{"id":167115,"date":"2022-05-19T09:00:55","date_gmt":"2022-05-19T01:00:55","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/?post_type=thought-leadership&#038;p=167115"},"modified":"2022-05-18T18:05:02","modified_gmt":"2022-05-18T10:05:02","slug":"%e6%97%a0%e5%b7%ae%e5%bc%82%e6%9b%b2%e7%ba%bf%e4%b8%8e%e4%ba%a7%e5%93%81%e8%ae%be%e8%ae%a1%e7%ad%96%e7%95%a5","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/%e6%97%a0%e5%b7%ae%e5%bc%82%e6%9b%b2%e7%ba%bf%e4%b8%8e%e4%ba%a7%e5%93%81%e8%ae%be%e8%ae%a1%e7%ad%96%e7%95%a5\/","title":{"rendered":"\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0e\u4ea7\u54c1\u8bbe\u8ba1\u7b56\u7565"},"content":{"rendered":"<p><span>\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u662f\u4e00\u4e2a\u7ecf\u6d4e\u5b66\u5de5\u5177\uff0c\u5206\u6790\u6d88\u8d39\u8005\u5982\u4f55\u5c06\u56fa\u5b9a\u7684\u9884\u7b97\u5206\u914d\u5728\u4e0d\u540c\u7684\u4ea7\u54c1\u4e0a\uff0c\u4ece\u800c\u8fbe\u5230\u6700\u5927\u7684\u6548\u76ca\uff0c\u76f8\u4fe1\u66fe\u4fee\u8bfb\u7ecf\u6d4e\u5b66\u7684\u8bfb\u8005\u4f1a\u5bf9\u4ee5\u4e0b\u7684\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u611f\u5230\u719f\u6089\u3002<\/span><\/p>\n<div 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id=\"attachment_167095\" style=\"width: 1290px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-167095\" class=\"wp-image-167095 size-full\" src=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_5-2.jpg\" alt=\"\" width=\"1280\" height=\"780\" srcset=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_5-2.jpg 1280w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_5-2-300x183.jpg 300w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_5-2-1024x624.jpg 1024w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_5-2-768x468.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><p id=\"caption-attachment-167095\" class=\"wp-caption-text\">\u56fe 5\uff1a\u6253\u624b\u54c1\u724c\u4e0e\u6f5c\u5728\u7684\u81ea\u76f8\u6b8b\u6740<\/p><\/div>\n<p><span>\u5047\u8bbe\u4e00\u95f4\u516c\u53f8\u73b0\u6709\u7684\u9ad8\u7aef\u54c1\u724c\u6b63\u9762\u5bf9\u4e00\u4e2a\u4f4e\u7aef\u4ea7\u54c1\u7ebf\u7684\u7ade\u4e89\u8005\u3002\u3010\u56fe5\u3011\u4e2d\u7684\u6a2a\u8f74\u4ee3\u8868\u4e86\u8be5\u884c\u4e1a\u7684\u4ea7\u54c1\u5b9a\u4f4d\uff0c\u4ea7\u54c1\u8d28\u91cf\u4ece\u5de6\u81f3\u53f3\u4f9d\u6b21\u63d0\u9ad8\u3002\u82e5\u73b0\u6709\u516c\u53f8\u6210\u7acb\u6253\u624b\u54c1\u724c1\uff0c\u5176\u8d28\u7d20\u4e0d\u5982\u7ade\u4e89\u8005\uff0c\u56e0\u6b64\u65e0\u6cd5\u6709\u6548\u6253\u51fb\u3002\u82e5\u6210\u7acb\u6253\u624b\u54c1\u724c2\uff0c\u5176\u8d28\u91cf\u6bd4\u7ade\u4e89\u8005\u9ad8\uff0c\u4f46\u540c\u65f6\u5bf9\u73b0\u6709\u9ad8\u7aef\u54c1\u724c\u4ea7\u751f\u5a01\u80c1\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u53d1\u73b0\u5982\u679c\u8be5\u4ea7\u54c1\u7ebf\u5b58\u5728\u591a\u79cd\u4ea7\u54c1\u7279\u5f81\uff0c\u800c\u9ad8\u7aef\u987e\u5ba2\u4e0e\u4f4e\u7aef\u987e\u5ba2\u5bf9\u4e8e\u5404\u79cd\u4ea7\u54c1\u7279\u5f81\u7684\u504f\u597d\u4e0d\u540c\uff0c\u5229\u7528\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u4fbf\u53ef\u8bbe\u8ba1\u6709\u6548\u7684\u6253\u624b\u54c1\u724c\u3002\u6211\u4eec\u4ee5\u4e00\u4e2a\u54c8\u4f5b\u5546\u5b66\u9662\u7684\u7ecf\u5178\u5546\u4e1a\u6848\u4f8b\u4f5c\u5b9e\u9645\u9610\u91ca\u3002<\/span><\/p>\n<p><span>\u5fb7\u56fd\u8457\u540d\u7684\u7eba\u7eb1\u673a\u54c1\u724cSaurer\u5728\u4e2d\u56fd\u662f\u9ad8\u7aef\u4ea7\u54c1\u7ebf\u7684\u884c\u4e1a\u9f99\u5934\u3002\u5728\u9ad8\u7aef\u5e02\u573a\u4e2d\uff0c\u7eba\u7ec7\u673a\u751f\u4ea7\u5546\u5bf9\u4e8e\u7eba\u7ec7\u673a\u7684\u529f\u80fd\u6709\u5404\u65b9\u9762\u7684\u8981\u6c42\uff0c\u5305\u62ec\u7eba\u7ec7\u673a\u68b0\u7684\u6838\u5fc3\u6280\u672f\u5982\u673a\u68b0\u6027\u80fd\u3001\u53ef\u9760\u6027\u53ca\u751f\u4ea7\u6548\u7387\u7b49\uff1b\u53e6\u4e00\u65b9\u9762\u751f\u4ea7\u5546\u4e5f\u4f1a\u5728\u610f\u4e00\u4e9b\u989d\u5916\u529f\u80fd\uff0c\u5982\u81ea\u52a8\u5316\u6216\u4eba\u4f53\u5de5\u5b66\u8bbe\u8ba1\u3002\u7136\u800c\uff0c\u4f4e\u7aef\u5e02\u573a\u7684\u751f\u4ea7\u5546\u5f80\u5f80\u53ea\u5728\u610f\u63d0\u9ad8\u4ea7\u91cf\u7684\u6838\u5fc3\u529f\u80fd\uff0c\u56e0\u6b64\u4f4e\u7aef\u5ba2\u6237\u7684\u65e0\u5dee\u5f02\u66f2\u7ebf\u4f1a\u8f83\u9ad8\u7aef\u5ba2\u6237\u66f4\u52a0\u6241\u5e73\u3002<\/span><\/p>\n<p><span>Saurer\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u6210\u529f\uff0c\u5bfc\u81f4\u6709\u4e0d\u5c11\u56fd\u5185\u7eba\u7ec7\u673a\u751f\u4ea7\u5546\u4e89\u76f8\u6548\u4eff\u5b83\u7684\u8bbe\u8ba1\u3002\u8fd9\u4e9b\u56fd\u4ea7\u7ade\u4e89\u8005\u901a\u8fc7\u5728\u4ef7\u683c\u4e0a\u7684\u4f18\u52bf\uff0c\u5438\u5f15\u4e86\u4e0d\u5c11\u4f4e\u7aef\u5ba2\u6237\uff0c\u5e76\u5728\u4ea7\u54c1\u8d28\u91cf\u4e0a\u6301\u7eed\u63d0\u5347\uff0c\u5a01\u80c1\u5230\u4e86Saurer\u7684\u5e02\u573a\u7edf\u6cbb\u529b\u3002\u56e0\u6b64Saurer\u8feb\u5207\u5730\u9700\u8981\u8bbe\u8ba1\u6253\u624b\u54c1\u724c\u6765\u5e94\u5bf9\u6765\u81ea\u4f4e\u7aef\u5e02\u573a\u7684\u6fc0\u70c8\u7ade\u4e89\u3002<\/span><\/p>\n<div id=\"attachment_167101\" style=\"width: 1290px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-167101\" class=\"wp-image-167101 size-full\" src=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-2.jpg\" alt=\"\" width=\"1280\" height=\"780\" srcset=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-2.jpg 1280w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-2-300x183.jpg 300w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-2-1024x624.jpg 1024w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2022\/05\/20220518_6-2-768x468.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><p id=\"caption-attachment-167101\" class=\"wp-caption-text\">\u56fe 6: \u4e24\u79cd\u6f5c\u5728\u6253\u624b\u54c1\u724c\u4e4b\u6bd4\u8f83<\/p><\/div>\n<p><span>\u3010\u56fe6\u3011\u7684\u84dd\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4ee3\u8868\u4e86\u4f4e\u7aef\u5ba2\u6237\u7684\u504f\u597d\uff0c\u800c\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4ee3\u8868\u4e86\u9ad8\u7aef\u5ba2\u6237\u3002\u5018\u82e5Saurer\u63a8\u51fa\u6253\u624b\u54c1\u724c1\u53f7\uff0c\u76f8\u6bd4\u4f4e\u7aef\u7ade\u4e89\u8005\uff0c\u5c06\u5728\u4f4e\u7aef\u5e02\u573a\u5168\u9762\u5360\u4f18\u3002\u7136\u800c\uff0c\u6253\u624b\u54c1\u724c1\u53f7\u4e5f\u5c06\u5728\u9ad8\u7aef\u5e02\u573a\u4e0a\u6bd4\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u66f4\u53d7\u5ba2\u6237\u9752\u7750\uff0c\u56e0\u4e3a\u5176\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4f4d\u4e8e\u4f4e\u7aef\u7ade\u4e89\u8005\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0a\u65b9\u3002\u5982\u679c\u539f\u6709\u7684\u4f4e\u7aef\u7ade\u4e89\u4ea7\u54c1\u5df2\u5bf9Saurer Volkmann CompactTwister\u7eba\u7eb1\u673a\u6784\u6210\u4e86\u5a01\u80c1\uff0c\u90a3\u4e48\u6253\u624b\u54c1\u724c1\u53f7\u5fc5\u7136\u5bf9\u4e8e\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u6784\u6210\u66f4\u5927\u5a01\u80c1\uff0c\u9020\u6210\u81ea\u76f8\u6b8b\u6740\u7684\u73b0\u8c61\u3002<\/span><\/p>\n<h5><span>\u63d0\u4f9b\u9700\u6c42\u66f2\u7ebf\u7406\u8bba\u57fa\u7840<\/span><\/h5>\n<p><span>Saurer\u5e94\u5982\u4f55\u66f4\u6709\u6280\u5de7\u5730\u8bbe\u8ba1\u6253\u624b\u54c1\u724c\u5462\uff1f\u6253\u624b\u54c1\u724c2\u53f7\u663e\u7136\u662f\u4e00\u4e2a\u65e2\u80fd\u51fb\u8d25\u56fd\u4ea7\u7ade\u4e89\u8005\uff0c\u53c8\u80fd\u4e0d\u5a01\u80c1\u5230\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u7684\u9009\u9879\u3002\u7531\u4e8e1\u53f7\u4e0e2\u53f7\u5747\u5904\u4e8e\u540c\u4e00\u6761\u84dd\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0a\uff0c\u5b83\u4eec\u5bf9\u4e8e\u4f4e\u7aef\u5ba2\u6237\u7684\u5438\u5f15\u529b\u90fd\u6bd4\u56fd\u4ea7\u7ade\u4e89\u8005\u9ad8\uff0c\u800c\u4e24\u8005\u5728\u6253\u51fb\u7ade\u4e89\u8005\u6709\u540c\u6837\u6548\u679c\u3002\u4f46\u5bf9\u4e8e\u9ad8\u7aef\u5ba2\u6237\u800c\u8a00\uff0c\u8fd9\u4e24\u6b3e\u4ea7\u54c1\u5374\u5929\u5dee\u5730\u522b\u30022\u53f7\u5728\u9ad8\u7aef\u5ba2\u6237\u770b\u6765\u751a\u81f3\u4e0d\u5982\u4f4e\u7aef\u7684\u7ade\u4e89\u8005\uff0c\u56e0\u4e3a\u5b83\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u7684\u4ef7\u503c\u6bd4\u7ade\u4e89\u4ea7\u54c1\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4f4e\u30022\u53f7\u5177\u5907\u7406\u60f3\u7684\u6253\u624b\u54c1\u724c\u5e94\u6709\u7684\u6240\u6709\u7279\u8d28\uff0c\u5b83\u80fd\u591f\u6709\u6548\u5730\u5728\u4f4e\u7aef\u5e02\u573a\u6253\u51fb\u7ade\u4e89\u8005\uff0c\u800c\u4e0d\u4f1a\u5728\u9ad8\u7aef\u5e02\u573a\u4e0a\u5bf9\u81ea\u5bb6\u54c1\u724cVolkmann CompactTwister\u7eba\u7eb1\u673a\u9020\u6210\u5a01\u80c1\u3002\u5177\u4f53\u800c\u8a00\uff0c\u6253\u624b\u54c1\u724c2\u53f7\u5728\u7a81\u51fa\u4e86\u6838\u5fc3\u6280\u672f\u7684\u540c\u65f6\uff0c\u524a\u51cf\u4e86\u5bf9\u4f4e\u7aef\u5ba2\u6237\u4e0d\u5fc5\u8981\u7684\u9644\u52a0\u529f\u80fd\uff0c\u4ece\u800c\u6210\u4e3a\u4e00\u6b3e\u66f4\u4e13\u6ce8\u66f4\u6709\u91cd\u5fc3\u7684\u4ea7\u54c1\u3002\u7531\u4e8e\u4fdd\u6301\u4e86\u51fa\u8272\u7684\u6838\u5fc3\u5de5\u827a\uff0cSaurer\u54c1\u724c\u4e5f\u4e0d\u7528\u62c5\u5fc3\u63a8\u51fa\u4f4e\u7aef\u4ea7\u54c1\u4f1a\u5bf9\u81ea\u8eab\u54c1\u724c\u58f0\u8a89\u9020\u6210\u5f71\u54cd\u3002\u6709\u8da3\u7684\u662f\uff0cSaurer\u751a\u81f3\u7ed9\u8fd9\u6b3e\u6253\u624b\u4ea7\u54c1\u547d\u540d\u4e3a\u300cVolkmann\u4e13\u6ce8\u7248\u300d\u3002<\/span><\/p>\n<p><span>\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u662f\u7ecf\u6d4e\u5b66\u9886\u57df\u4e2d\u91cd\u8981\u7684\u7406\u8bba\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u9700\u6c42\u66f2\u7ebf\u7684\u7406\u8bba\u57fa\u7840\uff0c\u56e0\u6b64\u88ab\u5e7f\u6cdb\u7528\u6765\u5206\u6790\u4ef7\u683c\u4e0e\u6536\u5165\u5bf9\u4e8e\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5f71\u54cd\u3002\u7136\u800c\u8be5\u6982\u5ff5\u5374\u8f83\u5c11\u88ab\u5e94\u7528\u4e8e\u5176\u4ed6\u7684\u5546\u4e1a\u9886\u57df\u3002\u901a\u8fc7\u672c\u6587\uff0c\u7b14\u8005\u5c06\u6b64\u7406\u8bba\u6982\u5ff5\u5e94\u7528\u5728\u4e00\u4e2a\u5b9e\u9645\u7684\u5546\u4e1a\u7b56\u7565\u91cc\uff0c\u5e76\u5e0c\u671b\u5c06\u6765\u5728\u4ea7\u54c1\u8bbe\u8ba1\u9886\u57df\u80fd\u5f00\u53d1\u66f4\u591a\u57fa\u4e8e\u6b64\u6982\u5ff5\u7684\u5e94\u7528\uff0c\u5305\u62ec\u5982\u4f55\u5728\u7ea2\u6d77\u5e02\u573a\u91cc\u8bbe\u8ba1\u521b\u65b0\u7684\u84dd\u6d77\u4ea7\u54c1\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a id=\"\u8a3b1\" name=\"\u6ce81\"><\/a>\u3010\u6ce81\u3011\uff1a<span>\u5728\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e24\u4ef6\u4ea7\u54c1\u7684\u7ec4\u5408\u3002\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e00\u4ef6\u4ea7\u54c1\u4e2d\u4e24\u9879\u4ea7\u54c1\u7279\u5f81\u7684\u7ec4\u5408\u3002<\/span><\/p>\n<p><a id=\"\u8a3b2\" name=\"\u6ce82\"><\/a>\u3010\u6ce82\u3011\uff1a<span>\u8bfa\u57fa\u4e9aLumia 1020\u7531\u4e8e\u66f4\u8d34\u5408\u624b\u673a3\u53f7\u7684\u4ea7\u54c1\u63cf\u8ff0\uff0c\u56e0\u6b64\u88ab\u7528\u4f5c\u9610\u91ca\u4e4b\u7528\u3002\u7136\u800c\u8be5\u6b3e\u624b\u673a\u76f8\u8f83\u4e8e\u56fe\u4e2d\u7684\u5176\u4ed6\u6b3e\u5f0f\u5df2\u8f83\u4e3a\u8fc7\u65f6\uff0c\u975e\u540c\u4e00\u65f6\u4ee3\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<p><strong>\u53c2\u8003\u6587\u732e\uff1a<\/strong><\/p>\n<p>Ritson, Mark (2009), &#8220;Should you launch a fighter brand?,&#8221; Harvard Business Review, 87(10).<\/p>\n<p>Ryans, Adrian (2005), &#8220;Saurer: The China Challenge (A),&#8221; IMD-5-0688. Lausanne, Switzerland: The Case Center, IMD.<\/p>\n<p>Ryans, Adrian (2005), &#8220;Saurer: The China Challenge (B),&#8221; IMD-5-0689, Lausanne, Switzerland: The Case Center, IMD.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u623f\u80b2\u8f89 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u6559\u6388\uff08\u7ba1\u7406\u53ca\u5546\u4e1a\u7b56\u7565\u3001\u7ecf\u6d4e\u5b66\uff09<\/strong><\/p>\n<p><strong>\u5b5f\u6653\u7487 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u8bb2\u5e08\uff08\u7ecf\u6d4e\u5b66\uff09<\/strong><\/p>\n<p>\uff08\u672c\u6587\u540c\u65f6\u4e8e\u4e8c\u96f6\u4e8c\u4e8c\u5e74\u4e94\u6708\u5341\u516b\u65e5\u8f7d\u4e8e\u300a\u4fe1\u62a5\u300b\u300c\u9f99\u864e\u5c71\u4e0b\u300d\u4e13\u680f\uff09<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-167115","thought-leadership","type-thought-leadership","status-publish","hentry","leadership-topic-categories-hkej-column-sc","in-the-media-topic-categories-faculty-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" 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CompactTwister\u7eba\u7eb1\u673a\u6784\u6210\u4e86\u5a01\u80c1\uff0c\u90a3\u4e48\u6253\u624b\u54c1\u724c1\u53f7\u5fc5\u7136\u5bf9\u4e8e\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u6784\u6210\u66f4\u5927\u5a01\u80c1\uff0c\u9020\u6210\u81ea\u76f8\u6b8b\u6740\u7684\u73b0\u8c61\u3002 \u63d0\u4f9b\u9700\u6c42\u66f2\u7ebf\u7406\u8bba\u57fa\u7840 Saurer\u5e94\u5982\u4f55\u66f4\u6709\u6280\u5de7\u5730\u8bbe\u8ba1\u6253\u624b\u54c1\u724c\u5462\uff1f\u6253\u624b\u54c1\u724c2\u53f7\u663e\u7136\u662f\u4e00\u4e2a\u65e2\u80fd\u51fb\u8d25\u56fd\u4ea7\u7ade\u4e89\u8005\uff0c\u53c8\u80fd\u4e0d\u5a01\u80c1\u5230\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u7684\u9009\u9879\u3002\u7531\u4e8e1\u53f7\u4e0e2\u53f7\u5747\u5904\u4e8e\u540c\u4e00\u6761\u84dd\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0a\uff0c\u5b83\u4eec\u5bf9\u4e8e\u4f4e\u7aef\u5ba2\u6237\u7684\u5438\u5f15\u529b\u90fd\u6bd4\u56fd\u4ea7\u7ade\u4e89\u8005\u9ad8\uff0c\u800c\u4e24\u8005\u5728\u6253\u51fb\u7ade\u4e89\u8005\u6709\u540c\u6837\u6548\u679c\u3002\u4f46\u5bf9\u4e8e\u9ad8\u7aef\u5ba2\u6237\u800c\u8a00\uff0c\u8fd9\u4e24\u6b3e\u4ea7\u54c1\u5374\u5929\u5dee\u5730\u522b\u30022\u53f7\u5728\u9ad8\u7aef\u5ba2\u6237\u770b\u6765\u751a\u81f3\u4e0d\u5982\u4f4e\u7aef\u7684\u7ade\u4e89\u8005\uff0c\u56e0\u4e3a\u5b83\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u7684\u4ef7\u503c\u6bd4\u7ade\u4e89\u4ea7\u54c1\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4f4e\u30022\u53f7\u5177\u5907\u7406\u60f3\u7684\u6253\u624b\u54c1\u724c\u5e94\u6709\u7684\u6240\u6709\u7279\u8d28\uff0c\u5b83\u80fd\u591f\u6709\u6548\u5730\u5728\u4f4e\u7aef\u5e02\u573a\u6253\u51fb\u7ade\u4e89\u8005\uff0c\u800c\u4e0d\u4f1a\u5728\u9ad8\u7aef\u5e02\u573a\u4e0a\u5bf9\u81ea\u5bb6\u54c1\u724cVolkmann CompactTwister\u7eba\u7eb1\u673a\u9020\u6210\u5a01\u80c1\u3002\u5177\u4f53\u800c\u8a00\uff0c\u6253\u624b\u54c1\u724c2\u53f7\u5728\u7a81\u51fa\u4e86\u6838\u5fc3\u6280\u672f\u7684\u540c\u65f6\uff0c\u524a\u51cf\u4e86\u5bf9\u4f4e\u7aef\u5ba2\u6237\u4e0d\u5fc5\u8981\u7684\u9644\u52a0\u529f\u80fd\uff0c\u4ece\u800c\u6210\u4e3a\u4e00\u6b3e\u66f4\u4e13\u6ce8\u66f4\u6709\u91cd\u5fc3\u7684\u4ea7\u54c1\u3002\u7531\u4e8e\u4fdd\u6301\u4e86\u51fa\u8272\u7684\u6838\u5fc3\u5de5\u827a\uff0cSaurer\u54c1\u724c\u4e5f\u4e0d\u7528\u62c5\u5fc3\u63a8\u51fa\u4f4e\u7aef\u4ea7\u54c1\u4f1a\u5bf9\u81ea\u8eab\u54c1\u724c\u58f0\u8a89\u9020\u6210\u5f71\u54cd\u3002\u6709\u8da3\u7684\u662f\uff0cSaurer\u751a\u81f3\u7ed9\u8fd9\u6b3e\u6253\u624b\u4ea7\u54c1\u547d\u540d\u4e3a\u300cVolkmann\u4e13\u6ce8\u7248\u300d\u3002 \u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u662f\u7ecf\u6d4e\u5b66\u9886\u57df\u4e2d\u91cd\u8981\u7684\u7406\u8bba\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u9700\u6c42\u66f2\u7ebf\u7684\u7406\u8bba\u57fa\u7840\uff0c\u56e0\u6b64\u88ab\u5e7f\u6cdb\u7528\u6765\u5206\u6790\u4ef7\u683c\u4e0e\u6536\u5165\u5bf9\u4e8e\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5f71\u54cd\u3002\u7136\u800c\u8be5\u6982\u5ff5\u5374\u8f83\u5c11\u88ab\u5e94\u7528\u4e8e\u5176\u4ed6\u7684\u5546\u4e1a\u9886\u57df\u3002\u901a\u8fc7\u672c\u6587\uff0c\u7b14\u8005\u5c06\u6b64\u7406\u8bba\u6982\u5ff5\u5e94\u7528\u5728\u4e00\u4e2a\u5b9e\u9645\u7684\u5546\u4e1a\u7b56\u7565\u91cc\uff0c\u5e76\u5e0c\u671b\u5c06\u6765\u5728\u4ea7\u54c1\u8bbe\u8ba1\u9886\u57df\u80fd\u5f00\u53d1\u66f4\u591a\u57fa\u4e8e\u6b64\u6982\u5ff5\u7684\u5e94\u7528\uff0c\u5305\u62ec\u5982\u4f55\u5728\u7ea2\u6d77\u5e02\u573a\u91cc\u8bbe\u8ba1\u521b\u65b0\u7684\u84dd\u6d77\u4ea7\u54c1\u3002 \u3010\u6ce81\u3011\uff1a\u5728\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e24\u4ef6\u4ea7\u54c1\u7684\u7ec4\u5408\u3002\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e00\u4ef6\u4ea7\u54c1\u4e2d\u4e24\u9879\u4ea7\u54c1\u7279\u5f81\u7684\u7ec4\u5408\u3002 \u3010\u6ce82\u3011\uff1a\u8bfa\u57fa\u4e9aLumia 1020\u7531\u4e8e\u66f4\u8d34\u5408\u624b\u673a3\u53f7\u7684\u4ea7\u54c1\u63cf\u8ff0\uff0c\u56e0\u6b64\u88ab\u7528\u4f5c\u9610\u91ca\u4e4b\u7528\u3002\u7136\u800c\u8be5\u6b3e\u624b\u673a\u76f8\u8f83\u4e8e\u56fe\u4e2d\u7684\u5176\u4ed6\u6b3e\u5f0f\u5df2\u8f83\u4e3a\u8fc7\u65f6\uff0c\u975e\u540c\u4e00\u65f6\u4ee3\u7684\u4ea7\u54c1\u3002 \u53c2\u8003\u6587\u732e\uff1a Ritson, Mark (2009), &quot;Should you launch a fighter brand?,&quot; Harvard Business Review, 87(10). Ryans, Adrian (2005), &quot;Saurer: The China Challenge (A),&quot; IMD-5-0688. 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Saurer\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u6210\u529f\uff0c\u5bfc\u81f4\u6709\u4e0d\u5c11\u56fd\u5185\u7eba\u7ec7\u673a\u751f\u4ea7\u5546\u4e89\u76f8\u6548\u4eff\u5b83\u7684\u8bbe\u8ba1\u3002\u8fd9\u4e9b\u56fd\u4ea7\u7ade\u4e89\u8005\u901a\u8fc7\u5728\u4ef7\u683c\u4e0a\u7684\u4f18\u52bf\uff0c\u5438\u5f15\u4e86\u4e0d\u5c11\u4f4e\u7aef\u5ba2\u6237\uff0c\u5e76\u5728\u4ea7\u54c1\u8d28\u91cf\u4e0a\u6301\u7eed\u63d0\u5347\uff0c\u5a01\u80c1\u5230\u4e86Saurer\u7684\u5e02\u573a\u7edf\u6cbb\u529b\u3002\u56e0\u6b64Saurer\u8feb\u5207\u5730\u9700\u8981\u8bbe\u8ba1\u6253\u624b\u54c1\u724c\u6765\u5e94\u5bf9\u6765\u81ea\u4f4e\u7aef\u5e02\u573a\u7684\u6fc0\u70c8\u7ade\u4e89\u3002 \u3010\u56fe6\u3011\u7684\u84dd\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4ee3\u8868\u4e86\u4f4e\u7aef\u5ba2\u6237\u7684\u504f\u597d\uff0c\u800c\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4ee3\u8868\u4e86\u9ad8\u7aef\u5ba2\u6237\u3002\u5018\u82e5Saurer\u63a8\u51fa\u6253\u624b\u54c1\u724c1\u53f7\uff0c\u76f8\u6bd4\u4f4e\u7aef\u7ade\u4e89\u8005\uff0c\u5c06\u5728\u4f4e\u7aef\u5e02\u573a\u5168\u9762\u5360\u4f18\u3002\u7136\u800c\uff0c\u6253\u624b\u54c1\u724c1\u53f7\u4e5f\u5c06\u5728\u9ad8\u7aef\u5e02\u573a\u4e0a\u6bd4\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u66f4\u53d7\u5ba2\u6237\u9752\u7750\uff0c\u56e0\u4e3a\u5176\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4f4d\u4e8e\u4f4e\u7aef\u7ade\u4e89\u8005\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0a\u65b9\u3002\u5982\u679c\u539f\u6709\u7684\u4f4e\u7aef\u7ade\u4e89\u4ea7\u54c1\u5df2\u5bf9Saurer Volkmann CompactTwister\u7eba\u7eb1\u673a\u6784\u6210\u4e86\u5a01\u80c1\uff0c\u90a3\u4e48\u6253\u624b\u54c1\u724c1\u53f7\u5fc5\u7136\u5bf9\u4e8e\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u6784\u6210\u66f4\u5927\u5a01\u80c1\uff0c\u9020\u6210\u81ea\u76f8\u6b8b\u6740\u7684\u73b0\u8c61\u3002 \u63d0\u4f9b\u9700\u6c42\u66f2\u7ebf\u7406\u8bba\u57fa\u7840 Saurer\u5e94\u5982\u4f55\u66f4\u6709\u6280\u5de7\u5730\u8bbe\u8ba1\u6253\u624b\u54c1\u724c\u5462\uff1f\u6253\u624b\u54c1\u724c2\u53f7\u663e\u7136\u662f\u4e00\u4e2a\u65e2\u80fd\u51fb\u8d25\u56fd\u4ea7\u7ade\u4e89\u8005\uff0c\u53c8\u80fd\u4e0d\u5a01\u80c1\u5230\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u7684\u9009\u9879\u3002\u7531\u4e8e1\u53f7\u4e0e2\u53f7\u5747\u5904\u4e8e\u540c\u4e00\u6761\u84dd\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0a\uff0c\u5b83\u4eec\u5bf9\u4e8e\u4f4e\u7aef\u5ba2\u6237\u7684\u5438\u5f15\u529b\u90fd\u6bd4\u56fd\u4ea7\u7ade\u4e89\u8005\u9ad8\uff0c\u800c\u4e24\u8005\u5728\u6253\u51fb\u7ade\u4e89\u8005\u6709\u540c\u6837\u6548\u679c\u3002\u4f46\u5bf9\u4e8e\u9ad8\u7aef\u5ba2\u6237\u800c\u8a00\uff0c\u8fd9\u4e24\u6b3e\u4ea7\u54c1\u5374\u5929\u5dee\u5730\u522b\u30022\u53f7\u5728\u9ad8\u7aef\u5ba2\u6237\u770b\u6765\u751a\u81f3\u4e0d\u5982\u4f4e\u7aef\u7684\u7ade\u4e89\u8005\uff0c\u56e0\u4e3a\u5b83\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u7684\u4ef7\u503c\u6bd4\u7ade\u4e89\u4ea7\u54c1\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4f4e\u30022\u53f7\u5177\u5907\u7406\u60f3\u7684\u6253\u624b\u54c1\u724c\u5e94\u6709\u7684\u6240\u6709\u7279\u8d28\uff0c\u5b83\u80fd\u591f\u6709\u6548\u5730\u5728\u4f4e\u7aef\u5e02\u573a\u6253\u51fb\u7ade\u4e89\u8005\uff0c\u800c\u4e0d\u4f1a\u5728\u9ad8\u7aef\u5e02\u573a\u4e0a\u5bf9\u81ea\u5bb6\u54c1\u724cVolkmann CompactTwister\u7eba\u7eb1\u673a\u9020\u6210\u5a01\u80c1\u3002\u5177\u4f53\u800c\u8a00\uff0c\u6253\u624b\u54c1\u724c2\u53f7\u5728\u7a81\u51fa\u4e86\u6838\u5fc3\u6280\u672f\u7684\u540c\u65f6\uff0c\u524a\u51cf\u4e86\u5bf9\u4f4e\u7aef\u5ba2\u6237\u4e0d\u5fc5\u8981\u7684\u9644\u52a0\u529f\u80fd\uff0c\u4ece\u800c\u6210\u4e3a\u4e00\u6b3e\u66f4\u4e13\u6ce8\u66f4\u6709\u91cd\u5fc3\u7684\u4ea7\u54c1\u3002\u7531\u4e8e\u4fdd\u6301\u4e86\u51fa\u8272\u7684\u6838\u5fc3\u5de5\u827a\uff0cSaurer\u54c1\u724c\u4e5f\u4e0d\u7528\u62c5\u5fc3\u63a8\u51fa\u4f4e\u7aef\u4ea7\u54c1\u4f1a\u5bf9\u81ea\u8eab\u54c1\u724c\u58f0\u8a89\u9020\u6210\u5f71\u54cd\u3002\u6709\u8da3\u7684\u662f\uff0cSaurer\u751a\u81f3\u7ed9\u8fd9\u6b3e\u6253\u624b\u4ea7\u54c1\u547d\u540d\u4e3a\u300cVolkmann\u4e13\u6ce8\u7248\u300d\u3002 \u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u662f\u7ecf\u6d4e\u5b66\u9886\u57df\u4e2d\u91cd\u8981\u7684\u7406\u8bba\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u9700\u6c42\u66f2\u7ebf\u7684\u7406\u8bba\u57fa\u7840\uff0c\u56e0\u6b64\u88ab\u5e7f\u6cdb\u7528\u6765\u5206\u6790\u4ef7\u683c\u4e0e\u6536\u5165\u5bf9\u4e8e\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5f71\u54cd\u3002\u7136\u800c\u8be5\u6982\u5ff5\u5374\u8f83\u5c11\u88ab\u5e94\u7528\u4e8e\u5176\u4ed6\u7684\u5546\u4e1a\u9886\u57df\u3002\u901a\u8fc7\u672c\u6587\uff0c\u7b14\u8005\u5c06\u6b64\u7406\u8bba\u6982\u5ff5\u5e94\u7528\u5728\u4e00\u4e2a\u5b9e\u9645\u7684\u5546\u4e1a\u7b56\u7565\u91cc\uff0c\u5e76\u5e0c\u671b\u5c06\u6765\u5728\u4ea7\u54c1\u8bbe\u8ba1\u9886\u57df\u80fd\u5f00\u53d1\u66f4\u591a\u57fa\u4e8e\u6b64\u6982\u5ff5\u7684\u5e94\u7528\uff0c\u5305\u62ec\u5982\u4f55\u5728\u7ea2\u6d77\u5e02\u573a\u91cc\u8bbe\u8ba1\u521b\u65b0\u7684\u84dd\u6d77\u4ea7\u54c1\u3002 \u3010\u6ce81\u3011\uff1a\u5728\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e24\u4ef6\u4ea7\u54c1\u7684\u7ec4\u5408\u3002\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e00\u4ef6\u4ea7\u54c1\u4e2d\u4e24\u9879\u4ea7\u54c1\u7279\u5f81\u7684\u7ec4\u5408\u3002 \u3010\u6ce82\u3011\uff1a\u8bfa\u57fa\u4e9aLumia 1020\u7531\u4e8e\u66f4\u8d34\u5408\u624b\u673a3\u53f7\u7684\u4ea7\u54c1\u63cf\u8ff0\uff0c\u56e0\u6b64\u88ab\u7528\u4f5c\u9610\u91ca\u4e4b\u7528\u3002\u7136\u800c\u8be5\u6b3e\u624b\u673a\u76f8\u8f83\u4e8e\u56fe\u4e2d\u7684\u5176\u4ed6\u6b3e\u5f0f\u5df2\u8f83\u4e3a\u8fc7\u65f6\uff0c\u975e\u540c\u4e00\u65f6\u4ee3\u7684\u4ea7\u54c1\u3002 \u53c2\u8003\u6587\u732e\uff1a Ritson, Mark (2009), &quot;Should you launch a fighter brand?,&quot; Harvard Business Review, 87(10). Ryans, Adrian (2005), &quot;Saurer: The China Challenge (A),&quot; IMD-5-0688. Lausanne, Switzerland: The\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/%e6%97%a0%e5%b7%ae%e5%bc%82%e6%9b%b2%e7%ba%bf%e4%b8%8e%e4%ba%a7%e5%93%81%e8%ae%be%e8%ae%a1%e7%ad%96%e7%95%a5\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-05-19T01:00:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-05-18T10:05:02+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0e\u4ea7\u54c1\u8bbe\u8ba1\u7b56\u7565 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u662f\u4e00\u4e2a\u7ecf\u6d4e\u5b66\u5de5\u5177\uff0c\u5206\u6790\u6d88\u8d39\u8005\u5982\u4f55\u5c06\u56fa\u5b9a\u7684\u9884\u7b97\u5206\u914d\u5728\u4e0d\u540c\u7684\u4ea7\u54c1\u4e0a\uff0c\u4ece\u800c\u8fbe\u5230\u6700\u5927\u7684\u6548\u76ca\uff0c\u76f8\u4fe1\u66fe\u4fee\u8bfb\u7ecf\u6d4e\u5b66\u7684\u8bfb\u8005\u4f1a\u5bf9\u4ee5\u4e0b\u7684\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u611f\u5230\u719f\u6089\u3002 \u4fee\u6539\u6a21\u578b\u53ef\u4f5c\u5546\u4e1a\u5e94\u7528 \u8fd9\u4e2a\u5de5\u5177\u5bf9\u4e8e\u4e86\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u9009\u62e9\u4e0d\u540c\u4ea7\u54c1\u63d0\u4f9b\u4e86\u7406\u8bba\u57fa\u7840\uff0c\u4f46\u5728\u5546\u4e1a\u6a21\u578b\u4e2d\u6b20\u7f3a\u5e7f\u6cdb\u5e94\u7528\u3002\u7b14\u8005\u5bf9\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u6a21\u578b\u7a0d\u4f5c\u4fee\u6539\uff0c\u4f7f\u4e4b\u9002\u7528\u4e8e\u6307\u5bfc\u5546\u4e1a\u4ea7\u54c1\u6216\u670d\u52a1\u8bbe\u8ba1\u3002 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Ryans, Adrian (2005), &quot;Saurer: The China Challenge (A),&quot; IMD-5-0688. 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\u3010\u6ce81\u3011\uff1a\u5728\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e24\u4ef6\u4ea7\u54c1\u7684\u7ec4\u5408\u3002\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e00\u4ef6\u4ea7\u54c1\u4e2d\u4e24\u9879\u4ea7\u54c1\u7279\u5f81\u7684\u7ec4\u5408\u3002 \u3010\u6ce82\u3011\uff1a\u8bfa\u57fa\u4e9aLumia 1020\u7531\u4e8e\u66f4\u8d34\u5408\u624b\u673a3\u53f7\u7684\u4ea7\u54c1\u63cf\u8ff0\uff0c\u56e0\u6b64\u88ab\u7528\u4f5c\u9610\u91ca\u4e4b\u7528\u3002\u7136\u800c\u8be5\u6b3e\u624b\u673a\u76f8\u8f83\u4e8e\u56fe\u4e2d\u7684\u5176\u4ed6\u6b3e\u5f0f\u5df2\u8f83\u4e3a\u8fc7\u65f6\uff0c\u975e\u540c\u4e00\u65f6\u4ee3\u7684\u4ea7\u54c1\u3002 \u53c2\u8003\u6587\u732e\uff1a Ritson, Mark (2009), \"Should you launch a fighter brand?,\" Harvard Business Review, 87(10). Ryans, Adrian (2005), \"Saurer: The China Challenge (A),\" IMD-5-0688. Lausanne, Switzerland: 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\u3010\u6ce81\u3011\uff1a\u5728\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e24\u4ef6\u4ea7\u54c1\u7684\u7ec4\u5408\u3002\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e00\u4ef6\u4ea7\u54c1\u4e2d\u4e24\u9879\u4ea7\u54c1\u7279\u5f81\u7684\u7ec4\u5408\u3002 \u3010\u6ce82\u3011\uff1a\u8bfa\u57fa\u4e9aLumia 1020\u7531\u4e8e\u66f4\u8d34\u5408\u624b\u673a3\u53f7\u7684\u4ea7\u54c1\u63cf\u8ff0\uff0c\u56e0\u6b64\u88ab\u7528\u4f5c\u9610\u91ca\u4e4b\u7528\u3002\u7136\u800c\u8be5\u6b3e\u624b\u673a\u76f8\u8f83\u4e8e\u56fe\u4e2d\u7684\u5176\u4ed6\u6b3e\u5f0f\u5df2\u8f83\u4e3a\u8fc7\u65f6\uff0c\u975e\u540c\u4e00\u65f6\u4ee3\u7684\u4ea7\u54c1\u3002 \u53c2\u8003\u6587\u732e\uff1a Ritson, Mark (2009), \"Should you launch a fighter brand?,\" Harvard Business Review, 87(10). Ryans, Adrian (2005), \"Saurer: The China Challenge (A),\" IMD-5-0688. Lausanne, Switzerland: The","inLanguage":"zh-CN","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/%e6%97%a0%e5%b7%ae%e5%bc%82%e6%9b%b2%e7%ba%bf%e4%b8%8e%e4%ba%a7%e5%93%81%e8%ae%be%e8%ae%a1%e7%ad%96%e7%95%a5\/#breadcrumblist"},"datePublished":"2022-05-19T09:00:55+08:00","dateModified":"2022-05-18T18:05:02+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website","url":"https:\/\/www.hkubs.hku.hk\/sc\/","name":"HKU Business School","inLanguage":"zh-CN","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0e\u4ea7\u54c1\u8bbe\u8ba1\u7b56\u7565 - HKU Business 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Ryans, Adrian (2005), &quot;Saurer: The China Challenge (A),&quot; IMD-5-0688. Lausanne, Switzerland: The","og:url":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/hkej-column\/%e6%97%a0%e5%b7%ae%e5%bc%82%e6%9b%b2%e7%ba%bf%e4%b8%8e%e4%ba%a7%e5%93%81%e8%ae%be%e8%ae%a1%e7%ad%96%e7%95%a5\/","article:published_time":"2022-05-19T01:00:55+00:00","article:modified_time":"2022-05-18T10:05:02+00:00","twitter:card":"summary","twitter:title":"\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0e\u4ea7\u54c1\u8bbe\u8ba1\u7b56\u7565 - HKU Business School","twitter:description":"\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u662f\u4e00\u4e2a\u7ecf\u6d4e\u5b66\u5de5\u5177\uff0c\u5206\u6790\u6d88\u8d39\u8005\u5982\u4f55\u5c06\u56fa\u5b9a\u7684\u9884\u7b97\u5206\u914d\u5728\u4e0d\u540c\u7684\u4ea7\u54c1\u4e0a\uff0c\u4ece\u800c\u8fbe\u5230\u6700\u5927\u7684\u6548\u76ca\uff0c\u76f8\u4fe1\u66fe\u4fee\u8bfb\u7ecf\u6d4e\u5b66\u7684\u8bfb\u8005\u4f1a\u5bf9\u4ee5\u4e0b\u7684\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u611f\u5230\u719f\u6089\u3002 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Saurer\u5e94\u5982\u4f55\u66f4\u6709\u6280\u5de7\u5730\u8bbe\u8ba1\u6253\u624b\u54c1\u724c\u5462\uff1f\u6253\u624b\u54c1\u724c2\u53f7\u663e\u7136\u662f\u4e00\u4e2a\u65e2\u80fd\u51fb\u8d25\u56fd\u4ea7\u7ade\u4e89\u8005\uff0c\u53c8\u80fd\u4e0d\u5a01\u80c1\u5230\u81ea\u8eab\u9ad8\u7aef\u54c1\u724c\u7684\u9009\u9879\u3002\u7531\u4e8e1\u53f7\u4e0e2\u53f7\u5747\u5904\u4e8e\u540c\u4e00\u6761\u84dd\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4e0a\uff0c\u5b83\u4eec\u5bf9\u4e8e\u4f4e\u7aef\u5ba2\u6237\u7684\u5438\u5f15\u529b\u90fd\u6bd4\u56fd\u4ea7\u7ade\u4e89\u8005\u9ad8\uff0c\u800c\u4e24\u8005\u5728\u6253\u51fb\u7ade\u4e89\u8005\u6709\u540c\u6837\u6548\u679c\u3002\u4f46\u5bf9\u4e8e\u9ad8\u7aef\u5ba2\u6237\u800c\u8a00\uff0c\u8fd9\u4e24\u6b3e\u4ea7\u54c1\u5374\u5929\u5dee\u5730\u522b\u30022\u53f7\u5728\u9ad8\u7aef\u5ba2\u6237\u770b\u6765\u751a\u81f3\u4e0d\u5982\u4f4e\u7aef\u7684\u7ade\u4e89\u8005\uff0c\u56e0\u4e3a\u5b83\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u7684\u4ef7\u503c\u6bd4\u7ade\u4e89\u4ea7\u54c1\u6240\u5728\u7684\u9ed1\u8272\u65e0\u5dee\u5f02\u66f2\u7ebf\u4f4e\u30022\u53f7\u5177\u5907\u7406\u60f3\u7684\u6253\u624b\u54c1\u724c\u5e94\u6709\u7684\u6240\u6709\u7279\u8d28\uff0c\u5b83\u80fd\u591f\u6709\u6548\u5730\u5728\u4f4e\u7aef\u5e02\u573a\u6253\u51fb\u7ade\u4e89\u8005\uff0c\u800c\u4e0d\u4f1a\u5728\u9ad8\u7aef\u5e02\u573a\u4e0a\u5bf9\u81ea\u5bb6\u54c1\u724cVolkmann CompactTwister\u7eba\u7eb1\u673a\u9020\u6210\u5a01\u80c1\u3002\u5177\u4f53\u800c\u8a00\uff0c\u6253\u624b\u54c1\u724c2\u53f7\u5728\u7a81\u51fa\u4e86\u6838\u5fc3\u6280\u672f\u7684\u540c\u65f6\uff0c\u524a\u51cf\u4e86\u5bf9\u4f4e\u7aef\u5ba2\u6237\u4e0d\u5fc5\u8981\u7684\u9644\u52a0\u529f\u80fd\uff0c\u4ece\u800c\u6210\u4e3a\u4e00\u6b3e\u66f4\u4e13\u6ce8\u66f4\u6709\u91cd\u5fc3\u7684\u4ea7\u54c1\u3002\u7531\u4e8e\u4fdd\u6301\u4e86\u51fa\u8272\u7684\u6838\u5fc3\u5de5\u827a\uff0cSaurer\u54c1\u724c\u4e5f\u4e0d\u7528\u62c5\u5fc3\u63a8\u51fa\u4f4e\u7aef\u4ea7\u54c1\u4f1a\u5bf9\u81ea\u8eab\u54c1\u724c\u58f0\u8a89\u9020\u6210\u5f71\u54cd\u3002\u6709\u8da3\u7684\u662f\uff0cSaurer\u751a\u81f3\u7ed9\u8fd9\u6b3e\u6253\u624b\u4ea7\u54c1\u547d\u540d\u4e3a\u300cVolkmann\u4e13\u6ce8\u7248\u300d\u3002 \u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u662f\u7ecf\u6d4e\u5b66\u9886\u57df\u4e2d\u91cd\u8981\u7684\u7406\u8bba\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u9700\u6c42\u66f2\u7ebf\u7684\u7406\u8bba\u57fa\u7840\uff0c\u56e0\u6b64\u88ab\u5e7f\u6cdb\u7528\u6765\u5206\u6790\u4ef7\u683c\u4e0e\u6536\u5165\u5bf9\u4e8e\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5f71\u54cd\u3002\u7136\u800c\u8be5\u6982\u5ff5\u5374\u8f83\u5c11\u88ab\u5e94\u7528\u4e8e\u5176\u4ed6\u7684\u5546\u4e1a\u9886\u57df\u3002\u901a\u8fc7\u672c\u6587\uff0c\u7b14\u8005\u5c06\u6b64\u7406\u8bba\u6982\u5ff5\u5e94\u7528\u5728\u4e00\u4e2a\u5b9e\u9645\u7684\u5546\u4e1a\u7b56\u7565\u91cc\uff0c\u5e76\u5e0c\u671b\u5c06\u6765\u5728\u4ea7\u54c1\u8bbe\u8ba1\u9886\u57df\u80fd\u5f00\u53d1\u66f4\u591a\u57fa\u4e8e\u6b64\u6982\u5ff5\u7684\u5e94\u7528\uff0c\u5305\u62ec\u5982\u4f55\u5728\u7ea2\u6d77\u5e02\u573a\u91cc\u8bbe\u8ba1\u521b\u65b0\u7684\u84dd\u6d77\u4ea7\u54c1\u3002 \u3010\u6ce81\u3011\uff1a\u5728\u5178\u578b\u65e0\u5dee\u5f02\u66f2\u7ebf\u56fe\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e24\u4ef6\u4ea7\u54c1\u7684\u7ec4\u5408\u3002\u5728\u8fd9\u91cc\uff0c\u6bcf\u4e00\u70b9\u4ee3\u8868\u4e00\u4ef6\u4ea7\u54c1\u4e2d\u4e24\u9879\u4ea7\u54c1\u7279\u5f81\u7684\u7ec4\u5408\u3002 \u3010\u6ce82\u3011\uff1a\u8bfa\u57fa\u4e9aLumia 1020\u7531\u4e8e\u66f4\u8d34\u5408\u624b\u673a3\u53f7\u7684\u4ea7\u54c1\u63cf\u8ff0\uff0c\u56e0\u6b64\u88ab\u7528\u4f5c\u9610\u91ca\u4e4b\u7528\u3002\u7136\u800c\u8be5\u6b3e\u624b\u673a\u76f8\u8f83\u4e8e\u56fe\u4e2d\u7684\u5176\u4ed6\u6b3e\u5f0f\u5df2\u8f83\u4e3a\u8fc7\u65f6\uff0c\u975e\u540c\u4e00\u65f6\u4ee3\u7684\u4ea7\u54c1\u3002 \u53c2\u8003\u6587\u732e\uff1a Ritson, Mark (2009), &quot;Should you launch a fighter brand?,&quot; Harvard Business Review, 87(10). Ryans, Adrian (2005), &quot;Saurer: The China Challenge (A),&quot; IMD-5-0688. 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