\u65e0\u8bba\u662f\u6295\u8d44\u8005\u6216\u662f\u7ecf\u8425\u8005\uff0c\u90fd\u5e0c\u671b\u81ea\u5df1\u53c2\u4e0e\u7684\u4f01\u4e1a\u5728\u5e02\u573a\u7ade\u4e89\u4e2d\u7acb\u4e8e\u4e0d\u8d25\u4e4b\u5730\u3002\u4e00\u95f4\u516c\u53f8\u7684\u5185\u5728\u4ef7\u503c\uff0c\u53d6\u51b3\u4e8e\u5176\u7ef4\u6301\u81ea\u7531\u73b0\u91d1\u6d41\u7684\u80fd\u529b\u3002\u80fd\u505a\u5230\u5386\u4e45\u4e0d\u8870\u3001\u957f\u671f\u83b7\u5229\u7684\u4f01\u4e1a\uff0c\u901a\u5e38\u90fd\u5177\u5907\u53ef\u6301\u7eed\u7ade\u4e89\u4f18\u52bf\uff08sustainable competitive advantage\uff09\uff0c\u4e5f\u5c31\u662f\u6bd5\u975e\u5fb7\uff08Warren Buffett\uff09\u53e3\u4e2d\u7684\u300c\u7ecf\u6d4e\u62a4\u57ce\u6cb3\u300d\uff08economic moat\uff09\u3002\u6b63\u5982\u4e00\u5ea7\u57ce\u5821\u9700\u8981\u62a4\u57ce\u6cb3\u62b5\u5fa1\u654c\u4eba\u7684\u6765\u72af\uff0c\u4e00\u95f4\u516c\u53f8\u5728\u9762\u5bf9\u7ade\u4e89\u5bf9\u624b\u65f6\uff0c\u4e5f\u6709\u8d56\u4e00\u9053\u5bbd\u800c\u6df1\u7684\u7ecf\u6d4e\u62a4\u57ce\u6cb3\uff0c\u4ee5\u7a33\u5b88\u516c\u53f8\u5728\u5e02\u573a\u4e0a\u7684\u5b9a\u4ef7\u80fd\u529b\uff08pricing power\uff09\u3002\u5f53\u7ade\u4e89\u4f18\u52bf\u906d\u5230\u4fb5\u8680\uff0c\u751a\u81f3\u9677\u5165\u7ade\u4e89\u52a3\u52bf\u65f6\uff0c\u5c31\u662f\u4f01\u4e1a\u7531\u76db\u8f6c\u8870\u7684\u5f00\u59cb\u3002<\/p>\n
\u6839\u636e\u4f01\u4e1a\u6218\u7565\u7406\u8bba\uff0c\u7ade\u4e89\u4f18\u52bf\u7684\u5173\u952e\u4e4b\u4e00\uff0c\u5728\u4e8e\u8be5\u4f01\u4e1a\u7684\u5185\u5728\u6838\u5fc3\u80fd\u529b\uff08core competency\uff09\u4e0e\u5916\u90e8\u73af\u5883\u4e2d\u7684\u5173\u952e\u6210\u529f\u56e0\u7d20\uff08key success factors\uff09\u662f\u5426\u76f8\u914d\u3002\u4e00\u95f4\u4f01\u4e1a\u5931\u53bb\u7ade\u4e89\u4f18\u52bf\uff0c\u6709\u65f6\u662f\u56e0\u4e3a\u7ba1\u7406\u5c42\u672a\u80fd\u6301\u7eed\u6295\u8d44\u4e8e\u516c\u53f8\u7684\u6838\u5fc3\u80fd\u529b\uff0c\u7ed3\u679c\u88ab\u5bf9\u624b\u8d76\u4e0a\u3002\u4e0d\u8fc7\u4e00\u4e2a\u66f4\u96be\u5bdf\u89c9\u7684\u9690\u5f62\u6740\u624b\uff0c\u5219\u662f\u5e38\u88ab\u5ffd\u89c6\u7684\u5916\u90e8\u73af\u5883\u8f6c\u53d8\u3002\u82e5\u5916\u90e8\u5173\u952e\u6210\u529f\u56e0\u7d20\u53d1\u751f\u6539\u53d8\uff0c\u4f01\u4e1a\u5374\u672a\u80fd\u968f\u4e4b\u8c03\u6574\u5185\u90e8\u8d44\u6e90\u5206\u914d\uff0c\u90a3\u4e48\u5176\u6838\u5fc3\u80fd\u529b\u6700\u7ec8\u5c06\u4e0e\u7ade\u4e89\u73af\u5883\u8131\u8282\uff0c\u800c\u843d\u5165\u80fd\u529b\u9677\u9631\uff08competency trap\uff09\u3002<\/p>\n
\u4ee5\u667a\u80fd\u624b\u673a\u884c\u4e1a\u4e3a\u4f8b\uff0c\u5982\u4eca\u9c9c\u4e3a\u4eba\u77e5\u7684HTC\uff0c\u65e9\u5e74\u66fe\u7ecf\u4e00\u5ea6\u629b\u79bb\u4e09\u661f\uff0c\u4e0e\u82f9\u679c\u4e00\u8f83\u9ad8\u4e0b\u3002\u5728\u4ecd\u4ee5\u8bfa\u57fa\u4e9a\u624b\u673a\u4e3b\u5bfc\u7684\u5e74\u4ee3\uff0c\u64c5\u957f\u786c\u4ef6\u7814\u53d1\u7684HTC\u51e0\u4e4e\u4e0e\u82f9\u679c\u540c\u65f6\u63a8\u51fa\u8f7b\u89e6\u5f0f\u5c4f\u5e55\uff0c\u66f4\u63a8\u51fa\u7b2c\u4e00\u6b3e\u8bbe\u6709\u5168\u7403\u5b9a\u4f4d\u7cfb\u7edf\u7684\u7b2c\u4e09\u4ee3\u6d41\u52a8\u7535\u8bdd\uff0c\u6210\u4e3a\u884c\u4e1a\u4e2d\u786c\u4ef6\u521b\u65b0\u7684\u9886\u8dd1\u8005\u3002\u4e4b\u540eHTC\u53c8\u63a8\u51fa\u5e02\u9762\u4e0a\u7b2c\u4e00\u6b3e\u5b89\u5353\uff08Android\uff09\u667a\u80fd\u624b\u673a\uff0c\u56e0\u800c\u58f0\u540d\u5927\u566a\u3002<\/p>\n
2011\u5e74\uff0cHTC\u4e00\u5ea6\u62a2\u5360\u5168\u7403\u624b\u673a\u5e02\u573a\u9ad8\u8fbe8.8%\u7684\u4efd\u989d\u3002\u53ef\u60dc\u597d\u666f\u4e0d\u957f\uff0c\u968f\u7740\u5927\u91cf\u7ade\u4e89\u5bf9\u624b\u7684\u6d8c\u73b0\uff0cHTC\u7684\u4e1a\u52a1\u6025\u8f6c\u76f4\u4e0b\uff0c\u52302015\u5e74\u5e02\u5360\u7387\u53ea\u5269\u4e0b1.4%\uff0c\u516c\u53f8\u5e02\u503c\u66f4\u5728\u77ed\u77ed4\u5e74\u5185\u84b8\u53d1\u8d85\u8fc790%\u3002<\/p>\n
HTC\u7684\u5927\u8d77\u5927\u843d\u4ee4\u5f88\u591a\u4eba\u611f\u5230\u60ca\u8bb6\u548c\u4e0d\u89e3\u3002\u5f88\u591a\u5206\u6790\u5c06\u5176\u5931\u8d25\u5f52\u548e\u4e8e\u8425\u9500\u7b56\u7565\u5931\u8bef\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u51cc\u5389\u653b\u52bf\uff1b\u4f46\u7ec6\u60f3\u4e4b\u4e0b\uff0c\u4e0d\u96be\u53d1\u73b0HTC\u7684\u9ad8\u5c42\u5728\u4ea7\u4e1a\u4ef7\u503c\u94fe\u65b9\u9762\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u7b56\u7565\u6027\u5730\u9009\u62e9\u4e13\u6ce8\u4e8e\u786c\u4ef6\u7814\u53d1\uff0c\u5374\u672a\u80fd\u89c9\u5bdf\u5916\u90e8\u7ade\u4e89\u73af\u5883\u5df2\u6084\u6084\u53d1\u751f\u53d8\u5316\u3002<\/p>\n
\u65e9\u5e74\u5c06HTC\u4ece\u4ee3\u5de5\u5382\u6253\u9020\u6210\u4e3a\u56fd\u9645\u54c1\u724c\u7684\u529f\u81e3\u5468\u6c38\u660e\uff0c\u5728\u53d1\u5c55\u521d\u671f\u4e3a\u516c\u53f8\u786e\u7acb\u300c\u8c26\u548c\u667a\u6167\u300d\uff08quietly brilliant\uff09\u7684\u5b9a\u4f4d\uff0c\u504f\u91cd\u4ea7\u54c1\u7684\u8d28\u6599\u548c\u6027\u80fd\u4f18\u5f02\uff0c\u5374\u5ffd\u89c6\u8f6f\u4ef6\u5f00\u53d1\u4e0e\u54c1\u724c\u8425\u9500\u3002\u5728\u4e0b\u5c5e\u773c\u91cc\uff0c\u5468\u6c38\u660e\u8ff7\u604b\u786c\u4ef6\u8bbe\u5907\uff0c\u5bf9\u7ec6\u8282\u8981\u6c42\u66f4\u662f\u4e25\u82db\u5230\u8fd1\u4e4e\u5b8c\u7f8e\u3002\u8fd9\u6837\u7684\u7ecf\u8425\u7b56\u7565\u4e5f\u6070\u6070\u8fce\u5408\u4e86\u65e9\u671f\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u5f53\u65f6\u624b\u673a\u4ea7\u54c1\u7c7b\u578b\u6709\u9650\uff0c\u54c1\u8d28\u53c2\u5dee\uff0c\u56e0\u6b64\u6d88\u8d39\u8005\u5728\u4f5c\u51fa\u9009\u62e9\u65f6\uff0c\u5c24\u5176\u5173\u6ce8\u786c\u4ef6\u53c2\u6570\u3002\u5927\u5c4f\u5e55\u3001\u9ad8\u50cf\u7d20\u955c\u5934\uff0c\u4ee5\u53ca\u7a33\u5b9a\u7684\u6027\u80fd\u6210\u4e3a\u9ad8\u6863\u624b\u673a\u7684\u8c61\u5f81\uff0c\u6d88\u8d39\u8005\u4e5f\u4e50\u610f\u4e3a\u6b64\u652f\u4ed8\u8f83\u9ad8\u4ef7\u683c\u3002\u5728\u8fd9\u6837\u7684\u5e02\u573a\u73af\u5883\u4e0b\uff0c\u672c\u8eab\u5c31\u62e5\u6709\u786c\u4ef6\u7814\u53d1\u4f18\u52bf\u7684HTC\uff0c\u66f4\u53d7\u76ca\u4e8e\u53f0\u6e7e\u5b8c\u5907\u7684\u7535\u5b50\u4ea7\u4e1a\u4f9b\u5e94\u94fe\uff0c\u53ef\u8c13\u5982\u9c7c\u5f97\u6c34\u3002<\/p>\n
HTC\u867d\u7136\u7f3a\u4e4f\u5728\u8f6f\u4ef6\u7814\u53d1\u548c\u4ea7\u54c1\u63a8\u5e7f\u7684\u80fd\u529b\uff0c\u5374\u61c2\u5f97\u5229\u7528\u81ea\u8eab\u4f18\u52bf\uff0c\u5438\u5f15\u4f9b\u5e94\u94fe\u4e0a\u4e0b\u6e38\u7684\u9f99\u5934\u4e0e\u4e4b\u7ed3\u76df\uff0c\u501f\u529b\u6253\u529b\u3002\u5728\u4e0a\u6e38\uff0cHTC\u501f\u52a9\u5fae\u8f6f\u548c\u8c37\u6b4c\uff0c\u5148\u540e\u63a8\u51fa\u7b2c\u4e00\u6b3e\u914d\u5907\u89c6\u7a97\uff08Windows\uff09\u548c\u5b89\u5353\u4f5c\u4e1a\u7cfb\u7edf\u7684\u667a\u80fd\u624b\u673a\u3002\u5728\u4e0b\u6e38\uff0cHTC\u51ed\u501f\u7075\u6d3b\u5feb\u901f\u7684\u4ea7\u54c1\u5b9a\u5236\uff0c\u5efa\u7acb\u4e86\u4e0eT-Mobile\u3001Verizon\u548cVodafone\u7b49\u6b27\u7f8e\u7535\u8baf\u5546\u7684\u7684\u5408\u4f5c\u5173\u7cfb\uff0c\u6210\u529f\u6253\u5f00\u56fd\u9645\u5e02\u573a\u7684\u901a\u8def\u3002\u77ed\u77ed5\u5e74\u5185\uff0c\u5360\u5c3d\u5929\u65f6\u3001\u5730\u5229\u3001\u4eba\u548c\u7684HTC\u6447\u8eab\u6210\u4e3a\u548c\u82f9\u679c\u5e73\u8d77\u5e73\u5750\u7684\u5b89\u5353\u4e4b\u738b\u3002<\/p>\n
\u7136\u800c\u968f\u7740\u4f9b\u5e94\u94fe\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u624b\u673a\u5236\u9020\u4e1a\u7684\u5165\u573a\u95e8\u69db\u4e5f\u5927\u5e45\u964d\u4f4e\u3002\u8fdb\u5165\u6210\u719f\u671f\u7684\u624b\u673a\u4ea7\u4e1a\u5f00\u59cb\u51fa\u73b0\u5546\u54c1\u5316\uff08commoditization\uff09\u7684\u8d8b\u52bf\uff0cHTC\u5374\u672a\u80fd\u610f\u8bc6\u5230\u5371\u673a\u56db\u4f0f\u3002\u4e2d\u5174\u3001\u534e\u4e3a\u3001\u5c0f\u7c73\u7b49\u4e2d\u56fd\u624b\u673a\u5382\u5546\u76f8\u7ee7\u6d8c\u73b0\uff0c\u5f00\u59cb\u901a\u8fc7\u4f9b\u5e94\u94fe\u53d6\u5f97\u6807\u51c6\u5316\u7684\u6676\u7247\u3001\u955c\u5934\u3001\u5c4f\u5e55\uff0c\u8fc5\u901f\u63d0\u5347\u4ea7\u54c1\u7684\u786c\u4ef6\u8d28\u7d20\u3002\u6d88\u8d39\u8005\u81ea\u6b64\u5bf9\u9ad8\u6863\u624b\u673a\u4e0d\u53ea\u8bb2\u6c42\u9ad8\u7aef\u786c\u4ef6\uff0c\u66f4\u540c\u65f6\u8003\u8651\u64cd\u4f5c\u7cfb\u7edf\u4ee5\u53ca\u54c1\u724c\u5f62\u8c61\uff0c\u4f5c\u4e3a\u7528\u6237\u4f53\u9a8c\u7684\u8981\u7d20\u3002<\/p>\n
\u5f53\u6d88\u8d39\u8005\u773c\u4e2d\u7684\u5b89\u5353\u624b\u673a\u663e\u5f97\u540c\u8d28\u5316\uff0cHTC\u5c31\u96be\u518d\u5355\u51ed\u786c\u4ef6\u4ee5\u5b9e\u73b0\u4ea7\u54c1\u5dee\u5f02\u5316\u3002\u518d\u8005\uff0c\u4e3b\u6253\u4f4e\u7aef\u5e02\u573a\u7684\u5185\u5730\u5382\u5546\u5f00\u59cb\u8695\u98dfHTC\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5c31\u8fde\u6614\u65e5\u7684\u7535\u8baf\u5546\u4f19\u4f34\u4e5f\u8f6c\u6295\u5176\u4ed6\u54c1\u724c\u3002 HTC\u5728\u5e02\u573a\u4e0a\u7684\u5b9a\u4ef7\u80fd\u529b\u56e0\u800c\u9010\u6e10\u6d88\u5931\uff0c\u300c\u8c26\u548c\u667a\u6167\u300d\u7684\u54c1\u724c\u4ef7\u503c\u5df2\u4e0d\u5408\u65f6\u5b9c\u3002<\/p>\n
2013\u5e74\uff0c\u8282\u8282\u8d25\u9000\u7684HTC\u9ad8\u5c42\u51b3\u5fc3\u4f5c\u51fa\u6700\u540e\u53cd\u51fb\uff0c\u63a8\u51fa\u7ecf3\u5e74\u7cbe\u5fc3\u7814\u53d1\u7684\u9ad8\u7aef\u624b\u673aNew One\u3002\u8fd9\u6b3e\u4e3b\u6253\u91d1\u5c5e\u673a\u8eab\u517c\u5177\u8d85\u9ad8\u50cf\u7d20\u955c\u5934\u7684\u65b0\u624b\u673a\uff0c\u867d\u5728\u63a8\u51fa\u524d\u6df1\u53d7\u4e1a\u5185\u4eba\u58eb\u597d\u8bc4\uff0c\u5e76\u83b7\u4e0d\u5c11\u5956\u9879\uff0c\u4f46\u65f6\u79fb\u4e16\u6613\uff0c\u9ad8\u7aef\u7528\u6237\u66f4\u91cd\u89c6\u8f6f\u4ef6\u548c\u54c1\u724c\uff0cNew One\u8fc5\u5373\u88ab\u4e09\u661f\u7684S4\u51fb\u57ae\u3002 2018\u5e74\uff0cHTC\u6700\u7ec8\u5c06\u624b\u673a\u7814\u53d1\u90e8\u95e8\u4ee511\u4ebf\u7f8e\u5143\u5356\u7ed9\u8c37\u6b4c\uff0c\u4ece\u6b64\u7531\u76db\u8f6c\u8870\u3002<\/p>\n
\u53cd\u89c2HTC\u7684\u8001\u5bf9\u624b\u82f9\u679c\u548c\u4e09\u661f\uff0c\u5374\u80fd\u56e0\u5e94\u5e02\u573a\u53d1\u5c55\uff0c\u5229\u7528\u8c03\u6574\u8d44\u6e90\u5206\u914d\u800c\u53d6\u5f97\u65b0\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u539f\u672c\u5c31\u5df2\u62e5\u6709\u54c1\u724c\u4f18\u52bf\u7684\u82f9\u679c\uff0c\u900f\u8fc7\u6253\u9020\u81ea\u5bb6\u7684iOS\u751f\u6001\u7cfb\u7edf\uff08ecosystem\uff09\u4ee5\u589e\u52a0\u4ea7\u54c1\u5dee\u5f02\u5316\uff0c\u8fdb\u800c\u63d0\u5347\u7528\u6237\u9ecf\u6027\u3002\u4ee52021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u4e3a\u4f8b\uff0c\u82f9\u679c\u4ee5\u533a\u533a13%\u7684\u624b\u673a\u4ed8\u8fd0\u91cf\uff0c\u8d5a\u53d6\u4e86\u6574\u4f53\u5e02\u573a75%\u7684\u5229\u6da6\u3002<\/p>\n
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