{"id":190825,"date":"2023-05-18T12:15:32","date_gmt":"2023-05-18T04:15:32","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/?p=190825&#038;post_type=thought-leadership&#038;preview_id=190825"},"modified":"2023-05-18T12:15:32","modified_gmt":"2023-05-18T04:15:32","slug":"%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/","title":{"rendered":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c"},"content":{"rendered":"<p>\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002<\/p>\n<p>\u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002<\/p>\n<h5>\u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a<\/h5>\n<p>\u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002<\/p>\n<p>\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002<\/p>\n<p>\u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002<\/p>\n<h5>\u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7<\/h5>\n<p>\u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a<\/p>\n<p>\u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002<\/p>\n<p>\u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002<\/p>\n<p>\u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002<\/p>\n<p>\u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002<\/p>\n<p>\u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002<\/p>\n<p>\u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002<\/p>\n<p>\u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002<\/p>\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002<\/p>\n<p>\u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span class=\"WdYUQQ\">\u674e\u6676\u535a\u58eb<br \/>\n<\/span><\/strong><strong>\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1<\/strong><\/p>\n<p>\uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-190825","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-opinions-and-speeches-sc","in-the-media-topic-categories-faculty-sc","opinion-speeches-categories-faculty-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002 \u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002 \u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a \u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002 \u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002 \u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002 \u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7 \u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a \u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002 \u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002 \u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002 \u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002 \u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002 \u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002 \u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002 \u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01 \u674e\u6676\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"HKU Business School -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c - HKU Business School\" \/>\n\t\t<meta property=\"og:description\" content=\"\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002 \u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002 \u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a \u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002 \u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002 \u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002 \u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7 \u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a \u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002 \u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002 \u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002 \u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002 \u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002 \u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002 \u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002 \u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01 \u674e\u6676\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-05-18T04:15:32+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-05-18T04:15:32+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002 \u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002 \u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a \u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002 \u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002 \u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002 \u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7 \u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a \u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002 \u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002 \u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002 \u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002 \u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002 \u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002 \u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002 \u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01 \u674e\u6676\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/opinions-and-speeches\\\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/opinions-and-speeches-sc\\\/#listItem\",\"name\":\"\\u5a92\\u4f53\\u62a5\\u5bfc\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/opinions-and-speeches-sc\\\/#listItem\",\"position\":2,\"name\":\"\\u5a92\\u4f53\\u62a5\\u5bfc\",\"item\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/opinions-and-speeches-sc\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/opinions-and-speeches\\\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\\\/#listItem\",\"name\":\"\\u540e\\u75ab\\u60c5\\u65f6\\u4ee3\\uff1a\\u6253\\u9020\\u53ef\\u6301\\u7eed\\u65c5\\u6e38\\u6d88\\u8d39\\u4f53\\u9a8c\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/opinions-and-speeches\\\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\\\/#listItem\",\"position\":3,\"name\":\"\\u540e\\u75ab\\u60c5\\u65f6\\u4ee3\\uff1a\\u6253\\u9020\\u53ef\\u6301\\u7eed\\u65c5\\u6e38\\u6d88\\u8d39\\u4f53\\u9a8c\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/thought-leadership\\\/opinions-and-speeches-sc\\\/#listItem\",\"name\":\"\\u5a92\\u4f53\\u62a5\\u5bfc\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#organization\",\"name\":\"HKU Business School\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/opinions-and-speeches\\\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\\\/#webpage\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/opinions-and-speeches\\\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\\\/\",\"name\":\"\\u540e\\u75ab\\u60c5\\u65f6\\u4ee3\\uff1a\\u6253\\u9020\\u53ef\\u6301\\u7eed\\u65c5\\u6e38\\u6d88\\u8d39\\u4f53\\u9a8c - HKU Business School\",\"description\":\"\\u4f5c\\u4e3a\\u4e00\\u4e2a\\u591a\\u5143\\u65c5\\u6e38\\u57ce\\u5e02\\uff0c\\u9999\\u6e2f\\u4ee5\\u4e30\\u5bcc\\u7684\\u6587\\u5316\\u9057\\u4ea7\\u3001\\u7f8e\\u98df\\u6587\\u5316\\u3001\\u56fd\\u9645\\u5316\\u8d2d\\u7269\\u73af\\u5883\\u548c\\u73b0\\u4ee3\\u5546\\u4e1a\\u7684\\u90fd\\u5e02\\u98ce\\u8c8c\\u800c\\u4e3e\\u4e16\\u95fb\\u540d\\uff0c\\u6210\\u4e3a\\u56fd\\u5185\\u5916\\u5e7f\\u5927\\u6e38\\u5ba2\\u5fc3\\u4e2d\\u7684\\u65c5\\u6e38\\u80dc\\u5730\\u3002\\u7136\\u800c\\uff0c\\u53d7\\u5168\\u7403\\u65b0\\u51a0\\u75ab\\u60c5\\u7684\\u5f71\\u54cd\\uff0c\\u9999\\u6e2f\\u65c5\\u6e38\\u4e1a\\u4e5f\\u6210\\u4e3a\\u6700\\u53d7\\u6253\\u51fb\\u7684\\u884c\\u4e1a\\u4e4b\\u4e00\\u3002 \\u81ea\\u672c\\u5e742\\u6708\\u5168\\u9762\\u901a\\u5173\\u4ee5\\u6765\\uff0c\\u4e3a\\u63d0\\u632f\\u65c5\\u6e38\\u4e1a\\uff0c\\u4fc3\\u8fdb\\u96f6\\u552e\\u3001\\u9910\\u996e\\u53ca\\u9152\\u5e97\\u4e1a\\u7684\\u5347\\u6e29\\uff0c\\u9999\\u6e2f\\u65c5\\u6e38\\u53d1\\u5c55\\u5c40\\u8fde\\u540c\\u672c\\u5730\\u96f6\\u552e\\u3001\\u9910\\u996e\\u4e1a\\u5411100\\u4e07\\u540d\\u8bbf\\u6e2f\\u65c5\\u5ba2\\u6d3e\\u53d1\\u300c\\u9999\\u6e2f\\u6709\\u793c\\u300d\\u6d88\\u8d39\\u4f18\\u60e0\\u5238\\u3002\\u6d3b\\u52a8\\u76ee\\u7684\\u5728\\u4e8e\\u4e3a\\u65c5\\u6e38\\u4e1a\\u6ce8\\u5165\\u4e00\\u5242\\u5f3a\\u5fc3\\u9488\\uff0c\\u4ece\\u800c\\u5e26\\u52a8\\u6574\\u4f53\\u7ecf\\u6d4e\\u589e\\u957f\\u3002 \\u4e94\\u4e00\\u6d6a\\u6f6e\\uff1a\\u9999\\u6e2f\\u91cd\\u73b0\\u751f\\u673a \\u5728\\u300c\\u4f60\\u597d\\uff0c\\u9999\\u6e2f\\uff01\\u300d\\u5927\\u578b\\u5ba3\\u4f20\\u4ee5\\u53ca\\u591a\\u9879\\u4fc3\\u8fdb\\u65c5\\u6e38\\u4e1a\\u63aa\\u65bd\\u7684\\u5e26\\u52a8\\u4e0b\\uff0c\\u4eca\\u5e74\\u4e94\\u4e00\\u9ec4\\u91d1\\u5468\\u4e5f\\u8fce\\u6765\\u75ab\\u60c5\\u4ee5\\u6765\\u6700\\u5927\\u589e\\u957f\\u3002\\u5165\\u5883\\u4e8b\\u52a1\\u5904\\u6570\\u636e\\u663e\\u793a\\uff0c\\u4e94\\u4e00\\u5047\\u671f\\u671f\\u95f4\\uff084\\u670830\\u65e5\\u81f35\\u67085\\u65e5\\uff09\\u5171\\u8ba1\\u7ea6179\\u4e07\\u4eba\\u6b21\\u5165\\u5883\\u9999\\u6e2f\\u3002\\u5176\\u4e2d\\u5185\\u5730\\u6e38\\u5ba2\\u4ecd\\u4e3a\\u5165\\u5883\\u6e38\\u5ba2\\u4e3b\\u529b\\u519b\\uff0c\\u7ea6\\u4e3a58\\u4e07\\uff0c\\u5360\\u603b\\u657032.4%\\u3002\\u98de\\u673a\\u3001\\u9ad8\\u94c1\\u3001\\u9152\\u5e97\\u3001\\u6587\\u5316\\u666f\\u70b9\\u7684\\u63a5\\u5f85\\u91cf\\u4e5f\\u5206\\u522b\\u5237\\u65b0\\u75ab\\u60c5\\u4ee5\\u6765\\u7684\\u6700\\u9ad8\\u7eaa\\u5f55\\u3002\\u9999\\u6e2f\\u65c5\\u6e38\\u70ed\\u5ea6\\u6301\\u7eed\\u5347\\u6e29\\uff0c\\u751f\\u673a\\u52c3\\u52c3\\uff0c\\u4e1a\\u754c\\u590d\\u82cf\\u8ff9\\u8c61\\u660e\\u663e\\u3002 \\u4e94\\u4e00\\u9ec4\\u91d1\\u5468\\u7684\\u65c5\\u6e38\\u70ed\\u6f6e\\u5df2\\u9010\\u6e10\\u892a\\u53bb\\uff0c\\u5982\\u4f55\\u4fdd\\u6301\\u751a\\u81f3\\u8fdb\\u4e00\\u6b65\\u52a0\\u5f3a\\u9999\\u6e2f\\u4f5c\\u4e3a\\u56fd\\u9645\\u65c5\\u6e38\\u6d88\\u8d39\\u4e2d\\u5fc3\\uff0c\\u63d0\\u9ad8\\u5bf9\\u8bbf\\u6e2f\\u65c5\\u5ba2\\u7684\\u53ef\\u6301\\u7eed\\u5438\\u5f15\\u529b\\uff0c\\u65e0\\u7591\\u503c\\u5f97\\u6df1\\u601d\\u3002\\u867d\\u7136\\u4eca\\u5e74\\u9ec4\\u91d1\\u5468\\u5165\\u5883\\u65c5\\u5ba2\\u5927\\u5e45\\u589e\\u591a\\uff0c\\u4f46\\u6839\\u636e\\u5165\\u5883\\u4e8b\\u52a1\\u5904\\u6570\\u636e\\uff0c\\u6709\\u5173\\u6570\\u5b57\\u4ec5\\u56de\\u590d\\u52302019\\u5e74\\u540c\\u671f\\u6c34\\u5e73\\u768460%\\uff0c\\u800c\\u5185\\u5730\\u6e38\\u5ba2\\u4e5f\\u4ec5\\u8fbe\\u5230\\u540c\\u671f\\u768445.6%\\uff0c\\u5728\\u6574\\u4f53\\u6e38\\u5ba2\\u4e2d\\u6062\\u590d\\u5f97\\u6700\\u6162\\u3002 \\u76f8\\u8f83\\u4e4b\\u4e0b\\uff0c\\u65e5\\u672c\\u65c5\\u6e38\\u5c403\\u6708\\u4efd\\u7edf\\u8ba1\\u6570\\u636e\\u663e\\u793a\\uff0c\\u8be5\\u56fd\\u65c5\\u6e38\\u4e1a\\u5df2\\u7ecf\\u6062\\u590d\\u81f32019\\u5e74\\u6c34\\u5e73\\u768484.5%\\uff1b\\u81f3\\u4e8e\\u65b0\\u52a0\\u5761\\u65c5\\u6e38\\u4e1a\\u5219\\u5728\\u7b2c\\u4e00\\u5b63\\u5ea6\\u5c31\\u5df2\\u5168\\u9762\\u6062\\u590d\\u5230\\u75ab\\u60c5\\u524d2019\\u5e74\\u540c\\u671f\\u6c34\\u5e73\\u7684\\u4e09\\u5206\\u4e4b\\u4e8c\\u3002\\u5f53\\u524d\\u6570\\u636e\\u8868\\u660e\\uff0c\\u5728\\u5404\\u5730\\u4e89\\u76f8\\u300c\\u5f15\\u6f6e\\u300d\\u7684\\u540c\\u65f6\\uff0c\\u9999\\u6e2f\\u4e9f\\u987b\\u501f\\u6b64\\u5951\\u673a\\u4ece\\u6839\\u672c\\u4e0a\\u8f6c\\u578b\\u5347\\u7ea7\\u3002 \\u501f\\u52bf\\u9020\\u52bf\\uff1a\\u63a8\\u52a8\\u5168\\u9762\\u5347\\u7ea7 \\u9274\\u4e8e\\u7279\\u533a\\u653f\\u5e9c\\u534f\\u540c\\u5404\\u5546\\u5bb6\\u4e00\\u8fde\\u4e32\\u5438\\u5f15\\u6e38\\u5ba2\\u7684\\u8bbf\\u6e2f\\u5927\\u8ba1\\uff0c\\u53ef\\u4ece\\u4ee5\\u4e0b4\\u4e2a\\u91cd\\u70b9\\u52a0\\u4ee5\\u4f18\\u5316\\uff1a \\u4e00\\u3001 \\u6539\\u5584\\u670d\\u52a1\\u54c1\\u8d28\\uff0c\\u4f18\\u5316\\u65c5\\u6e38\\u670d\\u52a1\\u7efc\\u5408\\u4f53\\u9a8c\\u3002\\u4e00\\u65b9\\u9762\\uff0c\\u987b\\u52a0\\u5f3a\\u5404\\u7c7b\\u5546\\u5bb6\\u8fde\\u52a8\\u670d\\u52a1\\uff0c\\u5171\\u540c\\u534f\\u4f5c\\u3002\\u4ece\\u300c\\u9999\\u6e2f\\u6709\\u793c\\u300d\\u6d3b\\u52a8\\u4e2d\\u53ef\\u4ee5\\u770b\\u5230\\uff0c\\u5927\\u90e8\\u5206\\u5546\\u5bb6\\u4ecd\\u5728\\u5404\\u81ea\\u4e3a\\u6218\\uff0c\\u4e3a\\u5438\\u5f15\\u5404\\u5730\\u6e38\\u5ba2\\u800c\\u5355\\u6253\\u72ec\\u6597\\uff0c\\u5ffd\\u89c6\\u4e86\\u65c5\\u6e38\\u662f\\u4e00\\u9879\\u5403\\u4f4f\\u884c\\u7684\\u7efc\\u5408\\u4f53\\u9a8c\\u3002 \\u75ab\\u60c5\\u4e4b\\u540e\\uff0c\\u6d88\\u8d39\\u8005\\u5448\\u73b0\\u66f4\\u52a0\\u591a\\u5143\\u5316\\u7684\\u6d88\\u8d39\\u9700\\u6c42\\uff0c\\u4e0d\\u518d\\u4ee5\\u8d2d\\u7269\\u4e3a\\u7ec8\\u6781\\u76ee\\u7684\\uff0c\\u800c\\u662f\\u8ffd\\u6c42\\u66f4\\u9ad8\\u54c1\\u8d28\\u7684\\u6df1\\u5ea6\\u6e38\\u3002\\u5546\\u5e97\\u3001\\u65c5\\u884c\\u793e\\u3001\\u6587\\u5316\\u666f\\u70b9\\u3001\\u9152\\u5e97\\u548c\\u9910\\u5385\\u4e4b\\u95f4\\u7684\\u534f\\u540c\\u5408\\u4f5c\\uff0c\\u53ef\\u4ee5\\u4e30\\u5bcc\\u6e38\\u5ba2\\u7684\\u7efc\\u5408\\u4f53\\u9a8c\\u3002\\u4e3e\\u4f8b\\u6765\\u8bf4\\uff0c\\u65c5\\u884c\\u793e\\u53ef\\u4ee5\\u63d0\\u4f9b\\u5b9a\\u5236\\u7684\\u65c5\\u6e38\\u884c\\u7a0b\\uff0c\\u5305\\u62ec\\u7279\\u8272\\u666f\\u70b9\\u548c\\u6587\\u5316\\u6d3b\\u52a8\\uff0c\\u800c\\u9152\\u5e97\\u548c\\u9910\\u5385\\u5219\\u643a\\u624b\\u63d0\\u4f9b\\u7279\\u522b\\u4fc3\\u9500\\u548c\\u72ec\\u7279\\u7684\\u672c\\u5730\\u4f53\\u9a8c\\uff0c\\u5c55\\u793a\\u52a8\\u611f\\u4e4b\\u90fd\\u7684\\u6700\\u4f73\\u7279\\u8272\\u3002\\u6b64\\u5916\\uff0c\\u9488\\u5bf9\\u90e8\\u5206\\u4ece\\u4e1a\\u5458\\u7684\\u670d\\u52a1\\u6001\\u5ea6\\u4ee5\\u53ca\\u5dee\\u522b\\u5bf9\\u5f85\\u987e\\u5ba2\\u7684\\u95ee\\u9898\\uff0c\\u5e94\\u79ef\\u6781\\u63d0\\u5347\\u4e13\\u4e1a\\u5316\\u670d\\u52a1\\u6c34\\u51c6\\u3002 \\u4e8c\\u3001 \\u5236\\u5b9a\\u5dee\\u5f02\\u5316\\u7b56\\u7565\\uff08differentiation strategy\\uff09\\uff0c\\u8fce\\u5408\\u5404\\u7c7b\\u6e38\\u5ba2\\u9700\\u6c42\\u3002\\u968f\\u7740\\u6d88\\u8d39\\u8005\\u89c2\\u5ff5\\u65e5\\u8d8b\\u591a\\u5143\\u5316\\u548c\\u4e2a\\u6027\\u5316\\uff0c\\u5dee\\u5f02\\u5316\\u7684\\u65c5\\u6e38\\u7b56\\u7565\\u53ef\\u4ee5\\u66f4\\u597d\\u5730\\u8fce\\u5408\\u4e0d\\u540c\\u65c5\\u5ba2\\u7684\\u9700\\u6c42\\uff0c\\u4ece\\u800c\\u63d0\\u5347\\u8bbf\\u6e2f\\u6ee1\\u610f\\u5ea6\\u3002\\u5185\\u5730\\u77e5\\u540d\\u65c5\\u6e38\\u8bba\\u575b\\u300c\\u9a6c\\u8702\\u7a9d\\u300d\\u65c5\\u6e38\\u5927\\u6570\\u636e\\u663e\\u793a\\uff0c\\u6b64\\u6b21\\u4e94\\u4e00\\u9ec4\\u91d1\\u5468\\u7684\\u4eb2\\u5b50\\u6e38\\u9700\\u6c42\\u66b4\\u6da8\\uff0c\\u6210\\u4e3a\\u589e\\u957f\\u6700\\u5feb\\u7684\\u4e3b\\u9898\\u6e38\\u3002 \\u4ece\\u9999\\u6e2f\\u51fa\\u5165\\u5883\\u7edf\\u8ba1\\u6570\\u636e\\u53ef\\u89c1\\uff0c\\u672c\\u5e742\\u6708\\u81f3\\u4eca\\uff0c\\u7ecf\\u6df1\\u5733\\u6e7e\\u3001\\u7f57\\u6e56\\u548c\\u843d\\u9a6c\\u6d32\\u652f\\u7ebf\\u53e3\\u5cb8\\u5165\\u5883\\u7684\\u5185\\u5730\\u6e38\\u5ba2\\u5448\\u73b0\\u660e\\u663e\\u7684\\u5468\\u671f\\u6ce2\\u52a8\\u3002\\u6bcf\\u5468\\u516d\\u8fbe\\u5230\\u4e00\\u5468\\u5185\\u5165\\u5883\\u4eba\\u6570\\u6700\\u9ad8\\u5cf0\\u3002\\u800c\\u4e14\\uff0c\\u76f8\\u8f83\\u4e8e\\u5176\\u4ed6\\u5730\\u533a\\u7684\\u6e38\\u5ba2\\uff0c\\u5185\\u5730\\u6e38\\u5ba2\\u66f4\\u591a\\u4e3a\\u5373\\u65e5\\u5f80\\u8fd4\\u7684\\u6a21\\u5f0f\\u3002\\u57fa\\u4e8e\\u4ee5\\u4e0a\\u6e38\\u5ba2\\u7279\\u5f81\\uff0c\\u7279\\u533a\\u653f\\u5e9c\\u548c\\u4e1a\\u754c\\u53ef\\u6309\\u6e38\\u5ba2\\u7684\\u65c5\\u6e38\\u4e60\\u60ef\\u548c\\u504f\\u597d\\uff0c\\u9002\\u65f6\\u5b89\\u6392\\u5546\\u4e1a\\u53ca\\u6587\\u5316\\u6d3b\\u52a8\\uff0c\\u4ece\\u800c\\u4fdd\\u6301\\u5bf9\\u6b64\\u7c7b\\u6e38\\u5ba2\\u6700\\u5927\\u7684\\u5438\\u5f15\\u529b\\u3002 \\u4e09\\u3001 \\u5b8c\\u5584\\u624b\\u673a\\u5e94\\u7528\\u7a0b\\u5f0f\\uff0c\\u6253\\u9020\\u4e00\\u4f53\\u5316\\u5728\\u7ebf\\u670d\\u52a1\\u5e73\\u53f0\\uff0c\\u4e3a\\u6765\\u6e2f\\u6e38\\u5ba2\\u63d0\\u4f9b\\u9ad8\\u6548\\u7387\\u7684\\u8d44\\u8baf\\u670d\\u52a1\\uff0c\\u4ece\\u800c\\u63d0\\u5347\\u6e38\\u5ba2\\u5bf9\\u6c89\\u6d78\\u5f0f\\u65c5\\u6e38\\u6d88\\u8d39\\u7684\\u6ee1\\u610f\\u5ea6\\u3002\\u4e3a\\u4fbf\\u5229\\u6e38\\u5ba2\\u63a2\\u7d22\\u9999\\u6e2f\\uff0c\\u65c5\\u6e38\\u53d1\\u5c55\\u5c40\\u63a8\\u51fa\\u4e00\\u7cfb\\u5217\\u5b9e\\u7528\\u5e94\\u7528\\u7a0b\\u5f0f\\uff0c\\u5305\\u62ecHong Kong travel guide\\u3001\\u4f18\\u6e38\\u9999\\u6e2f\\u3001\\u9999\\u6e2f\\u6301\\u724c\\u65c5\\u9986\\uff0c\\u4ee5\\u53ca\\u300c\\u6b63\\u7248\\u6b63\\u8d27\\u627f\\u8bfa\\u300d\\u5e97\\u94fa\\u641c\\u5bfb\\u7b49\\u7b49\\u3002\\u7136\\u800c\\uff0c\\u5728\\u7ecf\\u8fc7\\u4f7f\\u7528\\u4e4b\\u540e\\uff0c\\u4e5f\\u9010\\u6e10\\u66b4\\u9732\\u51fa\\u8bb8\\u591a\\u95ee\\u9898\\u3002\\u4f8b\\u5982\\uff0c\\u867d\\u7136\\u7a0b\\u5f0f\\u4e2d\\u7f57\\u5217\\u4e86\\u8bf8\\u591a\\u9152\\u5e97\\u9910\\u996e\\u8d44\\u8baf\\uff0c\\u4f46\\u6e38\\u5ba2\\u4f7f\\u7528\\u65f6\\u4ecd\\u9700\\u8017\\u8d39\\u7cbe\\u529b\\u67e5\\u627e\\u53ef\\u7528\\u7684\\u4f18\\u60e0\\uff0c\\u8d44\\u8baf\\u641c\\u7d22\\u6548\\u7387\\u5e76\\u4e0d\\u9ad8\\u3002 \\u76ee\\u524d\\u867d\\u5df2\\u63a8\\u51fa\\u4e0d\\u540c\\u7a0b\\u5f0f\\uff0c\\u8d44\\u8baf\\u6db5\\u76d6\\u65c5\\u6e38\\u76f8\\u5173\\u7684\\u5404\\u4e2a\\u65b9\\u9762\\uff0c\\u4f46\\u6bcf\\u4e2a\\u7a0b\\u5f0f\\u72ec\\u7acb\\u8fd0\\u4f5c\\uff0c\\u6e38\\u5ba2\\u987b\\u5728\\u4e0d\\u540c\\u7a0b\\u5f0f\\u4e4b\\u95f4\\u5207\\u6362\\uff0c\\u96be\\u4ee5\\u53ca\\u65f6\\u6574\\u5408\\u8d44\\u8baf\\u3002\\u56e0\\u6b64\\uff0c\\u5e94\\u5c06\\u5404\\u7a0b\\u5f0f\\u6574\\u5408\\uff0c\\u5e76\\u5b9e\\u65f6\\u52a8\\u6001\\u66f4\\u65b0\\u3002\\u6e38\\u5ba2\\u5728\\u5230\\u8fbe\\u9999\\u6e2f\\u67d0\\u4e2a\\u5177\\u4f53\\u4f4d\\u7f6e\\u65f6\\uff0c\\u624b\\u673a\\u7a0b\\u5f0f\\u5e94\\u81ea\\u52a8\\u63d0\\u4f9b\\u5468\\u8fb9\\u5546\\u94fa\\u548c\\u7279\\u8272\\u4ea7\\u54c1\\u7684\\u4ecb\\u7ecd\\uff0c\\u540c\\u65f6\\u914d\\u5408\\u5546\\u5bb6\\u7684\\u4fc3\\u9500\\u6d3b\\u52a8\\uff0c\\u4e3a\\u6e38\\u5ba2\\u63d0\\u4f9b\\u5b9e\\u65f6\\u9009\\u62e9\\u548c\\u4f18\\u60e0\\u8d44\\u8baf\\u3002\\u5f53\\u7136\\uff0c\\u5bf9\\u4e8e\\u51fa\\u884c\\u76ee\\u6807\\u660e\\u786e\\u3001\\u8def\\u7ebf\\u6e05\\u6670\\u7684\\u6e38\\u5ba2\\uff0c\\u4ecd\\u53ef\\u6839\\u636e\\u4e2a\\u4eba\\u559c\\u597d\\uff0c\\u63d0\\u524d\\u8ba2\\u5236\\u4e00\\u4f53\\u5316\\u884c\\u7a0b\\u5b89\\u6392\\u3002 \\u56db\\u3001 \\u8fce\\u5408\\u6e38\\u5ba2\\u591a\\u6837\\u5316\\u9700\\u6c42\\uff0c\\u63d0\\u4f9b\\u66f4\\u52a0\\u5b9e\\u60e0\\u7684\\u4fc3\\u9500\\u6d3b\\u52a8\\u3002\\u4f20\\u7edf\\u9700\\u6c42\\u6d88\\u8d39\\u7406\\u8bba\\u5df2\\u7ecf\\u8bc1\\u660e\\uff0c\\u591a\\u6837\\u5316\\u4ea7\\u54c1\\u4ee5\\u53ca\\u4f18\\u60e0\\u4ef7\\u683c\\u662f\\u5438\\u5f15\\u6d88\\u8d39\\u8005\\u3001\\u63d0\\u9ad8\\u9500\\u91cf\\u7684\\u4e3b\\u8981\\u9a71\\u52a8\\u56e0\\u7d20\\u3002\\u867d\\u7136\\u9999\\u6e2f\\u8bf8\\u591a\\u5546\\u5bb6\\u53c2\\u52a0\\u4e0a\\u8ff0\\u653f\\u5e9c\\u63a8\\u884c\\u7684\\u63aa\\u65bd\\uff0c\\u4f46\\u603b\\u4f53\\u6570\\u76ee\\u4e0d\\u591a\\uff0c\\u4e14\\u4f18\\u60e0\\u5e45\\u5ea6\\u76f8\\u6bd4\\u5546\\u54c1\\u4ef7\\u683c\\u4e5f\\u5341\\u5206\\u6709\\u9650\\u3002\\u636e\\u65c5\\u6e38\\u53d1\\u5c55\\u5c40\\u7f51\\u7ad9\\u4eca\\u5e743\\u670824\\u65e5\\u7684\\u6700\\u540e\\u66f4\\u65b0\\uff0c\\u53c2\\u4e0e\\u73b0\\u91d1\\u4f18\\u60e0\\u6d3b\\u52a8\\u7684\\u96f6\\u552e\\u5546\\u6237\\u5171\\u670964\\u5bb6\\u3001\\u9910\\u996e\\u4e1a120\\u5bb6\\u3001\\u9152\\u5427111\\u5bb6\\u3002\\u96f6\\u552e\\u5546\\u6237\\u53c2\\u4e0e\\u5ea6\\u5341\\u5206\\u6709\\u9650\\uff0c\\u4e14\\u6709\\u8fd1\\u4e00\\u534a\\u5546\\u6237\\u663e\\u793a\\u73b0\\u91d1\\u4f18\\u60e0\\u6d3b\\u52a8\\u5df2\\u7ecf\\u9886\\u53d6\\u5b8c\\u6bd5\\uff0c\\u6e38\\u5ba2\\u53ef\\u9009\\u62e9\\u5546\\u94fa\\u7684\\u6570\\u76ee\\u4ea6\\u6240\\u5269\\u4e0d\\u591a\\u3002 \\u4e0e\\u6b64\\u540c\\u65f6\\uff0c\\u5fae\\u4fe1\\u4e5f\\u63a8\\u51fa\\u300c\\u60a0\\u6e38\\u9999\\u6e2f\\u300d\\u7a0b\\u5f0f\\uff0c\\u4e3b\\u8981\\u4e3a\\u8bbf\\u6e2f\\u5185\\u5730\\u6e38\\u5ba2\\u63d0\\u4f9b\\u66f4\\u591a\\u4f18\\u60e0\\u8d44\\u8baf\\u3002\\u8be5\\u5e73\\u53f0\\u663e\\u793a\\u670998\\u5bb6\\u9152\\u5e97\\u300187\\u4e2a\\u8d2d\\u7269\\u54c1\\u724c\\u53c2\\u4e0e\\u4fc3\\u9500\\u6d3b\\u52a8\\uff0c\\u4f46\\u53ea\\u670910\\u4e2a\\u65c5\\u6e38\\u666f\\u70b9\\u300123\\u5bb6\\u9910\\u996e\\u5546\\u5728\\u5e73\\u53f0\\u4e0a\\u63d0\\u4f9b\\u4fc3\\u9500\\u6d3b\\u52a8\\u8d44\\u8baf\\uff0c\\u9009\\u62e9\\u4f9d\\u7136\\u5341\\u5206\\u6709\\u9650\\u3002 \\u56e0\\u6b64\\uff0c\\u4e3a\\u4e86\\u5145\\u5206\\u53d1\\u6325\\u4f18\\u60e0\\u6d3b\\u52a8\\u7684\\u6548\\u5e94\\uff0c\\u5e94\\u8003\\u8651\\u8fdb\\u4e00\\u6b65\\u6269\\u5927\\u5404\\u5546\\u94fa\\u7684\\u53c2\\u4e0e\\u5ea6\\u3002\\u4e3a\\u4fdd\\u6301\\u6e38\\u5ba2\\u7684\\u6d3b\\u8dc3\\u5ea6\\u548c\\u6301\\u4e45\\u6027\\uff0c\\u53ef\\u914d\\u5408\\u300c\\u9ad8\\u9891\\u987e\\u5ba2\\u300d\\u4f18\\u60e0\\u8ba1\\u5212\\u3002\\u5bf9\\u4e8e\\u77ed\\u671f\\u5185\\u591a\\u6b21\\u60e0\\u987e\\u7684\\u6e38\\u5ba2\\uff0c\\u53ef\\u8003\\u8651\\u63d0\\u4f9b\\u989d\\u5916\\u4f18\\u60e0\\u3002\\u6b64\\u8ba1\\u5212\\u5c24\\u5176\\u9002\\u7528\\u4e8e\\u5438\\u5f15\\u6765\\u81ea\\u90bb\\u8fd1\\u5927\\u6e7e\\u533a\\u57ce\\u5e02\\u7684\\u6e38\\u5ba2\\uff0c\\u5728\\u975e\\u8282\\u65e5\\u671f\\u95f4\\u4e5f\\u53ef\\u4ee5\\u4fdd\\u6301\\u6301\\u7eed\\u7684\\u6e38\\u6e2f\\u8ba1\\u5212\\u3002 \\u5728\\u540e\\u75ab\\u60c5\\u65f6\\u4ee3\\uff0c\\u5404\\u5730\\u6e38\\u5ba2\\u6b63\\u5e26\\u7740\\u5168\\u65b0\\u7684\\u6d88\\u8d39\\u7406\\u5ff5\\u8d70\\u8fdb\\u9999\\u6e2f\\u3002\\u501f\\u6b64\\u5951\\u673a\\uff0c\\u4e1a\\u754c\\u5e94\\u5f7b\\u5e95\\u6539\\u53d8\\u4f20\\u7edf\\u601d\\u7ef4\\uff0c\\u4ece\\u6839\\u672c\\u4e0a\\u5347\\u7ea7\\u670d\\u52a1\\u6c34\\u5e73\\u3002\\u501f\\u79d1\\u6280\\u53d1\\u5c55\\u7684\\u4e1c\\u98ce\\uff0c\\u91cd\\u632f\\u9999\\u6e2f\\u65c5\\u6e38\\u4e1a\\uff01 \\u674e\\u6676\\u535a\\u58eb \\u6e2f\\u5927\\u7ecf\\u7ba1\\u5b66\\u9662\\u5de5\\u5546\\u7ba1\\u7406\\u5b66\\u5b66\\u58eb\\uff08\\u56fd\\u9645\\u5546\\u4e1a\\u53ca\\u73af\\u7403\\u7ba1\\u7406\\uff09\\u8bfe\\u7a0b\\u526f\\u603b\\u76d1 \\uff08\\u672c\\u6587\\u540c\\u65f6\\u4e8e\\u4e8c\\u96f6\\u4e8c\\u4e09\\u5e74\\u4e94\\u6708\\u5341\\u4e03\\u65e5\\u8f7d\\u4e8e\\u300a\\u4fe1\\u62a5\\u300b\\u300c\\u9f99\\u864e\\u5c71\\u4e0b\\u300d\\u4e13\\u680f\\uff09\",\"inLanguage\":\"zh-CN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/research\\\/thought-leadership\\\/opinions-and-speeches\\\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\\\/#breadcrumblist\"},\"datePublished\":\"2023-05-18T12:15:32+08:00\",\"dateModified\":\"2023-05-18T12:15:32+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\",\"name\":\"HKU Business School\",\"inLanguage\":\"zh-CN\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c - HKU Business School","description":"\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002 \u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002 \u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a \u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002 \u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002 \u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002 \u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7 \u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a \u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002 \u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002 \u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002 \u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002 \u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002 \u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002 \u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002 \u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01 \u674e\u6676\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09","canonical_url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#listItem","position":1,"name":"Home","item":"https:\/\/www.hkubs.hku.hk\/sc\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/opinions-and-speeches-sc\/#listItem","name":"\u5a92\u4f53\u62a5\u5bfc"}},{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/opinions-and-speeches-sc\/#listItem","position":2,"name":"\u5a92\u4f53\u62a5\u5bfc","item":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/opinions-and-speeches-sc\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/#listItem","name":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/#listItem","position":3,"name":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c","previousItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/opinions-and-speeches-sc\/#listItem","name":"\u5a92\u4f53\u62a5\u5bfc"}}]},{"@type":"Organization","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization","name":"HKU Business School","url":"https:\/\/www.hkubs.hku.hk\/sc\/"},{"@type":"WebPage","@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/#webpage","url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/","name":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c - HKU Business School","description":"\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002 \u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002 \u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a \u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002 \u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002 \u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002 \u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7 \u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a \u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002 \u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002 \u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002 \u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002 \u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002 \u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002 \u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002 \u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01 \u674e\u6676\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09","inLanguage":"zh-CN","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/#breadcrumblist"},"datePublished":"2023-05-18T12:15:32+08:00","dateModified":"2023-05-18T12:15:32+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website","url":"https:\/\/www.hkubs.hku.hk\/sc\/","name":"HKU Business School","inLanguage":"zh-CN","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c - HKU Business School","og:description":"\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002 \u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002 \u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a \u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002 \u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002 \u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002 \u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7 \u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a \u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002 \u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002 \u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002 \u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002 \u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002 \u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002 \u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002 \u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01 \u674e\u6676\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09","og:url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/","article:published_time":"2023-05-18T04:15:32+00:00","article:modified_time":"2023-05-18T04:15:32+00:00","twitter:card":"summary_large_image","twitter:title":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c - HKU Business School","twitter:description":"\u4f5c\u4e3a\u4e00\u4e2a\u591a\u5143\u65c5\u6e38\u57ce\u5e02\uff0c\u9999\u6e2f\u4ee5\u4e30\u5bcc\u7684\u6587\u5316\u9057\u4ea7\u3001\u7f8e\u98df\u6587\u5316\u3001\u56fd\u9645\u5316\u8d2d\u7269\u73af\u5883\u548c\u73b0\u4ee3\u5546\u4e1a\u7684\u90fd\u5e02\u98ce\u8c8c\u800c\u4e3e\u4e16\u95fb\u540d\uff0c\u6210\u4e3a\u56fd\u5185\u5916\u5e7f\u5927\u6e38\u5ba2\u5fc3\u4e2d\u7684\u65c5\u6e38\u80dc\u5730\u3002\u7136\u800c\uff0c\u53d7\u5168\u7403\u65b0\u51a0\u75ab\u60c5\u7684\u5f71\u54cd\uff0c\u9999\u6e2f\u65c5\u6e38\u4e1a\u4e5f\u6210\u4e3a\u6700\u53d7\u6253\u51fb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002 \u81ea\u672c\u5e742\u6708\u5168\u9762\u901a\u5173\u4ee5\u6765\uff0c\u4e3a\u63d0\u632f\u65c5\u6e38\u4e1a\uff0c\u4fc3\u8fdb\u96f6\u552e\u3001\u9910\u996e\u53ca\u9152\u5e97\u4e1a\u7684\u5347\u6e29\uff0c\u9999\u6e2f\u65c5\u6e38\u53d1\u5c55\u5c40\u8fde\u540c\u672c\u5730\u96f6\u552e\u3001\u9910\u996e\u4e1a\u5411100\u4e07\u540d\u8bbf\u6e2f\u65c5\u5ba2\u6d3e\u53d1\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d88\u8d39\u4f18\u60e0\u5238\u3002\u6d3b\u52a8\u76ee\u7684\u5728\u4e8e\u4e3a\u65c5\u6e38\u4e1a\u6ce8\u5165\u4e00\u5242\u5f3a\u5fc3\u9488\uff0c\u4ece\u800c\u5e26\u52a8\u6574\u4f53\u7ecf\u6d4e\u589e\u957f\u3002 \u4e94\u4e00\u6d6a\u6f6e\uff1a\u9999\u6e2f\u91cd\u73b0\u751f\u673a \u5728\u300c\u4f60\u597d\uff0c\u9999\u6e2f\uff01\u300d\u5927\u578b\u5ba3\u4f20\u4ee5\u53ca\u591a\u9879\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u63aa\u65bd\u7684\u5e26\u52a8\u4e0b\uff0c\u4eca\u5e74\u4e94\u4e00\u9ec4\u91d1\u5468\u4e5f\u8fce\u6765\u75ab\u60c5\u4ee5\u6765\u6700\u5927\u589e\u957f\u3002\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\u663e\u793a\uff0c\u4e94\u4e00\u5047\u671f\u671f\u95f4\uff084\u670830\u65e5\u81f35\u67085\u65e5\uff09\u5171\u8ba1\u7ea6179\u4e07\u4eba\u6b21\u5165\u5883\u9999\u6e2f\u3002\u5176\u4e2d\u5185\u5730\u6e38\u5ba2\u4ecd\u4e3a\u5165\u5883\u6e38\u5ba2\u4e3b\u529b\u519b\uff0c\u7ea6\u4e3a58\u4e07\uff0c\u5360\u603b\u657032.4%\u3002\u98de\u673a\u3001\u9ad8\u94c1\u3001\u9152\u5e97\u3001\u6587\u5316\u666f\u70b9\u7684\u63a5\u5f85\u91cf\u4e5f\u5206\u522b\u5237\u65b0\u75ab\u60c5\u4ee5\u6765\u7684\u6700\u9ad8\u7eaa\u5f55\u3002\u9999\u6e2f\u65c5\u6e38\u70ed\u5ea6\u6301\u7eed\u5347\u6e29\uff0c\u751f\u673a\u52c3\u52c3\uff0c\u4e1a\u754c\u590d\u82cf\u8ff9\u8c61\u660e\u663e\u3002 \u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u65c5\u6e38\u70ed\u6f6e\u5df2\u9010\u6e10\u892a\u53bb\uff0c\u5982\u4f55\u4fdd\u6301\u751a\u81f3\u8fdb\u4e00\u6b65\u52a0\u5f3a\u9999\u6e2f\u4f5c\u4e3a\u56fd\u9645\u65c5\u6e38\u6d88\u8d39\u4e2d\u5fc3\uff0c\u63d0\u9ad8\u5bf9\u8bbf\u6e2f\u65c5\u5ba2\u7684\u53ef\u6301\u7eed\u5438\u5f15\u529b\uff0c\u65e0\u7591\u503c\u5f97\u6df1\u601d\u3002\u867d\u7136\u4eca\u5e74\u9ec4\u91d1\u5468\u5165\u5883\u65c5\u5ba2\u5927\u5e45\u589e\u591a\uff0c\u4f46\u6839\u636e\u5165\u5883\u4e8b\u52a1\u5904\u6570\u636e\uff0c\u6709\u5173\u6570\u5b57\u4ec5\u56de\u590d\u52302019\u5e74\u540c\u671f\u6c34\u5e73\u768460%\uff0c\u800c\u5185\u5730\u6e38\u5ba2\u4e5f\u4ec5\u8fbe\u5230\u540c\u671f\u768445.6%\uff0c\u5728\u6574\u4f53\u6e38\u5ba2\u4e2d\u6062\u590d\u5f97\u6700\u6162\u3002 \u76f8\u8f83\u4e4b\u4e0b\uff0c\u65e5\u672c\u65c5\u6e38\u5c403\u6708\u4efd\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u8be5\u56fd\u65c5\u6e38\u4e1a\u5df2\u7ecf\u6062\u590d\u81f32019\u5e74\u6c34\u5e73\u768484.5%\uff1b\u81f3\u4e8e\u65b0\u52a0\u5761\u65c5\u6e38\u4e1a\u5219\u5728\u7b2c\u4e00\u5b63\u5ea6\u5c31\u5df2\u5168\u9762\u6062\u590d\u5230\u75ab\u60c5\u524d2019\u5e74\u540c\u671f\u6c34\u5e73\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u5f53\u524d\u6570\u636e\u8868\u660e\uff0c\u5728\u5404\u5730\u4e89\u76f8\u300c\u5f15\u6f6e\u300d\u7684\u540c\u65f6\uff0c\u9999\u6e2f\u4e9f\u987b\u501f\u6b64\u5951\u673a\u4ece\u6839\u672c\u4e0a\u8f6c\u578b\u5347\u7ea7\u3002 \u501f\u52bf\u9020\u52bf\uff1a\u63a8\u52a8\u5168\u9762\u5347\u7ea7 \u9274\u4e8e\u7279\u533a\u653f\u5e9c\u534f\u540c\u5404\u5546\u5bb6\u4e00\u8fde\u4e32\u5438\u5f15\u6e38\u5ba2\u7684\u8bbf\u6e2f\u5927\u8ba1\uff0c\u53ef\u4ece\u4ee5\u4e0b4\u4e2a\u91cd\u70b9\u52a0\u4ee5\u4f18\u5316\uff1a \u4e00\u3001 \u6539\u5584\u670d\u52a1\u54c1\u8d28\uff0c\u4f18\u5316\u65c5\u6e38\u670d\u52a1\u7efc\u5408\u4f53\u9a8c\u3002\u4e00\u65b9\u9762\uff0c\u987b\u52a0\u5f3a\u5404\u7c7b\u5546\u5bb6\u8fde\u52a8\u670d\u52a1\uff0c\u5171\u540c\u534f\u4f5c\u3002\u4ece\u300c\u9999\u6e2f\u6709\u793c\u300d\u6d3b\u52a8\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u5927\u90e8\u5206\u5546\u5bb6\u4ecd\u5728\u5404\u81ea\u4e3a\u6218\uff0c\u4e3a\u5438\u5f15\u5404\u5730\u6e38\u5ba2\u800c\u5355\u6253\u72ec\u6597\uff0c\u5ffd\u89c6\u4e86\u65c5\u6e38\u662f\u4e00\u9879\u5403\u4f4f\u884c\u7684\u7efc\u5408\u4f53\u9a8c\u3002 \u75ab\u60c5\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u5448\u73b0\u66f4\u52a0\u591a\u5143\u5316\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4e0d\u518d\u4ee5\u8d2d\u7269\u4e3a\u7ec8\u6781\u76ee\u7684\uff0c\u800c\u662f\u8ffd\u6c42\u66f4\u9ad8\u54c1\u8d28\u7684\u6df1\u5ea6\u6e38\u3002\u5546\u5e97\u3001\u65c5\u884c\u793e\u3001\u6587\u5316\u666f\u70b9\u3001\u9152\u5e97\u548c\u9910\u5385\u4e4b\u95f4\u7684\u534f\u540c\u5408\u4f5c\uff0c\u53ef\u4ee5\u4e30\u5bcc\u6e38\u5ba2\u7684\u7efc\u5408\u4f53\u9a8c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u63d0\u4f9b\u5b9a\u5236\u7684\u65c5\u6e38\u884c\u7a0b\uff0c\u5305\u62ec\u7279\u8272\u666f\u70b9\u548c\u6587\u5316\u6d3b\u52a8\uff0c\u800c\u9152\u5e97\u548c\u9910\u5385\u5219\u643a\u624b\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u548c\u72ec\u7279\u7684\u672c\u5730\u4f53\u9a8c\uff0c\u5c55\u793a\u52a8\u611f\u4e4b\u90fd\u7684\u6700\u4f73\u7279\u8272\u3002\u6b64\u5916\uff0c\u9488\u5bf9\u90e8\u5206\u4ece\u4e1a\u5458\u7684\u670d\u52a1\u6001\u5ea6\u4ee5\u53ca\u5dee\u522b\u5bf9\u5f85\u987e\u5ba2\u7684\u95ee\u9898\uff0c\u5e94\u79ef\u6781\u63d0\u5347\u4e13\u4e1a\u5316\u670d\u52a1\u6c34\u51c6\u3002 \u4e8c\u3001 \u5236\u5b9a\u5dee\u5f02\u5316\u7b56\u7565\uff08differentiation strategy\uff09\uff0c\u8fce\u5408\u5404\u7c7b\u6e38\u5ba2\u9700\u6c42\u3002\u968f\u7740\u6d88\u8d39\u8005\u89c2\u5ff5\u65e5\u8d8b\u591a\u5143\u5316\u548c\u4e2a\u6027\u5316\uff0c\u5dee\u5f02\u5316\u7684\u65c5\u6e38\u7b56\u7565\u53ef\u4ee5\u66f4\u597d\u5730\u8fce\u5408\u4e0d\u540c\u65c5\u5ba2\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u8bbf\u6e2f\u6ee1\u610f\u5ea6\u3002\u5185\u5730\u77e5\u540d\u65c5\u6e38\u8bba\u575b\u300c\u9a6c\u8702\u7a9d\u300d\u65c5\u6e38\u5927\u6570\u636e\u663e\u793a\uff0c\u6b64\u6b21\u4e94\u4e00\u9ec4\u91d1\u5468\u7684\u4eb2\u5b50\u6e38\u9700\u6c42\u66b4\u6da8\uff0c\u6210\u4e3a\u589e\u957f\u6700\u5feb\u7684\u4e3b\u9898\u6e38\u3002 \u4ece\u9999\u6e2f\u51fa\u5165\u5883\u7edf\u8ba1\u6570\u636e\u53ef\u89c1\uff0c\u672c\u5e742\u6708\u81f3\u4eca\uff0c\u7ecf\u6df1\u5733\u6e7e\u3001\u7f57\u6e56\u548c\u843d\u9a6c\u6d32\u652f\u7ebf\u53e3\u5cb8\u5165\u5883\u7684\u5185\u5730\u6e38\u5ba2\u5448\u73b0\u660e\u663e\u7684\u5468\u671f\u6ce2\u52a8\u3002\u6bcf\u5468\u516d\u8fbe\u5230\u4e00\u5468\u5185\u5165\u5883\u4eba\u6570\u6700\u9ad8\u5cf0\u3002\u800c\u4e14\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u5730\u533a\u7684\u6e38\u5ba2\uff0c\u5185\u5730\u6e38\u5ba2\u66f4\u591a\u4e3a\u5373\u65e5\u5f80\u8fd4\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u4ee5\u4e0a\u6e38\u5ba2\u7279\u5f81\uff0c\u7279\u533a\u653f\u5e9c\u548c\u4e1a\u754c\u53ef\u6309\u6e38\u5ba2\u7684\u65c5\u6e38\u4e60\u60ef\u548c\u504f\u597d\uff0c\u9002\u65f6\u5b89\u6392\u5546\u4e1a\u53ca\u6587\u5316\u6d3b\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u5bf9\u6b64\u7c7b\u6e38\u5ba2\u6700\u5927\u7684\u5438\u5f15\u529b\u3002 \u4e09\u3001 \u5b8c\u5584\u624b\u673a\u5e94\u7528\u7a0b\u5f0f\uff0c\u6253\u9020\u4e00\u4f53\u5316\u5728\u7ebf\u670d\u52a1\u5e73\u53f0\uff0c\u4e3a\u6765\u6e2f\u6e38\u5ba2\u63d0\u4f9b\u9ad8\u6548\u7387\u7684\u8d44\u8baf\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u5347\u6e38\u5ba2\u5bf9\u6c89\u6d78\u5f0f\u65c5\u6e38\u6d88\u8d39\u7684\u6ee1\u610f\u5ea6\u3002\u4e3a\u4fbf\u5229\u6e38\u5ba2\u63a2\u7d22\u9999\u6e2f\uff0c\u65c5\u6e38\u53d1\u5c55\u5c40\u63a8\u51fa\u4e00\u7cfb\u5217\u5b9e\u7528\u5e94\u7528\u7a0b\u5f0f\uff0c\u5305\u62ecHong Kong travel guide\u3001\u4f18\u6e38\u9999\u6e2f\u3001\u9999\u6e2f\u6301\u724c\u65c5\u9986\uff0c\u4ee5\u53ca\u300c\u6b63\u7248\u6b63\u8d27\u627f\u8bfa\u300d\u5e97\u94fa\u641c\u5bfb\u7b49\u7b49\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4f7f\u7528\u4e4b\u540e\uff0c\u4e5f\u9010\u6e10\u66b4\u9732\u51fa\u8bb8\u591a\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u867d\u7136\u7a0b\u5f0f\u4e2d\u7f57\u5217\u4e86\u8bf8\u591a\u9152\u5e97\u9910\u996e\u8d44\u8baf\uff0c\u4f46\u6e38\u5ba2\u4f7f\u7528\u65f6\u4ecd\u9700\u8017\u8d39\u7cbe\u529b\u67e5\u627e\u53ef\u7528\u7684\u4f18\u60e0\uff0c\u8d44\u8baf\u641c\u7d22\u6548\u7387\u5e76\u4e0d\u9ad8\u3002 \u76ee\u524d\u867d\u5df2\u63a8\u51fa\u4e0d\u540c\u7a0b\u5f0f\uff0c\u8d44\u8baf\u6db5\u76d6\u65c5\u6e38\u76f8\u5173\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u4f46\u6bcf\u4e2a\u7a0b\u5f0f\u72ec\u7acb\u8fd0\u4f5c\uff0c\u6e38\u5ba2\u987b\u5728\u4e0d\u540c\u7a0b\u5f0f\u4e4b\u95f4\u5207\u6362\uff0c\u96be\u4ee5\u53ca\u65f6\u6574\u5408\u8d44\u8baf\u3002\u56e0\u6b64\uff0c\u5e94\u5c06\u5404\u7a0b\u5f0f\u6574\u5408\uff0c\u5e76\u5b9e\u65f6\u52a8\u6001\u66f4\u65b0\u3002\u6e38\u5ba2\u5728\u5230\u8fbe\u9999\u6e2f\u67d0\u4e2a\u5177\u4f53\u4f4d\u7f6e\u65f6\uff0c\u624b\u673a\u7a0b\u5f0f\u5e94\u81ea\u52a8\u63d0\u4f9b\u5468\u8fb9\u5546\u94fa\u548c\u7279\u8272\u4ea7\u54c1\u7684\u4ecb\u7ecd\uff0c\u540c\u65f6\u914d\u5408\u5546\u5bb6\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4e3a\u6e38\u5ba2\u63d0\u4f9b\u5b9e\u65f6\u9009\u62e9\u548c\u4f18\u60e0\u8d44\u8baf\u3002\u5f53\u7136\uff0c\u5bf9\u4e8e\u51fa\u884c\u76ee\u6807\u660e\u786e\u3001\u8def\u7ebf\u6e05\u6670\u7684\u6e38\u5ba2\uff0c\u4ecd\u53ef\u6839\u636e\u4e2a\u4eba\u559c\u597d\uff0c\u63d0\u524d\u8ba2\u5236\u4e00\u4f53\u5316\u884c\u7a0b\u5b89\u6392\u3002 \u56db\u3001 \u8fce\u5408\u6e38\u5ba2\u591a\u6837\u5316\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u52a0\u5b9e\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u4f20\u7edf\u9700\u6c42\u6d88\u8d39\u7406\u8bba\u5df2\u7ecf\u8bc1\u660e\uff0c\u591a\u6837\u5316\u4ea7\u54c1\u4ee5\u53ca\u4f18\u60e0\u4ef7\u683c\u662f\u5438\u5f15\u6d88\u8d39\u8005\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20\u3002\u867d\u7136\u9999\u6e2f\u8bf8\u591a\u5546\u5bb6\u53c2\u52a0\u4e0a\u8ff0\u653f\u5e9c\u63a8\u884c\u7684\u63aa\u65bd\uff0c\u4f46\u603b\u4f53\u6570\u76ee\u4e0d\u591a\uff0c\u4e14\u4f18\u60e0\u5e45\u5ea6\u76f8\u6bd4\u5546\u54c1\u4ef7\u683c\u4e5f\u5341\u5206\u6709\u9650\u3002\u636e\u65c5\u6e38\u53d1\u5c55\u5c40\u7f51\u7ad9\u4eca\u5e743\u670824\u65e5\u7684\u6700\u540e\u66f4\u65b0\uff0c\u53c2\u4e0e\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u7684\u96f6\u552e\u5546\u6237\u5171\u670964\u5bb6\u3001\u9910\u996e\u4e1a120\u5bb6\u3001\u9152\u5427111\u5bb6\u3002\u96f6\u552e\u5546\u6237\u53c2\u4e0e\u5ea6\u5341\u5206\u6709\u9650\uff0c\u4e14\u6709\u8fd1\u4e00\u534a\u5546\u6237\u663e\u793a\u73b0\u91d1\u4f18\u60e0\u6d3b\u52a8\u5df2\u7ecf\u9886\u53d6\u5b8c\u6bd5\uff0c\u6e38\u5ba2\u53ef\u9009\u62e9\u5546\u94fa\u7684\u6570\u76ee\u4ea6\u6240\u5269\u4e0d\u591a\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u5fae\u4fe1\u4e5f\u63a8\u51fa\u300c\u60a0\u6e38\u9999\u6e2f\u300d\u7a0b\u5f0f\uff0c\u4e3b\u8981\u4e3a\u8bbf\u6e2f\u5185\u5730\u6e38\u5ba2\u63d0\u4f9b\u66f4\u591a\u4f18\u60e0\u8d44\u8baf\u3002\u8be5\u5e73\u53f0\u663e\u793a\u670998\u5bb6\u9152\u5e97\u300187\u4e2a\u8d2d\u7269\u54c1\u724c\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f46\u53ea\u670910\u4e2a\u65c5\u6e38\u666f\u70b9\u300123\u5bb6\u9910\u996e\u5546\u5728\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4fc3\u9500\u6d3b\u52a8\u8d44\u8baf\uff0c\u9009\u62e9\u4f9d\u7136\u5341\u5206\u6709\u9650\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u5145\u5206\u53d1\u6325\u4f18\u60e0\u6d3b\u52a8\u7684\u6548\u5e94\uff0c\u5e94\u8003\u8651\u8fdb\u4e00\u6b65\u6269\u5927\u5404\u5546\u94fa\u7684\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4fdd\u6301\u6e38\u5ba2\u7684\u6d3b\u8dc3\u5ea6\u548c\u6301\u4e45\u6027\uff0c\u53ef\u914d\u5408\u300c\u9ad8\u9891\u987e\u5ba2\u300d\u4f18\u60e0\u8ba1\u5212\u3002\u5bf9\u4e8e\u77ed\u671f\u5185\u591a\u6b21\u60e0\u987e\u7684\u6e38\u5ba2\uff0c\u53ef\u8003\u8651\u63d0\u4f9b\u989d\u5916\u4f18\u60e0\u3002\u6b64\u8ba1\u5212\u5c24\u5176\u9002\u7528\u4e8e\u5438\u5f15\u6765\u81ea\u90bb\u8fd1\u5927\u6e7e\u533a\u57ce\u5e02\u7684\u6e38\u5ba2\uff0c\u5728\u975e\u8282\u65e5\u671f\u95f4\u4e5f\u53ef\u4ee5\u4fdd\u6301\u6301\u7eed\u7684\u6e38\u6e2f\u8ba1\u5212\u3002 \u5728\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u5404\u5730\u6e38\u5ba2\u6b63\u5e26\u7740\u5168\u65b0\u7684\u6d88\u8d39\u7406\u5ff5\u8d70\u8fdb\u9999\u6e2f\u3002\u501f\u6b64\u5951\u673a\uff0c\u4e1a\u754c\u5e94\u5f7b\u5e95\u6539\u53d8\u4f20\u7edf\u601d\u7ef4\uff0c\u4ece\u6839\u672c\u4e0a\u5347\u7ea7\u670d\u52a1\u6c34\u5e73\u3002\u501f\u79d1\u6280\u53d1\u5c55\u7684\u4e1c\u98ce\uff0c\u91cd\u632f\u9999\u6e2f\u65c5\u6e38\u4e1a\uff01 \u674e\u6676\u535a\u58eb \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u5b66\u5b66\u58eb\uff08\u56fd\u9645\u5546\u4e1a\u53ca\u73af\u7403\u7ba1\u7406\uff09\u8bfe\u7a0b\u526f\u603b\u76d1 \uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e09\u5e74\u4e94\u6708\u5341\u4e03\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09"},"aioseo_meta_data":{"post_id":"190825","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":0,"ai":null,"created":"2023-05-18 04:11:04","updated":"2023-05-18 04:16:46","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.hkubs.hku.hk\/sc\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/opinions-and-speeches-sc\/\" title=\"\u5a92\u4f53\u62a5\u5bfc\">\u5a92\u4f53\u62a5\u5bfc<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.hkubs.hku.hk\/sc\/"},{"label":"\u5a92\u4f53\u62a5\u5bfc","link":"https:\/\/www.hkubs.hku.hk\/sc\/thought-leadership\/opinions-and-speeches-sc\/"},{"label":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff1a\u6253\u9020\u53ef\u6301\u7eed\u65c5\u6e38\u6d88\u8d39\u4f53\u9a8c","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%9a%e6%89%93%e9%80%a0%e5%8f%af%e6%8c%81%e7%bb%ad%e6%97%85%e6%b8%b8%e6%b6%88%e8%b4%b9%e4%bd%93%e9%aa%8c-2\/"}],"_links":{"self":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership\/190825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership"}],"about":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/types\/thought-leadership"}],"version-history":[{"count":2,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership\/190825\/revisions"}],"predecessor-version":[{"id":190830,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/thought-leadership\/190825\/revisions\/190830"}],"wp:attachment":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/media?parent=190825"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/tags?post=190825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}