{"id":196354,"date":"2023-09-06T11:02:45","date_gmt":"2023-09-06T03:02:45","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/media\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/"},"modified":"2023-09-06T11:16:14","modified_gmt":"2023-09-06T03:16:14","slug":"%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1","status":"publish","type":"hkubs-media","link":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/","title":{"rendered":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a   \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651"},"content":{"rendered":"<p>\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002<\/p>\n<p>\u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002<\/p>\n<p>71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002<\/p>\n<p>\u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002<\/p>\n<p>\u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002<\/p>\n<p>\u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002<\/p>\n<p><strong>\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388<\/strong>\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d<\/p>\n<p><strong>\u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a<\/strong>\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d<\/p>\n<p>\u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002<\/p>\n<p style=\"font-weight: 400;\"><em>\u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3<span>\uff1a<\/span><\/em><a href=\"https:\/\/pweb.fbe.hku.hk\/analytics\/CBECMarketResearch2023Chi.pdf\"><span><em>\u4e2d\u6587<\/em><\/span><\/a><span><em>\u53ca<\/em><\/span><a href=\"https:\/\/pweb.fbe.hku.hk\/analytics\/CBECMarketResearch2023Eng.pdf\"><span><em>\u82f1\u6587<\/em><\/span><\/a><span><em>\u62a5\u544a\u3002<\/em><\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-196354","hkubs-media","type-hkubs-media","status-publish","hentry","media-categories-press-release-sc","media-topic-categories-research-sc"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002 71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002 \u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002 \u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002 \u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d \u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d \u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002 \u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3\uff1a\u4e2d\u6587\u53ca\u82f1\u6587\u62a5\u544a\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"HKU Business School -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651 - HKU Business School\" \/>\n\t\t<meta property=\"og:description\" content=\"\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002 71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002 \u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002 \u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002 \u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d \u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d \u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002 \u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3\uff1a\u4e2d\u6587\u53ca\u82f1\u6587\u62a5\u544a\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-09-06T03:02:45+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-09-06T03:16:14+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651 - HKU Business School\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002 71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002 \u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002 \u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002 \u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d \u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d \u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002 \u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3\uff1a\u4e2d\u6587\u53ca\u82f1\u6587\u62a5\u544a\u3002\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media\\\/press-release\\\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media-category\\\/press-release-sc\\\/#listItem\",\"name\":\"\\u65b0\\u95fb\\u7a3f\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media-category\\\/press-release-sc\\\/#listItem\",\"position\":2,\"name\":\"\\u65b0\\u95fb\\u7a3f\",\"item\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media-category\\\/press-release-sc\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media\\\/press-release\\\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\\\/#listItem\",\"name\":\"\\u6dd8\\u5b9d\\u9999\\u6e2f\\u7ad9\\u59d4\\u6258\\u6e2f\\u5927\\u7ecf\\u7ba1\\u5b66\\u9662\\u53d1\\u5e03\\u9999\\u6e2f\\u8de8\\u5883\\u7535\\u5546\\u62a5\\u544a   \\u4ea7\\u54c1\\u4ef7\\u683c\\u3001\\u5546\\u5bb6\\u4fe1\\u8a89\\u53ca\\u6d88\\u8d39\\u8005\\u4fdd\\u969c\\u4e3a\\u8de8\\u5883\\u7f51\\u8d2d\\u9996\\u8981\\u8003\\u8651\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media\\\/press-release\\\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\\\/#listItem\",\"position\":3,\"name\":\"\\u6dd8\\u5b9d\\u9999\\u6e2f\\u7ad9\\u59d4\\u6258\\u6e2f\\u5927\\u7ecf\\u7ba1\\u5b66\\u9662\\u53d1\\u5e03\\u9999\\u6e2f\\u8de8\\u5883\\u7535\\u5546\\u62a5\\u544a   \\u4ea7\\u54c1\\u4ef7\\u683c\\u3001\\u5546\\u5bb6\\u4fe1\\u8a89\\u53ca\\u6d88\\u8d39\\u8005\\u4fdd\\u969c\\u4e3a\\u8de8\\u5883\\u7f51\\u8d2d\\u9996\\u8981\\u8003\\u8651\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media-category\\\/press-release-sc\\\/#listItem\",\"name\":\"\\u65b0\\u95fb\\u7a3f\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#organization\",\"name\":\"HKU Business School\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media\\\/press-release\\\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\\\/#webpage\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media\\\/press-release\\\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\\\/\",\"name\":\"\\u6dd8\\u5b9d\\u9999\\u6e2f\\u7ad9\\u59d4\\u6258\\u6e2f\\u5927\\u7ecf\\u7ba1\\u5b66\\u9662\\u53d1\\u5e03\\u9999\\u6e2f\\u8de8\\u5883\\u7535\\u5546\\u62a5\\u544a \\u4ea7\\u54c1\\u4ef7\\u683c\\u3001\\u5546\\u5bb6\\u4fe1\\u8a89\\u53ca\\u6d88\\u8d39\\u8005\\u4fdd\\u969c\\u4e3a\\u8de8\\u5883\\u7f51\\u8d2d\\u9996\\u8981\\u8003\\u8651 - HKU Business School\",\"description\":\"\\u8de8\\u5883\\u7535\\u5b50\\u5546\\u52a1\\u8ba9\\u4f01\\u4e1a\\u7a81\\u7834\\u5730\\u57df\\u9650\\u5236\\uff0c\\u5e76\\u9ad8\\u6548\\u62d3\\u5c55\\u5883\\u5916\\u5e02\\u573a\\uff0c\\u66f4\\u6539\\u53d8\\u4e86\\u4f01\\u4e1a\\u548c\\u5ba2\\u6237\\u7684\\u4e92\\u52a8\\u65b9\\u5f0f\\uff0c\\u6355\\u6349\\u66f4\\u591a\\u5e02\\u573a\\u673a\\u9047\\u3002\\u6dd8\\u5b9d\\u5929\\u732b\\u4e2d\\u56fd\\u9999\\u6e2f\\u7ad9\\uff08\\u4e0b\\u79f0\\u300c\\u6dd8\\u5b9d\\u9999\\u6e2f\\u7ad9\\u300d\\uff09\\u59d4\\u6258\\u9999\\u6e2f\\u5927\\u5b66\\u7ecf\\u6d4e\\u53ca\\u5de5\\u5546\\u7ba1\\u7406\\u5b66\\u9662\\uff08\\u4e0b\\u79f0\\u300c\\u6e2f\\u5927\\u7ecf\\u7ba1\\u5b66\\u9662\\u300d\\uff09\\u8fdb\\u884c\\u4e00\\u9879\\u6709\\u5173\\u9999\\u6e2f\\u8de8\\u5883\\u5e02\\u573a\\u7684\\u6d88\\u8d39\\u8005\\u8c03\\u67e5\\uff0c\\u5e76\\u53d1\\u5e03\\u300a 2023\\u5e74\\u9999\\u6e2f\\u8de8\\u5883\\u7535\\u5546\\u5e02\\u573a\\u7814\\u7a76\\u62a5\\u544a\\u300b\\uff08\\u4e0b\\u79f0\\u62a5\\u544a\\uff09\\u3002\\u62a5\\u544a\\u663e\\u793a\\uff0c\\u4ea7\\u54c1\\u4ef7\\u683c\\u3001\\u603b\\u4f53\\u5546\\u5bb6\\u4fe1\\u8a89\\u53ca\\u4e70\\u5bb6\\u4fdd\\u969c\\uff0c\\u662f\\u6d88\\u8d39\\u8005\\u9009\\u7528\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u7684\\u4e09\\u5927\\u91cd\\u8981\\u8003\\u8651\\u56e0\\u7d20\\u3002 \\u8c03\\u67e5\\u53d1\\u73b0\\uff0c18.7% \\u7684\\u53d7\\u8bbf\\u8005\\u8ba4\\u4e3a\\u81ea\\u5df1\\u5bf9\\u5e02\\u573a\\u975e\\u5e38\\u719f\\u6089\\uff0c\\u800c\\u5206\\u522b\\u670941.5% \\u548c28.7% \\u7684\\u53d7\\u8bbf\\u8005\\u8ba4\\u4e3a\\u81ea\\u5df1\\u76f8\\u5f53\\u719f\\u6089\\u548c\\u5bf9\\u6b64\\u95ee\\u9898\\u8868\\u793a\\u4e2d\\u7acb\\u3002\\u6362\\u53e5\\u8bdd\\u8bf4\\uff0c\\u5927\\u591a\\u6570\\u53d7\\u8bbf\\u8005\\u8ba4\\u4e3a\\u81ea\\u5df1\\u719f\\u6089\\u9999\\u6e2f\\u7684\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u3002\\u8fc7\\u53bb12\\u4e2a\\u6708\\uff0c\\u53d7\\u8bbf\\u8005\\u66fe\\u5149\\u987e\\u7684\\u5e73\\u53f0\\u4f9d\\u9891\\u6b21\\u6700\\u591a\\u4e3a\\u6dd8\\u5b9d\\u3001\\u672c\\u5730\\u5e73\\u53f0\\u53ca\\u4e9a\\u9a6c\\u900a\\uff1b\\u800c\\u6ee1\\u610f\\u5ea6\\u65b9\\u9762\\uff0c\\u6dd8\\u5b9d\\u7684\\u6ee1\\u610f\\u5ea6\\u4e0e\\u672c\\u5730\\u7535\\u5546\\u5e73\\u53f0\\u7684\\u6ee1\\u610f\\u5ea6\\u76f8\\u82e5\\uff0c\\u4e14\\u6dd8\\u5b9d\\u83b7\\u5f97\\u5e73\\u5747\\u52063.83\\uff08\\u6ee1\\u52065 \\u5206\\uff09\\uff0c\\u4e3a\\u5404\\u5e73\\u53f0\\u4e2d\\u6700\\u9ad8\\uff0c\\u800c\\u672c\\u5730\\u5e73\\u53f0\\u4ec5\\u6b21\\u4e8e\\u5176\\u540e\\uff0c\\u5e73\\u5747\\u5206\\u4e3a3.81\\u3002 71%\\u7684\\u53d7\\u8bbf\\u8005\\u8868\\u793a\\uff0c\\u4ed6\\u4eec\\u6bcf\\u6708\\u81f3\\u5c11\\u5728\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u8d2d\\u7269\\u4e00\\u6b21\\uff0c\\u800c\\u8fc7\\u534a\\u6570\\u53d7\\u8bbf\\u8005\\u6bcf\\u5468\\u81f3\\u5c11\\u6d4f\\u89c8\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u4e00\\u6b21\\uff0c\\u53cd\\u6620\\u51fa\\u672c\\u5730\\u6d88\\u8d39\\u8005\\u4e0d\\u4ec5\\u89c6\\u8be5\\u4e9b\\u5e73\\u53f0\\u4e3a\\u8d2d\\u7269\\u6e20\\u9053\\uff0c\\u4e5f\\u89c6\\u4e4b\\u4e3a\\u7f51\\u4e0a\\u751f\\u6d3b\\u4e00\\u90e8\\u5206\\u3002\\u6709\\u7ea6\\u4e09\\u5206\\u4e4b\\u4e00\\u7684\\u53d7\\u8bbf\\u8005\\u6bcf\\u6b21\\u4e8e\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u4e0a\\u5e73\\u5747\\u6d88\\u8d39200\\u81f3399\\u6e2f\\u5143\\uff0c\\u7531\\u6b64\\u53ef\\u770b\\u5230\\u9999\\u6e2f\\u6d88\\u8d39\\u8005\\u5bf9\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u7684\\u4fe1\\u4efb\\u7a0b\\u5ea6\\uff0c\\u62a5\\u544a\\u5efa\\u8bae\\uff0c\\u8de8\\u5883\\u7535\\u5546\\u53c2\\u4e0e\\u8005\\u53ef\\u4ee5\\u8003\\u8651\\u63d0\\u4f9b\\u66f4\\u591a\\u4f18\\u8d28\\u53ca\\u66f4\\u9ad8\\u7aef\\u7684\\u4ea7\\u54c1\\u9009\\u62e9\\uff0c\\u4ee5\\u53ca\\u4ece\\u52a0\\u5f3a\\u670d\\u52a1\\u4f53\\u9a8c\\u7740\\u624b\\uff0c\\u8fd9\\u5c06\\u6709\\u52a9\\u63d0\\u5347\\u5ba2\\u5355\\u4ef7\\u3002 \\u8c03\\u67e5\\u4ea6\\u5411\\u6d88\\u8d39\\u8005\\u4e86\\u89e3\\u5728\\u7535\\u5546\\u5e73\\u53f0\\u9009\\u62e9\\u6216\\u8d2d\\u4e70\\u4ea7\\u54c1\\u65f6\\u7684\\u8003\\u8651\\u56e0\\u7d20\\uff0c\\u7ed3\\u679c\\u663e\\u793a\\u6d88\\u8d39\\u8005\\u6700\\u770b\\u91cd\\u4ee5\\u4e0b\\u4e94\\u5927\\u56e0\\u7d20\\uff1a\\u4ea7\\u54c1\\u4ef7\\u683c\\u3001\\u603b\\u4f53\\u5356\\u5bb6\\u4fe1\\u8a89\\u3001\\u4e70\\u5bb6\\u4fdd\\u969c\\u3001\\u6298\\u6263\\u6216\\u4fc3\\u9500\\u6d3b\\u52a8\\u7684\\u5438\\u5f15\\u529b\\uff0c\\u4ee5\\u53ca\\u4ea7\\u54c1\\u79cd\\u7c7b\\uff0c\\u5b83\\u4eec\\u7684\\u5e73\\u5747\\u503c\\u5206\\u522b\\u4e3a4.53\\u30014.37\\u30014.24\\u30014.23 \\u548c4.22\\u3002\\u62a5\\u544a\\u5efa\\u8bae\\u8de8\\u5883\\u7535\\u5546\\u53c2\\u4e0e\\u8005\\u5e94\\u52a0\\u5f3a\\u4ea7\\u54c1\\u6027\\u4ef7\\u6bd4\\uff0c\\u4ee5\\u53ca\\u4e70\\u5356\\u53cc\\u65b9\\u7684\\u4fdd\\u969c\\u7b49\\uff0c\\u4ee5\\u8ba9\\u6d88\\u8d39\\u8005\\u653e\\u5fc3\\u8d2d\\u7269\\u3002\\u9002\\u65f6\\u63a8\\u51fa\\u5982\\u5927\\u4fc3\\u9500\\u4e00\\u7c7b\\u7684\\u8425\\u9500\\u63a8\\u5e7f\\u6d3b\\u52a8\\uff0c\\u4e5f\\u6709\\u52a9\\u523a\\u6fc0\\u6d88\\u8d39\\u8005\\u8d2d\\u4e70\\u610f\\u6b32\\u3002 \\u5728\\u4e0d\\u540c\\u7684\\u7ec6\\u5206\\u7c7b\\u76ee\\u4e0b\\uff0c\\u6d88\\u8d39\\u8005\\u9009\\u7528\\u7279\\u5b9a\\u5e73\\u53f0\\u7684\\u5148\\u51b3\\u6761\\u4ef6\\u4e5f\\u4f1a\\u66f4\\u52a0\\u6709\\u9488\\u5bf9\\u6027\\u3002\\u8c03\\u67e5\\u4ee5\\u5bb6\\u5177\\u4e3a\\u4f8b\\uff0c\\u4e86\\u89e3\\u53d7\\u8bbf\\u8005\\u8003\\u8651\\u4f7f\\u7528\\u4e0d\\u540c\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u7684\\u56e0\\u7d20\\u3002\\u5206\\u6790\\u663e\\u793a\\uff0c\\u5546\\u54c1\\u7684\\u8bbe\\u8ba1\\u548c\\u6b3e\\u5f0f\\uff08\\u5e73\\u5747\\u503c= 4.42\\uff09\\u3001\\u54c1\\u8d28\\u4fdd\\u969c\\uff08\\u5e73\\u5747\\u503c= 4.32\\uff09\\uff0c\\u4ee5\\u53ca\\u5305\\u90ae\\uff08\\u5e73\\u5747\\u503c= 4.16\\uff09\\u662f\\u6d88\\u8d39\\u8005\\u5728\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u8d2d\\u7269\\u65f6\\u6700\\u5173\\u5fc3\\u7684\\u4e09\\u9879\\u4e2a\\u4e3b\\u8981\\u56e0\\u7d20\\u3002 \\u53e6\\u4e00\\u65b9\\u9762\\uff0c\\u5927\\u53d7\\u5185\\u5730\\u6d88\\u8d39\\u8005\\u6b22\\u8fce\\u7684\\u7ebf\\u4e0a\\u4e92\\u52a8\\u6e38\\u620f\\u3001\\u5177\\u4e30\\u5bcc\\u8d44\\u8baf\\u6216\\u5a31\\u4e50\\u6027\\u7684\\u76f4\\u64ad\\u3001\\u53ca\\u5173\\u952e\\u610f\\u89c1\\u6d88\\u8d39\\u8005\\uff08KOC\\uff09\\u6216\\u5173\\u952e\\u610f\\u89c1\\u9886\\u8896\\uff08KOL\\uff09\\u7684\\u5efa\\u8bae\\uff0c\\u5728\\u6b64\\u6b21\\u8c03\\u67e5\\u4e2d\\u5f97\\u5206\\u6700\\u4f4e\\uff0c\\u4f46\\u8fd9\\u4e0d\\u4ee3\\u8868\\u8de8\\u5883\\u7535\\u5546\\u53c2\\u4e0e\\u8005\\u53ef\\u4ee5\\u5ffd\\u7565\\u8fd9\\u4e9b\\u4e92\\u52a8\\u53ca\\u8425\\u9500\\u65b9\\u5f0f\\u3002\\u62a5\\u544a\\u5efa\\u8bae\\u8de8\\u5883\\u7535\\u5546\\u53ca\\u672c\\u5730\\u7535\\u5546\\u5e73\\u53f0\\u5747\\u5e94\\u8be5\\u501f\\u955c\\u5185\\u5730\\u7684\\u7535\\u5546\\u53d1\\u5c55\\uff0c\\u5173\\u6ce8\\u6b64\\u7b49\\u65b0\\u5174\\u8d8b\\u52bf\\u548c\\u6280\\u672f\\u5e94\\u7528\\uff0c\\u53ca\\u65e9\\u6355\\u6349\\u5e02\\u573a\\u673a\\u9047\\u3002 \\u6d88\\u8d39\\u4e60\\u60ef\\u65b9\\u9762\\uff0c\\u7814\\u7a76\\u53d1\\u73b0\\uff0c\\u5973\\u6027\\u53d7\\u8bbf\\u8005\\u6700\\u5e38\\u5728\\u7ebf\\u4e0a\\u8d2d\\u4e70\\u7684\\u4e09\\u5927\\u4ea7\\u54c1\\u7c7b\\u522b\\uff0c\\u662f\\u65f6\\u5c1a\\u4ea7\\u54c1\\u3001\\u5bb6\\u5177\\u548c\\u5bb6\\u5c45\\u7528\\u54c1\\uff0c\\u4ee5\\u53ca\\u98df\\u54c1\\u6742\\u8d27\\u3002\\u800c\\u7537\\u6027\\u53d7\\u8bbf\\u8005\\u7684\\u4e09\\u5927\\u4ea7\\u54c1\\u9009\\u62e9\\u5219\\u4e3a\\u7535\\u5b50\\u8bbe\\u5907\\u53ca\\u4ea7\\u54c1\\u3001\\u5bb6\\u5177\\u53ca\\u5bb6\\u5c45\\u7528\\u54c1\\uff0c\\u4ee5\\u53ca\\u65f6\\u5c1a\\u4ea7\\u54c1\\u3002\\u6709\\u8da3\\u7684\\u662f\\uff0c71.2% \\u7684\\u5973\\u6027\\u53d7\\u8bbf\\u8005\\u4e60\\u60ef\\u5728\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u8d2d\\u4e70\\u65f6\\u5c1a\\u4ea7\\u54c1\\uff0c\\u800c\\u53ea\\u670944.7% \\u7684\\u7537\\u6027\\u53d7\\u8bbf\\u8005\\u8868\\u793a\\u76f8\\u540c\\u610f\\u5411\\u3002\\u6b64\\u5916\\uff0c\\u591a\\u8fbe59.9% \\u7684\\u7537\\u6027\\u53d7\\u8bbf\\u8005\\u8868\\u793a\\u4ed6\\u4eec\\u4f1a\\u5728\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u4e0a\\u8d2d\\u4e70\\u7535\\u5b50\\u8bbe\\u5907\\u548c\\u4ea7\\u54c1\\uff0c\\u4f46\\u53ea\\u670934.8% \\u7684\\u5973\\u6027\\u53d7\\u8bbf\\u8005\\u8868\\u8fbe\\u540c\\u6837\\u503e\\u5411\\u3002 \\u6e2f\\u5927\\u7ecf\\u7ba1\\u5b66\\u9662\\u521b\\u65b0\\u53ca\\u8d44\\u8baf\\u7ba1\\u7406\\u5b66\\u6559\\u6388\\u5468\\u662d\\u6cf7\\u6559\\u6388\\u8868\\u793a\\uff1a\\u300c\\u901a\\u8fc7\\u4eca\\u6b21\\u8c03\\u67e5\\u53d1\\u73b0\\uff0c\\u9999\\u6e2f\\u6d88\\u8d39\\u8005\\u5bf9\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u6709\\u4e00\\u5b9a\\u7684\\u719f\\u6089\\u7a0b\\u5ea6\\uff0c\\u800c\\u4e14\\u5bf9\\u4e8e\\u6765\\u81ea\\u4e0d\\u540c\\u5730\\u65b9\\u7684\\u8d2d\\u7269\\u5e73\\u53f0\\u90fd\\u663e\\u793a\\u51fa\\u4e00\\u5b9a\\u7684\\u6ee1\\u610f\\u5ea6\\u3002\\u5728\\u63d0\\u4f9b\\u8de8\\u5883\\u8d2d\\u7269\\u670d\\u52a1\\u65f6\\uff0c\\u8de8\\u5883\\u7535\\u5546\\u53c2\\u4e0e\\u8005\\u4e0d\\u5e94\\u53ea\\u7740\\u91cd\\u4ea7\\u54c1\\u4f9b\\u7ed9\\u5c42\\u9762\\uff0c\\u8fd8\\u5e94\\u4e13\\u6ce8\\u4e8e\\u63d0\\u4f9b\\u72ec\\u7279\\u53ca\\u5177\\u5dee\\u5f02\\u6027\\u7684\\u4ea7\\u54c1\\u53ca\\u670d\\u52a1\\uff0c\\u4f8b\\u5982\\u591a\\u4ece\\u7ec6\\u5206\\u7c7b\\u76ee\\u52a0\\u5f3a\\u9009\\u54c1\\uff1b\\u4ee5\\u53ca\\u4ece\\u6574\\u4f53\\u8d2d\\u7269\\u4f53\\u9a8c\\u7740\\u624b\\uff0c\\u4f8b\\u5982\\u7269\\u6d41\\u65f6\\u6548\\u6027\\u3001\\u652f\\u4ed8\\u4f18\\u60e0\\u53ca\\u4fdd\\u969c\\u3002\\u8de8\\u5883\\u7535\\u5546\\u53c2\\u4e0e\\u8005\\u4e5f\\u5e94\\u52a0\\u5f3a\\u4e0e\\u6d88\\u8d39\\u8005\\u4e92\\u52a8\\uff0c\\u4ee5\\u589e\\u52a0\\u9ecf\\u6027\\uff0c\\u63d0\\u5347\\u7559\\u5b58\\u7387\\uff0c\\u751a\\u81f3\\u589e\\u52a0\\u83b7\\u5ba2\\u7387\\u3002\\u300d \\u6dd8\\u5b9d\\u5929\\u732b\\u6e2f\\u6fb3\\u4e8b\\u4e1a\\u90e8\\u8d1f\\u8d23\\u4eba\\u9648\\u5b50\\u575a\\u8868\\u793a\\uff1a\\u300c\\u6dd8\\u5b9d\\u9999\\u6e2f\\u7ad9\\u7559\\u610f\\u5230\\u9999\\u6e2f\\u6d88\\u8d39\\u8005\\u4f1a\\u5728\\u5e73\\u53f0\\u4e0a\\u8d2d\\u4e70\\u7684\\u4ea7\\u54c1\\u54c1\\u7c7b\\u4f17\\u591a\\uff0c\\u90e8\\u4efd\\u7528\\u6237\\u5bf9\\u4e8e\\u5c0f\\u4f17\\u4ea7\\u54c1\\u7684\\u63a5\\u53d7\\u7a0b\\u5ea6\\u66f4\\u6108\\u6765\\u6108\\u9ad8\\u3002\\u8fd1\\u5e74\\u6211\\u4eec\\u5f00\\u59cb\\u9488\\u5bf9\\u5782\\u76f4\\u7c7b\\u76ee\\u4ea7\\u54c1\\u63d0\\u4f9b\\u66f4\\u591a\\u8d34\\u5fc3\\u7684\\u670d\\u52a1\\uff0c\\u4f8b\\u5982\\u6ee1\\u989d\\u5305\\u90ae\\u53ca\\u6307\\u5b9a\\u4ea7\\u54c1\\u5305\\u9000\\u670d\\u52a1\\uff0c\\u8ba9\\u504f\\u597d\\u8d2d\\u4e70\\u670d\\u9970\\u7684\\u6d88\\u8d39\\u8005\\u53ef\\u4ee5\\u4e70\\u5f97\\u66f4\\u8f7b\\u677e\\uff1b\\u53e6\\u5916\\u6211\\u4eec\\u4e5f\\u9488\\u5bf9\\u5bb6\\u5177\\u63a8\\u51fa\\u5927\\u4ef6\\u7269\\u6d41\\u4f18\\u60e0\\u3001\\u9664\\u866b\\u9664\\u7532\\u919b\\u53ca\\u52a0\\u56fa\\u6253\\u67b6\\u670d\\u52a1\\uff0c\\u4ee4\\u6d88\\u8d39\\u8005\\u4e70\\u5f97\\u66f4\\u653e\\u5fc3\\u3002\\u672a\\u6765\\u6211\\u4eec\\u4ecd\\u4f1a\\u79ef\\u6781\\u52a0\\u5f3a\\u9488\\u5bf9\\u5782\\u76f4\\u7c7b\\u76ee\\u7684\\u670d\\u52a1\\uff0c\\u8fdb\\u4e00\\u6b65\\u63d0\\u5347\\u6d88\\u8d39\\u8005\\u5728\\u6dd8\\u5b9d\\u9999\\u6e2f\\u7ad9\\u7684\\u8d2d\\u7269\\u4f53\\u9a8c\\u3002\\u300d \\u300a2023\\u5e74\\u9999\\u6e2f\\u8de8\\u5883\\u7535\\u5546\\u5e02\\u573a\\u7814\\u7a76\\u62a5\\u544a\\u300b\\u4ee5\\u9999\\u6e2f\\u8de8\\u5883\\u7535\\u5546\\u5e02\\u573a\\u4e3a\\u80cc\\u666f\\uff0c\\u901a\\u8fc7\\u95ee\\u5377\\u65b9\\u5f0f\\u5411\\u672c\\u5730\\u6d88\\u8d39\\u8005\\u6536\\u96c6\\u56de\\u8986\\uff0c\\u662f\\u6b21\\u95ee\\u5377\\u8c03\\u67e5\\u5bf9\\u8c61\\u4e3a\\u5e74\\u6ee118\\u5c81\\u5e76\\u4e8e\\u8fc7\\u53bb12 \\u4e2a\\u6708\\u5185\\u66fe\\u4f7f\\u7528\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u8d2d\\u7269\\u7684\\u9999\\u6e2f\\u5c45\\u6c11\\u3002\\u5728\\u6536\\u96c6\\u5230\\u7684 2,548 \\u5b97\\u56de\\u8986\\u4e2d\\uff0c2,289 \\u5b97\\u5c5e\\u6709\\u6548\\u3002\\u5728\\u6709\\u6548\\u7684\\u56de\\u8986\\u4e2d\\uff0c35.7% \\u7684\\u53d7\\u8bbf\\u8005\\u4e3a\\u7537\\u6027\\uff0c64.3% \\u4e3a\\u5973\\u6027\\u3002\\u8d85\\u8fc760%\\u53d7\\u8bbf\\u8005\\u5e74\\u9f84\\u4ecb\\u4e4e21\\u81f335\\u5c81\\u3002\\u6b64\\u62a5\\u544a\\u96c6\\u4e2d\\u7814\\u7a76\\u6d88\\u8d39\\u8005\\u5bf9\\u5728\\u6e2f\\u7684\\u4e3b\\u8981\\u8de8\\u5883\\u7535\\u5546\\u5e73\\u53f0\\u7684\\u770b\\u6cd5\\uff0c\\u5305\\u62ec\\u6d88\\u8d39\\u8005\\u7684\\u8003\\u8651\\u56e0\\u7d20\\u548c\\u6d88\\u8d39\\u884c\\u4e3a\\uff0c\\u4ee5\\u53ca\\u6d88\\u8d39\\u8005\\u5bf9\\u5e73\\u53f0\\u4fc3\\u9500\\u6d3b\\u52a8\\u7684\\u8ba4\\u77e5\\u7a0b\\u5ea6\\u3002 \\u5982\\u6b32\\u53c2\\u9605\\u5b8c\\u6574\\u62a5\\u544a\\uff0c\\u8bf7\\u70b9\\u51fb\\u4ee5\\u4e0b\\u8fde\\u7ed3\\uff1a\\u4e2d\\u6587\\u53ca\\u82f1\\u6587\\u62a5\\u544a\\u3002\",\"inLanguage\":\"zh-CN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/media\\\/press-release\\\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\\\/#breadcrumblist\"},\"datePublished\":\"2023-09-06T11:02:45+08:00\",\"dateModified\":\"2023-09-06T11:16:14+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#website\",\"url\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/\",\"name\":\"HKU Business School\",\"inLanguage\":\"zh-CN\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hkubs.hku.hk\\\/sc\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651 - HKU Business School","description":"\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002 71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002 \u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002 \u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002 \u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d \u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d \u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002 \u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3\uff1a\u4e2d\u6587\u53ca\u82f1\u6587\u62a5\u544a\u3002","canonical_url":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"google-site-verification=MjdkluDgHpNk2vz5slbwER2Gusw2rUDQuVULMERWzLo","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#listItem","position":1,"name":"Home","item":"https:\/\/www.hkubs.hku.hk\/sc\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/media-category\/press-release-sc\/#listItem","name":"\u65b0\u95fb\u7a3f"}},{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/media-category\/press-release-sc\/#listItem","position":2,"name":"\u65b0\u95fb\u7a3f","item":"https:\/\/www.hkubs.hku.hk\/sc\/media-category\/press-release-sc\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/#listItem","name":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a   \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/#listItem","position":3,"name":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a   \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651","previousItem":{"@type":"ListItem","@id":"https:\/\/www.hkubs.hku.hk\/sc\/media-category\/press-release-sc\/#listItem","name":"\u65b0\u95fb\u7a3f"}}]},{"@type":"Organization","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization","name":"HKU Business School","url":"https:\/\/www.hkubs.hku.hk\/sc\/"},{"@type":"WebPage","@id":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/#webpage","url":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/","name":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651 - HKU Business School","description":"\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002 71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002 \u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002 \u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002 \u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d \u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d \u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002 \u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3\uff1a\u4e2d\u6587\u53ca\u82f1\u6587\u62a5\u544a\u3002","inLanguage":"zh-CN","isPartOf":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website"},"breadcrumb":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/#breadcrumblist"},"datePublished":"2023-09-06T11:02:45+08:00","dateModified":"2023-09-06T11:16:14+08:00"},{"@type":"WebSite","@id":"https:\/\/www.hkubs.hku.hk\/sc\/#website","url":"https:\/\/www.hkubs.hku.hk\/sc\/","name":"HKU Business School","inLanguage":"zh-CN","publisher":{"@id":"https:\/\/www.hkubs.hku.hk\/sc\/#organization"}}]},"og:locale":"en_US","og:site_name":"HKU Business School -","og:type":"article","og:title":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651 - HKU Business School","og:description":"\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002 71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002 \u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002 \u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002 \u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d \u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d \u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002 \u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3\uff1a\u4e2d\u6587\u53ca\u82f1\u6587\u62a5\u544a\u3002","og:url":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/","article:published_time":"2023-09-06T03:02:45+00:00","article:modified_time":"2023-09-06T03:16:14+00:00","twitter:card":"summary_large_image","twitter:title":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651 - HKU Business School","twitter:description":"\u8de8\u5883\u7535\u5b50\u5546\u52a1\u8ba9\u4f01\u4e1a\u7a81\u7834\u5730\u57df\u9650\u5236\uff0c\u5e76\u9ad8\u6548\u62d3\u5c55\u5883\u5916\u5e02\u573a\uff0c\u66f4\u6539\u53d8\u4e86\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u6355\u6349\u66f4\u591a\u5e02\u573a\u673a\u9047\u3002\u6dd8\u5b9d\u5929\u732b\u4e2d\u56fd\u9999\u6e2f\u7ad9\uff08\u4e0b\u79f0\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u300d\uff09\u59d4\u6258\u9999\u6e2f\u5927\u5b66\u7ecf\u6d4e\u53ca\u5de5\u5546\u7ba1\u7406\u5b66\u9662\uff08\u4e0b\u79f0\u300c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u300d\uff09\u8fdb\u884c\u4e00\u9879\u6709\u5173\u9999\u6e2f\u8de8\u5883\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5e76\u53d1\u5e03\u300a 2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\uff08\u4e0b\u79f0\u62a5\u544a\uff09\u3002\u62a5\u544a\u663e\u793a\uff0c\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5546\u5bb6\u4fe1\u8a89\u53ca\u4e70\u5bb6\u4fdd\u969c\uff0c\u662f\u6d88\u8d39\u8005\u9009\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4e09\u5927\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002 \u8c03\u67e5\u53d1\u73b0\uff0c18.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u5bf9\u5e02\u573a\u975e\u5e38\u719f\u6089\uff0c\u800c\u5206\u522b\u670941.5% \u548c28.7% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u76f8\u5f53\u719f\u6089\u548c\u5bf9\u6b64\u95ee\u9898\u8868\u793a\u4e2d\u7acb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u81ea\u5df1\u719f\u6089\u9999\u6e2f\u7684\u8de8\u5883\u7535\u5546\u5e73\u53f0\u3002\u8fc7\u53bb12\u4e2a\u6708\uff0c\u53d7\u8bbf\u8005\u66fe\u5149\u987e\u7684\u5e73\u53f0\u4f9d\u9891\u6b21\u6700\u591a\u4e3a\u6dd8\u5b9d\u3001\u672c\u5730\u5e73\u53f0\u53ca\u4e9a\u9a6c\u900a\uff1b\u800c\u6ee1\u610f\u5ea6\u65b9\u9762\uff0c\u6dd8\u5b9d\u7684\u6ee1\u610f\u5ea6\u4e0e\u672c\u5730\u7535\u5546\u5e73\u53f0\u7684\u6ee1\u610f\u5ea6\u76f8\u82e5\uff0c\u4e14\u6dd8\u5b9d\u83b7\u5f97\u5e73\u5747\u52063.83\uff08\u6ee1\u52065 \u5206\uff09\uff0c\u4e3a\u5404\u5e73\u53f0\u4e2d\u6700\u9ad8\uff0c\u800c\u672c\u5730\u5e73\u53f0\u4ec5\u6b21\u4e8e\u5176\u540e\uff0c\u5e73\u5747\u5206\u4e3a3.81\u3002 71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u6708\u81f3\u5c11\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u8fc7\u534a\u6570\u53d7\u8bbf\u8005\u6bcf\u5468\u81f3\u5c11\u6d4f\u89c8\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e00\u6b21\uff0c\u53cd\u6620\u51fa\u672c\u5730\u6d88\u8d39\u8005\u4e0d\u4ec5\u89c6\u8be5\u4e9b\u5e73\u53f0\u4e3a\u8d2d\u7269\u6e20\u9053\uff0c\u4e5f\u89c6\u4e4b\u4e3a\u7f51\u4e0a\u751f\u6d3b\u4e00\u90e8\u5206\u3002\u6709\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u53d7\u8bbf\u8005\u6bcf\u6b21\u4e8e\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u5e73\u5747\u6d88\u8d39200\u81f3399\u6e2f\u5143\uff0c\u7531\u6b64\u53ef\u770b\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u4fe1\u4efb\u7a0b\u5ea6\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u8003\u8651\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u53ca\u66f4\u9ad8\u7aef\u7684\u4ea7\u54c1\u9009\u62e9\uff0c\u4ee5\u53ca\u4ece\u52a0\u5f3a\u670d\u52a1\u4f53\u9a8c\u7740\u624b\uff0c\u8fd9\u5c06\u6709\u52a9\u63d0\u5347\u5ba2\u5355\u4ef7\u3002 \u8c03\u67e5\u4ea6\u5411\u6d88\u8d39\u8005\u4e86\u89e3\u5728\u7535\u5546\u5e73\u53f0\u9009\u62e9\u6216\u8d2d\u4e70\u4ea7\u54c1\u65f6\u7684\u8003\u8651\u56e0\u7d20\uff0c\u7ed3\u679c\u663e\u793a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ee5\u4e0b\u4e94\u5927\u56e0\u7d20\uff1a\u4ea7\u54c1\u4ef7\u683c\u3001\u603b\u4f53\u5356\u5bb6\u4fe1\u8a89\u3001\u4e70\u5bb6\u4fdd\u969c\u3001\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b83\u4eec\u7684\u5e73\u5747\u503c\u5206\u522b\u4e3a4.53\u30014.37\u30014.24\u30014.23 \u548c4.22\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u5e94\u52a0\u5f3a\u4ea7\u54c1\u6027\u4ef7\u6bd4\uff0c\u4ee5\u53ca\u4e70\u5356\u53cc\u65b9\u7684\u4fdd\u969c\u7b49\uff0c\u4ee5\u8ba9\u6d88\u8d39\u8005\u653e\u5fc3\u8d2d\u7269\u3002\u9002\u65f6\u63a8\u51fa\u5982\u5927\u4fc3\u9500\u4e00\u7c7b\u7684\u8425\u9500\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4e5f\u6709\u52a9\u523a\u6fc0\u6d88\u8d39\u8005\u8d2d\u4e70\u610f\u6b32\u3002 \u5728\u4e0d\u540c\u7684\u7ec6\u5206\u7c7b\u76ee\u4e0b\uff0c\u6d88\u8d39\u8005\u9009\u7528\u7279\u5b9a\u5e73\u53f0\u7684\u5148\u51b3\u6761\u4ef6\u4e5f\u4f1a\u66f4\u52a0\u6709\u9488\u5bf9\u6027\u3002\u8c03\u67e5\u4ee5\u5bb6\u5177\u4e3a\u4f8b\uff0c\u4e86\u89e3\u53d7\u8bbf\u8005\u8003\u8651\u4f7f\u7528\u4e0d\u540c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u56e0\u7d20\u3002\u5206\u6790\u663e\u793a\uff0c\u5546\u54c1\u7684\u8bbe\u8ba1\u548c\u6b3e\u5f0f\uff08\u5e73\u5747\u503c= 4.42\uff09\u3001\u54c1\u8d28\u4fdd\u969c\uff08\u5e73\u5747\u503c= 4.32\uff09\uff0c\u4ee5\u53ca\u5305\u90ae\uff08\u5e73\u5747\u503c= 4.16\uff09\u662f\u6d88\u8d39\u8005\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u65f6\u6700\u5173\u5fc3\u7684\u4e09\u9879\u4e2a\u4e3b\u8981\u56e0\u7d20\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5927\u53d7\u5185\u5730\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u7ebf\u4e0a\u4e92\u52a8\u6e38\u620f\u3001\u5177\u4e30\u5bcc\u8d44\u8baf\u6216\u5a31\u4e50\u6027\u7684\u76f4\u64ad\u3001\u53ca\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u7684\u5efa\u8bae\uff0c\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\u5f97\u5206\u6700\u4f4e\uff0c\u4f46\u8fd9\u4e0d\u4ee3\u8868\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u53ef\u4ee5\u5ffd\u7565\u8fd9\u4e9b\u4e92\u52a8\u53ca\u8425\u9500\u65b9\u5f0f\u3002\u62a5\u544a\u5efa\u8bae\u8de8\u5883\u7535\u5546\u53ca\u672c\u5730\u7535\u5546\u5e73\u53f0\u5747\u5e94\u8be5\u501f\u955c\u5185\u5730\u7684\u7535\u5546\u53d1\u5c55\uff0c\u5173\u6ce8\u6b64\u7b49\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528\uff0c\u53ca\u65e9\u6355\u6349\u5e02\u573a\u673a\u9047\u3002 \u6d88\u8d39\u4e60\u60ef\u65b9\u9762\uff0c\u7814\u7a76\u53d1\u73b0\uff0c\u5973\u6027\u53d7\u8bbf\u8005\u6700\u5e38\u5728\u7ebf\u4e0a\u8d2d\u4e70\u7684\u4e09\u5927\u4ea7\u54c1\u7c7b\u522b\uff0c\u662f\u65f6\u5c1a\u4ea7\u54c1\u3001\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u98df\u54c1\u6742\u8d27\u3002\u800c\u7537\u6027\u53d7\u8bbf\u8005\u7684\u4e09\u5927\u4ea7\u54c1\u9009\u62e9\u5219\u4e3a\u7535\u5b50\u8bbe\u5907\u53ca\u4ea7\u54c1\u3001\u5bb6\u5177\u53ca\u5bb6\u5c45\u7528\u54c1\uff0c\u4ee5\u53ca\u65f6\u5c1a\u4ea7\u54c1\u3002\u6709\u8da3\u7684\u662f\uff0c71.2% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u4e60\u60ef\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u4e70\u65f6\u5c1a\u4ea7\u54c1\uff0c\u800c\u53ea\u670944.7% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u76f8\u540c\u610f\u5411\u3002\u6b64\u5916\uff0c\u591a\u8fbe59.9% \u7684\u7537\u6027\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u5728\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7535\u5b50\u8bbe\u5907\u548c\u4ea7\u54c1\uff0c\u4f46\u53ea\u670934.8% \u7684\u5973\u6027\u53d7\u8bbf\u8005\u8868\u8fbe\u540c\u6837\u503e\u5411\u3002 \u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u521b\u65b0\u53ca\u8d44\u8baf\u7ba1\u7406\u5b66\u6559\u6388\u5468\u662d\u6cf7\u6559\u6388\u8868\u793a\uff1a\u300c\u901a\u8fc7\u4eca\u6b21\u8c03\u67e5\u53d1\u73b0\uff0c\u9999\u6e2f\u6d88\u8d39\u8005\u5bf9\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6709\u4e00\u5b9a\u7684\u719f\u6089\u7a0b\u5ea6\uff0c\u800c\u4e14\u5bf9\u4e8e\u6765\u81ea\u4e0d\u540c\u5730\u65b9\u7684\u8d2d\u7269\u5e73\u53f0\u90fd\u663e\u793a\u51fa\u4e00\u5b9a\u7684\u6ee1\u610f\u5ea6\u3002\u5728\u63d0\u4f9b\u8de8\u5883\u8d2d\u7269\u670d\u52a1\u65f6\uff0c\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e0d\u5e94\u53ea\u7740\u91cd\u4ea7\u54c1\u4f9b\u7ed9\u5c42\u9762\uff0c\u8fd8\u5e94\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u72ec\u7279\u53ca\u5177\u5dee\u5f02\u6027\u7684\u4ea7\u54c1\u53ca\u670d\u52a1\uff0c\u4f8b\u5982\u591a\u4ece\u7ec6\u5206\u7c7b\u76ee\u52a0\u5f3a\u9009\u54c1\uff1b\u4ee5\u53ca\u4ece\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u7740\u624b\uff0c\u4f8b\u5982\u7269\u6d41\u65f6\u6548\u6027\u3001\u652f\u4ed8\u4f18\u60e0\u53ca\u4fdd\u969c\u3002\u8de8\u5883\u7535\u5546\u53c2\u4e0e\u8005\u4e5f\u5e94\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4ee5\u589e\u52a0\u9ecf\u6027\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u751a\u81f3\u589e\u52a0\u83b7\u5ba2\u7387\u3002\u300d \u6dd8\u5b9d\u5929\u732b\u6e2f\u6fb3\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u5b50\u575a\u8868\u793a\uff1a\u300c\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7559\u610f\u5230\u9999\u6e2f\u6d88\u8d39\u8005\u4f1a\u5728\u5e73\u53f0\u4e0a\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u7c7b\u4f17\u591a\uff0c\u90e8\u4efd\u7528\u6237\u5bf9\u4e8e\u5c0f\u4f17\u4ea7\u54c1\u7684\u63a5\u53d7\u7a0b\u5ea6\u66f4\u6108\u6765\u6108\u9ad8\u3002\u8fd1\u5e74\u6211\u4eec\u5f00\u59cb\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u4ea7\u54c1\u63d0\u4f9b\u66f4\u591a\u8d34\u5fc3\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u6ee1\u989d\u5305\u90ae\u53ca\u6307\u5b9a\u4ea7\u54c1\u5305\u9000\u670d\u52a1\uff0c\u8ba9\u504f\u597d\u8d2d\u4e70\u670d\u9970\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u4e70\u5f97\u66f4\u8f7b\u677e\uff1b\u53e6\u5916\u6211\u4eec\u4e5f\u9488\u5bf9\u5bb6\u5177\u63a8\u51fa\u5927\u4ef6\u7269\u6d41\u4f18\u60e0\u3001\u9664\u866b\u9664\u7532\u919b\u53ca\u52a0\u56fa\u6253\u67b6\u670d\u52a1\uff0c\u4ee4\u6d88\u8d39\u8005\u4e70\u5f97\u66f4\u653e\u5fc3\u3002\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u79ef\u6781\u52a0\u5f3a\u9488\u5bf9\u5782\u76f4\u7c7b\u76ee\u7684\u670d\u52a1\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u6d88\u8d39\u8005\u5728\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u300d \u300a2023\u5e74\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u7814\u7a76\u62a5\u544a\u300b\u4ee5\u9999\u6e2f\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e3a\u80cc\u666f\uff0c\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\u5411\u672c\u5730\u6d88\u8d39\u8005\u6536\u96c6\u56de\u8986\uff0c\u662f\u6b21\u95ee\u5377\u8c03\u67e5\u5bf9\u8c61\u4e3a\u5e74\u6ee118\u5c81\u5e76\u4e8e\u8fc7\u53bb12 \u4e2a\u6708\u5185\u66fe\u4f7f\u7528\u8de8\u5883\u7535\u5546\u5e73\u53f0\u8d2d\u7269\u7684\u9999\u6e2f\u5c45\u6c11\u3002\u5728\u6536\u96c6\u5230\u7684 2,548 \u5b97\u56de\u8986\u4e2d\uff0c2,289 \u5b97\u5c5e\u6709\u6548\u3002\u5728\u6709\u6548\u7684\u56de\u8986\u4e2d\uff0c35.7% \u7684\u53d7\u8bbf\u8005\u4e3a\u7537\u6027\uff0c64.3% \u4e3a\u5973\u6027\u3002\u8d85\u8fc760%\u53d7\u8bbf\u8005\u5e74\u9f84\u4ecb\u4e4e21\u81f335\u5c81\u3002\u6b64\u62a5\u544a\u96c6\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5728\u6e2f\u7684\u4e3b\u8981\u8de8\u5883\u7535\u5546\u5e73\u53f0\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u7684\u8003\u8651\u56e0\u7d20\u548c\u6d88\u8d39\u884c\u4e3a\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5e73\u53f0\u4fc3\u9500\u6d3b\u52a8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u3002 \u5982\u6b32\u53c2\u9605\u5b8c\u6574\u62a5\u544a\uff0c\u8bf7\u70b9\u51fb\u4ee5\u4e0b\u8fde\u7ed3\uff1a\u4e2d\u6587\u53ca\u82f1\u6587\u62a5\u544a\u3002"},"aioseo_meta_data":{"post_id":"196354","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":0,"ai":null,"created":"2023-09-06 03:13:51","updated":"2025-11-29 13:03:05","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.hkubs.hku.hk\/sc\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.hkubs.hku.hk\/sc\/media-category\/press-release-sc\/\" title=\"\u65b0\u95fb\u7a3f\">\u65b0\u95fb\u7a3f<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a   \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.hkubs.hku.hk\/sc\/"},{"label":"\u65b0\u95fb\u7a3f","link":"https:\/\/www.hkubs.hku.hk\/sc\/media-category\/press-release-sc\/"},{"label":"\u6dd8\u5b9d\u9999\u6e2f\u7ad9\u59d4\u6258\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u53d1\u5e03\u9999\u6e2f\u8de8\u5883\u7535\u5546\u62a5\u544a   \u4ea7\u54c1\u4ef7\u683c\u3001\u5546\u5bb6\u4fe1\u8a89\u53ca\u6d88\u8d39\u8005\u4fdd\u969c\u4e3a\u8de8\u5883\u7f51\u8d2d\u9996\u8981\u8003\u8651","link":"https:\/\/www.hkubs.hku.hk\/sc\/media\/press-release\/%e6%b7%98%e5%af%b6%e9%a6%99%e6%b8%af%e7%ab%99%e5%a7%94%e8%a8%97%e6%b8%af%e5%a4%a7%e7%b6%93%e7%ae%a1%e5%ad%b8%e9%99%a2%e7%99%bc%e4%bd%88%e9%a6%99%e6%b8%af%e8%b7%a8%e5%a2%83%e9%9b%bb%e5%95%86%e5%a0%b1\/"}],"_links":{"self":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media\/196354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media"}],"about":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/types\/hkubs-media"}],"version-history":[{"count":2,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media\/196354\/revisions"}],"predecessor-version":[{"id":196359,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media\/196354\/revisions\/196359"}],"wp:attachment":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/media?parent=196354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}