{"id":146781,"date":"2021-07-07T12:01:09","date_gmt":"2021-07-07T04:01:09","guid":{"rendered":"https:\/\/www.fbe.hku.hk\/?p=146781&#038;post_type=thought-leadership&#038;preview_id=146781"},"modified":"2021-07-07T11:17:02","modified_gmt":"2021-07-07T03:17:02","slug":"how-to-gain-peoples-trust-2","status":"publish","type":"thought-leadership","link":"https:\/\/www.hkubs.hku.hk\/sc\/research\/thought-leadership\/opinions-and-speeches\/how-to-gain-peoples-trust-2\/","title":{"rendered":"\u5982\u4f55\u53d6\u5f97\u522b\u4eba\u7684\u4fe1\u4efb"},"content":{"rendered":"<p>\u73b0\u4ee3\u793e\u4f1a\u65e5\u8d8b\u8fdb\u6b65\uff0c\u9ad8\u5ea6\u5206\u5de5\uff0c\u4e92\u76f8\u4f9d\u5b58\u3002\u96c7\u5458\u9700\u8981\u5f97\u5230\u96c7\u4e3b\u7684\u4fe1\u4efb\u3001\u653f\u5e9c\u9700\u8981\u5f97\u5230\u4eba\u6c11\u7684\u4fe1\u4efb\u3001\u4e00\u5bb6\u516c\u53f8\u9700\u8981\u5176\u5ba2\u6237\u7684\u4fe1\u4efb\uff0c\u5426\u5219\u5c31\u4f1a\u4e8b\u500d\u529f\u534a\u3002\u5f53\u7136\uff0c\u4fe1\u4efb\u5f80\u5f80\u662f\u53cc\u5411\u7684\uff1a\u96c7\u4e3b\u4e5f\u987b\u5f97\u5230\u96c7\u5458\u7684\u4fe1\u4efb\uff1b\u4e00\u5bb6\u516c\u53f8\u8981\u53d6\u4fe1\u4e8e\u53e6\u4e00\u5bb6\u516c\u53f8\uff0c\u4e5f\u5e0c\u671b\u540e\u8005\u503c\u5f97\u4fe1\u4efb\uff0c\u4f59\u6b64\u7c7b\u63a8\u3002<\/p>\n<p>\u81f3\u4e8e\u5982\u4f55\u53d6\u5f97\u522b\u4eba\u7684\u4fe1\u4efb\uff0c\u7ecf\u6d4e\u5b66\u7684\u76f8\u5173\u7814\u7a76\u4e3b\u8981\u5728\u4ee5\u4e0b\u4e24\u5927\u8303\u7574\u3002<\/p>\n<h5>\u8c03\u6574\u627f\u8bfa\u5185\u5bb9\u6216\u6539\u53d8\u5956\u52b1\u673a\u5236<\/h5>\n<p>\u4e3e\u4e2a\u865a\u6784\u7684\u4f8b\u5b50\uff1a\u5988\u5988\u5bf9\u5728\u8bfb\u5e7c\u513f\u56ed\u7684\u513f\u5b50\u8bf4\uff0c\u5982\u679c\u5341\u70b9\u524d\u4e0d\u4e0a\u5e8a\u7761\u89c9\uff0c\u5c31\u4f1a\u6253\u6b7b\u4ed6\uff1b\u4f46\u5373\u4f7f\u513f\u5b50\u4e0d\u542c\u8bdd\uff0c\u5341\u70b9\u540e\u8fd8\u672a\u7761\uff0c\u5988\u5988\u4e5f\u65ad\u4e0d\u4f1a\u8fd9\u6837\u505a\uff0c\u56e0\u4e3a\u8fd9\u6837\u505a\u4e0d\u7b26\u5408\u5979\u7684\u5229\u76ca\uff0c\u6240\u4ee5\u806a\u660e\u7684\u513f\u5b50\u4e0d\u96be\u731c\u900f\uff0c\u5988\u5988\u7684\u5a01\u80c1\u4e0d\u8fc7\u662f\u865a\u5f20\u58f0\u52bf\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u8981\u662f\u8fdf\u7761\u7684\u60e9\u7f5a\u6539\u4e3a\u660e\u5929\u7981\u5403\u7cd6\u679c\u90a3\u5c31\u53ef\u4fe1\u5f97\u591a\u3002\u56e0\u4e3a\u4ece\u5988\u5988\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u7cd6\u679c\u53cd\u6b63\u4e0d\u662f\u5065\u5eb7\u98df\u54c1\uff0c\u5c11\u5403\u65e2\u6709\u76ca\u8eab\u4f53\uff0c\u53c8\u53ef\u7701\u94b1\uff0c\u4f55\u4e50\u800c\u4e0d\u4e3a\uff1f\u5bf9\u4e8e\u8fd9\u6837\u7684\u60e9\u7f5a\uff0c\u513f\u5b50\u81ea\u7136\u4f1a\u8ba4\u771f\u770b\u5f85\uff0c\u4e56\u4e56\u65e9\u7761\u65e9\u8d77\u3002<\/p>\n<p>\u6bd4\u8f83\u8fd9\u4e24\u4e2a\u60c5\u666f\u53ef\u4ee5\u5f97\u51fa\u4ee5\u4e0b\u7ed3\u8bba\uff1a\u8981\u8d62\u53d6\u522b\u4eba\u7684\u4fe1\u4efb\uff0c\u6240\u4f5c\u7684\u627f\u8bfa\u5fc5\u987b\u6bd4\u8f83\u5b9e\u4e8b\u6c42\u662f\uff0c\u6267\u884c\u8d77\u6765\u4e5f\u5e94\u7b26\u5408\u627f\u8bfa\u8005\u7684\u5229\u76ca\u3002<\/p>\n<p>\u53c8\u5982\u53e6\u4e00\u4e2a\u4f8b\u5b50\uff1a\u5728\u4e00\u573a\u6218\u5f79\u4e2d\uff0c\u6fd2\u4e34\u6e83\u8d25\u7684\u4e00\u65b9\u8bf4\u8981\u540c\u5f52\u4e8e\u5c3d\u7684\u8c6a\u8a00\u58ee\u8bed\uff0c\u53ef\u80fd\u53ef\u4fe1\uff0c\u4e5f\u53ef\u80fd\u4e0d\u53ef\u4fe1\u3002\u82e5\u679c\u5904\u4e8e\u4e0a\u98ce\u7684\u4e00\u65b9\u7ed9\u5bf9\u65b9\u7559\u4e00\u6761\u540e\u8def\uff0c\u4e0d\u8d76\u5c3d\u6740\u7edd\uff0c\u90a3\u4e48\u5bf9\u65b9\u5c31\u6ca1\u6709\u540c\u5f52\u4e8e\u5c3d\u7684\u5fc5\u8981\u3002\u76f8\u53cd\uff0c\u4e00\u65e6\u65ad\u4e86\u540e\u8def\uff0c\u90a3\u4e48\u62da\u6b7b\u4e00\u6218\uff0c\u4e5f\u8bb8\u5c1a\u6709\u4e00\u7ebf\u751f\u673a\uff0c\u6218\u8d25\u8005\u8bf4\u8fd9\u6837\u7684\u8bdd\u4e5f\u5c31\u53ef\u4fe1\u5f97\u591a\u3002<\/p>\n<p>\u7a77\u9014\u672b\u8def\uff0c\u6539\u53d8\u4e86\u9075\u5b88\u8bfa\u8a00\u7684\u8bf1\u56e0\uff0c\u5bf9\u8fd9\u4e9b\u8bf1\u56e0\u7684\u8bbe\u8ba1\u7ecf\u6d4e\u5b66\u79f0\u4e4b\u4e3a\u300c\u6fc0\u52b1\u673a\u5236\u300d\uff08incentive mechanism\uff09\u95ee\u9898\u3002<\/p>\n<p>\u5728\u4e0a\u8ff0\u4f8b\u5b50\u4e2d\uff0c\u6709\u6ca1\u6709\u9000\u8def\u7531\u654c\u65b9\u51b3\u5b9a\uff0c\u4f46\u662f\uff0c\u6709\u65f6\u5904\u4e8e\u4e0b\u98ce\u4e00\u65b9\u7684\u5c06\u9886\uff0c\u4f1a\u9009\u62e9\u81ea\u65ad\u540e\u8def\uff0c\u4ece\u800c\u6fc0\u8d77\u58eb\u5175\u62da\u6b7b\u4e00\u6218\u7684\u51b3\u5fc3\u3002\u8fd9\u5c31\u662f\u79e6\u671d\u672b\u5e74\u9879\u7fbd\u300c\u7834\u91dc\u6c89\u821f\u300d\u7684\u6545\u4e8b\u3002<\/p>\n<p>\u5728\u300a\u6c34\u6d52\u4f20\u300b\u4e2d\uff0c\u8c01\u8981\u6210\u4e3a\u300c\u6881\u5c71\u597d\u6c49\u300d\uff0c\u5c31\u5fc5\u5148\u662f\u671d\u5ef7\u94a6\u72af\u3002\u4e0d\u7136\u7684\u8bdd\uff0c\u5f97\u5148\u8981\u72af\u4e00\u4ef6\u5982\u6740\u4eba\u653e\u706b\u7684\u5927\u6848\uff0c\u4ea4\u51fa\u6295\u540d\u72b6\uff0c\u65b9\u6709\u88ab\u63a5\u53d7\u7684\u673a\u4f1a\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u8fd9\u4e2a\u4eba\u7684\u6295\u8bda\u624d\u7b97\u53ef\u4fe1\u3002\u56e0\u4e3a\u4ed6\u7559\u5728\u6c11\u95f4\u4f1a\u53d7\u6cd5\u5f8b\u5236\u88c1\uff0c\u8d70\u4e0a\u6881\u5c71\u624d\u7b26\u5408\u4ed6\u7684\u5229\u76ca\u3002<\/p>\n<p>\u8fd9\u4e00\u70b9\u667a\u6167\u5728\u53e4\u4ee3\u7684\u5e1d\u738b\u672f\u4e2d\u4e5f\u6709\u4e9b\u6839\u636e\u3002\u636e\u8bf4\u6c49\u521d\u7684\u8427\u4f55\u4e3a\u5b98\u592a\u8fc7\u6e05\u5ec9\uff0c\u56e0\u800c\u53d7\u6c49\u9ad8\u7956\u5218\u90a6\u6240\u5fcc\u3002\u53ca\u540e\u8427\u4f55\u542c\u4ece\u5efa\u8bae\uff0c\u6545\u610f\u4fb5\u72af\u6c11\u4ea7\uff0c\u5f97\u4ee5\u91ca\u9664\u5218\u90a6\u7684\u6000\u7591\u3002\u671d\u5ef7\u4e3a\u4ec0\u4e48\u8981\u7528\u8d2a\u5b98\uff1f\u56e0\u4e3a\u8d2a\u5b98\u6709\u75db\u811a\uff0c\u6240\u4ee5\u4f1a\u5bf9\u4e0a\u7ea7\u548c\u671d\u5ef7\u8a00\u542c\u8ba1\u4ece\uff0c\u8d34\u8d34\u670d\u670d\u5730\u4e3a\u671d\u5ef7\u670d\u52a1\uff0c\u4ece\u800c\u4fdd\u8bc1\u4e86\u8fd9\u4e9b\u5b98\u5458\u548c\u671d\u5ef7\u7684\u5229\u76ca\u9ad8\u5ea6\u4e00\u81f4\u3002\u671d\u5ef7\u4e5f\u4f1a\u5076\u5c14\u62bd\u51fa\u4e00\u4e24\u4e2a\u5927\u8d2a\u5b98\u4e88\u4ee5\u6253\u51fb\uff0c\u7ed9\u6c11\u4f17\u6d88\u6d88\u6c14 <a href=\"#\u6ce81\">\u3010\u6ce81\u3011<\/a>\u3002<\/p>\n<h5>\u5efa\u7acb\u826f\u597d\u58f0\u8a89\u9700\u65f6<\/h5>\n<p>\u53e6\u5916\uff0c\u4eba\u4e0e\u4eba\u4e4b\u95f4\u53ef\u901a\u8fc7\u65f6\u95f4\u6765\u5efa\u7acb\u4e92\u4fe1\u3002\u6bd4\u65b9\u8bf4\u4e24\u540d\u540c\u5b66\u8981\u5b8c\u6210\u4e00\u9879\u4e60\u4f5c\uff0c\u4ece\u53cc\u65b9\u7684\u6574\u4f53\u5229\u76ca\u51fa\u53d1\uff0c\u4ed6\u4eec\u90fd\u6089\u529b\u4ee5\u8d74\u662f\u6700\u7406\u60f3\u7684\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5982\u679c\u8fd9\u662f\u4e00\u6b21\u6027\u7684\u5408\u4f5c\uff0c\u5c31\u5f88\u96be\u8981\u6c42\u4e24\u4eba\u90fd\u6089\u529b\u4ee5\u8d74\u3002\u56e0\u6b64\uff0c\u53cc\u65b9\u4e8b\u5148\u6240\u4f5c\u8981\u6089\u529b\u4ee5\u8d74\u7684\u8bfa\u8a00\uff0c\u5c31\u53d8\u5f97\u4e0d\u53ef\u4fe1\u3010\u8868\u3011\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u3010\u8868\u3011 \u4e24\u540d\u540c\u5b66\u5408\u4f5c\u5b8c\u6210\u62a5\u544a\u6240\u9762\u5bf9\u7684\u56da\u5f92\u56f0\u5883<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-146751 size-large\" src=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2021\/07\/Slide2-1024x306.png\" alt=\"\" width=\"1024\" height=\"306\" srcset=\"https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2021\/07\/Slide2-1024x306.png 1024w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2021\/07\/Slide2-300x90.png 300w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2021\/07\/Slide2-768x229.png 768w, https:\/\/www.hkubs.hku.hk\/wp-content\/uploads\/2021\/07\/Slide2.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>*\u65b9\u683c\u5185\u7684\u6570\u5b57\uff08\u5de6\u8d77\uff09\u662f\u7532\u3001\u4e59\u540c\u5b66\u7684\u300c\u76c8\u5229\u300d<\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f20\u7edf\u7ecf\u6d4e\u5b66\u79f0\u4e4b\u4e3a\u300c\u6b63\u9762\u754c\u5916\u6548\u5e94\u300d\uff08Positive externality\uff09\uff0c\u7528\u535a\u5f08\u8bba\u53bb\u5206\u6790\uff0c\u5c31\u662f\u300c\u56da\u5f92\u56f0\u5883\u300d\uff08Prisoner&#8217;s Dilemma\uff09\uff1b\u4ece\u672c\u8d28\u4e0a\u6765\u8bf4\uff0c\u4e5f\u662f\u4e00\u4e2a\u516c\u5171\u8d22\u4ea7\u7684\u60b2\u5267\uff08Tragedy of the 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id=\"\u6ce81\" name=\"\u6ce81\"><\/a>\u3010\u6ce81\u3011\uff1a\u3008<span><a href=\"https:\/\/daydaynews.cc\/history\/46979.html\">\u4e09\u5343\u5e74\u8150\u8d25\uff0c\u4e0d\u8fc7\u662f\u4e00\u7eb8\u6295\u540d\u72b6<\/a><\/span>\u3009\uff0c\u300a\u5929\u5929\u8981\u95fb\u300b\uff0c2019 \u5e74 7 \u6708 17 \u65e5<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u8d75\u8000\u534e 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