B.\u300c\u63b7\u516c\u5b57\u300d\uff1a\u300c\u516c\u300d\u53ef\u83b7\u5956\u91d11000\u5143\uff0c\u300c\u5b57\u300d\u5219\u65e0\u5956\u3002 \u4f60\u4f1a\u600e\u6837\u9009\u62e9\u5462\uff1f \u6e38\u620f2 \u5148\u7ed9\u4f601000\u5143\uff0c\u7136\u540e\u8ba9\u4f60\u8003\u8651\u4ee5\u4e0b\u4e24\u4e2a\u9009\u9879\uff1a C.\u5373\u65f6\u635f\u5931500\u5143 D.\u300c\u63b7\u516c\u5b57\u300d\uff1a\u300c\u516c\u300d\u5c31\u635f\u59311000\u5143\uff0c\u300c\u5b57\u300d\u5219\u6beb\u65e0\u635f\u5931\u3002 \u8fd9\u6b21\u4f60\u53c8\u4f1a\u600e\u6837\u9009\u62e9\uff1f 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\u81ea1980\u5e74\u4ee3\u4ee5\u6765\uff0c\u7f8e\u56fd\u4e00\u4e9b\u5730\u65b9\u653f\u5e9c\u5df2\u5f00\u59cb\u5f15\u8fdb\u548c\u8bbe\u7acb\u4e50\u900f\uff08Lotto\uff09\u4e3a\u516c\u5171\u670d\u52a1\u7b79\u52df\u90e8\u5206\u8d44\u91d1\u3002 \u52a0\u5dde\u57281984\u5e74\u8bbe\u7acb\u6709\u5173\u8d4c\u535a\u7684\u6761\u6b3e\uff08California State Lottery Act of 1984\uff09\uff0c2010\u5e74\u4f5c\u51fa\u4fee\u8ba2\u540e\uff0c\u89c4\u5b9a\u6700\u5c1187%\u535a\u5f69\u6536\u5165\u5fc5\u987b\u56de\u9988\u793e\u4f1a\uff0c\u5305\u62ec\u8d44\u52a9\u516c\u5171\u6559\u80b2\u5f00\u652f\u3002 \u81ea1985\u5e74\u8d77\uff0c\u535a\u5f69\u5df2\u4e3a\u5f53\u5730\u516c\u7acb\u5b66\u6821\u7d2f\u8ba1\u63d0\u4f9b\u8d85\u8fc7415\u4ebf\u7f8e\u5143\u3002 \u5728\u9999\u6e2f\uff0c\u8d5b\u9a6c\u4f1a\u4f5c\u4e3a\u6700\u5927\u7684\u535a\u5f69\u4e8b\u4e1a\u7ecf\u8425\u8005\uff0c\u6bcf\u5e74\u900f\u8fc7\u8d5b\u9a6c\u4f1a\u6148\u5584\u4fe1\u6258\u57fa\u91d1\u5f00\u5c55\u516c\u76ca\u9879\u76ee\u548c\u4e3e\u529e\u6148\u5584\u6d3b\u52a8\u3002 \u4e8b\u5b9e\u4e0a\uff0c\u900f\u8fc7\u7ecf\u8425\u8d4c\u535a\u4e8b\u4e1a\u4e3a\u516c\u5171\u6216\u6148\u5584\u670d\u52a1\u7b79\u6b3e\u7684\u505a\u6cd5\uff0c\u53ef\u4ece\u884c\u4e3a\u7ecf\u6d4e\u5b66\u89d2\u5ea6\u52a0\u4ee5\u89e3\u8bfb\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/behavioural-economics-on-risk-aversion-and-gambling\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-04-24T01:51:29+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-04-25T10:56:51+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5bf9\u8d8b\u5409\u907f\u9669\u548c\u535a\u5f69\u7684\u9610\u91ca - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u4ee5\u8272\u5217\u88d4\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6\u3001\u7545\u9500\u4e66\u300a\u5feb\u601d\u6162\u60f3\u300b\uff08Thinking, Fast and Slow\uff09\u7684\u4f5c\u8005\u5361\u5185\u66fc\uff08Daniel Kahneman\uff09\u5728\u672c\u5e743\u670827\u65e5\u79bb\u4e16\uff0c\u4eab\u5e7490\u5c81\u3002 \u4ed6\u4e0e\u5fc3\u7406\u5b66\u5bb6\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09\u901a\u8fc7\u5b9e\u9a8c\u7814\u7a76\uff0c\u5c06\u8ba4\u77e5\u5fc3\u7406\u5b66\u7684\u89c2\u70b9\u4e0e\u7ecf\u6d4e\u5b66\u7406\u8bba\u7ed3\u5408\uff0c\u4e3a\u4f20\u7edf\u7ecf\u6d4e\u5b66\u65e0\u6cd5\u89e3\u91ca\u7684\u884c\u4e3a\u63d0\u4f9b\u4e86\u65b0\u89e3\u91ca\uff0c\u6210\u4e3a\u884c\u4e3a\u7ecf\u6d4e\u5b66\u9886\u57df\u7684\u5148\u9a71\u3002 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School","twitter:description":"\u4ee5\u8272\u5217\u88d4\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6\u3001\u7545\u9500\u4e66\u300a\u5feb\u601d\u6162\u60f3\u300b\uff08Thinking, Fast and Slow\uff09\u7684\u4f5c\u8005\u5361\u5185\u66fc\uff08Daniel Kahneman\uff09\u5728\u672c\u5e743\u670827\u65e5\u79bb\u4e16\uff0c\u4eab\u5e7490\u5c81\u3002 \u4ed6\u4e0e\u5fc3\u7406\u5b66\u5bb6\u7279\u6c83\u65af\u57fa\uff08Amos Tversky\uff09\u901a\u8fc7\u5b9e\u9a8c\u7814\u7a76\uff0c\u5c06\u8ba4\u77e5\u5fc3\u7406\u5b66\u7684\u89c2\u70b9\u4e0e\u7ecf\u6d4e\u5b66\u7406\u8bba\u7ed3\u5408\uff0c\u4e3a\u4f20\u7edf\u7ecf\u6d4e\u5b66\u65e0\u6cd5\u89e3\u91ca\u7684\u884c\u4e3a\u63d0\u4f9b\u4e86\u65b0\u89e3\u91ca\uff0c\u6210\u4e3a\u884c\u4e3a\u7ecf\u6d4e\u5b66\u9886\u57df\u7684\u5148\u9a71\u3002 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