{"id":157912,"date":"2021-11-24T09:00:32","date_gmt":"2021-11-24T01:00:32","guid":{"rendered":"https:\/\/www.hkubs.hku.hk\/?post_type=media&p=157912"},"modified":"2021-11-19T12:19:29","modified_gmt":"2021-11-19T04:19:29","slug":"combining-computational-intelligence-into-marketing-dr-xi-li","status":"publish","type":"hkubs-media","link":"https:\/\/www.hkubs.hku.hk\/sc\/media\/school-news\/combining-computational-intelligence-into-marketing-dr-xi-li\/","title":{"rendered":"\u4ee5\u8ba1\u7b97\u673a\u79d1\u5b66\u7684\u529b\u91cf\u5b9e\u73b0\u5e02\u573a\u5b66\u6570\u5b57\u5316 \u2013 \u674e\u66e6\u535a\u58eb"},"content":{"rendered":"

\u5929\u751f\u5bf9\u5468\u906d\u4e8b\u7269\u5145\u6ee1\u597d\u5947\u7684\u674e\u66e6\u535a\u58eb\uff0c\u81ea\u5e7c\u5bf9\u5e02\u573a\u8425\u9500\u7b56\u7565\u4ee5\u53ca\u76f8\u5173\u7684\u7ecf\u6d4e\u73b0\u8c61\u6df1\u611f\u5174\u8da3\u3002\u674e\u535a\u58eb\u975e\u5e38\u6b23\u8d4f\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u5353\u8d8a\u7684\u7814\u7a76\u6c34\u5e73\uff0c\u6240\u4ee5\u4ed6\u6700\u7ec8\u57282021\u5e747\u6708\u4ee5\u5e02\u573a\u5b66\u526f\u6559\u6388\u7684\u8eab\u4efd\u52a0\u5165\u6211\u4eec\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u7684\u5927\u5bb6\u5ead\u3002<\/p>\n

\u65e0\u5c3d\u7684\u597d\u5947\u5fc3\u840c\u82bd\u4e8e\u8d85\u5e02<\/h5>\n

\u300c\u6211\u5f88\u559c\u6b22\u5728\u901b\u8d85\u5e02\u65f6\u89c2\u5bdf\u5546\u54c1\u4ef7\u683c\u7684\u53d8\u5316\u3002\u6211\u4f1a\u95ee\u81ea\u5df1\uff0c\u4e3a\u4ec0\u4e48\u8fd9\u4ef6\u5546\u54c1\u6628\u5929\u5356100\u5143\uff0c\u4eca\u5929\u5374\u53ea\u535680\u5143\u3002\u4e3a\u4ec0\u4e48\u8d85\u5e02\u7ecf\u7406\u4e0d\u5e72\u8106\u628a\u8fd9\u4ef6\u5546\u54c1\u7684\u4ef7\u683c\u6c38\u8fdc\u5b9a\u572880\u5143\uff1f\u5272\u4ef7\u901f\u9500\u7684\u884c\u4e3a\u771f\u7684\u5bf9\u516c\u53f8\u6709\u76ca\u5417\uff1f\u300d\u674e\u535a\u58eb\u7b11\u8a00\u81ea\u5df1\u5728\u6210\u4e3a\u4e00\u540d\u5e02\u573a\u5b66\u5b66\u8005\u524d\uff0c\u5c31\u5df2\u7ecf\u62e5\u6709\u4e00\u540d\u7814\u7a76\u5458\u7684\u597d\u5947\u5fc3\u548c\u6c42\u77e5\u6b32\u3002
\n\u867d\u7136\u674e\u535a\u58eb\u5bf9\u5e02\u573a\u5b66\u548c\u7ecf\u6d4e\u5b66\u6709\u7740\u6d53\u539a\u7684\u5174\u8da3\uff0c\u4f46\u4ed6\u5728\u672c\u79d1\u65f6\u5374\u9009\u62e9\u4e86\u4e3b\u4fee\u8ba1\u7b97\u673a\u79d1\u5b66\u3002\u4ed6\u89e3\u91ca\uff1a\u300c\u5728\u6211\u4e2d\u5b66\u6bd5\u4e1a\u7684\u65f6\u5019\uff0c\u8d44\u8baf\u79d1\u6280\u8fd9\u4e2a\u884c\u4e1a\u521a\u840c\u82bd\uff0c\u53d1\u5c55\u6f5c\u529b\u5f3a\u5927\u3002\u6211\u575a\u4fe1\u8fd9\u4e2a\u884c\u4e1a\u3001\u8fd9\u95e8\u6280\u672f\u5c06\u4f1a\u6539\u53d8\u4e16\u754c\u3002\u800c\u968f\u7740\u6211\u5bf9\u8ba1\u7b97\u673a\u79d1\u5b66\u7684\u7406\u89e3\u65e5\u76ca\u52a0\u6df1\uff0c\u6211\u7684\u4fe1\u5ff5\u4ea6\u8d8a\u53d1\u575a\u5b9a\u3002\u6211\u5f88\u6e05\u695a\u8fd9\u95e8\u6280\u672f\u80fd\u5927\u5927\u6539\u5584\u4f01\u4e1a\u6cbb\u7406\uff0c\u751a\u81f3\u4f18\u5316\u5e02\u573a\u8425\u9500\u8ba1\u5212\u3002\u300d\u674e\u535a\u58eb\u5728\u6210\u4e3a\u4e00\u540d\u8ba1\u7b97\u673a\u79d1\u5b66\u5bb6\u540e\uff0c\u4f9d\u7136\u4e0d\u5fd8\u7814\u7a76\u5e02\u573a\u5b66\u7684\u521d\u5fc3\u3002\u4ed6\u5148\u540e\u653b\u8bfb\u4e86\u8fd0\u7b79\u5b66\u7684\u7855\u58eb\u8bfe\u7a0b\u548c\u7ba1\u7406\u5b66\u7684\u535a\u58eb\u8bfe\u7a0b\uff0c\u597d\u8ba9\u81ea\u5df1\u80fd\u900f\u8fc7\u878d\u5408\u8de8\u5b66\u79d1\u77e5\u8bc6\uff0c\u89e3\u51b3\u73b0\u5b9e\u4e16\u754c\u4e2d\u6797\u6797\u603b\u603b\u7684\u5e02\u573a\u8425\u9500\u95ee\u9898\u3002\u7eb5\u4f7f\u73b0\u6709\u7684\u7ecf\u6d4e\u5b66\u548c\u5e02\u573a\u5b66\u7406\u8bba\uff0c\u5df2\u7ecf\u80fd\u89e3\u91ca\u8bb8\u591a\u7ecf\u6d4e\u73b0\u8c61\uff0c\u4f46\u4e16\u754c\u7684\u53d1\u5c55\u4e00\u65e5\u5343\u91cc\uff0c\u5927\u6570\u636e\u8fd9\u7c7b\u98a0\u8986\u6027\u79d1\u6280\uff0c\u4e3a\u5e02\u573a\u6240\u5e26\u6765\u4e86\u524d\u6240\u672a\u89c1\u7684\u6311\u6218\u548c\u673a\u9047\u3002\u6545\u674e\u535a\u58eb\u8ba4\u4e3a\u5e02\u573a\u5b66\u5b66\u8005\u6709\u4e49\u52a1\u5728\u77e5\u8bc6\u7684\u524d\u6cbf\u63a8\u8fdb\uff0c\u4e3a\u4e16\u754c\u521b\u9020\u65b0\u7684\u77e5\u8bc6\u3001\u65b0\u7684\u7b54\u6848\u3002<\/p>\n

\u5b9e\u8bc1\u4e0e\u7406\u8bba\u5e76\u91cd\u7684\u8ba1\u91cf\u5e02\u573a\u5b66<\/h5>\n

\u968f\u7740\u5927\u6570\u636e\u7684\u53d1\u5c55\u65e5\u76ca\u84ec\u52c3\uff0c\u6c42\u77e5\u82e5\u6e34\u7684\u674e\u535a\u58eb\u5f88\u6709\u5174\u8da3\u7814\u7a76\u8fd9\u95e8\u79d1\u6280\uff0c\u5728\u5b9a\u4ef7\u548c\u5176\u4ed6\u8425\u9500\u4e8b\u5b9c\u4e0a\uff0c\u5982\u4f55\u5e2e\u52a9\u5e02\u573a\u4ece\u4e1a\u5458\u66f4\u4e0a\u4e00\u5c42\u697c\u3002\u5728\u8fdb\u884c\u5b9e\u8bc1\u7814\u7a76\u7684\u540c\u65f6\uff0c\u674e\u535a\u58eb\u4ea6\u81f4\u529b\u5229\u7528\u4ed6\u5728\u8ba1\u7b97\u673a\u79d1\u5b66\u4e0a\u7684\u77e5\u8bc6\u5206\u6790\u5e02\u573a\u5b66\u6570\u636e\u3002\u674e\u535a\u58eb\u6307\u51fa\uff1a\u300c\u9664\u4e86\u4f20\u7edf\u7684\u6570\u5b57\u6570\u636e\uff0c\u7eb5\u4f7f\u73b0\u65f6\u7684\u79d1\u6280\u8fd8\u672a\u8fbe\u5230\u8fd9\u4e2a\u7a0b\u5ea6\uff0c\u4f46\u6211\u76f8\u4fe1\u5728\u5c06\u6765\uff0c\u6587\u5b57\u3001\u56fe\u6848\u751a\u81f3\u5f71\u7247\u90fd\u53ef\u4ee5\u88ab\u7814\u7a76\u3002\u6240\u4ee5\u6211\u4e00\u76f4\u81f4\u529b\u5728\u8ba1\u7b97\u673a\u6f14\u7b97\u6cd5\u7684\u9886\u57df\u8fdb\u884c\u7814\u7a76\uff0c\u5e0c\u671b\u80fd\u5e2e\u52a9\u4ece\u4e1a\u5458\u80fd\u66f4\u6709\u6548\u5730\u5229\u7528\u6570\u636e\u670d\u52a1\u4ed6\u4eec\u7684\u5ba2\u6237\u3002\u300d<\/p>\n

\u4ece\u653f\u7b56\u7814\u7a76\u7684\u89d2\u5ea6\u7814\u7a76\u5927\u6570\u636e<\/h5>\n

\u674e\u535a\u58eb\u6700\u8fd1\u7684\u4e00\u4efd\u8bba\u6587\uff0c\u5c31\u7740\u5927\u6570\u636e\u6240\u5e26\u6765\u7684\u9690\u79c1\u95ee\u9898\u8fdb\u884c\u7814\u7a76\u3002\u674e\u535a\u58eb\u89e3\u91ca\uff1a\u300c\u5728\u73b0\u4eca\u65f6\u4ee3\uff0c\u4f01\u4e1a\u5206\u5206\u949f\u6bd4\u4f60\u81ea\u5df1\u66f4\u4e86\u89e3\u4f60\u81ea\u5df1\u3002\u6bd4\u65b9\u8bf4\uff0c\u641c\u5bfb\u5f15\u64ce\u5bf9\u4f60\u7684\u4e2a\u4eba\u559c\u597d\u4e00\u6e05\u4e8c\u695a\uff0c\u53eb\u8f66\u8f6f\u4ef6\u4e86\u89e3\u4f60\u6bcf\u65e5\u7684\u884c\u8e2a\uff0c\u800c\u9500\u552e\u5e73\u53f0\u5219\u77e5\u6653\u4f60\u6700\u7231\u7684\u5546\u54c1\u548c\u54c1\u724c\u3002\u4ee5\u5f80\u5546\u5bb6\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u8d44\u8baf\u4e0d\u5bf9\u79f0\u7684\u73b0\u8c61\uff0c\u5728\u5927\u6570\u636e\u6a2a\u7a7a\u51fa\u4e16\u540e\u9006\u8f6c\uff0c\u800c\u6d88\u8d39\u8005\u5bf9\u6b64\u89c9\u5f97\u76f8\u5f53\u4e0d\u81ea\u5728\u3002\u300d
\n\u6709\u89c1\u5404\u5730\u653f\u5e9c\u9646\u7eed\u5bf9\u79c1\u4eba\u4f01\u4e1a\u6536\u96c6\u7528\u6237\u6570\u636e\u7684\u884c\u4e3a\u7acb\u6cd5\u89c4\u8303\uff0c\u674e\u535a\u58eb\u51b3\u5b9a\u4ece\u653f\u7b56\u7814\u7a76\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u4ece\u591a\u89d2\u5ea6\u7814\u7a76\u8fd9\u4e9b\u6761\u4f8b\u3002\u674e\u535a\u58eb\u6307\u51fa\u4f01\u4e1a\u5728\u7f3a\u4e4f\u76d1\u7ba1\u7684\u60c5\u51b5\u4e0b\uff0c\u4ece\u4e00\u5207\u53ef\u884c\u7684\u9014\u5f84\u6536\u96c6\u7528\u6237\u7684\u4e2a\u4eba\u8d44\u6599\u3002\u6545\u4ed6\u7684\u8bba\u6587\u96c6\u4e2d\u7814\u7a76\u6b27\u76df\u3001\u7f8e\u56fd\u4ee5\u53ca\u4e2d\u56fd\u5185\u5730\uff0c\u9488\u5bf9\u4f01\u4e1a\u6570\u636e\u56e4\u79ef\u7684\u884c\u4e3a\u6240\u91c7\u53d6\u7684\u884c\u52a8\u3002\u6700\u8fd1\u6ef4\u6ef4\u51fa\u884c\u56e0\u8fc7\u5ea6\u56e4\u79ef\u7528\u6237\u6570\u636e\uff0c\u800c\u906d\u5185\u5730\u76d1\u7ba1\u90e8\u95e8\u7ea6\u8c08\u4e00\u4e8b\uff0c\u4ea6\u5c06\u4f1a\u662f\u8fd9\u4efd\u8bba\u6587\u7684\u5176\u4e2d\u4e00\u4e2a\u73b0\u5b9e\u4f8b\u5b50\u3002\u674e\u535a\u58eb\u8ba4\u4e3a\u4f01\u4e1a\u5e94\u8be5\u5e73\u8861\u5229\u6da6\u6700\u5927\u5316\u548c\u793e\u4f1a\u8d23\u4efb\uff0c\u4ed6\u6307\u51fa\uff1a\u300c\u6536\u96c6\u6570\u636e\u672c\u8eab\u662f\u4e00\u4ef6\u5f88\u4e2d\u6027\u7684\u4e8b\uff0c\u4f46\u653f\u5e9c\u6709\u9700\u8981\u56e0\u5e94\u5e02\u573a\u7684\u5b9e\u9645\u60c5\u51b5\uff0c\u9002\u65f6\u8c03\u6574\u76d1\u7ba1\u529b\u5ea6\u3002\u300d<\/p>\n

\u57f9\u517b\u5e02\u573a\u5b66\u4e3b\u4fee\u751f\u719f\u6089\u8ba1\u7b97\u673a\u529f\u80fd<\/h5>\n

\u674e\u535a\u58eb\u4e00\u65b9\u9762\u4e3a\u5e02\u573a\u5b66\u5b66\u672f\u9886\u57df\uff0c\u8d21\u732e\u81ea\u5df1\u5728\u8ba1\u7b97\u673a\u79d1\u5b66\u65b9\u9762\u7684\u5929\u8d4b\uff0c\u4e00\u65b9\u9762\u4ea6\u4e0d\u5fd8\u4f18\u5316\u5e02\u573a\u5b66\u4e3b\u4fee\u751f\u4eec\u5728\u5e94\u7528\u8d44\u8baf\u79d1\u6280\u65b9\u9762\u7684\u80fd\u529b\u3002\u674e\u535a\u58eb\u76f8\u4fe1\u6570\u636e\u5c06\u4f1a\u4e3b\u5bfc\u5e02\u573a\u8425\u9500\uff0c\u6545\u672c\u79d1\u751f\u5e94\u6d89\u730e\u66f4\u591a\u6709\u5173\u6570\u91cf\u5e02\u573a\u5b66\u7684\u77e5\u8bc6\uff0c\u4f8b\u5982\u5b66\u4e60\u5982\u4f55\u8fdb\u884c\u5927\u6570\u636e\u5206\u6790\uff0c\u4ee5\u4fdd\u6301\u4ed6\u4eec\u5728\u5e02\u573a\u4e0a\u7684\u7ade\u4e89\u529b\u3002\u57282021\u5b66\u5e74\u9996\u4e2a\u5b66\u671f\uff0c\u674e\u535a\u58eb\u5c06\u4f1a\u5728\u672c\u79d1\u6267\u6559\u6570\u5b57\u8425\u9500\u7684\u8bfe\u7a0b\uff0c\u5e76\u5728\u7814\u7a76\u751f\u8bfe\u7a0b\u4e2d\u6559\u6388\u6709\u5173\u8ba1\u7b97\u673a\u7b97\u6cd5\u548c\u5927\u6570\u636e\u7684\u77e5\u8bc6\u3002<\/p>\n

\u5728\u674e\u535a\u58eb\u773c\u4e2d\uff0c\u6e2f\u5927\u7ecf\u7ba1\u5b66\u9662\u662f\u4e00\u4e2a\u975e\u5e38\u9002\u5408\u8fdb\u884c\u7814\u7a76\u7684\u5b66\u672f\u673a\u6784\u3002\u4ed6\u7b11\u8a00\uff1a\u300c\u9999\u6e2f\u5927\u5b66\u7684\u767e\u5e74\u57fa\u4e1a\u58f0\u5a01\u8fdc\u64ad\uff0c\u518d\u52a0\u4e0a\u6211\u4eec\u5b66\u9662\u4e0e\u4e9a\u592a\u533a\u7684\u5546\u4e1a\u7fa4\u4f53\u5173\u7cfb\u826f\u597d\u3002\u5728\u5f3a\u5f3a\u7ed3\u5408\u4e0b\uff0c\u6e2f\u5927\u7684\u5e02\u573a\u5b66\u5b66\u8005\u4eec\u5728\u7814\u7a76\u4e0a\u5c06\u5982\u864e\u6dfb\u7ffc\uff0c\u5e76\u80fd\u66f4\u6709\u6548\u5730\u628a\u4ed6\u4eec\u7684\u7814\u7a76\u548c\u77e5\u8bc6\u4f20\u6388\u7ed9\u5b66\u751f\uff0c\u7ee7\u800c\u4e3a\u793e\u4f1a\u57f9\u517b\u66f4\u4f18\u79c0\u7684\u4eba\u624d\u3002\u300d<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-157912","hkubs-media","type-hkubs-media","status-publish","hentry","media-categories-school-news-sc","media-topic-categories-featured-faculty-sc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media\/157912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media"}],"about":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/types\/hkubs-media"}],"version-history":[{"count":2,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media\/157912\/revisions"}],"predecessor-version":[{"id":157916,"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/hkubs-media\/157912\/revisions\/157916"}],"wp:attachment":[{"href":"https:\/\/www.hkubs.hku.hk\/sc\/wp-json\/wp\/v2\/media?parent=157912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}